This presentation covers:
• 2011 business trends in social media (more integrated, mobile, competitive, customer focused)
• How to find the real return on investment in social media
• How to align social media against your business goals
• How to understand your competitors, find potential leads, develop them and gather customer feedback
• How to engage quickly and effectively
Toby Jenkins & Adam Franklin - Creating Your Web Strategy SystemBluewire Media
Toby Jenkins & Adam Franklin from Bluewire Media, kick off the Web Strategy Summit 2012 in Brisbane Australia, with a presentation on how to ultimately create your own web strategy system.
This presentation covers:
• 2011 business trends in social media (more integrated, mobile, competitive, customer focused)
• How to find the real return on investment in social media
• How to align social media against your business goals
• How to understand your competitors, find potential leads, develop them and gather customer feedback
• How to engage quickly and effectively
Toby Jenkins & Adam Franklin - Creating Your Web Strategy SystemBluewire Media
Toby Jenkins & Adam Franklin from Bluewire Media, kick off the Web Strategy Summit 2012 in Brisbane Australia, with a presentation on how to ultimately create your own web strategy system.
Customer management in the age of Digital EngagementWim Rampen
Slides of my guest-lecture for the University of Groningen Master of Marketing students. I discussed the cornerstones of modern customer management strategy which includes an analytics driven voice of the customer approach, a value driven contact strategy and digital customer experience transformation.
Let me know what you think.
To say that there has been a lot of hype around AI is an understatement. If AI is a red-hot topic, AI and knowledge management for contact centers is white hot! However, only 4% of respondents said they had even deployed AI, let alone get business benefits from it, according to a Gartner survey. Barriers to adoption include identifying use-cases, getting and sustaining funding, formulating a strategy, and lack of staff skills. Want to know how to overcome these impediments, and succeed with AI in 2019? Register for upcoming webinar “Beyond the Hype: Contact Center AI That Works”. You will learn top trends, proven use-cases, best practices, and real-world at-scale success stories for contact center AI.
Beyond The Hype: Contact Center AI That WorksAggregage
To say that there has been a lot of hype around AI is an understatement. If AI is a red-hot topic, AI and knowledge management for contact centers is white hot! However, only 4% of respondents said they had even deployed AI, let alone get business benefits from it, according to a Gartner survey. Barriers to adoption include identifying use-cases, getting and sustaining funding, formulating a strategy, and lack of staff skills. Want to know how to overcome these impediments, and succeed with AI in 2019? Register for upcoming webinar “Beyond the Hype: Contact Center AI That Works”. You will learn top trends, proven use-cases, best practices, and real-world at-scale success stories for contact center AI.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
I don’t know much about ITSM, nor do I even know what ITIL stands for, let alone how to implement it. However, as the CEO of one of the top online customer service platforms, I do know a thing or two about customer service on the web. And the advent of social media combined with shift towards online, subscription-based businesses is creating a revolution in how companies staff, respond to, and value interactions with their customers. In this talk (an adaptation of my UserConf 2012 keynote) I’ll discuss how this revolution started, why we think it’s destined to succeed, and what your world looks like on the other side of it. So come find out what’s going on in the neighboring kingdom of online customer service. Because with the consumerization of IT, it may be coming to a service desk near you sooner than you think.
See Richard's TFT speaker Pinterest board: http://pinterest.com/servicedesk/richard-white/
Managing Customer Care with Social Media@liveconx.com
By integrating social media into every aspect of the customer experience, you can enhance relationships with your current customers and significantly expand your client base.
Summary of Incite Summit: West 2014 Told Through Quotes and TweetsProscape
As part of Proscape's collaboration with Incite Marketing and Communication on the mobile app for their Incite Summit: West event, we had the pleasure to moderate a live twitter feed that displays real-time on a page in the app (and displayed prominently at the event site.
By handpicking some of the most revealing tweets (and adding some direct quotes), we are able to provide a summary of many highlights from this event. The quality of panel members at the event was outstanding and most of these quotes are pure gold for marketers looking to gain an edge for their business.
Incite Summit is an event where CMOs and senior brand leaders gather to talk about their central challenges so they can succeed in an ever-evolving, fast-paced industry that is dominated by technology and controlled by the customer. Each talk avoids Power Point slides and just focus on meaningful discussion, so you never know just where the dialogue will go. This creates some very "tweatable" moments.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Customer management in the age of Digital EngagementWim Rampen
Slides of my guest-lecture for the University of Groningen Master of Marketing students. I discussed the cornerstones of modern customer management strategy which includes an analytics driven voice of the customer approach, a value driven contact strategy and digital customer experience transformation.
Let me know what you think.
To say that there has been a lot of hype around AI is an understatement. If AI is a red-hot topic, AI and knowledge management for contact centers is white hot! However, only 4% of respondents said they had even deployed AI, let alone get business benefits from it, according to a Gartner survey. Barriers to adoption include identifying use-cases, getting and sustaining funding, formulating a strategy, and lack of staff skills. Want to know how to overcome these impediments, and succeed with AI in 2019? Register for upcoming webinar “Beyond the Hype: Contact Center AI That Works”. You will learn top trends, proven use-cases, best practices, and real-world at-scale success stories for contact center AI.
Beyond The Hype: Contact Center AI That WorksAggregage
To say that there has been a lot of hype around AI is an understatement. If AI is a red-hot topic, AI and knowledge management for contact centers is white hot! However, only 4% of respondents said they had even deployed AI, let alone get business benefits from it, according to a Gartner survey. Barriers to adoption include identifying use-cases, getting and sustaining funding, formulating a strategy, and lack of staff skills. Want to know how to overcome these impediments, and succeed with AI in 2019? Register for upcoming webinar “Beyond the Hype: Contact Center AI That Works”. You will learn top trends, proven use-cases, best practices, and real-world at-scale success stories for contact center AI.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
I don’t know much about ITSM, nor do I even know what ITIL stands for, let alone how to implement it. However, as the CEO of one of the top online customer service platforms, I do know a thing or two about customer service on the web. And the advent of social media combined with shift towards online, subscription-based businesses is creating a revolution in how companies staff, respond to, and value interactions with their customers. In this talk (an adaptation of my UserConf 2012 keynote) I’ll discuss how this revolution started, why we think it’s destined to succeed, and what your world looks like on the other side of it. So come find out what’s going on in the neighboring kingdom of online customer service. Because with the consumerization of IT, it may be coming to a service desk near you sooner than you think.
See Richard's TFT speaker Pinterest board: http://pinterest.com/servicedesk/richard-white/
Managing Customer Care with Social Media@liveconx.com
By integrating social media into every aspect of the customer experience, you can enhance relationships with your current customers and significantly expand your client base.
Summary of Incite Summit: West 2014 Told Through Quotes and TweetsProscape
As part of Proscape's collaboration with Incite Marketing and Communication on the mobile app for their Incite Summit: West event, we had the pleasure to moderate a live twitter feed that displays real-time on a page in the app (and displayed prominently at the event site.
By handpicking some of the most revealing tweets (and adding some direct quotes), we are able to provide a summary of many highlights from this event. The quality of panel members at the event was outstanding and most of these quotes are pure gold for marketers looking to gain an edge for their business.
Incite Summit is an event where CMOs and senior brand leaders gather to talk about their central challenges so they can succeed in an ever-evolving, fast-paced industry that is dominated by technology and controlled by the customer. Each talk avoids Power Point slides and just focus on meaningful discussion, so you never know just where the dialogue will go. This creates some very "tweatable" moments.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
As companies and brands engage in online, public conversations with customers, the speed of and reach of technology plays a critical role, for better or for worse. Technology and social media allow us to immediately know and connect with our audience. But what happens when our audience’s behaviour hurts our brand’s reputation? With millions of eyes on a social media channel at any given time, the speed at which brands respond to negative content has become more and more important.
Join Keith Crowell to learn:
· How to better engage with our customers
· What we can learn from engaging with our customers
· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
Alcmeon slideshare march 2017
1. Human + AI cloud based engagement tool
to meet the challenge of Customer Social Messaging
2. Bertrand Stephann
CEO
ex CEO of Allociné
and Auféminin
Valérie Henderson
COO
former VP
Morgan Stanley
Charles Doxuan
CMO
ex Managing Partner
TribalDDB, Razorfish
Mathieu Lacage
CTO
ex INRIA engineer
PhD Computer Science
Guillaume Schwetterlé
Head of Sales
ex Sales Director
Netwave, NetAffiliation
FANTASTIC TEAM !
3. Millennials : 67 text messages each day with friends and family
5x more time on messaging than phone calls
TOMORROW’S CUSTOMERS
4. 15’38%
SOLVING A GROWING PROBLEM
2016: 38% of the tweets sent by
customers to brands were left
UNANSWERED
Facebook 2017:
“Very Responsive Brand” badge :
respond to 90% of msgs < 15’
+74%/quarter
MSGS GROWTH RATE ON FACEBOOK IN 2016
5. No message
or mention
unanswered
100%
Employees
Experts
Customer Care
Service
Community
Managers
Online
Sales Force
A A A
Alcméon Cloud Frontline Platform
Facebook, Twitter, Instagram, Messenger
WITH ALCMÉON AS A FRONTLINE SOLUTION
6. No message
or mention
unanswered
100%
Employees
Experts
Customer Care
Service
Community
Managers
Online
Sales Force
A A A
Alcméon Cloud Frontline Platform
Facebook, Twitter, Instagram, Messenger
2x
Massive
Productivity
Gain
30%
Higher
Customer
Satisfaction &
Commercial
Leads
OPPORTUNITIES & ROI