This document discusses how news websites can use interactive content like galleries, slideshows, timelines, maps, charts and graphics. It provides examples of how interactivity assists in data visualization for election results and replaying social activity from the World Cup. The document also discusses building interactives without Flash by using dynamic graphics, audiovisual integration, multi-user support, authoring tools, packaging and cross-browser compatibility. Finally, it recommends three easy ways to add interactive visuals using Fusion Tables from Google, Tableau to embed charts, and Dipity to create timelines.