3. Store is inspired by e-retail fashion company that
convert into a bricks-&-motor store which includes
all Fashionable Merchandise, Accessories,
Apparels, Footwear, Gifts, Toys.
4. •
Store name :- offine.com
•
Hypothetical store concept:-bricks-&-motors of
e-retail fashion companies
•
Space:- 1500sq.ft(include parking area)
•
Merchandise:- men’s wear women’s wear kid’s
wear accessories
•
Price range:- Rs 299-Rs 20,000
•
Customers profile:-upper middle class,
fashionable, lifestyle, classic personality, working
men’s, women’s and kid’s
•
Location:- Collages, corporate offices and
restaurants.
8. HYPOTHETICAL DATA
•
Length = 50 feet
•
Breath = 30 feet
•
Total area = 1500 square feet
•
Inventory cost = 12500000/-
•
Per bill transaction = 1400/- per day
•
Net sales = 3125000/- per month (1/4th
part of
inventory)
•
Selling space = 1050 square feet (70% of total space
area)
•
Number of employees = 26
•
Number of transaction = 158 per day
9. •
Rent = 200000 per month
•
Electricity = 50000 per month
•
Employees salary = 220000/-
•
Other expenses = 30000/-
•
Total expense = rent + electricity + employees salary + other
expense
(200000 + 50000 + 220000 + 30000)/-
500000/-
•
Customer traffic in = 250
•
Gross margin = 937500/- ( 30% of net sales)
HYPOTHETICAL DATA
10. 1.) Transaction per hour = number of transaction
number of hours
= 158/12
= 13.16 transaction per hour
2. Sales per transaction = net sales
number of transaction
= 3125000/158
= 19778.48/-
STORE RATIO’S
11. STORE RATIO’S
3. Hourly customer traffic = customer traffic in
number of hours
= 250/12
= 20.83 per hour
4. Sales per square feet = Net sales/square feet of
selling space
= 3125000 /1050 square feet
= 2976 sales per square feet
12. STORE RATIO’S
5. Percentage of selling space = selling space in square feet
total space in square feet
= 1050
1500
= 70%
6. Customer conversion ratio = number of transaction
customer traffic
= 158
250
= 63.2 %
*100
*100
*100
*100
13. STORE RATIO
7. Net sales per full time employee = Net sales
total full time employee
= 3125000/-
26
= 120192/-
8. Labour productivity = total labour cost
net sales
= 500000
3125000
= 16%
*100
*100
14. STORE RATIO
9. Gross margin per full time employee = Gross margin
Total full time employee
= 937500
26
= 36057/-
10. Stock per square foot = Net stock
sq.ft of selling space
= 12500000
1050 sq.ft
= 11904.76
34. • Indian lady with
attire uniform stand in
front of the store.
• Welcoming customer
with closing hand and
big smile on her face.
BOUNDLESS WELCOMING OF CUSTOMER
35. PROVIDE FREE OPEN SERVICE
• Free open Wi-Fi
facilities to customer
inside the store
• Allow them to send
more time there
• Allow them to download
free store app.
• Coupons or discounts
for 1st
download app
• Allow them to search
their merchandise price
online
36. ODORS AND MUSIC FACILITIES IN STORE
•
Peaceful and calm
music's
•
Play music
according to the
customers choice
•
Fragrance should
be unique and
tremendous which
customer can only
experience only on
your store.
•
Use natural
fragrance
39. SPECIAL ARRANGEMENTS FOR SPECIAL CUSTOMERS
•
Proper facilities
for old
customer or
handicap
customers
•
Facilities like
Wheelchair,
proper sitting
areas
•
One special
employee
handle old
customer till he
move out from
the store
40. FREE HOME DELIVERY FOR 1ST SHOPPING
•
Provide free
home delivery for
those who Make
first purchase
from the store.
•
If he become loyal
customer then
free home
delivery service
will be continue in
future
