Store location

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Retail store location in Ahmedabad

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Store location

  1. 1. Retail Store Location Group 6
  2. 2. CBD CG Road
  3. 3. Overall Features <ul><li>Customer Profile – Middle and Upper Income level people </li></ul><ul><li>Type of stores – Mostly specialty stores nad departmental stores like Gini & Jony, Provogue, Puma, Bose, Samsonite, Titan watches, Wills Lifestyle, Jade Blue, Jewellery Stores (don’t remember names), Ford Showroom </li></ul><ul><li>Layout – Well distributed and partitioned (distinguishable), ample space. </li></ul><ul><li>Generally decent parking facilities </li></ul><ul><li>Prime location with major visibility and traffic </li></ul><ul><li>Somewhat saturated for some categories like apparels, due to presence of many retailers </li></ul>
  4. 4. Wills Lifestyle (apparel) <ul><li>Limited assortment (400-500 SKUs) including Soap, Shampoo and Body Wash </li></ul><ul><li>Not much of visual merchandising instore (Sale not displayed prominently) </li></ul><ul><li>Large open space with sufficiently big changing rooms </li></ul><ul><li>Working hours 11am-9pm </li></ul><ul><li>Primary area 8-10km, Secondary 10-15km </li></ul><ul><li>Corner store (location) with good visibility on Ground Floor </li></ul><ul><li>Good parking facility </li></ul><ul><li>Traffic and footfall low </li></ul><ul><li>Competing on differentiation </li></ul><ul><li>High saturation due to presence of many apparel stores nearby </li></ul><ul><li>Operating as a competitor </li></ul><ul><li>Rental lease with renewal every year </li></ul><ul><li>Approx. 1800-2000 sq. ft </li></ul>
  5. 5. BOSE <ul><li>Company owned store, part of Iscon Arcade on Ground floor </li></ul><ul><li>Limited assortment to cater to home solutions need. </li></ul><ul><li>Assortment: Headphones, Amplifiers, Multimedia Players, Home Entertainment Systems, Sound Docks </li></ul><ul><li>Operation Time: 11am-8.30 pm </li></ul><ul><li>Primary area – Ahmedabad, Secondary Area – Gujarat; only 2 stores in Gujarat </li></ul><ul><li>Good store visibility </li></ul><ul><li>Competing on differentiation </li></ul><ul><li>Good visual merchandising – Good well lit displays, with sufficient information </li></ul><ul><li>Footfall: 10-20/day; Conversion rate: 3-4/day </li></ul><ul><li>Area : 1500+ sq. ft. </li></ul><ul><li>Rental + Electricity + General Maintenance costs </li></ul><ul><li>Ample parking – Outside + Basement </li></ul>
  6. 6. Cargo Ford <ul><li>Assortment: 4 cars – Figo, Fiesta(classic), All new Fiesta, Endaevour </li></ul><ul><li>All type of accessories available </li></ul><ul><li>Layout – 1 st Floor: Showroom + Pantry + Meeting Rooms + Toilets; Ground Floor: Administrative office + accessories; Backyard : Servicing of Cars </li></ul><ul><li>Good displays with lots of danglers (from ceiling) a TV screen showing latest ads and PR activities of the products </li></ul><ul><li>Furniture and seating space for about 15 people along the cars displayed </li></ul><ul><li>Total Area: 8000 sq. ft. (approx) </li></ul><ul><li>Main dealer in Ahmedabad, Primary Area: 20-25 km, Secondary: 80-100km </li></ul><ul><li>Competing on differentiation </li></ul><ul><li>Store Timing: 9 to 9 </li></ul><ul><li>Footfall: 15-20/day, Conversion Rate: 5/day </li></ul><ul><li>Operation cost – Rent + Electricity (including A/C) + Peripherals </li></ul>
  7. 7. SBD
  8. 13. Ashok Pan House <ul><li>Customer Profile: </li></ul><ul><li>Rich, well to do people (middle, upper middle and upper class) who look for services in a pan house. </li></ul><ul><li>Size: </li></ul><ul><li>250 sq feet </li></ul>
  9. 15. Store Mix <ul><li>All types of cigarettes and pan shop items (including the foreign brands) </li></ul><ul><li>All hukka items (flavor, coal etc) </li></ul><ul><li>Foreign chocolates </li></ul><ul><li>Expensive deodorants and perfumes </li></ul><ul><li>Expensive waist belts and wallets </li></ul><ul><li>Expensive and trendy accessories </li></ul>
  10. 21. <ul><li>Working hours: </li></ul><ul><li>9 am to 1am </li></ul><ul><li>Approx footfall: </li></ul><ul><li>nearly 150 people </li></ul><ul><li>Price and differentiation: </li></ul><ul><li>high end services but also charged high price </li></ul><ul><li>Trade area: primary and secondary. </li></ul>
  11. 22. <ul><li>Operation cost: the owner does not come to the store. He has appointed 3 staff members who after the entire store. </li></ul><ul><li>Traffic and parking: very busy road. Hugh amount of traffic and very hard to find a parking place </li></ul><ul><li>Saturation of area: very high. There are 5 such high end pan shops in this area itself. </li></ul>
  12. 23. ISOLATED STORES
  13. 25. Panachand Zaverdas and sons <ul><li>Customer Profile: </li></ul><ul><li>A wide range of customers are included here. A wholesale grocer so customers from middle class to upper class are included. </li></ul><ul><li>Size: </li></ul><ul><li>600 sq feet </li></ul>
  14. 27. Store Mix <ul><li>Basically a grain merchant. Includes wheat, rice, jaggery, pluses etc. </li></ul><ul><li>Has more than 20 varieties in each category </li></ul><ul><li>Each category has products suitable for middle class as well as upper class. </li></ul>
  15. 32. <ul><li>Working hours: </li></ul><ul><li>10 am to 7pm </li></ul><ul><li>Approx footfall: </li></ul><ul><li>nearly 30-40 people </li></ul><ul><li>Price and differentiation: </li></ul><ul><li>high end services but also charged high price </li></ul><ul><li>Trade area: primary, secondary and tertiary </li></ul>
  16. 33. <ul><li>Operation cost: owner has appointed staff for the regular work. They also have a delivery van. </li></ul><ul><li>Traffic and parking: good parking space and less traffic. </li></ul><ul><li>Saturation of area: very low. No other shop such as Panachand Zaverdas and sons in ahmedabad </li></ul>
  17. 34. NBD
  18. 40. Patel Dairy <ul><li>Customer Profile: </li></ul><ul><li>Upper middle class, middle class and lower class people and a small portion of upper class people frequently visited these stores. </li></ul><ul><li>Size: </li></ul><ul><li>200 sq feet </li></ul>
  19. 41. Store Mix <ul><li>Whole milk, buttered milk, condensed milk and skimmed milk </li></ul><ul><li>Whole eggs </li></ul><ul><li>Soft margarine </li></ul><ul><li>Yogurt (low, non fat, non-sugar added) </li></ul><ul><li>Cheese- Normal, Low fat cheese and extra low fat cheese </li></ul><ul><li>Ice-cream (low, non fat, no sugar added </li></ul><ul><li>Curd </li></ul>
  20. 42. <ul><li>Working hours: </li></ul><ul><li>9 am to 9pm </li></ul><ul><li>Approx footfall: </li></ul><ul><li>nearly 30-35 people </li></ul><ul><li>Price and differentiation: </li></ul><ul><li>standard prices charged </li></ul><ul><li>Trade area: primary </li></ul>
  21. 43. <ul><li>Operation cost: the owner generally sits at the store. He has appointed 1 staff member to assist him who helps looking after after the entire store. Freezer is used in the store. </li></ul><ul><li>Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place </li></ul><ul><li>Saturation of area: high. There are couple of such stores in near vicinity. </li></ul>
  22. 44. Yogeshwar Stores <ul><li>Customer Profile: </li></ul><ul><li>Upper middle class, middle class and lower class people frequently visited these stores. </li></ul><ul><li>Size: </li></ul><ul><li>200 sq feet </li></ul>
  23. 45. Store Mix <ul><li>Aerated drinks, juices </li></ul><ul><li>Chocolates, wafers, chips, </li></ul><ul><li>Maggi, ready to eat food, biscuits </li></ul><ul><li>Dry fruits, butter, cheese </li></ul><ul><li>Bread- Wheat Bread, Brown Bread </li></ul><ul><li>Soaps, detergents </li></ul><ul><li>Jelly, cake mix </li></ul>
  24. 46. <ul><li>Operation cost: the owner generally sits at the store. He has appointed 2 additional staff members to assist him who helps looking after after the entire store. Refrigerator is used in the store. </li></ul><ul><li>Traffic and parking: very busy road. Huge amount of traffic and very hard to find a parking place </li></ul><ul><li>Saturation of area: high. There are n no. of such stores in near vicinity. </li></ul>
  25. 49. Strings Gota Area
  26. 50. <ul><li>Store Name: Ratnam Store EmporioOwner: Jetendra Bhai </li></ul><ul><li>Store is 28 year old </li></ul><ul><li>Area chosen by his father, believes he did so because he saw potential in the future </li></ul><ul><li>Customer come from entire Gujarat, Ahmedabad, Gandhinagar, etc... </li></ul><ul><li>Warehouse kind of layout </li></ul><ul><li>Area: 60 X 150 </li></ul><ul><li>Entire stock is kept here, huge stock </li></ul><ul><li>Isles for walking, goods are neatly stacked in rows </li></ul><ul><li>Store Timings: 9 am to 7 pm </li></ul><ul><li>No Parking but there is enough area outside the store to park at owners risk </li></ul><ul><li>Daily Footfall 2 to 3 ppl </li></ul><ul><li>Conversion: 50% </li></ul><ul><li>Customer profile: Small Construction people as well as families, very diverse </li></ul><ul><li>B2C market </li></ul><ul><li>Assortment: Marble, Tiles, Kota Stone </li></ul>
  27. 51. <ul><li>Store Name: City TilesOwner: Prakash Bhai </li></ul><ul><li>Store is 9 year old </li></ul><ul><li>Area chosen because of the reputation of Gota as being a Marble Market </li></ul><ul><li>Customer come from Ahmedabad only </li></ul><ul><li>Showroom kind of layout </li></ul><ul><li>Area: 30 X 15 </li></ul><ul><li>Entire stock is kept in the store, small stock </li></ul><ul><li>Isles for walking, goods are neatly displayed collection. More designer Marbles and Tiles. Good Display. </li></ul><ul><li>Store Timings: 9 am to 8 pm </li></ul><ul><li>No Parking but there is enough area outside the store to park at owners risk </li></ul><ul><li>Daily Footfall - Didn't say a number, said it is impossible to give a figure </li></ul><ul><li>Conversion: Didn't say a number, said it is impossible to give a figure </li></ul><ul><li>Customer profile: for home usage kind of customer profile, families, etc... </li></ul><ul><li>B2C market </li></ul><ul><li>Assortment: Marble, Tiles, Kota Stone, Wash Basin, Bathroom Fittings </li></ul>
  28. 52. <ul><li>Store Name - Dunno [Sorry, make up something] </li></ul><ul><li>Owner: Bharat Bhai </li></ul><ul><li>Store is 4 year old </li></ul><ul><li>Area chosen because of the reputation of Gota as being a Marble Market and relatively cheaper real estate as compared to the kind of market it is. </li></ul><ul><li>Warehouse kind of layout </li></ul><ul><li>Area: 40 X 150 </li></ul><ul><li>Entire stock is kept here, huge stock </li></ul><ul><li>Isles for walking, goods are neatly stacked in rows [See picture] </li></ul><ul><li>Store Timings: 9 am to 6 pm </li></ul><ul><li>No Parking but there is enough area outside the store to park at owners risk </li></ul><ul><li>Daily Footfall Didn't say a number, said it is impossible to give a figure </li></ul><ul><li>Conversion: Didn't say a number, said it is impossible to give a figure </li></ul><ul><li>Customer profile: Mainly Small Construction houses </li></ul><ul><li>Primarily B2B market, also B2C </li></ul><ul><li>Assortment: Marble, Tiles, Kota Stone, can get other construction related products if requirement stated by the customer </li></ul>
  29. 53. <ul><li>Another Small observation: </li></ul><ul><li>Surrounding area is a very popular area, lot of food hawkers and small stores with clothing and cosmetics. Mainly target at the low income working class. </li></ul>
  30. 54. Thank You

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