aisle411 in-store mode mobile shopping platform with indoor maps, product search, indoor location positioning.

1. Indoor Location &
Commerce Platform
Indoor Venue Data:
Indoor Maps
Rich Indoor POIs
In-Store Search API
SDKMay
2013
Kris
Kolodziej,
VP
Loca8on
Services
©aisle411
2013
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Confiden8al
Loca%on
Intelligence
2013

2. aisle411 Reach & Headlines
aisle411: 12,000 + Indoor Retail Locations
More retailer item level searchable
maps than Google and Bing combined
Headlines:
©aisle411
2013
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Confiden8al
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3. • In-store Location platform is live in over
12,000 retail locations
• Trusted by leading retailers – multiple
Top 10 US retailers
• Core value: organizing and enhancing
in-store product location data for use
on mobile applications
• Offer licensed technology to retailers
• Founded in 2008
3
©aisle411
2013
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Confiden8al
Company Snapshot

4. The Problem
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2013
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Confiden8al
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Retailers Lose Up to 20% of their revenue
due to “Walk-outs” where shoppers are leaving the
store without buying what they intended.
20%Walking out the door.

5. Raising the bar on search
and navigation indoors.
Confiden8al
©
aisle411
Inc.
2013
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All
Rights
Reserved
aisle411 is the clear market leader
powering over 12,000 retail locations.
The Market Leader

6. Major Market Shift in Shopper Behavior
©aisle411
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7. Unique and Powerful Product
“Search-in-a-store” is
different than search online.
Shoppers get answers fast,
with one search.
©aisle411
2013
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Confiden8al
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8. aisle411 Business Model is Linked to Data Quality
Collect, Organize and Monetize
indoor location data
through a mobile platform.
Collect Organize Monetize
Indoor Location Data
Proprietary data conversion tools result in
rich and high quality data
©aisle411
2013
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Confiden8al

9. 9
©aisle411
2013
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Confiden8al
aisle411 Products
Products
Store Maps SDK/APIs
In-Store Product Search API
Product Recommendations Ad SDK
Locate Offers/Weekly Ads
In-Store Geo-Fence Alerts API (private beta)

10. aisle411 creates interactive smart, shop-able
maps by layering searchable item level
product location data within dynamic maps.
Floor
Map
In-­‐Store
Inventory
Product
Loca%on
&
Sub-­‐Loca%on
Point
of
Interest
Data
Indoor
Posi%oning
Wi-­‐fi
Signatures
Technology: Unique Data Layering
©aisle411
2013
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Confiden8al

11. aisle411 Data Layers
1
Indoor
Loca8on
Posi8oning
*
RF
Fingerprin8ng
data
Analy8cs
• User
insights
(Loca8on,
Search)
Ad
layer
• Product
related
ads
&coupons
(Sponsored
Pins)
Products
• Aisle,
loca8on
in
the
aisle
Indoor
POIs
• Bathrooms,
store
sec8ons,
aisles
etc
Indoor
Rou8ng
Info
(Wayfinding)
Indoor
Maps
*
PNG,
XML
POIs
for
Retail
Stores
• Name,
Address,
Lat/Lon,
Hours,
Phone
#s,
etc
©aisle411
2013
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Confiden8al

12. Growing Map Coverage (US)
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2013
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Confiden8al
Current retail distribution includes 12,000+ stores in grocery, drug, home improvement

13. Indoor POI Data & Product Search Data (US)
aisle411 venue maps avg. 120 Indoor.
aisle411 unique search technology allow users to search
UPC specific, generic or brand names and get quick
location results.
Over 1.5MM UPC’s mapped to sections of aisles.
©aisle411
2013
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Confiden8al

14. Location and Intent Relevant Recommendations
• aisle411 Ad SDK delivers relevant items that can be instantly
added to a list or loyalty card.
• A search for Band Aid can recommend Breathe Right strips which
can be added to a list, mapped, or offer product information.
©aisle411
2013
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Confiden8al
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15. Sponsored Pins - Example
Monetize With Brands
• aisle411 offers in-map location
intelligent sponsored pin drops.
• Retailers can manage these
offers through the aisle411 ad
web-portal.
©aisle411
2013
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Confiden8al
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16. Setup:
• Geo-fences are setup using aisle411 map
context, knowing where the pharmacy, cooler
area, checkout area, are located, or even
products inside aisles.
• Leverages existing WiFi AP’s inside venue and
motion sensors in the device
Functionality
• On Androids (WiFi turned on):
• Accuracy: 3-10m
• Store-presence & zone-level
• Indoor Geo-Fences
• Dwell times
• In-app triggers
• On iPhones (logged onto WiFi):
• Store-presence
• Store geo-fence
• Dwell times
• In-app triggers
In-Store Geo-Fence Alerts
Respond to
shopper location
Live
Demo
(video)
of
aisle411
app
(private
beta)
working
with
geo-­‐fence
alerts:
hap://www.youtube.com/watch?v=PRoHokuZVDI&feature=youtu.be
geo-­‐fence
#1
geo-­‐fence
#3
geo-­‐fence
#2
geo-­‐fence
#4
+
Aisle411 maps are data & context-rich, enabling the setup of indoor geo-
fences around indoor POIs
Indoor
Loca8on
Geo-­‐fence
©aisle411
2013
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Confiden8al

17. aisle411
data
is
inside
apps
that
total
over
30M
downloads
Apps using aisle411 Data
aisle411
app
Hy-­‐Vee
App
First
Robo8cs
App
Walgreens
App
eBay
Redlaser
App
Many
more
coming
in
2013!
©aisle411
2013
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Confiden8al

18. Summary: aisle411 advantages
Data Integrity, Quality, Richness, Freshness
1. aisle411 has been refining the in-store search and location data
solution for over four years.
2. aisle411 is proven, data is used in leading apps: Walgreens, eBay
Redlaser, etc
3. aisle411 data has been sourced directly from aisle411’s retail
partners. aisle411 works with its retail partners as its trusted map
and data provider and they in turn count on aisle411 to be
responsible for providing updated maps that are accurate and
updated to aisle411’s trusted map and data partners.
4. aisle411 is tied into retailers space planning software systems that
allow us to scale fast, maintain accurate updates and connect
the store's UPC data along with POIs and a robust search solution
to the map data.
5. aisle411 data is searchable and users get answers fast, with one
search, the way they want it in a store. aisle411 has over 500K
search terms.
*Na8onal
consumer
research
and
in-­‐store
focus
group
studies
show
that
“search-­‐in-­‐a-­‐store”
has
far
different
meaning
than
search-­‐online.
©aisle411
2013
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Confiden8al

19. Solution – aisle411
• Proven Solutions to:
• Organize data
• Robust product search
• Simple mobile search results
• Ability to scale and update consistently
• IOS – Android - Web
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2013
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Confiden8al
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20. The mobile in-aisle
shopping platform
Changing the Game of In-store Shopping