Microsoft Lumia 640 XL Press Launch and Bloggers Meet.

1. Launch – Microsoft Lumia 640/640 XL
New Delhi
7th April 2015
A Concept Presentation by We MediaWorks

2. about us
We MediaWorks has been creating brand events, with a touch of magic, to
inspire and transform your audience. We create a dynamic live brand
communications through influential, flexible and cost-effective exhibitions
and events. We deliver focused and turnkey solutions, from brand strategy
and content development to create design, video, production and program
development.
www.wemediaworks.com

3. Event and Venue
• Client: Microsoft
• Event: Launch of Lumia 640 and 640 XL Dual SIM,
Press Conference and Blogger Meet combined
• Dates : 7th April
• Venue : Taj Mansingh Hotel, New Delhi
• Number of Pax: 100+
• Type: Press and Bloggers

4. The Brief
• Microsoft to launch Lumia 640 and 640 XL, but this time it was different
to usual, as they wanted to address Press/Media as well as Bloggers
together.
• Showcase Productivity (Microsoft services like Office 365, One Note,
Cloud, Skype etc.) as the device was positioned around it, without
showing the conventional demos, break monotony
• As the event was catering to Press and Bloggers, so entire concept,
ambience had to be refreshing, appealing and captivating

5. The Concept and renders shared with the client

12. The Execution - Production

17. Kavya D’Souza
Fashion Stylist and Blogger
Shradha Sharma
Entrepreneur
Karan Singh Magic
Psychological
Illusionist

19. The Experience
• All the 3 Professionals were given Lumia 640 and Lumia 640 XL devices each for
4-5 days prior the launch to use in there day to day life. And share their
experience on stage, how Lumia 640 and Lumia 640 XL helped them in their day
to day activities.
• Professionals feedback after using devices for a couple of days was
overwhelming. They had only one thing to say, “Now we have complete office
in our pocket”
• The zones and seating was very well received and appreciated by Microsoft
along with Media and Bloggers

20. Thank You
a creative presentation by