Smart packaging doesn't equal Tech-push. I presented these slides at the annual Active and Intelligent Packaging Industry Association (AIPIA) event. The headline? Learn how consumers really use your products by embracing the latest in miniature covert sensing- to help inform better all forms of product design.
Intelligence Made Visual®
The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.
The world renowned marketing guru Mr. Philip Kotler said that failure rate of new consumer products is as high as 80%. That means that on an average of 100 new consumer brands hitting the Indian stores only 20 of them survive. So what does it take for a product or stay on the shelf, or better still get picked up by the end consumer?
When a consumer visits a supermarket or a grocery store he searches for the item which are known to him or looks at items which he finds visually appealing. Visuals are the mainstay of promoting a product. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.
Brand Point Management: Creating Compelling and Consistent Brand ExperiencesSchawk, Inc.
Brand point management is a category that helps businesses produce consistent brand experiences providing a compelling motivator for the consumer to purchase a brand. Brand point management touches all phases of a product’s life – from ideation to design to market implementation – ensuring that whenever a consumer interacts with a brand, the experience remains consistent throughout.
Intelligence Made Visual®
The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.
The world renowned marketing guru Mr. Philip Kotler said that failure rate of new consumer products is as high as 80%. That means that on an average of 100 new consumer brands hitting the Indian stores only 20 of them survive. So what does it take for a product or stay on the shelf, or better still get picked up by the end consumer?
When a consumer visits a supermarket or a grocery store he searches for the item which are known to him or looks at items which he finds visually appealing. Visuals are the mainstay of promoting a product. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.
Brand Point Management: Creating Compelling and Consistent Brand ExperiencesSchawk, Inc.
Brand point management is a category that helps businesses produce consistent brand experiences providing a compelling motivator for the consumer to purchase a brand. Brand point management touches all phases of a product’s life – from ideation to design to market implementation – ensuring that whenever a consumer interacts with a brand, the experience remains consistent throughout.
Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf. Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconscious behavior in a retail environment and how that impacts a purchase decision.
The critical budgeting error costing brand marketers millionsIan Segail
There is a critical budgeting error costing brand marketers millions of dollars in revenue and the problem is that it’s not even their fault! It’s an accounting mistake. Yes, it’s a small budgeting error and it costs FMCG marketers millions in lost sales at the retail shelf. This is because a critical component of the marketing mix finds itself in the wrong budgeting bucket.
Wine Labels: How to sell from the shelfLost & Found
In May 2016 we presented a webinar for Wine Communicators of Australia called Wine Labels: How to sell from the shelf. We talked about why your wine label is so important, and how to approach the label design process in order to sell more from the shelf.
Aurena Laboratories | Product Packaging with Bag-on-ValveAurena Laboratories
In the world of pharmaceutical and over-the-counter aerosols it can be difficult to stand out on the shelf of a drugstore or supermarket. Partnering with a pharmaceutical contract manufacturing firm like Aurena Laboratories can help your product stand out from the crowd. Learn more about our Bag-On-Valve aerosol packaging & how we can take your product packaging to new heights with high-quality graphics.
Test your advertisement, marketing materials, video, product packaging and design, shelf placement as well as websites usability with self-services cloud-based NeuroLab.
NeurolLab is your one-stop solution for a full-cycle neruomarketing research. It allows you to collect data via survey, eye tracking, EEG and emotions measurement, all at once. The latest cloud technology allows you to cross analyze data, create real time reports and share it with your clients. Enjoy neuromarketing - simple and easy, as it is meant to be.
InnoCos Pack 2012: A body lotion case study about consumer-insights-based pac...SKIM
What do consumers want and need from packaging? What are their design preferences? What would build brand loyalty? How can you use packaging design to connect with them emotionally?
Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. We showed how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging were explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. It was an interactive and inspiring session!
Packing Guide for groceries
From producers to consumers' (updated 2008-09-01), is intended to provide guidelines to facilitate the definition and design of new packaging or adjustment of existing ones. This is based on a broad holistic approach to all types of packaging in the flow of goods and information from producer to consumer.
Packaging Wizard consists of two parts with Part 1 explains the basic principles for the development or modification of the packaging. In Part 1, there is also a glossary explaining some of the words and abbreviations used in the packaging in the grocery industry. Part 2 contains a checklist which is a tool to achieve the best possible handling of goods and information flow. It is important to coordinate with all the checklists matter what type of packaging that is being used.
Larry Logan Live Webinar: Winning Customer Loyalty Through Digitally Empowere...BrandSquare
Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how.
Watch the entire webinar here: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
Brand image and Consumer psyche by continuous change in Brand Packaging. Hasnain Iqbal
A group presentation on research report. The effect on Consumer buying behavior, Brand image and Consumer psyche by continuous change in Brand Packaging.
Consumer Goods - Presentation by Olaf Koch, Chairman of the Management Board of Metro Group at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Getting to grips with a Service Level Agreement and how SLA-Ready can helpSLA-Ready Network
Nicholas Ferguson (Trust-IT Services & SLA-Ready) @ SLA-Ready Workshop in Madrid, Spain (15 November 2016)
Be part of our next workshop in Brussels http://bit.ly/2fVcCG7 .
3 Rapid Design Activities to a Customer-Centered Product RoadmapBennett King
When developing new product concepts, customer input is often overlooked or brought in later in the process. This leads to early concept generation based on assumption rather than real customer need and can lengthen the overall product development process. In this presentation we discuss three design activities, Formative Design Research, concept development using Design Studio, and Concept Value Testing. These activities can be used to bring the customer voice into the process from the beginning, rapidly create and iterate concepts based on customer-centered requirements, and validate concepts at the earliest point possible, mitigating risks and decreasing development costs.
Using a recent project with Optimal Workshop as an example, this presentation discusses how these tools can be used in conjunction to rapidly create new products. It discusses the goals and techniques of Formative Design Research to understand user behaviors and needs. It talks about bringing Design Studio exercises to your entire team, allowing for cross-functional expertise and rapid iteration to shape the best possible concepts. Then wraps up with an overview of Concept Value Testing, using the Kano Model, that lets you validate or iterate your concept as fast as possible.
This presentation was given February 5th, 2016 in San Francisco
Three Rapid Design Activities to a Customer-Centered Product RoadmapKonrad+King
Created and given at multiple locations by the Konrad+King team, this presentation gives examples of three rapid design activities that any company can do to keep their customer at the center of their product roadmap.
Package InSight accelerates the design to market process with efficient and effective consumer behavior testing of your product before it's released to the retail shelf. Lessons learned in the process can significantly enhance your packaging design and go-to-market strategy for optimum shelf performance. We utilize a refined process that balances quantitative biometric data with qualitative consumer behavior research - this helps you truly understand your market's nonconscious behavior in a retail environment and how that impacts a purchase decision.
The critical budgeting error costing brand marketers millionsIan Segail
There is a critical budgeting error costing brand marketers millions of dollars in revenue and the problem is that it’s not even their fault! It’s an accounting mistake. Yes, it’s a small budgeting error and it costs FMCG marketers millions in lost sales at the retail shelf. This is because a critical component of the marketing mix finds itself in the wrong budgeting bucket.
Wine Labels: How to sell from the shelfLost & Found
In May 2016 we presented a webinar for Wine Communicators of Australia called Wine Labels: How to sell from the shelf. We talked about why your wine label is so important, and how to approach the label design process in order to sell more from the shelf.
Aurena Laboratories | Product Packaging with Bag-on-ValveAurena Laboratories
In the world of pharmaceutical and over-the-counter aerosols it can be difficult to stand out on the shelf of a drugstore or supermarket. Partnering with a pharmaceutical contract manufacturing firm like Aurena Laboratories can help your product stand out from the crowd. Learn more about our Bag-On-Valve aerosol packaging & how we can take your product packaging to new heights with high-quality graphics.
Test your advertisement, marketing materials, video, product packaging and design, shelf placement as well as websites usability with self-services cloud-based NeuroLab.
NeurolLab is your one-stop solution for a full-cycle neruomarketing research. It allows you to collect data via survey, eye tracking, EEG and emotions measurement, all at once. The latest cloud technology allows you to cross analyze data, create real time reports and share it with your clients. Enjoy neuromarketing - simple and easy, as it is meant to be.
InnoCos Pack 2012: A body lotion case study about consumer-insights-based pac...SKIM
What do consumers want and need from packaging? What are their design preferences? What would build brand loyalty? How can you use packaging design to connect with them emotionally?
Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. We showed how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging were explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. It was an interactive and inspiring session!
Packing Guide for groceries
From producers to consumers' (updated 2008-09-01), is intended to provide guidelines to facilitate the definition and design of new packaging or adjustment of existing ones. This is based on a broad holistic approach to all types of packaging in the flow of goods and information from producer to consumer.
Packaging Wizard consists of two parts with Part 1 explains the basic principles for the development or modification of the packaging. In Part 1, there is also a glossary explaining some of the words and abbreviations used in the packaging in the grocery industry. Part 2 contains a checklist which is a tool to achieve the best possible handling of goods and information flow. It is important to coordinate with all the checklists matter what type of packaging that is being used.
Larry Logan Live Webinar: Winning Customer Loyalty Through Digitally Empowere...BrandSquare
Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how.
Watch the entire webinar here: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
Brand image and Consumer psyche by continuous change in Brand Packaging. Hasnain Iqbal
A group presentation on research report. The effect on Consumer buying behavior, Brand image and Consumer psyche by continuous change in Brand Packaging.
Consumer Goods - Presentation by Olaf Koch, Chairman of the Management Board of Metro Group at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Getting to grips with a Service Level Agreement and how SLA-Ready can helpSLA-Ready Network
Nicholas Ferguson (Trust-IT Services & SLA-Ready) @ SLA-Ready Workshop in Madrid, Spain (15 November 2016)
Be part of our next workshop in Brussels http://bit.ly/2fVcCG7 .
3 Rapid Design Activities to a Customer-Centered Product RoadmapBennett King
When developing new product concepts, customer input is often overlooked or brought in later in the process. This leads to early concept generation based on assumption rather than real customer need and can lengthen the overall product development process. In this presentation we discuss three design activities, Formative Design Research, concept development using Design Studio, and Concept Value Testing. These activities can be used to bring the customer voice into the process from the beginning, rapidly create and iterate concepts based on customer-centered requirements, and validate concepts at the earliest point possible, mitigating risks and decreasing development costs.
Using a recent project with Optimal Workshop as an example, this presentation discusses how these tools can be used in conjunction to rapidly create new products. It discusses the goals and techniques of Formative Design Research to understand user behaviors and needs. It talks about bringing Design Studio exercises to your entire team, allowing for cross-functional expertise and rapid iteration to shape the best possible concepts. Then wraps up with an overview of Concept Value Testing, using the Kano Model, that lets you validate or iterate your concept as fast as possible.
This presentation was given February 5th, 2016 in San Francisco
Three Rapid Design Activities to a Customer-Centered Product RoadmapKonrad+King
Created and given at multiple locations by the Konrad+King team, this presentation gives examples of three rapid design activities that any company can do to keep their customer at the center of their product roadmap.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
E-Commerce is not just another sales channel, but a platform that provides a discover to experience service to the customer. This is a paradigm shift from a traditional retailer mindset. This also opens up additional revenue channel by leveraging the digital assets.
Process Packaging Design and Manufacturing Case StudiesJordan Harper
Process specializes in packaging design and manufacturing for big-box retail and direct to consumer sales channels. Featured in this PDF are project case studies as well as information about our overseas facilities and supply chain.
Propelland is a global strategic design and engineering firm based in San Francisco helping Fortune500 companies and start-ups transform and grow by bringing to life products, services, and experiences that add value in people's lives. We are a multidisciplinary team of designers, engineers, and strategists with offices in San Francisco, Madrid, and Mexico City. Living in the intersection of physical and digital, we focus on bringing ideas to life through agile and fast-prototyping methodologies that add value to consumers and move the needle for our clients. Please visit our website to see some examples of our work: www.propelland.com.
Making cloud SLAs readily usable in the EU private sector SLA-Ready Network
Presentation held by Nicholas Ferguson (Trust-IT Services) @ SLA-Ready workshop "Are you SLA-Ready? How to understand your cloud Service Level Agreement", on 15 December 2016 in Brussels, Belgium. http://bit.ly/2fVcCG7
Ubiwhere has just launched Volume 1 of the Annual Report 2016, an explanatory document of those that were the main achievements of the previous year, in particular events attendance, the development of projects and solutions, corporate social responsibility, quality policy and also the creation of strategic partnerships and spin-offs. The Annual Report now presented by the technologic company also presents one of its main triumphs of 2016 - the creation of new offices in the city center of Aveiro.
From "Content Person" to Content Designer: Helping Teams Make Data Driven Dec...LavaConConference
“Don’t worry, the content person can handle that.”
How many times have you been asked to fill in lorem ipsum with actual content? Have you ever tried to fix an information architecture or code base problem with words?
It’s time to stop being the “content person” and start being a content experience designer. From initial design research to tracking down crucial user data, content experience designers can help product teams make more strategic decisions about what users want and need. We can discover existing mental models through design research. We can track down data like nerdy bloodhounds. We can pinpoint problematic nomenclature and identify potential solves. And we are more than capable of drawing boxes and arrows.
Learn how to break out of the “content person” silo with tactical tips and tricks for helping your teams make data-driven design decisions.
Why Cloud Native?
What is Cloud Native
Capgemini Cloud Choice
Cloud Native Apps –Our Approach
So how does this differ?
Keith KELLY, Cloud / DevOps Transformation Leader
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
SLIDE NOTES
Slide Layout Name: Concept 2 Images
Fill in the details for the Title, Topic and the Main Text – If nothing is typed in these boxes then they will not appear in the presentation view.
The main text has three levels of bullets points, one with triangle, one with circle and one with a dash (all have increasing levels of indent). These are used by selecting the text and then under the ‘HOME’ menu clicking on the ‘Increase List Level’ button under the paragraph options, once for triangle, twice for circle and a third time for the dash. The button has an arrow pointing right with four horizontal lines next to it.
The default font size is 14pt if you require more text than can fit in the area then please reduce the font size manually using the option under the ‘Home’ Tab.
The single image can be added by clicking on the icon in the main picture placeholders. The crop/scale of this image can be changed by either right clicking on it and then clicking on the crop icon above the popup or by adjusting the numbers in the ‘Size and Position’ Menu.
SLIDE NOTES
Slide Layout Name: Concept 2 Images
Fill in the details for the Title, Topic and the Main Text – If nothing is typed in these boxes then they will not appear in the presentation view.
The main text has three levels of bullets points, one with triangle, one with circle and one with a dash (all have increasing levels of indent). These are used by selecting the text and then under the ‘HOME’ menu clicking on the ‘Increase List Level’ button under the paragraph options, once for triangle, twice for circle and a third time for the dash. The button has an arrow pointing right with four horizontal lines next to it.
The default font size is 14pt if you require more text than can fit in the area then please reduce the font size manually using the option under the ‘Home’ Tab.
The single image can be added by clicking on the icon in the main picture placeholders. The crop/scale of this image can be changed by either right clicking on it and then clicking on the crop icon above the popup or by adjusting the numbers in the ‘Size and Position’ Menu.
SLIDE NOTES
Slide Layout Name: Concept 2 Images
Fill in the details for the Title, Topic and the Main Text – If nothing is typed in these boxes then they will not appear in the presentation view.
The main text has three levels of bullets points, one with triangle, one with circle and one with a dash (all have increasing levels of indent). These are used by selecting the text and then under the ‘HOME’ menu clicking on the ‘Increase List Level’ button under the paragraph options, once for triangle, twice for circle and a third time for the dash. The button has an arrow pointing right with four horizontal lines next to it.
The default font size is 14pt if you require more text than can fit in the area then please reduce the font size manually using the option under the ‘Home’ Tab.
The single image can be added by clicking on the icon in the main picture placeholders. The crop/scale of this image can be changed by either right clicking on it and then clicking on the crop icon above the popup or by adjusting the numbers in the ‘Size and Position’ Menu.
SLIDE NOTES
Slide Layout Name: Concept 2 Images
Fill in the details for the Title, Topic and the Main Text – If nothing is typed in these boxes then they will not appear in the presentation view.
The main text has three levels of bullets points, one with triangle, one with circle and one with a dash (all have increasing levels of indent). These are used by selecting the text and then under the ‘HOME’ menu clicking on the ‘Increase List Level’ button under the paragraph options, once for triangle, twice for circle and a third time for the dash. The button has an arrow pointing right with four horizontal lines next to it.
The default font size is 14pt if you require more text than can fit in the area then please reduce the font size manually using the option under the ‘Home’ Tab.
The single image can be added by clicking on the icon in the main picture placeholders. The crop/scale of this image can be changed by either right clicking on it and then clicking on the crop icon above the popup or by adjusting the numbers in the ‘Size and Position’ Menu.
