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This document introduces Credo Production, a photography and video production company. It lists many large companies they have done work for, such as Kraft Foods, Toyota, Adidas, and Gazprom. They have done photoshoots for package design, advertising campaigns, and sporting events. The document provides contact information for the CEO and a producer at Credo Production for those interested in learning more.
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Credo producers photo_reel
This document promotes Credo Production, a photography company that provides photo reports and photoshoots for advertising campaigns. It lists several campaigns Credo Production has worked on for clients like Adidas, Gazprom, and Toyota. These include covering sports events, photographing athletes and bloggers, and shooting campaigns for products like football gear and the Olympics. Contact information is provided for the CEO and a producer to discuss potential work.
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Credo producers photo_reel
This document promotes Credo Production, a photography company that provides photo reports and photoshoots for advertising campaigns. It lists several campaigns Credo Production has worked on for clients like Adidas, Gazprom, and Toyota. These include covering sports events, photographing athletes and bloggers, and shooting campaigns for products like football gear and the Olympics. Contact information is provided for the CEO and a producer to discuss potential work.
Consumer Insights
Smart packaging doesn't equal Tech-push. I presented these slides at the annual Active and Intelligent Packaging Industry Association (AIPIA) event. The headline? Learn how consumers really use your products by embracing the latest in miniature covert sensing- to help inform better all forms of product design.
The Goldstein Group – Our Capabilities – 2016
Intelligence Made Visual®
The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.
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This is an example of a presentation I built for a client outlining a safety recovery plan based on a data analysis of their past performance.
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VP Brands International is working on several NPD and packaging projects for its brands. These include redesigning Peshterska Grozdova and Kaylashka Grozdova brands to appeal to new consumers and increase quality perception. Vodka Flirt is getting a limited edition design to support a campaign and transfer an "Ibiza spirit." Alaska Vodka is introducing a new "Purity" line extension to offer value while maintaining quality credentials. Black Ram Whisky is being redesigned to enter the export market with Scotch-inspired cues to establish category membership. Sixth Sense Gin and Villa Yambol Wines are also being redesigned to increase shelf visibility and quality perception. New brands like PIX
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The world renowned marketing guru Mr. Philip Kotler said that failure rate of new consumer products is as high as 80%. That means that on an average of 100 new consumer brands hitting the Indian stores only 20 of them survive. So what does it take for a product or stay on the shelf, or better still get picked up by the end consumer?
When a consumer visits a supermarket or a grocery store he searches for the item which are known to him or looks at items which he finds visually appealing. Visuals are the mainstay of promoting a product. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.
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Wine Labels: How to sell from the shelf
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We provide the most powerful suite of on-line tools and in home testing, for a successful Innovation and Shopper Research functions.
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CoolTool NeuroLab Eye Tracking testing
Test your advertisement, marketing materials, video, product packaging and design, shelf placement as well as websites usability with self-services cloud-based NeuroLab.
NeurolLab is your one-stop solution for a full-cycle neruomarketing research. It allows you to collect data via survey, eye tracking, EEG and emotions measurement, all at once. The latest cloud technology allows you to cross analyze data, create real time reports and share it with your clients. Enjoy neuromarketing - simple and easy, as it is meant to be.
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Experience a live focus group to see how a skilled market research moderator from SKIM, Marcel Slavenburg, can uncover valuable consumer insights. We showed how to leverage this knowledge to fuel the innovation process through idea origination and product and packaging development.
Three aspects of packaging were explored through this research: usability, appeal driving to motivation to buy, and the impact of green packaging on purchase decisions. It was an interactive and inspiring session!
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The document defines packaging as enclosing and protecting products for distribution, storage, sale, and use. It discusses various types of packaging materials like glass, plastics, and rubber and their properties and uses. It also describes different types of containers, closures, and packaging systems like blister packs and describes factors to consider for selection of appropriate packaging materials and systems. Tests to evaluate properties of packaging materials like glass, plastics and rubber are also summarized.
Testing consumer responses to new packaging (1)
New packaging techniques promise consumers safe food products that keep their high quality throughout shelf life. However, customers doubt the ability of these techniques to keep food fresh for long periods of time without spoiling. Conducting consumer studies using qualitative and quantitative methods can help understand consumer attitudes towards active and intelligent packaging technologies. In general, consumers view these technologies positively as they increase food safety and quality, though some have concerns about increased costs and waste. Education campaigns are needed to increase consumer understanding of these technologies and their benefits.
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From producers to consumers' (updated 2008-09-01), is intended to provide guidelines to facilitate the definition and design of new packaging or adjustment of existing ones. This is based on a broad holistic approach to all types of packaging in the flow of goods and information from producer to consumer.
Packaging Wizard consists of two parts with Part 1 explains the basic principles for the development or modification of the packaging. In Part 1, there is also a glossary explaining some of the words and abbreviations used in the packaging in the grocery industry. Part 2 contains a checklist which is a tool to achieve the best possible handling of goods and information flow. It is important to coordinate with all the checklists matter what type of packaging that is being used.
Winning The On-Shelf War
This document discusses strategies for brands to differentiate themselves on retail shelves. It notes that consumers are increasingly confused by similar packaging and more willing to purchase store brands. The document outlines trends in consumer purchasing behavior and the evolution of store brands. It then discusses ways for brands to create value on shelves through packaging innovations, printing enhancements, shape, and new technologies. Emerging tools for brand differentiation discussed include mobile marketing, augmented reality, and interactive codes. The document concludes with key takeaways around maintaining branding strategies and brand promises during economic downturns.
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Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how.
Watch the entire webinar here: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
Brand image and Consumer psyche by continuous change in Brand Packaging.
The document summarizes a research report on the effect of continuous changes in brand packaging on consumer buying behavior, brand image, and consumer psyche. It includes an introduction outlining the study, literature review on key concepts, research methodology using a questionnaire for 30 respondents, results of data analysis in SPSS accepting all 3 hypotheses, and conclusion with recommendations for future research.
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The critical budgeting error costing brand marketers millions
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Brand image and Consumer psyche by continuous change in Brand Packaging.
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