AIESEC Queen's Social media
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The document analyzes the market for AIESEC Queen's, a student volunteer abroad organization. It finds that 81% of students have not heard of them and 70% would volunteer for personal development and to make a positive impact. The target market is first and second year students, with 46% being arts students. Brand awareness and interest will be increased through social media campaigns like "If I could go anywhere" and "Motivational Mondays" as well as a newsletter and travel trivia. Objectives will be tracked using Google Analytics and Facebook Page Insights.
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AIESEC Queen's Social media
- 1. MARKET ANALYSIS Have you heard of AIESEC Queen’s? No, I haven’t heard of them 81% Yes, but I don’t know what they do.
- 2. MARKET ANALYSIS Why would you volunteer abroad? Personal Development 70%
- 3. MARKET ANALYSIS Why would you volunteer abroad? Personal Development Making a positive impact on… 70% 54%
- 5. target market 55% are in • aer 24% are in second first year 46% arts students year 32% commerce students global development
- 6. *see exhibits for full market analysis
- 8. 50 10 exchange participants 2012 - 2013 2013 2014 #objectives
- 9. ?
- 10. ?
- 12. #ificouldgoanywhere… If I could go anywhere in the world… I would go to __ & AIESEC will take me there.
- 13. “if i could go anywhere…” our focus: awareness + motivation = traffic
- 14. #tricolour Launch campaign with new cover photo & logo to draw awareness The new logo will merge with the AIESEC logo with Queen’s tricolour, creating a somatic marker to draw upon the student’s high level of identification with Queen’s.
- 15. #motivational mondays • inspire students to volunteer abroad • pictures will target sensory neurons through sight • weekly monday ritual
- 16. #newsletter
- 17. #triviatuesday
- 18. #triviatuesday
- 19. #blog
- 20. #implementation JANUARY AIESEC "If I could go anywhere" Motivational Mondays Newsletter Travel Trivia Tuesdays Commercial Blog 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 23 24 25 26 26 27 28
- 22. our vision
- 25. Brand Awareness
- 26. Analytics 1. Screen shot of Google Analytics 2. Screen shot of FB Page Insights
- 27. Objectives • aer
- 28. Objectives • aer
- 29. Objectives • aer
- 30. Objectives • aer
- 31. Objectives • aer
- 32. Objectives • aer
- 33. Objectives • aer
- 34. Objectives • aer
- 35. Objectives • aer
- 36. Objectives • aer
- 37. Objectives • aer
- 38. Objectives • aer
- 39. COMPETITIVE ANALYSIS 1. COST DIFFERENCE WE BUILD 2. CULTERAL INTEGRATION vs VOLUN-TOURISM 3 LEADERS
Editor's Notes
- A survey told us that there are a few specific groups that are particularly interested in the AIESEC brand. __% of students know who you are. Students indicated that community impact and personal development are two biggest reasons for going on exchange.________________________________Students want to volunteer abroad at the range of $1000-2000. 67%From these students ___% knows who you are and what you offer___% represents untapped market potential and these are the people that we will bring to you.What do they people want?___% put Community impact and personal development as top 2 reasons. This is what the brand will be built upon.Visit the link below for the full detailed report.
- A survey told us that there are a few specific groups that are particularly interested in the AIESEC brand. __% of students know who you are. Students indicated that community impact and personal development are two biggest reasons for going on exchange.________________________________Students want to volunteer abroad at the range of $1000-2000. 67%From these students ___% knows who you are and what you offer___% represents untapped market potential and these are the people that we will bring to you.What do they people want?___% put Community impact and personal development as top 2 reasons. This is what the brand will be built upon.Visit the link below for the full detailed report.
- A survey told us that there are a few specific groups that are particularly interested in the AIESEC brand. __% of students know who you are. Students indicated that community impact and personal development are two biggest reasons for going on exchange.________________________________Students want to volunteer abroad at the range of $1000-2000. 67%From these students ___% knows who you are and what you offer___% represents untapped market potential and these are the people that we will bring to you.What do they people want?___% put Community impact and personal development as top 2 reasons. This is what the brand will be built upon.Visit the link below for the full detailed report.
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- SCREENSHOT VID
- The event will drive overall awareness of the AIESEC brand through interaction between AIESEC and the student population of Queen’s. The Facebook contest will also motivate people to share their picture on their own Facebook page and direct their friends to the AIESEC Queen’s Facebook page and other social media platforms.
- The event will drive overall awareness of the AIESEC brand through interaction between AIESEC and the student population of Queen’s. The Facebook contest will also motivate people to share their picture on their own Facebook page and direct their friends to the AIESEC Queen’s Facebook page and other social media platforms.
- Instagram filtered pictures with motivation quotes on travelling and volunteering will be posted on Instagram and on Facebook under the album “Motivation Mondays.” There will be tweets made of the quotes posted on Twitter. The Hashtags #MotivationMondays and #AIESECQueens will be used. This initiative will inspire more students to want to volunteer abroad and remind these students that AIESEC can be used to fulfill this want. These pictures will target the sight sensory neurons of the viewers while quotes will tackle people’s goodwill emotions and cause them to want to volunteer. There will also be a link to the GIC application on AIESEC’s website under each picture. This initiative will become a ritual where one photo and quote will be posted every Monday.
- A weekly newsletter featuring a specific country will generate discussion and give individuals with exchange places to aspire towards. Each newsletter will feature interesting facts about the country of choice and profile a student who has been on exchange to this location. A picture of this student will be included as to facilitate mirror neurons. This will drive interest in AIESEC’s programs. Currently the newsletter writes about what is going on internally within the organization.
- A regular blog will establish AIESEC as a serious organization. It will enable them to share more posts with their users and connect with them directly.
- Through the blah blah campaign, you will be known as the number 1 facilitator ofr global internships. Aiesec queens will be able to provide more students with the opp to impact the world and realize their potential.
- I hope you have been doing well. I am writing to you to address my recent absences in the last three weeks of our Ancient Humour tutorial on Tuesdays. I debated for a long time whether to bring the reason up, or just letting it be, but given the 0% / 20% participation marks that is a result, I figured that I should let you know. The last few weeks have been hard from a mental health perspective. The recent year I have been struggling with depression on and off - sometimes it is better and sometimes it gets worse- and in the latter scenario, I do not really go out or go to class, and simply being in public is tough. My marks in all my classes are consequently reflective of my participation, and suffer as a result. I just wanted to clear up the reasoning for my sudden disappearance from the tutorials, of which I know takes a hit on my marks. I was hoping that there might be some leeway (as in not getting a flat out zero) as I promise that firstly, I am being totally honest and secondly, I really do wish that the circumstances had allowed me to come to the tutorials. Further, I will be coming to the rest of the tutorials for the rest of the semester.Thanks for taking the time to listen, if you have any further questions, or would like to talk after class, let me know. I ensure you that deciding to write this email was a difficult decision and I thank you for your discretion in this matter.Regards, Julia