The document discusses the AIDA marketing model which focuses on gaining a customer's Attention with visually appealing design elements, maintaining their Interest with relevant and engaging content, creating a Desire to purchase through special offers or discounts, and prompting the desired Action by providing contact details. It also analyzes a sample promotional material in terms of its visual design, target market focus, use of color and fonts to see how effectively it follows the AIDA model.

1. AIDA Attention Interest Desire Action

2. AIDA Attention Attract attention to the advert by using colour and images or unusual designs Interest Maintain interest by using relevant information presented in an interesting way using appropriate language Desire You need to create a desire to buy perhaps by offering something special eg discounts Action What should happen next? Are times and contact details provided?

3. STICK PROMTIONAL MATERIAL HERE ACTION DESIRE INTEREST ATTENTION What type of material is it? What is it advertising?

4. Tips for analysis What are the text and images like? How does the promotional material address its target market? How does the advert use colour and different fonts?