The document explores the role of artificial intelligence (A.I.) in various fields, emphasizing its definition and applications in both commercial and consumer contexts, such as decision-making and video games. It discusses examples from popular media that illustrate the complexities and potential consequences of A.I., highlighting the dual nature of A.I. as both beneficial and potentially harmful. Ultimately, the document raises questions about the ethical implications and future impact of A.I. in society.

1. ARTIFICIALINTELLIGENCEIN MEDIACSE 111/ PROJECT 2/ APRIL 14, 2011BY MARJORIE TAY, GIGI TEO WEN JING & TRAVIS YUEN

2. CONTENTS2.01.0WHY DO HUMANS USE IT?WHAT IS A.I.? 4.03.0A.I: BOON OR BANE?A.I. IN MOVIES

3. ][1.0What is A.I.? “Artificial Intelligence is the science of making machines do things that would require intelligence if done by men. ”--Marvin Minsky,founder of the MIT Artificial Intelligence Laboratory.Pioneered by Alan Turing in 1950

4. Intelligent Agent An agent is a “device “ that responds to stimuli from its environment. ][2.0Uses of A.I. CommercialConsumer“A.I. makes it possible for organizations to make better decisions. ”--Philip Brouof Acsent Technologywhen referring to the allocating of resources.

5. ][2.0Uses of A.I. Commercial Purpose Calculate probabilities & formulate strategies to aid in decision-making.

6. Done by allowing the agent to analyze companies' statistics.

7. Substitute for human consultants.

8. Most efficient decisions can be made through analysis on various areas of the company. ][2.0Uses of A.I. Consumer Purpose Used in most video games.

9. Some are Non-playable Characters (NPCs) For example: Sports games, Shooters, Fighting games.

10. Various levels of intelligence that make the tasks challenging to players. ][2.0Uses of A.I. CommercialConsumer“Personal computing will be significantly enhanced by intelligent systems. Research underway in user interfaces and operating systems will use AI in significant roles.”--Eric Horvit from Microsoft on the role of AI in the future of user-friendly software

11. ][3.0A.I. in MediaGrowing interest in how A.I. affects our lives & the future. Types of A.I.AndroidsComputer-basedActivePassive

12. AGENT SMITHMovie The Matrix (1999) Program ObjectiveTo eliminate threats in the Matrix. By terminating human avatars which would bring instability to the simulated reality by the Machines who created it.Abilities Defy rules of logic within the Matrix.

13. Ability to take over any virtual body connected to the Matrix. For example: Multiplying himself to do tasks. AGENT SMITHDeviationYes.Planned to transform every character in the Matrix as a homogenous copy of himself. Cause of DeviationUnplugged from the Matrix. Successful/FailedFAILED. Tricked into assimilating Neo which caused self-destruction of Neo-Smith.Tenjo NightNIGHTLY SERIES 01TV Series ZettaiKareshi(2009) aka Absolute BoyfriendProgram ObjectiveTo be the perfect “male humanoid” completely devoted to his master aka girlfriend. Abilities Customised characteristics E.g. Good at cooking, looks sexy when exercising, degree of jealousy, does household chores. Tenjo NightNIGHTLY SERIES 01DeviationYes.Started to rationalise & develop its own emotions. Cause of DeviationUnknown. Tenjo Night was scraped instead. Successful/FailedBOTH. Initially successful in bringing love to his “girlfriend”. Failed when it broke down & could not serve her. CLU 2.0Movie TRON Legacy (2010) Program ObjectiveAn administrative function control program. To create what Flynn called ‘The Perfect System’,Abilities Dictator of Grid system.

14. Identity Disc as weapon. CLU 2.0DeviationYes. Cause of DeviationBetrayed Flynn.

15. Frustrated with Flynn. Successful/FailedFAILED. Betrayal caused Flynn to shut down the Grid.A.I.No. of Slide Design9Font(s) used Calibri

16. TRN2Animation Present][4.0A.I.: Boon or Bane?A.I. IS CREATED WITH A PURPOSESelfish reasonsPublic’s interest

17. ][4.0A.I.: Boon or Bane?Selfish ReasonsMachine would be treated with contempt. For example: Omnidriods from “The Incredibles”. Programmed to develop counter attacks to destroy opponents by learning its opponents moves. ][4.0A.I.: Boon or Bane?Public’s InterestInvention would be widely lauded. For example: AstroBoy.

18. However, program may deviate from its original plans on their own accord. Therefore, difficult to concludeif A.I. if fully beneficial/detrimental to human beings.

19. Conclusion