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LIAM SHEEHAN
Sales and
Marketing Director
An Post – Value Based
Innovation
The Delivery Conference
2017
Liam Sheehan, Sales & Marketing Director, An Post, Ireland
“Today’s shoppers are heavily influenced by
delivery & return options”
45% 56%
Brands have an advantage
Ireland RepTrak
Pulse 2016
Ireland Customer
Experience Report
2016
28%
39%
49%
72%
How to create competitive
advantage through returns
Make it mobile
Make it easy
Make it quick
Make it

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#TDC17- An Post - Value Based Innovation

Editor's Notes

  1. Choice and control expectations are evolving; consumers expect to call the shots Free shipping is the number 1 consideration for online purchase Faster delivery; same day delivery is becoming commonplace Consumers want simple and transparent returns solutions
  2. Increasing expectation for perfection; consumers expecting to order anyhow, anywhere, anytime More choice, more speed and greater convenience are high on consumer’ agendas
  3. 45% have abandoned an online basket because of unsatisfactory delivery options 56% of those abandoning their shopping cart, did so because the delivery options were too expensive
  4. - An Post; ranked 3rd in the Ireland Customer Experience Report 2016 and The Reputations Agency Report 2016
  5. - 77% of Irish consumers prefer home delivery (IPC E-Commerce Cross-Border Shopper Survey)
  6. - AddressPal; providing customers with a UK address to have their online shopping delivered to
  7. - The success of AddressPal has exceeded expectations and become a key product for An Post in a short space of time - 3 months; 100,000; 20,000
  8. - How can we replicate this in other parts of the business
  9. 49% of consumers say a retailer’s returns policy has deterred them from making a purchase 39% will always look at a retailer’s returns policy before they complete an online purchase 28% have said they are satisfied with the returns services offered by online retailers
  10. 72% affirmed they would be very likely , or more likely to shop with retailers that made the entire returns process easier to use
  11. ReturnPal; a new returns app from An Post making it easier for consumers to return their online shopping to Irish and UK e-Retailers To be launched by June 2016