SlideShare a Scribd company logo
SCRUM@FUNDA
FEAR, LOATHING AND…
LOT’S OF FUN
SCRUM@FUNDA
2001ESTABLISHED
±100PEOPLE
50IN PRODUCT DEVELOPMENT
4WEBSITES
4APPS
1
CHROME-
CAST APP
1
OCULUS
RIFT APP
6.500.000UNIQUE MONTHLY
VISITORS
35.000.000MONTHLY
VISITS
350.000.000MONTHLY PAGEVIEWS
650.000.000PHOTOS SERVED MONTHLY
50% SMART-
PHONE 30% TABLET 20% DESKTOP
FIRST STAGE
SOMEWHERE IN 2012
PROJECT
TEAMS
PROJECT TEAM
PROJECT TEAMS ARE
LIKE THE AVENGERS
THEY BREAK TOO
MUCH STUFF
MEANWHILE
AT THE
MAINTENANCE
TEAMS
‣ BIG DESIGN UP FRONT
‣ INCREASED FLEXIBILITY
‣ ± 250 BUGS
A BUNCH OF VERY MOTIVATED PEOPLE, BUT…
‣ LITTLE (REAL) OWNERSHIP
‣ PROJECT TEAM KNOWLEDGE GOT LOST
‣ SCATTERED FUNCTIONAL AND ARCHITECTURAL
EXPERTISE
SITUATION IN 2012
THE
EXPERIMENT
RESULTS & LEARNINGS
FROM “THE EXPERIMENT”
+
SECOND STAGE
START OF 2013
FOCUSTEAMS
Q1 2013
THE REAL START
GO FORTH AND
CREATE
AWESOME
STUFF
FEAR
Learning
Experimentation
“Trying stuff”
reinforce
4 TIMES
FASTER
EFFORT FIXING BUGS -
60%
WHY?
RESPONSIBILITY
DOMAIN
EXPERTS
INCREASED MOTIVATION
INCREASED PRODUCTIVITY
WORK
SATISFACTION
SIDETRACK
CULTURE
CULTURE!
YES. AND?
DIVERSE
PASSIONATE
ABOUT SOMETHING ELSE
PEOPLE YOU’D
LIKE TO SEE
AFTER WORK
MAKE IT ABOUT
MORE THAN
WORK
MAIN TRACK
DIDN’T WORK
RESPONSIBILITYFOR THEIR FOCUS AREA
RESPONSIBILITYFOR THE PLATFORMS AS A WHOLE
WITH GREAT
RESPONSIBILITY
COMES GREAT
POWER
DEMO DAY
MAJOR
PROGRESS
DOUBLE ROLE
PO AND UX
SOLUTION-
THINKING
1. PO NEEDS OBJECTIVE
DISTANCE
2. TEAM NEEDS
AUTONOMY
FINAL STAGE
MID 2014
MULTIDISCIP
LINARY
TEAMS
UX TASKS
SIDETRACK
UX’ERS
UX’ERS AREN’T
“SPECIAL”
MAIN TRACK
UX TASKS
UX TASKS
MINI-WATERFALL
INEFFICIENCY
UX’ERS AREN’T
“SPECIAL”
10% RESEARCH
20% “FUTURING”
70% SHIPPING
UX TASKS
FEAROF CHAOS
REQUIRES MORE CONTROL
MORE SPEED
QUARTERLY
ROADMAP
MEETING
FINAL SIDETRACK
THE PRODUCT OWNER “ROLE”
THE MYTHICAL
UNICORN
PRODUCT OWNER
MODERATOR
DEMO DAY
RECOGNISE
SPECIALISTS
MAKING
(INFORMED)
DECISIONS
EMPATH
Y
NOT A
“ROLE”
MAIN TRACK
THE
END
OH, WAIT!
REFLECT &
ADAPT
SOMETIMES
THE SOLUTION
IS COUNTER-INTUITIVE
REFLECT,
ADAPT
AND MAKE IT YOUR OWN
THE REAL
END

More Related Content

Similar to AgileHK - Scrum @ funda

LH Flying Lab - Leaving the reduced reality...
LH Flying Lab - Leaving the reduced reality...LH Flying Lab - Leaving the reduced reality...
LH Flying Lab - Leaving the reduced reality...
RE'FLEKT GmbH
 
Expara Business Canvas Workshop
Expara Business Canvas WorkshopExpara Business Canvas Workshop
Expara Business Canvas Workshop
Expara
 
The Silicon Straits Tribe
The Silicon Straits TribeThe Silicon Straits Tribe
The Silicon Straits Tribe
James Chan
 
Venkatraman IIM Calcutta Talks
Venkatraman IIM Calcutta TalksVenkatraman IIM Calcutta Talks
Venkatraman IIM Calcutta Talks
N. Venkat Venkatraman
 
160921 exponentiality wtf
160921 exponentiality wtf160921 exponentiality wtf
160921 exponentiality wtf
Ricard Ruiz de Querol
 
Pere condom-presentació-18-maig
Pere condom-presentació-18-maigPere condom-presentació-18-maig
Pere condom-presentació-18-maig
Xarxa Emprenedoria
 
Blitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageBlitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household Stage
Greylock Partners
 
SSE Social Media & Virtual Worlds_Teigland
SSE Social Media & Virtual Worlds_TeiglandSSE Social Media & Virtual Worlds_Teigland
SSE Social Media & Virtual Worlds_Teigland
Robin Teigland
 
Silicon Valley 2015
Silicon Valley 2015Silicon Valley 2015
Silicon Valley 2015
ARPUTHA SELVARAJ A
 
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
Gene Kim
 
General Presentation UK
General Presentation UKGeneral Presentation UK
General Presentation UK
Amaury Verstraete
 
Pantalk: Responsive Web Design
Pantalk: Responsive Web DesignPantalk: Responsive Web Design
Pantalk: Responsive Web Design
Screen Concept
 
Agent of Change: COBOL Developer Day
Agent of Change: COBOL Developer DayAgent of Change: COBOL Developer Day
Agent of Change: COBOL Developer Day
Micro Focus
 
EIA2017Italy - Alar Kolk - How to survive @ EIA?
EIA2017Italy - Alar Kolk - How to survive @ EIA?EIA2017Italy - Alar Kolk - How to survive @ EIA?
EIA2017Italy - Alar Kolk - How to survive @ EIA?
European Innovation Academy
 
The Modern, Mobility-Enabled Enterprise
The Modern, Mobility-Enabled EnterpriseThe Modern, Mobility-Enabled Enterprise
The Modern, Mobility-Enabled Enterprise
thinkingphones
 
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of ExponenitalThe 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
10x Nation
 
YOTG Munich - Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
YOTG Munich -  Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!YOTG Munich -  Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
YOTG Munich - Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
Year of the X
 
Rory O’Driscoll - The war is over and the cloud won. What comes next?
Rory O’Driscoll - The war is over and the cloud won. What comes next?Rory O’Driscoll - The war is over and the cloud won. What comes next?
Rory O’Driscoll - The war is over and the cloud won. What comes next?
SaaStock
 
NA Developer Day - Addressing forces of change
NA Developer Day - Addressing forces of changeNA Developer Day - Addressing forces of change
NA Developer Day - Addressing forces of change
Micro Focus
 
GoClapp Pitch deck v2.0
GoClapp Pitch deck v2.0GoClapp Pitch deck v2.0
GoClapp Pitch deck v2.0
Gonçalo Henriques
 

Similar to AgileHK - Scrum @ funda (20)

LH Flying Lab - Leaving the reduced reality...
LH Flying Lab - Leaving the reduced reality...LH Flying Lab - Leaving the reduced reality...
LH Flying Lab - Leaving the reduced reality...
 
Expara Business Canvas Workshop
Expara Business Canvas WorkshopExpara Business Canvas Workshop
Expara Business Canvas Workshop
 
The Silicon Straits Tribe
The Silicon Straits TribeThe Silicon Straits Tribe
The Silicon Straits Tribe
 
Venkatraman IIM Calcutta Talks
Venkatraman IIM Calcutta TalksVenkatraman IIM Calcutta Talks
Venkatraman IIM Calcutta Talks
 
160921 exponentiality wtf
160921 exponentiality wtf160921 exponentiality wtf
160921 exponentiality wtf
 
Pere condom-presentació-18-maig
Pere condom-presentació-18-maigPere condom-presentació-18-maig
Pere condom-presentació-18-maig
 
Blitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household StageBlitzscaling Session 1: Household Stage
Blitzscaling Session 1: Household Stage
 
SSE Social Media & Virtual Worlds_Teigland
SSE Social Media & Virtual Worlds_TeiglandSSE Social Media & Virtual Worlds_Teigland
SSE Social Media & Virtual Worlds_Teigland
 
Silicon Valley 2015
Silicon Valley 2015Silicon Valley 2015
Silicon Valley 2015
 
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
DOES16 San Francisco - Carmen DeArdo, Cindy Payne, & Jim Grafmeyer - Episode ...
 
General Presentation UK
General Presentation UKGeneral Presentation UK
General Presentation UK
 
Pantalk: Responsive Web Design
Pantalk: Responsive Web DesignPantalk: Responsive Web Design
Pantalk: Responsive Web Design
 
Agent of Change: COBOL Developer Day
Agent of Change: COBOL Developer DayAgent of Change: COBOL Developer Day
Agent of Change: COBOL Developer Day
 
EIA2017Italy - Alar Kolk - How to survive @ EIA?
EIA2017Italy - Alar Kolk - How to survive @ EIA?EIA2017Italy - Alar Kolk - How to survive @ EIA?
EIA2017Italy - Alar Kolk - How to survive @ EIA?
 
The Modern, Mobility-Enabled Enterprise
The Modern, Mobility-Enabled EnterpriseThe Modern, Mobility-Enabled Enterprise
The Modern, Mobility-Enabled Enterprise
 
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of ExponenitalThe 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital
 
YOTG Munich - Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
YOTG Munich -  Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!YOTG Munich -  Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
YOTG Munich - Katya Androshina & Oliver Kempkens Citrix & SAP - Fuck Inertia!
 
Rory O’Driscoll - The war is over and the cloud won. What comes next?
Rory O’Driscoll - The war is over and the cloud won. What comes next?Rory O’Driscoll - The war is over and the cloud won. What comes next?
Rory O’Driscoll - The war is over and the cloud won. What comes next?
 
NA Developer Day - Addressing forces of change
NA Developer Day - Addressing forces of changeNA Developer Day - Addressing forces of change
NA Developer Day - Addressing forces of change
 
GoClapp Pitch deck v2.0
GoClapp Pitch deck v2.0GoClapp Pitch deck v2.0
GoClapp Pitch deck v2.0
 

Recently uploaded

快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
dtagbe
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
Emre Gündoğdu
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
thezot
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
Infosec train
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
APNIC
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
APNIC
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
GNAMBIKARAO
 

Recently uploaded (12)

快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
 

AgileHK - Scrum @ funda