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THE IMPORTANCE OF PLACE
AGILE 2015 | WASHINGTON DC
Intel + Gensler | 2INTRODUCTIONS CREDENTIALS
EVAN BARTLETT
DESIGN STRATEGIST
JORGEN HESSELBERG
DIRECTOR, AGILE TRANSFORMATION +
Intel + Gensler | 3
01
A SENSE OF PLACE
Intel + Gensler | 4A SENSE OF PLACE
Intel + Gensler | 5A SENSE OF PLACE
Intel + Gensler | 6A SENSE OF PLACE
Intel + Gensler | 7A SENSE OF PLACE
Intel + Gensler | 8A SENSE OF PLACE
Intel + Gensler | 9A SENSE OF PLACE
Intel + Gensler | 10A SENSE OF PLACE
Intel + Gensler | 11A SENSE OF PLACE
Intel + Gensler | 12A SENSE OF PLACE
Intel + Gensler | 13
AGILE WORKING
02
Intel + Gensler | 14AGILE WORKING CUBE FARM (STANDARD)
Intel + Gensler | 15AGILE WORKING DEAD OFFICE LANDSCAPE
Intel + Gensler | 16
Quality and number of exchanges; face-to-face being more
effective than remote.
Quality of team exchanges; more evenly distributed
patterns are more effective than clusters.
Amount of effective communications with external teams;
especially for creative and innovative teams.
AGILE WORKING COMMUNICATION
Source: The Science of Building Great Teams, Pentland, Harvard Business Review, 2012
01 ENERGY
02 ENGAGEMENT
03 EXPLORATION
THE SCIENCE OF COLLABORATION
Intel + Gensler | 17AGILE WORKING MANIFESTO
MANIFESTO
We are uncovering better was of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and Interactions over process and tools
Working Software over comprehensive documentation
Customer Collaboration over contract negotiation
Responding to Change over following a plan
That is, while there is value in the items on the right,
we value the items on the left more.
Source: www.agilemanifesto.org
Intel + Gensler | 18AGILE WORKING MANIFESTO
MANIFESTO
We are uncovering better was of developing
software by doing it and helping others do it.
Through this work we have come to value:
Individuals and Interactions over process and tools
Working Software over comprehensive documentation
Customer Collaboration over contract negotiation
Responding to Change over following a plan
That is, while there is value in the items on the right,
we value the items on the left more.
Source: www.agilemanifesto.org
Intel + Gensler | 19
CASE STUDY : NOKIA
03
Intel + Gensler | 20CASE STUDY NOKIA
EXPERIMENT
01 TWO DIFFERENT DESIGNS FOR FOUR DIFFERENT TEAMS
02 OBSERVED HOW THEY WERE DOING
03 ASSESSED THEIR FEEDBACK AFTER THREE MONTHS
Guest
Chair
Portable
Whiteboard
Guest
Chair
Coat
Storage
Lateral
File
Conference
Phone
Intel + Gensler | 21
FEEDBACK
Being co-located has improved my job satisfaction
My concerns during the pilot (if any) were addressed
The physical setup of the space is acceptable
Being co-located has improved how my team functions
Favorable
Neutral
Unfavorable
100%0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
20%
20%
40%60%
80%
80%
100%
CASE STUDY NOKIA
Intel + Gensler | 22
ONE SIZE WON’T FIT ALL
CASE STUDY NOKIA
Intel + Gensler | 23
OPENNESS VS. THE WALL
CASE STUDY NOKIA
Intel + Gensler | 24
COLLABORATION VS. FOCUS
CASE STUDY NOKIA
Intel + Gensler | 25
PROXIMITY VS. PRIVACY
CASE STUDY NOKIA
Intel + Gensler | 26
RESPONSE
01 BIGGER PODS
02 MORE FLEXIBILITY
03 MORE PRIVACY
CASE STUDY NOKIA
Intel + Gensler | 27
“HOMEGROWN”
POD
AGILE 2.0 POD PILOT POD
•	 Maintains personal
space
•	 Underutilized
storage
•	 Note enough space, personal
or overall
•	 Not enough storage
•	 Not enough workspace
•	 Too tight
•	 Personal space and storage critical to
maintain
•	 Accessible whiteboard space / display
space
•	 Flexible scrum space
•	 Space for visitors
•	 Social support / get-aways on floor
CASE STUDY NOKIA
Intel + Gensler | 28
OUTCOME
01 FASTER SPEED TO MARKET
02 HIGHER ENGAGEMENT SCORES
03 SIGNIFICANT DEFECT REDUCTION
CASE STUDY NOKIA
Intel + Gensler | 29Source: https://www.youtube.com/watch?v=sZmos0GSCWE
CURRENT CHALLENGE : INTEL
04
Intel + Gensler | 30
THE SEPARATION OF
05
WORKPLACE + SPACE
Intel + Gensler | 31THE SEPARATION MAIN DRIVER
With technology becoming more available and easier to use, knowledge
workers are looking to shed the boundaries the typical workplace creates.
MAIN DRIVER
Intel + Gensler | 32THE SEPARATION RESULT
UNTETHERED
RESULT #1
Intel + Gensler | 33THE SEPARATION RESULT
WORKDAY CHANGE
RESULT #2
Intel + Gensler | 34THE SEPARATION SHIFT
THE SHIFT
WORKPLACE
WORKSPACE
WORKSPACE
WORKPLACE
A B
Intel + Gensler | 35THE SEPARATION A CLEAN SLATE
Intel + Gensler | 36
ORGANIZATIONAL DRIVERS
THE SEPARATION DRIVERS
01 UNDERSTANDING THE INDIVIDUAL
ATTRACTION + RETENTION
Intel + Gensler | 37
CONCEPTUAL AGE
THE SEPARATION DRIVERS
AUTONOMY
MASTERY
PURPOSE
DESIGN
STORY
SYMPHONY
EMPATHY
MEANING
PLAY
Source: Dan Pink, A Whole New Mind
Intel + Gensler | 38THE SEPARATION DRIVERS
01 GENERATIONS
02 BEHAVIORAL STYLE
03 WORK PROCESS
04 PERSONAL GOALS
05 PERSONAL VALUE
INDIVIDUAL DRIVERS
Intel + Gensler | 39THE SEPARATION RETHINK WORKPLACE
02 RETHINK THE WORKPLACE
EFFECTIVE WORK
01 UNDERSTANDING THE INDIVIDUAL
ATTRACTION + RETENTION
ORGANIZATIONAL DRIVERS
Intel + Gensler | 40
DRAFT
Gensler | 30
NECESSARY EVIL
A CONTAINER FOR
RESOURCES
HOUSE FOR ME
INTRO THE BIG FROM -TO
$ $ $ $ $ $ $
$ $ $ $ $ $ $
$ $ $ $ $ $ $
$ $ $ $ $ $ $
$ $ $ $ $ $ $
$ $ $ $ $ $ $
$ $ $ $ $ $ $
ADJUSTABLE ASSET
ECO-SYSTEM OF HUMAN
CAPITAL
HOME FOR WE
NECESSARY COST
A FIXED CONTAINER FOR
RESOURCES
HOUSE FOR ME
ADJUSTABLE ASSET
ECO-SYSTEM OF HUMAN
CAPITAL
HOME FOR WE
THE SEPARATION RETHINK WORKPLACE
Intel + Gensler | 41THE SEPARATION
02 RETHINK THE WORKPLACE
EFFECTIVE WORK
01 UNDERSTANDING THE INDIVIDUAL
ATTRACTION + RETENTION
03 RETHINK THE WORKSPACE
ALIGNING GOALS
ORGANIZATIONAL DRIVERS
Intel + Gensler | 42THE SEPARATION RETHINK WORKSPACE
01 FLOW
02 FACE TO FACE
03 CASUAL COLLISION
THE VALUE
Intel + Gensler | 43
01 WELLBEING / WORK-LIFE
02 INNOVATION
03 SHARING / LEARNING
04 TRUST/COMMUNITY
05 FREEDOM / FLEXIBILITY
THE SEPARATION RETHINK WORKSPACE
COMMON VALUES
Intel + Gensler | 44THE SEPARATION BUILDING BLOCKS
COLLABORATE
SOCIALIZELEARN
FOCUS
Intel + Gensler | 45THE SEPARATION A SENSE OF PLACE
Intel + Gensler | 46
KEY TAKEAWAYS
The environments we build affect our patterns of
communication.01
How we communicate is more important than what we
communicate.02
When considering an office architecture understand what
you are optimizing for and test your assumption.03
QUESTIONS?
Intel + Gensler | 48
THANK YOU!
jorgen.hesselberg@intel.com
@jhesselberg
JORGEN HESSELBERG
evan_bartlett@gensler.com
@erbartlett
EVAN BARTLETT

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Agile2015 - A Sense of Place (Intel + Gensler)

  • 1. THE IMPORTANCE OF PLACE AGILE 2015 | WASHINGTON DC
  • 2. Intel + Gensler | 2INTRODUCTIONS CREDENTIALS EVAN BARTLETT DESIGN STRATEGIST JORGEN HESSELBERG DIRECTOR, AGILE TRANSFORMATION +
  • 3. Intel + Gensler | 3 01 A SENSE OF PLACE
  • 4. Intel + Gensler | 4A SENSE OF PLACE
  • 5. Intel + Gensler | 5A SENSE OF PLACE
  • 6. Intel + Gensler | 6A SENSE OF PLACE
  • 7. Intel + Gensler | 7A SENSE OF PLACE
  • 8. Intel + Gensler | 8A SENSE OF PLACE
  • 9. Intel + Gensler | 9A SENSE OF PLACE
  • 10. Intel + Gensler | 10A SENSE OF PLACE
  • 11. Intel + Gensler | 11A SENSE OF PLACE
  • 12. Intel + Gensler | 12A SENSE OF PLACE
  • 13. Intel + Gensler | 13 AGILE WORKING 02
  • 14. Intel + Gensler | 14AGILE WORKING CUBE FARM (STANDARD)
  • 15. Intel + Gensler | 15AGILE WORKING DEAD OFFICE LANDSCAPE
  • 16. Intel + Gensler | 16 Quality and number of exchanges; face-to-face being more effective than remote. Quality of team exchanges; more evenly distributed patterns are more effective than clusters. Amount of effective communications with external teams; especially for creative and innovative teams. AGILE WORKING COMMUNICATION Source: The Science of Building Great Teams, Pentland, Harvard Business Review, 2012 01 ENERGY 02 ENGAGEMENT 03 EXPLORATION THE SCIENCE OF COLLABORATION
  • 17. Intel + Gensler | 17AGILE WORKING MANIFESTO MANIFESTO We are uncovering better was of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and Interactions over process and tools Working Software over comprehensive documentation Customer Collaboration over contract negotiation Responding to Change over following a plan That is, while there is value in the items on the right, we value the items on the left more. Source: www.agilemanifesto.org
  • 18. Intel + Gensler | 18AGILE WORKING MANIFESTO MANIFESTO We are uncovering better was of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and Interactions over process and tools Working Software over comprehensive documentation Customer Collaboration over contract negotiation Responding to Change over following a plan That is, while there is value in the items on the right, we value the items on the left more. Source: www.agilemanifesto.org
  • 19. Intel + Gensler | 19 CASE STUDY : NOKIA 03
  • 20. Intel + Gensler | 20CASE STUDY NOKIA EXPERIMENT 01 TWO DIFFERENT DESIGNS FOR FOUR DIFFERENT TEAMS 02 OBSERVED HOW THEY WERE DOING 03 ASSESSED THEIR FEEDBACK AFTER THREE MONTHS Guest Chair Portable Whiteboard Guest Chair Coat Storage Lateral File Conference Phone
  • 21. Intel + Gensler | 21 FEEDBACK Being co-located has improved my job satisfaction My concerns during the pilot (if any) were addressed The physical setup of the space is acceptable Being co-located has improved how my team functions Favorable Neutral Unfavorable 100%0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 20% 20% 40%60% 80% 80% 100% CASE STUDY NOKIA
  • 22. Intel + Gensler | 22 ONE SIZE WON’T FIT ALL CASE STUDY NOKIA
  • 23. Intel + Gensler | 23 OPENNESS VS. THE WALL CASE STUDY NOKIA
  • 24. Intel + Gensler | 24 COLLABORATION VS. FOCUS CASE STUDY NOKIA
  • 25. Intel + Gensler | 25 PROXIMITY VS. PRIVACY CASE STUDY NOKIA
  • 26. Intel + Gensler | 26 RESPONSE 01 BIGGER PODS 02 MORE FLEXIBILITY 03 MORE PRIVACY CASE STUDY NOKIA
  • 27. Intel + Gensler | 27 “HOMEGROWN” POD AGILE 2.0 POD PILOT POD • Maintains personal space • Underutilized storage • Note enough space, personal or overall • Not enough storage • Not enough workspace • Too tight • Personal space and storage critical to maintain • Accessible whiteboard space / display space • Flexible scrum space • Space for visitors • Social support / get-aways on floor CASE STUDY NOKIA
  • 28. Intel + Gensler | 28 OUTCOME 01 FASTER SPEED TO MARKET 02 HIGHER ENGAGEMENT SCORES 03 SIGNIFICANT DEFECT REDUCTION CASE STUDY NOKIA
  • 29. Intel + Gensler | 29Source: https://www.youtube.com/watch?v=sZmos0GSCWE CURRENT CHALLENGE : INTEL 04
  • 30. Intel + Gensler | 30 THE SEPARATION OF 05 WORKPLACE + SPACE
  • 31. Intel + Gensler | 31THE SEPARATION MAIN DRIVER With technology becoming more available and easier to use, knowledge workers are looking to shed the boundaries the typical workplace creates. MAIN DRIVER
  • 32. Intel + Gensler | 32THE SEPARATION RESULT UNTETHERED RESULT #1
  • 33. Intel + Gensler | 33THE SEPARATION RESULT WORKDAY CHANGE RESULT #2
  • 34. Intel + Gensler | 34THE SEPARATION SHIFT THE SHIFT WORKPLACE WORKSPACE WORKSPACE WORKPLACE A B
  • 35. Intel + Gensler | 35THE SEPARATION A CLEAN SLATE
  • 36. Intel + Gensler | 36 ORGANIZATIONAL DRIVERS THE SEPARATION DRIVERS 01 UNDERSTANDING THE INDIVIDUAL ATTRACTION + RETENTION
  • 37. Intel + Gensler | 37 CONCEPTUAL AGE THE SEPARATION DRIVERS AUTONOMY MASTERY PURPOSE DESIGN STORY SYMPHONY EMPATHY MEANING PLAY Source: Dan Pink, A Whole New Mind
  • 38. Intel + Gensler | 38THE SEPARATION DRIVERS 01 GENERATIONS 02 BEHAVIORAL STYLE 03 WORK PROCESS 04 PERSONAL GOALS 05 PERSONAL VALUE INDIVIDUAL DRIVERS
  • 39. Intel + Gensler | 39THE SEPARATION RETHINK WORKPLACE 02 RETHINK THE WORKPLACE EFFECTIVE WORK 01 UNDERSTANDING THE INDIVIDUAL ATTRACTION + RETENTION ORGANIZATIONAL DRIVERS
  • 40. Intel + Gensler | 40 DRAFT Gensler | 30 NECESSARY EVIL A CONTAINER FOR RESOURCES HOUSE FOR ME INTRO THE BIG FROM -TO $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ ADJUSTABLE ASSET ECO-SYSTEM OF HUMAN CAPITAL HOME FOR WE NECESSARY COST A FIXED CONTAINER FOR RESOURCES HOUSE FOR ME ADJUSTABLE ASSET ECO-SYSTEM OF HUMAN CAPITAL HOME FOR WE THE SEPARATION RETHINK WORKPLACE
  • 41. Intel + Gensler | 41THE SEPARATION 02 RETHINK THE WORKPLACE EFFECTIVE WORK 01 UNDERSTANDING THE INDIVIDUAL ATTRACTION + RETENTION 03 RETHINK THE WORKSPACE ALIGNING GOALS ORGANIZATIONAL DRIVERS
  • 42. Intel + Gensler | 42THE SEPARATION RETHINK WORKSPACE 01 FLOW 02 FACE TO FACE 03 CASUAL COLLISION THE VALUE
  • 43. Intel + Gensler | 43 01 WELLBEING / WORK-LIFE 02 INNOVATION 03 SHARING / LEARNING 04 TRUST/COMMUNITY 05 FREEDOM / FLEXIBILITY THE SEPARATION RETHINK WORKSPACE COMMON VALUES
  • 44. Intel + Gensler | 44THE SEPARATION BUILDING BLOCKS COLLABORATE SOCIALIZELEARN FOCUS
  • 45. Intel + Gensler | 45THE SEPARATION A SENSE OF PLACE
  • 46. Intel + Gensler | 46 KEY TAKEAWAYS The environments we build affect our patterns of communication.01 How we communicate is more important than what we communicate.02 When considering an office architecture understand what you are optimizing for and test your assumption.03
  • 48. Intel + Gensler | 48 THANK YOU! jorgen.hesselberg@intel.com @jhesselberg JORGEN HESSELBERG evan_bartlett@gensler.com @erbartlett EVAN BARTLETT