SlideShare a Scribd company logo
@maaretp http://maaretp.com
Working without
a Product Owner
by Maaret Pyhäjärvi
@maaretp http://maaretp.com
Taking forward an established product
From Lead Quality Engineer
to Senior Manager,
Windows Endpoint Development
Customers in millions, test
automation with 14k virtual machines
spawned daily.
@maaretp http://maaretp.com
Testers don’t break
the code, they break
your illusions about
the code.
- Adapted from James Bach
WHATEVER NECESSARY
@maaretp http://maaretp.com
Code doing what it’s supposed to.
Product doing what it would need to.
Product doing only what it is supposed to do.
Basic Illusions: Code Making a Product
Other Illusions: Ideas Leading to Code
Process being able to deliver with a change in mind
People having skills to deliver well.
Business model driving the selection of right focus.
@maaretp http://maaretp.com
Continuous Delivery
No Jira
No Estimates
No Product Owner
No Projects
No Scrum
@maaretp http://maaretp.com
Turning Ideas into Code
Get the right ideas on
every single developer
@maaretp http://maaretp.com
@maaretp http://maaretp.com
@maaretp http://maaretp.com
@maaretp http://maaretp.com
But Being a Product
Owner is So Much Work!
@maaretp http://maaretp.com
BEING A
PRODUCT
OWNER SURE
IS A LOT OF
WORK!
- WILLIAM
GILL
@maaretp http://maaretp.com
Setting up
a 3-month Experiment
@maaretp http://maaretp.com
OUR EXPERIMENT
HYPOTHESIS
CUSTOMER-OBSESSED TEAM
DIRECTLY IN TOUCH WITH
THEIR CUSTOMERS PERFORMS
BETTER WITHOUT A PROXY
@maaretp http://maaretp.com
Before this Experiment
…hands-off manager
… multiple ways of dealing with team list of
work
= super-simple Jira flow without Jira
…moving the product owner out of team room
…frequent releases
…no estimates
@maaretp http://maaretp.com
Listing Product Owner
Responsibilities
@maaretp http://maaretp.com
Product Owner
to Product Management Expert
to work on Requirements Trawling
@maaretp http://maaretp.com
RETRO
1. Nothing changed
2. Delivered more
3. Magical things happened
4. Strategic thinking for PME
5. NOTHING TRAWLED
@maaretp http://maaretp.com
21 days into the experiment the team received
feedback that  their latest demo was particularly
good and focused on the customer value.When
confronted with the feedback, the team
considered it as "that's what we're supposed to
do now" - we are customer-focused.
@maaretp http://maaretp.com
65 days into the experiment the team realizes the
last appearance of the product management
expert in planning was around day 55.There were
other channels to maintain pulse of what might
be important than the structure.
@maaretp http://maaretp.com
Impacts in the team
@maaretp http://maaretp.com
Fixing geared up to max
@maaretp http://maaretp.com
Cross-team
Ownership
@maaretp http://maaretp.com
Customer-Facing
Documentation
@maaretp http://maaretp.com
Faster Delivery
of Solutions
@maaretp http://maaretp.com
Incremental Delivery
Turned to Flow
@maaretp http://maaretp.com
Features from Problems
that weren’t asked for
@maaretp http://maaretp.com
Introducing Positive
and Negative Telemetry
@maaretp http://maaretp.com
Core Practices
@maaretp http://maaretp.com
Working as Network
of Connections
@maaretp http://maaretp.com
Bias to Action
@maaretp http://maaretp.com
Customers:
Don’t keep a Distance
@maaretp http://maaretp.com
Data Lies
Less than People
@maaretp http://maaretp.com
After a Year of
#NoProductOwner
@maaretp http://maaretp.com
“Best Team in
Corporate R&D”
@maaretp http://maaretp.com
“One team is not sufficient
proof that this approach is
better. Also, out team lacks
the seniority and
communication skills to
attempt it.”
@maaretp http://maaretp.com
Nothing changes if you
change nothing.
@maaretp http://maaretp.com
Cognitive
Dissonance
@maaretp http://maaretp.com
Developers love
solving problems
@maaretp http://maaretp.com
Maaret Pyhäjärvi
Email: maaret@iki.fi
Twitter: @maaretp
Web: maaretp.com
Blog: visible-quality.blogspot.fi
(please connect with me through
Twitter or LinkedIn)

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