1. Consumer empowerment

2. What is Collaborative Marketing? strategyto engagean audience in an active, non-intrusive conversation What does it accomplish? Connectsall constituents, solidifies loyalty, Creates innovation efficiency,Increases product adoptionand success, Improves communicationwith customers, Helps Identify, engage, and leverage Advocates, Reduces skepticism towards your marketing message, Results in an ownership of a product/service and authentic WOM 2

3. It’s A Matter of How agencyme’s dialogue platform Front-End Community Experience Back-End Insights & Administration Ask (Surveys, online chats/focus groups and quickpolls) Intuitive, Graphical, & Real-time Community Administration & Reporting & Engage (Blogs, forums and networking)

4. Multiple Forms Of Exchange Collaboration & Innovation Through Community (blogs, quick polls, message boards, quick thoughts, surveys)

5. Quantify, Prioritize and Act Robust, Customized Reporting and Insights Mining

6. 6 Support At Every Stage 4. ACTIVATE: SUPPORT EVENTS GROWTH, DIRECT MKG 3. ENGAGE: GIVE A VOICE, INFORM, CLOSE HE LOOP 2. GENERATE INSIGHTS: INNOVATION MKG & LIFESTYLE IDENTIFY, RECRUIT, PROFILE Key segments: Demographics, Brand A&U, Advocacy Qualitative-Quantitative methodology that enables members to not only react to ideas, but to modify them and create new ideas that are quantitative tested. WOM marketing via influencers who feel vested as they co-created the ideas Get consumers to respond to and co-create product, packaging, claims, naming, communication to gain consumers ideas and response on key factors

7. Empowered Involvement Community What You Do What You Collect