2. AFRICAN CORNER
My product is a shop that has offers different services to the
african students.
The shop will be set up much like a department store.
My target market is not limited to the african students alone
3. SERVICE CONCEPT
The store will be divided into four parts
One of which will be an African restaurant offering the popular
dishes from countries like Nigeria and Zimbabwe
The second part is clothing store. Here african prints will be sold
and if the customer desires they may get a tailor to sow their desired
outfit
4. The third part of the store is a Hair Salon. The salon will also have
the different hair attachments that the ladies normally have to buy
online or buy from home. The stylists will be able to do all the
African styles.
The fourth part will be the grocery store. Here you will be able to
buy african foods, spices, drinks and cereals
5.
6. THE REASON
Being far from home students get home sick. They may miss
things such as foods and beverages
This product aims to makesure that the students have the things
that they miss from home available to them on the island.
As the number of african students grows so will the demand and
supply