Winning the Race: Why Enter SA's Food Awards

Playing the
game – Who
can enter?
Entry is open to all South
Australian businesses that
produce or manufacture food in South
Australia, with the head office of the
business, including franchisees or
at least 50% of production based in
South Australia.
Categories are divided into two
sections, businesses with more than 15
full-time employees (>15 FTE’s) and
businesses with less than or equal to
15 full-time employees (≤15FTE’s)
(Restaurants, cafes, food service and
wine and spirits businesses are not
eligible to enter)
THE STATE OF
CHAMPIONSWednesday 21 May 2014 2014 South Australian Food Industry Awards Program Application
www.safoodawards.com.au
The 2014 South Australian Food Industry Awards Program
recognises and celebrates individuals and businesses that
are at the top of their game, and demonstrate outstanding vision,
leadership and innovation.
It provides the opportunity for these challenge-seekers and
game-changers to raise the bar and inspire our dynamic food
industry to greater achievement. Each year, the Awards program
is elevated to a higher level through the calibre of entrants, the
quality of the judges, and the dedication of the people who work
in the food industry - the players, their teams and their coaches.
This year we are showcasing the best of South Australia’s food
industry with the winning edge - the State of Champions.
State Champions: 2013 South Australia Food Industry Awards Program All Stars, back left: Phil Sims (Robern Menz), Peter Cox (Gelista Gelati)
Angelo Kotses (Bickford’s Australia), Anthony Paech (Beerenberg Farms), Nick Femmia (SA Mushrooms), Denise Riches (Hindmarsh Valley Dairy),
Angela Rohde (Rohde’s Free Range Eggs), Ray Borda (Macro Meats Gourmet Game), front left: Richie Roberts (AgriExchange), Kris Lloyd (Woodside
Cheese Wrights), Michele Lally (Savannah Lamb), Chris Hummel (Wintulichs), Sharon Sutton (Kytons Bakery), Michael Horrocks (Lifestyle Bakery).
Phil Sims from Robern Menz: 2013
South Australia Food Industry Awards
Program Hall of Fame inductee, Leader
and Consumer award winner.
Rewarding high
performance
SAVE THE DATEGRAND FINAL GALA DINNER – Adelaide OVAL
FRIDAY 21 NOVEMBER 2014

2 SAFOODAWARDS.COM.AU2014 SOUTH AUSTRALIAN FOOD INDUSTRY AWARDS PROGRAM THE STATE OF CHAMPIONS
Key dates
The Kick-Off Launch Event:
Wednesday 21 May 2014
Applications Open:
Wednesday 21 May 2014
Applications Close:
Monday 14 July 2014 at 5.00pm
Gala Dinner Tickets on Sale:
Monday 21 July 2014
Judging (Written Applications):
Monday 21 July – Monday 4 August 2014
Judging (Site Visits):
Monday 18 August – Friday 15 September 2014
Quarter Final Announcement:
Wednesday 15 October 2014
The Grand Final Gala Dinner:
Friday 21 November 2014
Sponsors Lunch:
Friday 5 December 2014
Contacts
Program Director
Chris Crago
Marketing and Events Manager
Food South Australia Inc
Phone: 8303 9627
contact@safoodawards.com.au
Independent Chair of Judging
Brenton Leitch
Learning and Productivity
Phone: 0409 833 855
bleitch@landp.com.au
Follow us on Facebook & Twitter:
Facebook: /safoodawards
Twitter: @safoodawards
Instagram: @FoodSouthAus
Hashtag: #SAFoodAwards
Hashtag: #ILoveSAFood
Disclaimer
Content has been compiled at the
discretion of the South Australian
Food Industry Awards Program
organisers and is correct at the
time of printing.
PRINCIPAL HOSTED & SUPPORTED BY
MAJOR
SUPPORTING
WINE OTHER BEVERAGES
GRAPHIC DESIGN GUEST GIFTDIGITAL MEDIA
SOFT DRINKS
The South Australian Food Industry
Awards Program is proudly hosted by
Food South Australia Inc with the support
of the Government of South Australia
CATEGORIES TO AIM FOR
UNIQUE & INDIVIDUAL
AWARDS
WINNING THE RACE
WHY ENTER?
7
6
3
SPONSORS
2014
BEER

3SAFOODAWARDS.COM.AU2014 SOUTH AUSTRALIAN FOOD INDUSTRY AWARDS PROGRAM THE STATE OF CHAMPIONS
The Awards Program
provides an opportunity to:
• Increase your business profile
• Showcase your success
• Add value to your brand
• Have information to develop your
corporate profile and update
your business plan
• Be rewarded for your hard work
and business excellence
• Evaluate and benchmark your
business against the best
• Receive invitations to all South
Australian Food Industry Awards
Program events
• Receive two hours of FREE
professional advice or coaching
with a Food SA Service Provider
of your choice
If you become a finalist you
will also receive:
• A confidential, independent
feedback report about things
you are doing well and things
you could do better
• A 12 month subscription to
in-business Magazine
• Invitations to all South Australian
events
• A complimentary ticket to the
South Australian Food Industry
Awards Program Gala Dinner
• A framed finalist certificate
at the South Australian Food
Industry Awards Program Gala
Dinner
• Media coverage and promotion
• Exclusive use of South
Program finalist logo
If you become a winner you
will also receive:
• A 12 month subscription to
in-business Magazine Gold
Network
• A framed winner certificate
at the South Australian Food
Industry Awards Program Gala
Dinner
• Exclusive use of South
Program winner logo
Winning the race
WHY ENTER?
A message
from the
Premier Jay
Weatherill
F
ood and wine is central to the
South Australian way of life.
We produce some of the finest
premium products in the world from
our clean water, air and soil. Our
practices are sustainable, and our food
is produced with care and passion.
The State Government is committed
to protecting, growing and sharing
these qualities.
By focusing on one of our strategic
priorities, Premium Food and Wine
from our Clean Environment, we
intend to build on South Australia’s
reputation for quality food and wine
that is sustainably produced and
processed at the highest standards.
Our thriving food industry
contributed $14.4 billion to the South
Australian economy in 2012-13 and
accounted for almost one in five of the
State’s employed workforce.
Ultimately, our goal is to further
enhance the position and profile of
South Australian premium food and
wine both globally and locally.
By working together, government
and industry can ensure that the vital
and dynamic South Australian food
industry is at the forefront to buyers
worldwide, particularly in markets
in mainland China, Hong Kong and
Japan.
I encourage all businesses involved
in in our State’s food industry to read
this booklet and enter the 2014 South
Program.
By doing so you will help ensure
an even stronger connection
between leading food business and
consumers, and recognise outstanding
achievements of one of South
Australia’s most important industries.Enter online at www.safoodawards.com.au

An independent application
and judging process is in
place for the South Australian
to retain credibility, independence
and quality of the process for the
South Australian food industry,
and Food SA will not be involved
in the judging.
Each Award category comprises
an individual judging panel with
two representatives appointed
from industry and government and
an independent chair is appointed
for each panel. All judges are
selected for their knowledge and
experience and also for their
willingness to commit their time
to the South Australian Food
Industry Awards Program.
Written submissions and
interviews are scored using a
points system to ensure the highest
quality, credibility and a fair
outcome.
All applications will be initially
assessed based on the written
component of their application.
Applicants who are shortlisted
will be judged on both the written
submission (25% of total score)
and interview/site visit (75% of
total score).
Judges are looking for financially
sound businesses, demonstrating
professionalism, passion and
ongoing commitment to the State’s
food industry. These businesses
set the benchmark for South
Australia.
All applications received are
treated as strictly confidential,
and the selection of finalists and
winners in each category by the
judging panel is final.
1. After entering, all written applications will be assessed and scored by an independent judging panel to ensure each
business meets the criteria.
2. Applicants may then be short listed and selected for a site visit by the judging panel, which gives entrants the
opportunity to support the written application through an interview, tour of the premises and provision of
supporting documentation.
3. Following the site visit, the judging panel will select finalists and a winner for each category, however the judging
panel reserves the right to not award any finalists or winner in a given category.
4. Finalists will be announced at a special function to be held on Wednesday 17 October.
5. The South Australian Food Industry Awards Program winners will be announced at the Grand Final Gala Dinner
to be held on Friday 21 November 2014 at Adelaide Oval.
6. Finalists will be presented on stage by the sponsor of the Award category and the winner announced.
7. Written independent, confidential feedback (dot-point) on your business will be provided to all finalists and
winners upon conclusion of the South Australian Food Industry Awards Program.
The Rules –
Conditions of
Entry
The following terms and
conditions apply to all entrants
• Entry is open from Wednesday
21 May to 5.00pm Monday 14
July 2014
• No late applications will be
accepted
• Only on-line entries will
be accepted though
• Applicants must meet all criteria
as outlined under each award
category
• Winners from 2013 are excluded
from entering the same award
categories in 2014
• No more than three categories
can be entered by any one
business
• Applicants who become
shortlisted must agree to host
the judging panel at an on-site
tour and/or attend an interview
and may be required to provide
further documentation
• Food SA reserves the right to
use non-confidential details,
photographs and video for
publicity purposes pertaining
to the South Australian Food
Industry Awards Program
• Contact details may be made
available to naming right
sponsors (condition of entry)
• All applications are treated with
the strictest confidence
The Game Plan – Judging Process
High Scores –
The Independent
Judging Panel
Definitions
FTE – Full time equivalent
staff relates to those primarily
involved in the production and
manufacturing process of the
business. Retail sales people
are not included.
HACCP – Hazard analysis
and critical control points
QMS – Quality management
system
EMS – Environment
management system
OH&S – Occupational health
and safety

This special award
is open to individual
entry. It provides the
opportunity for these
game-changers to
be acknowledged for
leadership excellence.
Bickford’s Australia
Leader Award
Aim: To recognise an
individual within the South
Australian food industry who
has a commitment to excellence
and who inspires and influences
others. They will demonstrate
evidence of leadership,
creativity and achieving goals,
leading to a shared vision
within their own business and
across the industry.
Eligibility: An individual
working in the South Australian
food industry.
Questions
(500 words maximum)
1. Describe your current role
and your recent and current
professional and personal
development.
2. Outline your significant
career achievements to date.
3. Describe your contribution
to the South Australian food
industry.
4. Describe your future
vision for yourself and the
industry.
Please provide the names and
contact details of two referees.
San Remo
Hall of Fame
Aim: To recognise an
individual or business that has
demonstrated ongoing high-
level success in their designated
profession and has made a
significant and sustainable
contribution to South
Australia’s food industry.
Eligibility: Hall of Fame is
judged by a panel of industry
experts and is not open to entry.
Primary Industries
and Regions South
Australia Duncan
MacGillivray
Entrepreneur Award
Aim: To recognise a passionate
individual who has developed
and driven a successful
entrepreneurial idea for the
food industry that encompasses
the current award categories
(innovation, export, new
product, sustainability, primary
producer or people skills
development).
Eligibility: Duncan
MacGillivray Entrepreneur
Award is judged by a panel
of industry experts and is not
open to entry.
Primary Industries
and Regions South
Australia
Regional Award
Aim: To recognise a regional
food company producing
or manufacturing that has
contributed to their regional
community and sets a
benchmark for excellence.
Entry to this Award is through
the Brand South Australia
Regional Awards Food
category, online at www.
brandsouthaustralia.com.au/
programs-and-awards/regional-
awards. Entries close Monday 5
July 2014.
Each regional winner will
automatically become a finalist
in the South Australian Food
Industry Awards, and judged
via the site visit process with an
overall state Primary Industries
and Regions South Australia
Regional Award winner selected.
Brand South
Australia
Consumer Award
Aim: To enable South
Australian consumers to
vote for their favourite South
Australian food business, and
to drive consumer recognition
and engagement with South
Australian brands.
Consumers can vote for their
favourite food business through
the South Australian Food
Industry Awards website www.
safoodawards.com.au/consumer.
Entry is limited to one vote per
person. Entries close Friday 26
September 2014.
UNIQUE & individual
aWARDS
These special awards are not directly open
to entry. They are presented to individuals
or businesses that are judged by a panel of
industry experts or through the Regional
Awards Program or by consumers.

Business team size
greater than 15FTE’s
Business team size less
than or equal to 15FTE’s
CATEGORIES TO AIM FOR
Royal Agricultural & Horticultural Society
of South Australia
Best Practise Award
Department for Manufacturing, Innovation,
Trade, Resources & Energy
Export Award
South Australian Research
& Development Institute
Innovation Award
Foodland SA
New Product Award
Peats Soil and Garden Supplies
Sustainability Award
Thomas Foods International
Primary Producer Award
Department of Industry
Industry Skills Development Award
of South Australia
Business Development Award
Department for Manufacturing, Innovation,
Trade, Resources & Energy
Export Award
South Australian Research
& Development Institute
Innovation Award
Foodland SA
New Product Award
Department of Industry
Industry Skills Development Award

Step 1Complete the online registration
form at www.safoodawards.com.au
nominating the Award(s) you are
entering.
Step 2Answer PART A. You must
complete this section (you may use
dot points), and this automatically
enters your business into the Best
Practice Award or the Business
Development Award.
Step 3Answer PART B. You may select
two categories including Export,
Innovation, Sustainability, New
Product, Skills Development and
Primary Producer.
Achieving the winning edge
How do I enter?
Any pursuit of excellence requires
some effort and commitment, so
there is some work for you to do,
but if you follow these four simple
steps, you will easily be ahead of
the game.
2013 South
Australian
Food Industry
Awards Program
winners:
San Remo Hall of Fame
Inductee: Robern Menz
Bickford’s Australia
Leader Award
Winner: Philip Sims of Robern
Menz
Royal Agricultural &
Horticultural Society
Best Practice Award
Winner: Bickford’s Australia
Royal Agricultural &
Horticultural Society
Winner: Gelista Premium Gelati
SARDI Innovation Award
Winner (≤ 15 FTE’s): Gelista
Premium Gelati
Winner (> 15 FTE’s): Lifestyle
Bakery
Foodland SA
New Product Award
Winner (≤ 15 FTE’s): Kytons
Bakery Australia
Winner (> 15 FTE’s): Lifestyle
Bakery
PIRSA Regional Award
Winner: Hindmarsh Valley Dairy
Winner (≤ 15 FTE’s): Savannah
Lamb
Winner (> 15 FTE’s): Wintulichs
Food and Beverage
Development Fund
Workforce Development Award
Winner: AgriExchange
DMITRE Export Award
Winner: Macro Meats Gourmet
Game
Winner (≤ 15 FTE’s): Rohde’s Free
Range Eggs
Winner (> 15 FTE’s): SA
Mushrooms
Buy South Australian
Consumer Award
Winner: Robern Menz
STEP 4 Submit your application by 5.00pm Monday 14 July 2014

Royal Agricultural & Horticultural Society of South Australia
Best Practice Award
Aim: To recognise businesses demonstrating excellence in leadership, planning, customer focus, business
improvement and finance, and setting a benchmark for industry.
You may complete this section in dot points, so please provide a brief description of:-
For Businesses with a
team GREATER
THAN 15FTE’sPART A – BUSINESS OVERVIEW
1. Background
(200 words maximum)
1.1 A brief history, short
outline and nature of
your business including
products, markets and
number of full time
equivalent employees.
1.2 Your Food Safety System
including certification
standard (third party or
internal) and product
recall processes. Also
describe any other informal
or formal management
systems underpinning the
business eg. QMS, EMS
and/or OH&S.
2. Leadership
(500 words maximum)
2.1 How leadership has
defined the way forward
and engaged the business
stakeholders in the vision.
2.2 The culture within your
business, outlining key
business values and related
day-to-day behaviours.
2.3 Your approach to
developing relationships
and/or linkages across the
value chain.
3. Planning
(500 words maximum)
developing your business
plan, ie your vision,
strategies, goals, resource
allocation etc.
3.2 Your key measures of
success and relevant trends,
ie growth, productivity,
profitability etc.
3.3 How your strategies
and plans have led your
business achievements over
the last 12 months.
4. Customer/Consumer
Focus
(500 words maximum)
understanding your
markets, customers and
consumers.
4.2 Distinguishing features of
your customer/consumer
relationships.
4.3 Examples of success
in getting your pricing,
promotion, distribution and
product/service mix right.
5. Business improvement
(500 words maximum)
5.1 How your business
maintains and improves
its processes, products,
services and people.
5.2 The systems in place
to encourage and maintain
a continuous improvement
approach to all aspects of
your business including
safety and productivity.
5.3 Specific improvement
projects completed over
the last 12 months and the
resulting impact to your
business.
6. Finance
Please provide a written
statement indicating your
financial stability from
your accountant. Note that
you will still be required
to provide financial details
during the interview
process if nominated as a
finalist.

PART B – CATEGORIES
Department for
Manufacturing,
Innovation, Trade,
Resources & Energy
Export Award
Aim: To recognise businesses
that demonstrate innovation,
planning and implementation
skills leading to successful
ongoing exports into
international markets.
Questions (500 words
maximum per question)
1. Provide an overview of
your current export markets
and the approach that you
have taken to access these
markets. Please list your
level of export sales revenue
as a proportion of total sales
revenue.
2. Describe the strategies
that you have adopted to
promote, enhance and
sustain awareness of your
brand in overseas markets.
3. Describe your competitive
position in export and how
you intend to maintain
and improve upon this
competitive positioning.
South Australian
Research &
Development
Institute
Innovation Award
Aim: To recognise innovation
and adaptability in food
businesses in areas such
as technology, products,
packaging, process,
management and/or people.
1. Describe the product,
process and/or service
innovation or adaptation
in your business including
research, development and
implementation.
2. Describe how innovation
or adaptation has provided
your business with a
competitive advantage.
3. Describe the impact of your
innovation or adaptation in
terms of the planet, people,
productivity and/or profit.
Foodland SA
New Product Award
that demonstrate excellence
in developing (or enhancing)
and launching a product into
the marketplace in the last 18
months.
1. Describe the actual product
(including name, launch
date, shelf life, fresh/
frozen, pack specifications,
pricing etc) and the market
research that defined its
characteristics.
2. Describe the product
development process
undertaken to arrive at the
new (or enhanced) product.
3. Detail the key measures
of success and outcomes
achieved with the product
since its launch, which must
be at least six months ago.
Peats Soil and
Garden Supplies
that demonstrate excellence in
their sustainability in terms of
profit, people and the planet.
Questions (500 word maximum
per question)
1. Describe how you identify
impacts of your business
management practices on
the environment and local
community.
2. Provide examples of your
achievements in moving
toward greater business
sustainability in terms of
outcomes for profit, people
and/or the planet over the
last 12 months.
3. Describe potential and
real impacts your business
is likely to have on the
environment and local
community in the future and
steps you are taking or plan
to take to address these.
Thomas Foods
International
Primary Producer
Award
Aim: To recognise a primary
producer that has demonstrated
excellence in the sustainable
production of safe, high quality
food and that has contributed
towards the positive profile of
the Agribusiness industry.
1. Describe how your business
has and/or is contributing to
the positive profile of your
industry, and your vision for
your industry.
2. Describe your approach to
achieving the sustainable
production of safe, high
quality food. Please
include where applicable
examples of innovation in
your processes, production
systems, product, planning
and people development.
3. Provide an example of
specific undertakings to
understand your supply
chain and customer
requirements.
Department of
Industry
Industry Skills
Development Award
that demonstrate commitment
to planning and developing
their people and their industry
and business skills in order to
improve their overall business
performance.
1. Describe how training,
industry skills development
and people planning have
been incorporated into your
business plans, including
your approach to diversity
and flexibility.
2. Outline specific training
and development program/s
currently being undertaken,
highlighting any instances
where training has been
specifically designed for
your business.
3. Outline the level of
commitment to the
identification of training,
development and people
planning needs and how
these have contributed
to your business and the
people involved, including
examples of success.
Applications Close: 5.00pm Monday 14 July 2014

For Businesses with a
team LESS
THAN 15FTE’s
of South Australia
Aim: To recognise businesses demonstrating growth and currently or
potentially a benchmark for the Industry.
You may complete this section in dot points, so please provide a brief
description (maximum total 1,200 words) of:-
PART A –
BUSINESS OVERVIEW
• Business background,
history, nature of your
business including products,
markets and number of full
time employees.
• How your business maintains
and improves its processes,
products, services and people.
• Your Food Safety System
including certification
standard (third party or
internal) and product recall
processes.
• Any formal or informal
management systems in
place eg. QMS, EMS, OH&S.
• Your leadership approach
and culture of your business,
ie what is important to the
people who work there and
your potential for growth and
further success.
• How you develop plans and
strategies and measure your
progress against them.
• How you understand and
communicate to consumers.
Provide an example of
where you have had the right
product/service mix for your
target market.
Please provide a written
statement indicating your
financial stability from your
accountant. Note that you will
still be required to provide
financial details during the
interview process if nominated as
a finalist.
OR
EQUAL
TO
Photo: Gordon Anderson

Department for
Manufacturing,
Innovation, Trade,
Resources & Energy
Export Award
that demonstrate innovation,
planning and implementation
skills leading to successful
ongoing exports into
international markets.
Questions
(300 words maximum)
Describe how your business has
actively sought international
markets, what successes you
have had, and how you intend
to maintain and grow exports
into the future.
South Australian
Research &
Development
Institute
Innovation Award
Aim: To recognise innovation
and adaptability in food
businesses in areas such
as technology, products,
packaging, process,
management and/or people.
Questions
(300 words maximum)
Describe the product, process
and/or service innovation or
adaptation in your business
and how it has had a positive
impact on the planet, people,
productivity and/or profit.
Foodland SA
New Product Award
that demonstrate excellence
in developing (or enhancing)
and launching a product into
the marketplace in the last 18
months.
Questions
(300 words maximum)
Name and describe the product,
launch date, shelf life, fresh/
frozen, pack specifications,
pricing product development
process, and the outcomes
achieved since its launch, which
must be at least six months ago.
Peats Soil and
Garden Supplies
that demonstrates excellence in
their sustainability in terms of
profit, people and the planet.
Questions
(300 words maximum)
demonstrated sustainability in
terms of profit, people and the
planet over the last 12 months.
Thomas Foods
International
Primary Producer
Award
Aim: To recognise a primary
producer that has demonstrated
excellence in the sustainable
production of safe, high quality
food and that has contributed
towards the positive profile of
the Agribusiness industry.
Questions
(300 words maximum)
or is working towards excelling
in the sustainable production
of safe, high quality food and
your contribution to the positive
profile of your industry, with
examples.
Department of
Industry
Industry Skills
Development Award
that demonstrate commitment
to planning and developing
their people and their industry
and business skills in order to
improve their overall business
performance.
Questions
(300 words maximum)
Describe your approach to
and success with engaging
and developing your people,
including specific training,
business and industry skills
development programs.
PART B – CATEGORIES

See our top high
flying, ground-
breaking, game
changing, risk
taking, challenge
seeking, hard
working, business
shaking, earth
quaking, food
making…legendary
champions at this
year’s Grand Final
Gala Dinner on
Friday 21 November
2014 at the centre
of sports in South
Australia, the William
Magarey Room at
Adelaide Oval.
Choose your favourite #SAFood business and help them win the 2014 #SAFoodAwards Consumer Award.
Vote via web safoodawards.com.au/consumer, SMS 0447 FOODSA, Facebook/safoodawards or Twitter using
@safoodawards and #ILoveSAFood with your favourite #SAFood business name. Entry limited to one vote per
person per platform for each round. Round 1 voting is open to 30 June, when the Top 20 #SAFood businesses
will be announced. Then Round 2 voting takes place to 30 September 2014. So pucker up with #ILoveSAFood
GAME ON
Sport
SHOW YOUR LOVE FOR OUR STATE
HIT YOUR
BUSINESS
FOR SIX
Enter the 2014
South Australian
Food Industry
Awards Program
Race your business
to the top
Recognition as a winner of
the 2014 South Australian
Food Industry Awards
Program will add value to
your brand and business
A big kick
for your brand
The 2014 South Australian
Food Industry Awards
Program will help you
increase your brand and
business profile
Dominate the game
As a champion of the 2014
South Australian Food
Industry Awards Program you
have been benchmarked and
beaten the best in the State
Photo: Gordon Anderson
[ P3 ]

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