- The survey found that 100% of advertisers expect their online revenues to grow in 2013, with 44% estimating growth of 11-25%.
- Affiliate marketing's share of overall online budgets is increasing, with 45% more advertisers spending over 31% of their budget in affiliates.
- Over half of respondents have annual online revenues over £10 million, indicating affiliates attract large brands.
2013 Industry survey Dgm affiliate survey final chris garnerChris Garner
Nice retrospective on the Australian Market. I was responsible for this paper generating local insights from market intelligence and macro analysing global marketing to predict how the performance marketing would grow over time. Ground breaking for its time
The Affiliate Marketing Council held its assembly meeting on July 26th 2012. The agenda included reviewing the council's 2012 activities and looking ahead to 2013. Key discussions were around upcoming legislation, standards, and a major new performance marketing industry study. The meeting notes indicate affiliate spending is increasing, with many advertisers expecting commission payments to rise in 2013.
The document summarizes the key findings of the 2009 Ad Network Study conducted by Collective Media and Sterling Research Group. Some of the main findings include:
- More respondents planned to work with ad networks in 2009 compared to 2008.
- Over 70% of agencies/advertisers use 1-2 ad networks per media plan.
- Re-targeting and channel targeting saw significant increases in usage.
- Efficiency, reach, and targeting were the top reasons for using ad networks.
- Ad exchanges saw limited usage and were not expected to replace ad networks.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Partnerize Partnerships Industry Survey ResultsPartnerize
What are the trends for the partnerships industry? Where is the industry headed? In our massive market research
survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships.
Partnerships Survey Image
This partner marketing research reveals:
How partnerships contribute to revenue and long-term success
How brands are defining their business partnership strategies
Which categories of partners are driving the greatest revenue
Where marketers are placing their bets to drive revenue growth
How “affiliate marketing” relates to “partner marketing"
Much more!
Download the groundbreaking data and insights available in The State and Future of Partnerships now!
Channel Marketing Obsession with Appointment Setting Campaigns and What to Do...ZINFI Technologies, Inc.
With the passage of every day, month and year, content marketing continues to take over marketing (branding and lead generation). Unfortunately, most channel marketers still remain stuck in the archaic 20th century model for lead generation, using appointment setting for their business-to-business (B2B) channel partners. This model still requires a phonebook, a telephone and a script-driven telemarketer. What’s wrong with this picture?
Role of digital in media mix understanding digital marketing and getting it...Rick Bouter
Digital media is growing rapidly and expected to account for over a quarter of global ad spending by 2017. While marketers are convinced of digital's benefits, many are unsure how much of their budget to allocate to it. Research shows that including digital media in traditional campaigns can increase coverage and ROI. Specifically, a campaign that invested 20% in online video saw a 5 percentage point increase in coverage compared to TV-only. The document provides recommendations for marketers on determining traditional media's saturation point and using digital where it offers higher effectiveness and ROI. It suggests testing a 70-20-10 model for budget allocation across traditional, social/search, and new digital channels.
2013 Industry survey Dgm affiliate survey final chris garnerChris Garner
Nice retrospective on the Australian Market. I was responsible for this paper generating local insights from market intelligence and macro analysing global marketing to predict how the performance marketing would grow over time. Ground breaking for its time
The Affiliate Marketing Council held its assembly meeting on July 26th 2012. The agenda included reviewing the council's 2012 activities and looking ahead to 2013. Key discussions were around upcoming legislation, standards, and a major new performance marketing industry study. The meeting notes indicate affiliate spending is increasing, with many advertisers expecting commission payments to rise in 2013.
The document summarizes the key findings of the 2009 Ad Network Study conducted by Collective Media and Sterling Research Group. Some of the main findings include:
- More respondents planned to work with ad networks in 2009 compared to 2008.
- Over 70% of agencies/advertisers use 1-2 ad networks per media plan.
- Re-targeting and channel targeting saw significant increases in usage.
- Efficiency, reach, and targeting were the top reasons for using ad networks.
- Ad exchanges saw limited usage and were not expected to replace ad networks.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Partnerize Partnerships Industry Survey ResultsPartnerize
What are the trends for the partnerships industry? Where is the industry headed? In our massive market research
survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships.
Partnerships Survey Image
This partner marketing research reveals:
How partnerships contribute to revenue and long-term success
How brands are defining their business partnership strategies
Which categories of partners are driving the greatest revenue
Where marketers are placing their bets to drive revenue growth
How “affiliate marketing” relates to “partner marketing"
Much more!
Download the groundbreaking data and insights available in The State and Future of Partnerships now!
Channel Marketing Obsession with Appointment Setting Campaigns and What to Do...ZINFI Technologies, Inc.
With the passage of every day, month and year, content marketing continues to take over marketing (branding and lead generation). Unfortunately, most channel marketers still remain stuck in the archaic 20th century model for lead generation, using appointment setting for their business-to-business (B2B) channel partners. This model still requires a phonebook, a telephone and a script-driven telemarketer. What’s wrong with this picture?
Role of digital in media mix understanding digital marketing and getting it...Rick Bouter
Digital media is growing rapidly and expected to account for over a quarter of global ad spending by 2017. While marketers are convinced of digital's benefits, many are unsure how much of their budget to allocate to it. Research shows that including digital media in traditional campaigns can increase coverage and ROI. Specifically, a campaign that invested 20% in online video saw a 5 percentage point increase in coverage compared to TV-only. The document provides recommendations for marketers on determining traditional media's saturation point and using digital where it offers higher effectiveness and ROI. It suggests testing a 70-20-10 model for budget allocation across traditional, social/search, and new digital channels.
Are you getting quality reports from your marketing agency?Amber Williamson
This report summarizes digital marketing activities and key performance metrics for Q1 2018. Revenue of £53,000 was generated from a £46,500 investment, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% compared to the previous quarter, with over 1 million pageviews. Social media followers grew 11% and over 3.6 million impressions were achieved. Retargeting delivered the highest ROI. Adjustments for Q2 include increasing time on site and budget for retargeting.
The document outlines 5 non-conventional key performance indicators (KPIs) for measuring audience engagement and growth. They are: 1) total registered site users to establish customer relationships, 2) percentage of subscribers with valid emails for effective communication, 3) percentage of "fully-activated" customers through progressive marketing, 4) profiling customers by lifestyle interests to enable relevant marketing, and 5) revenue per digital customer record for a holistic view of consumer monetization through various digital channels. Tracking these KPIs allows for improved audience understanding, engagement, and monetization.
Win with partners - Detecon International Partnering Journey Riem Jalajel
This presentation will give you a short introduction on why partnering is becoming increasingly important to stay competitive and what you have to bare in mind when considering to partner.
This document discusses the importance of understanding sharing data and behaviors. It finds that users who share content, known as sharers, are 9x more likely to purchase products than non-sharers. Additionally, sharers who self-share content by copying links or texting themselves have a 16x increase in their conversion rate. The majority (over 75%) of sharing occurs through "dark social" channels like email, text and copy/paste rather than public social networks. Tracking sharing data provides insights into high-value customers and can help brands improve their targeting strategies.
The document summarizes the findings of a study on the ROI of social marketing programs run by Powered in 2008. It found that Powered's online communities delivered an average ROI of $60 for every $1 invested, a 10% increase from 2007. This significantly outperformed benchmarks for other types of marketing like direct marketing (11:1 ROI) and non-CPG advertising (2:1 ROI). The programs also increased purchase intent, brand affinity, and consumer satisfaction, with over 90% of respondents reporting being satisfied with the content.
The document analyzes how advertising impacts the Romanian economy. It finds that advertising has a significant positive impact on the FMCG industry, where increases in TV advertising expenditure correlate with increased turnover. However, in more mature mass-market industries, only minor variations in TV exposure have little impact on turnover. Overall, the advertising industry represents 3% of management positions but impacts a consumer market worth 50 billion Euros, or 33% of Romania's GDP.
This document discusses interactive marketing campaigns and campaign management. It finds that with increased media fragmentation and availability of customer data, interactive campaign management has become more important. Successful campaign management involves testing, using small target groups, and multi-step campaigns. Organizational hurdles include a lack of flexibility, systematic campaign knowledge and capabilities, and clashes between marketing and sales teams. The document studies campaign practices of Dutch companies and finds that most are "problem campaigners" that allocate too much resources to campaigns given the revenue results, suggesting they need more efficient practices or to generate more revenue from campaigns.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
Zyme Channel Data Management - Research ReportEllina James
As per Zyme, existing systems and approaches are stopping them from getting real time channel intelligence and accelerating sales. And business leaders are showing great enthusiasm to gain track as well as control of channels and become more data driven towards it. To Know More:-http://www.zyme.com/channel-data-management
IAB internet advertising revenue report 2016FrenchWeb.fr
This document is a summary report from PwC and the IAB on internet advertising revenues for 2016. Some key findings include:
- Total internet advertising revenues in the US were $72.5 billion for 2016, up 21.8% from 2015.
- Mobile advertising surpassed desktop advertising for the first time, accounting for 50.52% of total revenues.
- Digital audio debuted as a new standalone category with $1.1 billion in revenues.
- The top 10 advertising companies commanded 73% of total fourth quarter revenues, though this concentration has remained relatively stable over the past decade.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
E marketer mobile_display_advertising-aspirations_revelations_and_frustrationsAdCMO
Marketers are increasing their spending on mobile display advertising significantly as smartphones become more widely adopted. While clickthrough rates for mobile ads are much higher than for online ads, some marketers find the results inconsistent. Additional metrics beyond clicks are needed to fully measure the effectiveness of mobile advertising campaigns. Rich media ads have shown higher engagement than static banners, and targeting ads improves clickthrough rates. However, a sizable portion of mobile ad clicks may be accidental or fraudulent taps.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
The document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding how to implement successful personalization programs. Marketers want to improve measurement approaches to better evaluate campaign effectiveness and allocate resources appropriately. They also seek to consolidate relationships with fewer strategic vendors that can provide integrated solutions.
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
Monetization in the US and China: Where to InvestGGV Capital
This document compares advertising markets and monetization strategies between the US and China. It finds that while the US leads in total ad spending, China's market is growing rapidly, especially for mobile. Subscription models have the highest revenue per user in the US, followed by advertising then microtransactions. In China, microtransactions for games and services can generate much higher revenue per user than other models. The document also discusses segmenting audiences into high, mid, and low value users and tailoring monetization strategies accordingly across different models. It suggests starting a new media company with a balanced approach combining advertising, subscriptions, and microtransactions.
- The survey found that 100% of advertisers expect their online revenues to grow in 2013, with 44% estimating growth of 11-25%.
- Affiliate marketing's share of overall online budgets is increasing, with 45% more advertisers spending over 31% in affiliates.
- Over half of respondents have annual online revenues over £10 million, indicating affiliates attract large brands.
Given that in 2013 the industry drove some 10% of the
UK’s eCommerce traffic and commanded a marketing
spend of £1bn according to the PwC / IAB OPM study
(see page 6), it’s a permanent (and growing) feature
of integrated digital marketing programmes. In
fact it’s a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a ‘channel’. Rather it’s an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IAB’s Affiliate Marketing
Council, exposes the industry’s diversity and even
if you thought you knew affiliate marketing, you’ll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
you’re new to digital or haven’t used affiliate
marketing before, this handbook will help you
understand the industry’s value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UK’s top advertisers recognise as highly effective
and are thus increasing their investment in. This
isn’t simply because its yields are extraordinarily
high (14:1 ROI); it’s also because it’s a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
This document summarizes the results of a survey about partner marketing efforts. The survey polled 298 marketing professionals and found that most companies view partner marketing as a necessary tactic. On average, companies allocate 37% of their marketing budgets to partner marketing. Most companies have a documented partner marketing strategy. The greatest challenges to success in partner marketing are a lack of commitment from partners and competing priorities internally. The most common programs that companies invest in are content development and demand generation. Over half of partner marketing programs from the past year yielded successful results.
- The document provides an overview and key findings from a survey of 41 customer reference programs.
- While programs excel at producing reference materials and fulfilling requests, customer participation and measuring impact on business outcomes is still lacking.
- To remain relevant in the new subscription economy, reference programs need to focus more on customer retention, experience, and demonstrating value to both internal and external stakeholders.
- Key recommendations include increasing focus on the customer journey, becoming more strategic partners, and better integrating with sales.
This document summarizes key findings from a study about the relationship between marketers and influencers in the UAE and KSA. The study found:
1) Marketers are increasingly including influencer marketing in their plans, but some remain skeptical. Most measure effectiveness by engagement and sales increases.
2) Budgets for influencer marketing are rising, with nearly a quarter of marketers spending over $25,000 in the past year.
3) Marketers consider content quality the most important factor in determining influencer compensation.
4) Over half of marketers run influencer programs in-house, with finding the right influencers being the biggest challenge.
5) Budget restrictions are the
Are you getting quality reports from your marketing agency?Amber Williamson
This report summarizes digital marketing activities and key performance metrics for Q1 2018. Revenue of £53,000 was generated from a £46,500 investment, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% compared to the previous quarter, with over 1 million pageviews. Social media followers grew 11% and over 3.6 million impressions were achieved. Retargeting delivered the highest ROI. Adjustments for Q2 include increasing time on site and budget for retargeting.
The document outlines 5 non-conventional key performance indicators (KPIs) for measuring audience engagement and growth. They are: 1) total registered site users to establish customer relationships, 2) percentage of subscribers with valid emails for effective communication, 3) percentage of "fully-activated" customers through progressive marketing, 4) profiling customers by lifestyle interests to enable relevant marketing, and 5) revenue per digital customer record for a holistic view of consumer monetization through various digital channels. Tracking these KPIs allows for improved audience understanding, engagement, and monetization.
Win with partners - Detecon International Partnering Journey Riem Jalajel
This presentation will give you a short introduction on why partnering is becoming increasingly important to stay competitive and what you have to bare in mind when considering to partner.
This document discusses the importance of understanding sharing data and behaviors. It finds that users who share content, known as sharers, are 9x more likely to purchase products than non-sharers. Additionally, sharers who self-share content by copying links or texting themselves have a 16x increase in their conversion rate. The majority (over 75%) of sharing occurs through "dark social" channels like email, text and copy/paste rather than public social networks. Tracking sharing data provides insights into high-value customers and can help brands improve their targeting strategies.
The document summarizes the findings of a study on the ROI of social marketing programs run by Powered in 2008. It found that Powered's online communities delivered an average ROI of $60 for every $1 invested, a 10% increase from 2007. This significantly outperformed benchmarks for other types of marketing like direct marketing (11:1 ROI) and non-CPG advertising (2:1 ROI). The programs also increased purchase intent, brand affinity, and consumer satisfaction, with over 90% of respondents reporting being satisfied with the content.
The document analyzes how advertising impacts the Romanian economy. It finds that advertising has a significant positive impact on the FMCG industry, where increases in TV advertising expenditure correlate with increased turnover. However, in more mature mass-market industries, only minor variations in TV exposure have little impact on turnover. Overall, the advertising industry represents 3% of management positions but impacts a consumer market worth 50 billion Euros, or 33% of Romania's GDP.
This document discusses interactive marketing campaigns and campaign management. It finds that with increased media fragmentation and availability of customer data, interactive campaign management has become more important. Successful campaign management involves testing, using small target groups, and multi-step campaigns. Organizational hurdles include a lack of flexibility, systematic campaign knowledge and capabilities, and clashes between marketing and sales teams. The document studies campaign practices of Dutch companies and finds that most are "problem campaigners" that allocate too much resources to campaigns given the revenue results, suggesting they need more efficient practices or to generate more revenue from campaigns.
We're deliberately different with our approach to PR. Browse our credentials deck for an insight into the success we've delivered to our B2B technology clients, including Omnico Group and Visa's Fraedom.
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
Zyme Channel Data Management - Research ReportEllina James
As per Zyme, existing systems and approaches are stopping them from getting real time channel intelligence and accelerating sales. And business leaders are showing great enthusiasm to gain track as well as control of channels and become more data driven towards it. To Know More:-http://www.zyme.com/channel-data-management
IAB internet advertising revenue report 2016FrenchWeb.fr
This document is a summary report from PwC and the IAB on internet advertising revenues for 2016. Some key findings include:
- Total internet advertising revenues in the US were $72.5 billion for 2016, up 21.8% from 2015.
- Mobile advertising surpassed desktop advertising for the first time, accounting for 50.52% of total revenues.
- Digital audio debuted as a new standalone category with $1.1 billion in revenues.
- The top 10 advertising companies commanded 73% of total fourth quarter revenues, though this concentration has remained relatively stable over the past decade.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
E marketer mobile_display_advertising-aspirations_revelations_and_frustrationsAdCMO
Marketers are increasing their spending on mobile display advertising significantly as smartphones become more widely adopted. While clickthrough rates for mobile ads are much higher than for online ads, some marketers find the results inconsistent. Additional metrics beyond clicks are needed to fully measure the effectiveness of mobile advertising campaigns. Rich media ads have shown higher engagement than static banners, and targeting ads improves clickthrough rates. However, a sizable portion of mobile ad clicks may be accidental or fraudulent taps.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
This document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing their budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding individual customer needs. Marketers face challenges in developing personalized programs and measuring their effectiveness. They are looking to work with fewer strategic vendors that can provide integrated solutions to address these challenges. In 2014, marketers will consolidate spending and focus on personalization, measurement improvements, and partnering with select vendors.
The document summarizes the key findings of a research study on marketing trends in 2014. It found that marketers are focusing budgets on fewer proven channels and tactics that deliver high returns. There is also a major focus on personalized marketing and understanding how to implement successful personalization programs. Marketers want to improve measurement approaches to better evaluate campaign effectiveness and allocate resources appropriately. They also seek to consolidate relationships with fewer strategic vendors that can provide integrated solutions.
Global trust in advertising report, Nielsen 2013IAB México
The document summarizes the results of Nielsen's 2013 Global Survey of Trust in Advertising. Some key findings:
- Recommendations from friends and family remain the most trusted form of advertising at 84%. Owned media such as branded websites is the second most trusted at 69%.
- Trust in online and mobile advertising is increasing, with growth in trust for banners ads, online video, social media ads and mobile ads.
- Latin America reports the highest levels of trust and willingness to take action across most advertising formats.
- Humorous ads resonate most globally at 47% while real-life situations resonate more in Latin America and Asia-Pacific at 57%.
Monetization in the US and China: Where to InvestGGV Capital
This document compares advertising markets and monetization strategies between the US and China. It finds that while the US leads in total ad spending, China's market is growing rapidly, especially for mobile. Subscription models have the highest revenue per user in the US, followed by advertising then microtransactions. In China, microtransactions for games and services can generate much higher revenue per user than other models. The document also discusses segmenting audiences into high, mid, and low value users and tailoring monetization strategies accordingly across different models. It suggests starting a new media company with a balanced approach combining advertising, subscriptions, and microtransactions.
- The survey found that 100% of advertisers expect their online revenues to grow in 2013, with 44% estimating growth of 11-25%.
- Affiliate marketing's share of overall online budgets is increasing, with 45% more advertisers spending over 31% in affiliates.
- Over half of respondents have annual online revenues over £10 million, indicating affiliates attract large brands.
Given that in 2013 the industry drove some 10% of the
UK’s eCommerce traffic and commanded a marketing
spend of £1bn according to the PwC / IAB OPM study
(see page 6), it’s a permanent (and growing) feature
of integrated digital marketing programmes. In
fact it’s a channel that exemplifies just how digital
is merging marketing and sales channels.
Affiliate Marketing is not a ‘channel’. Rather it’s an
advertising objective. Affiliate campaigns deploy
most digital advertising and marketing disciplines
including email, display, content, search, social
media and audience targeting. It works across mobile
platforms, uses programmatic methods and is now
establishing exciting offline opportunities for digital
marketers. Affiliate data is packed with audience
and customer insight providing marketers with
customer journey and point-of-sale perspectives
that enrich standard advertising analytics.
This handbook, the work of the IAB’s Affiliate Marketing
Council, exposes the industry’s diversity and even
if you thought you knew affiliate marketing, you’ll
probably be surprised by some of the marketing
opportunities mapped out in these pages. If
you’re new to digital or haven’t used affiliate
marketing before, this handbook will help you
understand the industry’s value and mechanics.
Overall, this handbook represents one of the fastest
growing digital marketing channels which many of
the UK’s top advertisers recognise as highly effective
and are thus increasing their investment in. This
isn’t simply because its yields are extraordinarily
high (14:1 ROI); it’s also because it’s a flexible
and creative space to work within that touches
customers throughout the marketing funnel.
This document summarizes the results of a survey about partner marketing efforts. The survey polled 298 marketing professionals and found that most companies view partner marketing as a necessary tactic. On average, companies allocate 37% of their marketing budgets to partner marketing. Most companies have a documented partner marketing strategy. The greatest challenges to success in partner marketing are a lack of commitment from partners and competing priorities internally. The most common programs that companies invest in are content development and demand generation. Over half of partner marketing programs from the past year yielded successful results.
- The document provides an overview and key findings from a survey of 41 customer reference programs.
- While programs excel at producing reference materials and fulfilling requests, customer participation and measuring impact on business outcomes is still lacking.
- To remain relevant in the new subscription economy, reference programs need to focus more on customer retention, experience, and demonstrating value to both internal and external stakeholders.
- Key recommendations include increasing focus on the customer journey, becoming more strategic partners, and better integrating with sales.
This document summarizes key findings from a study about the relationship between marketers and influencers in the UAE and KSA. The study found:
1) Marketers are increasingly including influencer marketing in their plans, but some remain skeptical. Most measure effectiveness by engagement and sales increases.
2) Budgets for influencer marketing are rising, with nearly a quarter of marketers spending over $25,000 in the past year.
3) Marketers consider content quality the most important factor in determining influencer compensation.
4) Over half of marketers run influencer programs in-house, with finding the right influencers being the biggest challenge.
5) Budget restrictions are the
Partnerships Industry Survey Results - From PartnerizeJim Nichols
HOW BIG IS THE PARTNERSHIP GROWTH OPPORTUNITY FOR LEADING BRANDS?
What are the trends for this important market? Where is the
industry headed? In our massive 2018 market research
survey, we asked 1,200 senior brand leaders these and many other questions that reveal both the state and future of partnerships.
This partner marketing research reveals:
How partnerships contribute to revenue and long-term success
How brands are defining their business partnership strategies
Which categories of partners are driving the greatest revenue
Where marketers are placing their bets to drive revenue growth
How “affiliate marketing” relates to “partner marketing"
Much more!
Download the groundbreaking data and insights available in The State and Future of Partnerships now!
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Online advertising can be an effective way for CPG companies to promote their brands and products. Search advertising is particularly useful for influencing consumers during the purchase process, while display advertising provides greater reach than search for communicating prices and promotions. The inclusion of online video, such as on long-form TV sites, allows CPG companies to build their brands in a cost-effective manner comparable to television. Research shows integrated campaigns using search, display, video, and television can achieve higher reach and sales lifts than individual online or offline channels alone.
Online advertising can be an effective way for CPG companies to promote their brands and products. Search advertising is particularly useful for influencing consumers during the purchase process, while display advertising provides greater reach than print for communicating prices and promotions. The inclusion of video is important to build brands online, as online video viewing is substantial and growing rapidly. Research shows that combining online and offline advertising, such as with search, display, video, and television, can maximize both reach and sales lift in an integrated marketing campaign.
This document summarizes common strategic mistakes in digital planning, including relying too heavily on reach and frequency metrics, wasting retargeting opportunities, failing to properly segment digital audiences, and emphasizing awareness over conversion goals. Specific issues covered include campaigns with high frequency but low conversion rates, basic versus advanced retargeting approaches, improving outcomes through geo-targeting and creative testing, and balancing brand awareness and direct response objectives. The document advocates for segmentation, cross-channel promotion, and controlling the consumer experience across publishers.
The survey conducted by IAB's Affiliate Marketing Council in October 2011 found that 77% of advertisers reported increased spending in the affiliate channel over the previous year and 71% expected spending to increase again in 2012. 19% of respondents paid out over £100,000 per month in affiliate commissions and over 25% allocated over 20% of their online marketing budgets to affiliates. Most respondents managed their affiliate programs in-house and over half de-duplicated sales against the affiliate channel, with 31% de-duplicating against 4 or more channels.
The State of Web Development Services in 2016 GlasshatTech
Do you know how you're going to grow your web development business in the future?
What additional services are most commonly offered by web development businesses? How much do additional services contribute to revenue? How do other web development businesses plan to grow over the next 12 months?
We recently surveyed web development agencies around Australia to uncover some answers.
Download our free report to learn more about:
- Additional services trends
- Top sales challenges in 2016
- Web development business plans for growth
- Client growth trends & market need
www.glasshat.com
This document provides key findings from an influencer marketing benchmark report in 2021. Some of the main highlights include:
- The influencer marketing industry is expected to grow to $13.8 billion in 2021.
- Over 240 new influencer marketing agencies and platforms were established in the last year.
- Micro-influencers have better engagement rates than larger influencers, with micro-influencers on TikTok receiving an average engagement rate of 17.96%.
- Most influencers selected on Instagram and YouTube are micro-influencers, while larger influencers are more popular on TikTok.
1. Digital marketers are measuring ROI too quickly, often within one month, which does not align with typical B2B sales cycles of 6 months or longer.
2. When measuring ROI too quickly, digital marketers are actually measuring KPIs like clicks and conversions rather than true ROI.
3. Digital marketers feel pressure to show quick results due to frequent budget discussions, which leads to lower confidence in reported ROI metrics and less motivation to share ROI with stakeholders.
The document discusses the results of a survey on partner marketing. Some key findings include:
- 62% of respondents see partner marketing as a necessary tactic that provides great value.
- On average, organizations spend 37% of their overall marketing budget on partner marketing activities.
- The top challenges to partner marketing success are a lack of partner commitment and internal resources.
- The most common partner marketing programs organizations will invest in are content development and demand generation activities.
Airtel has crossed 100 million customers in India, making it the 6th largest integrated operator in the world. It aims to reach 200 million users in the next 3 years, with future growth coming from rural India. Prior to implementing a CRM system, Airtel was only able to resolve 40% of customer issues manually. It has since hired Synergy Marketing to implement a customer loyalty program tracking customer behavior and acquisition/retention. Airtel saw a 252% ROI from the program with 15.6% decreased churn. Its total customer base, revenue, and net profits have all increased annually since 2013.
A survey of over 500 digital marketing professionals found that while paid social media advertising is growing, clear measurement of its effectiveness remains a challenge. 64% of advertisers planned to increase paid social budgets in 2013, primarily by shifting funds from other online and offline channels. However, advertisers primarily use paid social for branding and want consistent cross-platform metrics like brand lift and sales that many media sellers cannot provide. The lack of agreed-upon metrics is hampering the industry's ability to understand paid social media advertising's impact and potential.
Digital Marketing in India - Current State, Trends and Future OutlookSiddharth Sriram
Digital marketing in India is growing rapidly. Internet users in India are projected to reach 376 million by 2015, up from 120 million currently. Digital advertising spending is also increasing significantly and is estimated to reach 10% of total advertising spending by 2016. Search advertising and display advertising, including video, are two largest and fastest growing segments of digital advertising. Marketers are using digital media for lead generation, customer insights, and targeted reach to youth audiences. Measurement of effectiveness and ROI remains a key challenge for the industry. The future of digital marketing in India is bright with continued growth in broadband and mobile internet access.
The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies.
Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency RFPs changed over time? What metrics are most frequently used to measure success? It is our goal to uncover interesting, relevant, and valuable insights that video advertisers may use to grow their business.
What is the future of affiliate marketing and how will programmes be run? In this session, Awin considers how data will be at the heart of affiliate campaigns beyond 2018.
The document shows responses from several Instagram influencers expressing interest in participating in a marketing campaign. A chart displays the growth of tablet and smartphone sales from 2011 to 2015. Another chart shows the sales lag and cookie lengths for different advertising programs.
Affiliate marketing often involves hidden commissions, where affiliates are paid for generating sales leads without the knowledge of consumers. This can damage brands if customers feel misled by these practices. The article suggests businesses ensure transparency by disclosing affiliate relationships and commissions so customers understand the nature of any recommendations.
This document discusses mobile marketing trends from Affiliate Window, a UK performance marketing agency. It notes that mobile traffic, especially from tablets, has grown significantly but is not converting as well as desktop. While publishers and affiliates are optimizing for mobile, advertisers still struggle to understand mobile metrics and technologies. The document recommends testing geotargeting, WiFi vs. 3G, and app vs. mobile web to improve mobile conversions and costs per download or action. It also explores technologies like iBeacons for hyperlocal mobile targeting opportunities.
The document summarizes the key points from a meeting of the Affiliate Marketing Council (AMC). It finds that in 2012, advertisers spent £814 million on online performance marketing in the UK, generating £9 billion in sales transactions. The market grew 57% from 2008-2012 and is estimated to involve 3,000-4,000 active advertisers. The AMC will focus in 2013 on standards, research, and events to further develop the industry.
The Affiliate Marketing Council assembly meeting discussed:
1. The status of the 2012 AMC programme including an upcoming affiliate marketing expo in London.
2. Funding for a proposed performance marketing industry study.
3. Updates from the IAB on events, training, and an advertising spend study.
4. Recent and planned work regarding regulation, industry standards and best practices, including a voucher code audit and updated documentation.
5. A proposed Innovation Forum to cultivate industry growth through attracting new ideas.
Affiliate Marketing Council - July 2012kedwards100
The Affiliate Marketing Council assembly meeting discussed the following:
1. The status of the 2012 AMC programme including the A4UExpo conference in London and a proposed performance marketing industry study.
2. Updates from the IAB on upcoming events, training, and the annual online advertising spend study.
3. A regulation and policy update regarding EU data protection proposals from the legislation committee.
4. Best practice initiatives including a voucher code audit, updated best practice documents, and the AMC blog.
5. A proposed Innovation Forum to cultivate industry growth by attracting new ideas and providing support to innovators.
The meeting concluded with an invitation for drinks afterwards.
The Affiliate Marketing Council held an assembly meeting on April 26th 2012. The meeting agenda included discussions around ePrivacy legislation, best practice updates, reviewing and previewing the 2012 program, and an IAB update. Key points discussed were the status of the council's 5-point ePrivacy plan, publishing a consumer guide to affiliate marketing, and developing a standardized framework for affiliates and publishers to inform consumers. The council also committed to expanding the consumer transparency framework and developing guidance for advertisers and merchants. An overview of the council's activities for 2012 was provided.
Barclays took several steps to comply with new cookie regulations:
1. They audited all cookies on their websites to understand which were necessary, unnecessary, or more intrusive.
2. Based on the audit, they determined what changes were needed to inform users and obtain meaningful consent, prioritizing more privacy-intrusive cookies.
3. An action plan was developed to update policies and technologies, engage stakeholders, and ensure ongoing compliance.
2. Methodology
Objective: To size the growth of advertising spend on affiliate
marketing channel, map trends, and identify sector
hotspots and opportunities
Sample: Based on 115 advertiser & merchant companies.
Methodology: Online survey, hosted on Survey Gismo
Survey: 5-10 minute survey live during September –
October 2012
3. Quick summary
• 100% of advertisers survey expect their online revenues to grow in 2013, with 44%
estimating revenue increases of between 11-25%
• Affiliate marketing spend share is increasing and the survey show a 45% uplift in the
number of advertisers spending more than 31% of their online marketing budgets in the
affiliate channel
• More than a quarter of the advertisers surveyed (28%) are running seasoned affiliate
programmes that are 6 or more years old
• The channel continues to grow rapidly: advertisers with new affiliate programmes set up
during the last year, accounted for 23% of respondents.
• Over half of the respondents have annual online revenues of over £10 million
• Over half of the advertisers said that their monthly affiliate commission payments rose in
the last year
• 72% expect affiliate commission payments to rise in the next 12 months
• 61% are planning to increase their affiliate marketing spend during the next 12 months
• 49% of principle revenues are from cashback and vouchercode affiliates
Source: IAB A4U Affiliate Marketing Survey, October 2012
4. Market sectors surveyed
Qn: What market sector do you operate in?
Qn: What market sector do you operate in?
Retail: Other*
Food
Cosmetics/toiletries
Home & garden
Fashion / clothing
* Retail: Other includes: health, Other includes: Business and Industrial,
jewellery, software, multi- Utilities, Health, Pets,
category, music cds
Source: IAB A4U Affiliate Marketing Survey, October 2012
5. Affiliate channel is engaging more brands with high
online revenues: 52% report £10m+ annual t/o
Qn: What is your company’s online turnover per annum?
Qn: What is your company’s online turnover per annum?
Over half of the advertisers
surveyed reported
£10million + annual online
sales revenues, a strong
indicator that the affiliate
channel is attracting high
spending brands
Source: IAB A4U Affiliate Marketing Survey, October 2012
6. Affiliate channel’s growth in 2013 fuelled by increased
marketing investment in affiliate programmes: 72% say
commission payments will continue to increase
Qn: Do you forecast aarise or fall in affiliate commission payments during the next 12 months?
Qn: Do you forecast rise or fall in affiliate commission payments during the next 12 months?
Expect increased payments (72%) Expect decreased payments (12%)
Expect payments to stay the same
(17%)
• Significantly almost three quarters of respondents expect
monthly commission payments to rise during 2013
• 81% of those expecting increased payments (see note),
say they’re increasing investment in their affiliate
programmes pointing to greater reliability of and confidence
in the channel.
• Only 12% expect commission payments to decrease and
54% of those cite economic conditions for their prediction. NOTE: base size of reasons for rise, fall and
no change inconsistent and so regard charts
as narrative indicators only.
Source: IAB A4U Affiliate Marketing Survey, October 2012
7. Advertisers making monthly commission
payments of over £31K significantly increased
Qn: What is your average monthly affiliate commission payment?
Qn: What is your average monthly affiliate commission payment?
• (Commission payments over £31K show a 21% uplift from 2011 to 2012)
• Advertisers paying out more than £100K per month in payments increased by 16%
34% 41%
Source: IAB A4U Affiliate Marketing Survey, October 2012
8. Affiliate’s increased share of marketing investment is
clear indication of the channel’s strengthening role
within the marketing mix
Qn: What % of your overall online marketing spend is attributed to affiliate marketing?
Qn: What % of your overall online marketing spend is attributed to affiliate marketing?
Programmes investing less than 10% Programmes investing more
of their marketing budget in the than 31% of their marketing
affiliate channel decreased by: budget in the affiliate channel
rose by:
18%
Advertisers investing less than 10% of their
45%
Advertisers investing more than 31% of their
marketing budget in the affiliate channel fell marketing budget in the affiliate channel rose
from 51% (2011) to 42% (2012) from 11% (2011) to 16% (2012)
NOTE: Online marketing spend defined as media spend within paid search, online
display, email marketing, lead generation, social media channels and content
Source: IAB A4U Affiliate Marketing Survey, October 2012 marketing.
9. Greater need for marketing ROI continues: increased
marketing investment in affiliate channel predicted
Qn: Are you planning to increase your affiliate spend during the next 12 months?
Qn: Are you planning to increase your affiliate spend during the next 12 months?
Almost 2/3 of all
advertisers surveyed said
they would be increasing
their investment in the
affiliate channel in 2013.
Source: IAB A4U Affiliate Marketing Survey, October 2012
10. As the affiliate sector matures, it’s attracting a
significant volume of new advertisers, indicating
recognition of the channel’s effectiveness
Qn: How long have you been running your affiliate programme? (to the nearest full year)
Qn: How long have you been running your affiliate programme? (to the nearest full year)
23% of respondents report their affiliate
programmes were established within the
last 12 months indicating that the
channel has significant attractions to
marketers
58% respondents are running seasoned
affiliate programmes, more than 3 years
old. 28% report their programmes are 6
years and older
Source: IAB A4U Affiliate Marketing Survey, October 2012
11. Growing consumer ‘deal searching’ trend through cashback
and voucher code sites produce principle revenue streams
for 49% of advertisers surveyed
Qn: Which affiliate type provides your principle revenue?
Qn: Which affiliate type provides your principle revenue?
Advertisers benefiting from growing
consumer trend to ‘deal-search’ online.
Source: IAB A4U Affiliate Marketing Survey, October 2012
12. Branded affiliate sites producing reliable
advertiser revenues
Qn: What type of affiliate / /publishers do you work with?
Qn: What type of affiliate publishers do you work with?
Qn: Which affiliate type provides your principle revenue?
Qn: Which affiliate type provides your principle revenue?
Publishers worked with
Principle revenue sources
Source: IAB A4U Affiliate Marketing Survey, October 2012
13. Collaborative style emerging as advertisers blend affiliate
programme planning between in-house teams, agencies
and networks
Qn: Thinking about how you plan and manage your affiliate programme, is the main strategy generated:
Qn: Thinking about how you plan and manage your affiliate programme, is the main strategy generated:
Note: In 2011 there was no “A combination of two or more” option
Source: IAB A4U Affiliate Marketing Survey, October 2012
14. Majority still using 1 affiliate network, but declining,
while users of 2/3 networks growing significantly
Qn: How many affiliate networks do you work with?
Qn: How many affiliate networks do you work with?
Source: IAB A4U Affiliate Marketing Survey, October 2012
15. For more information
For more information contact:
Clare O’Brien, Industry Programmes Consultant
clare@iabuk.net
020 7050 6963