Subway promotes healthy eating habits through its advertising content. It encourages customers to customize sandwiches with a variety of fresh and nutritious ingredients. Subway aims to show customers that eating healthy can be a simple choice, especially for those on a diet. A key success was a $5 footlong promotion that increased demand so much that it was made permanent for some sandwiches. Subway distinguishes itself from competitors by highlighting the many healthy vegetable options available and using different meats, breads, and flavors in its rotating advertisements.
it is the descriptuin of the company name Subway. it is a very famous fast food company. here you can get the description of this company, its history, how its came to India, how it became successful. what strategies they have made and also what problems they have faced.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
Presentation on "Customer perception towards fast food chains in India - A study on Mcdonalds, Dominos and Subway.
This was undertaken to find out what is the perception of a consumer before he chooses to have Fast Food in the Fast food giants.
Spreco alimentare e sostenibilità | Edenred per Fusion 2015Edenred Italia
Edenred racconta le iniziative di Corporate Social Responsibility contro lo spreco alimentare (e non solo) al terzo meeting sud Europa di Fusion e Last Minute Market tenutosi a Bologna il 22 maggio 2015
Running head QUALITY FOODS RESTAURANT 1QUALITY FOODS RESTAURAN.docxjeanettehully
Running head: QUALITY FOODS RESTAURANT 1
QUALITY FOODS RESTAURANT 15
Quality Foods Restaurant Business Plan
Cintia Rocha Pereira
Southern States University
Dear Dr. Taylor
Quality Foods Restaurant Business Plan
Products Description
The Quality Foods Restaurant shall be opened in San Diego in partnership with a gym. The restaurant shall serve a variety of foods and protein shakes that are low in cholesterol and sugar as its primary target is to provide healthy yet delicious meals to the residents of San Diego. The starting up of the restaurant is informed by the consistent increase in the obesity cases in the city, an aspect that is attributed to the types of food that the people eat mainly in the restaurants (Steele et al., 2016). Research shows that eating healthy foods and low in calories makes a person happy. The study also indicates that 75% of Americans prefer to eat healthy foods. All the foods shall be low in calories with the aim maintaining the health of consumers (Bridges, 2019). In addition to providing a serene environment for the customers, the restaurant shall also be focused on ensuring that all the people eat the foods that help their bodies to keep fit. The foods in the restaurant shall also be of high quality and delicious. To enhance the experience of the customers and also to improve the competitive advantage of the business, a nutritionist shall be employed by the management to provide the necessary information to the customers on the healthy foods they should eat to overcome lifestyle diseases that are mainly brought about by consumption of junk foods .
At Quality Foods Restaurant, customer's experience shall be the first priority as it is a factor that shall consistently lead to an increase in the loyalty of the clients and an increase in the market base mainly due to referrals. Every activity by the workers in all departments shall be aimed towards ensuring there is the best experience on the customer (Bridges, 2019). Quality foods shall, therefore, be cooked with the application of innovative skills that are essential towards maintaining the taste of the food. Most people have a negative notion that most of the foods that are described to be healthy by nutritionists are never delicious. The production of delicious foods in the restaurant shall also aim towards adjusting the mindset of the people. The healthy foods that are mainly low in cholesterol are important towards protecting the consumers from disastrous lifestyle diseases and conditions that are associated with consistently eating foods that are high in carbohydrates. The nutritionists shall also undertake the responsibility of providing a well-outlined program to the customers on the best diet they should undertake when they need to reduce weight. To compete with other Restaurants in the location, a marketing strategy applied shall be based on positioning of the foods and services as the best in the industry.
a) Mission
The mission of the ...
it is the descriptuin of the company name Subway. it is a very famous fast food company. here you can get the description of this company, its history, how its came to India, how it became successful. what strategies they have made and also what problems they have faced.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
Presentation on "Customer perception towards fast food chains in India - A study on Mcdonalds, Dominos and Subway.
This was undertaken to find out what is the perception of a consumer before he chooses to have Fast Food in the Fast food giants.
Spreco alimentare e sostenibilità | Edenred per Fusion 2015Edenred Italia
Edenred racconta le iniziative di Corporate Social Responsibility contro lo spreco alimentare (e non solo) al terzo meeting sud Europa di Fusion e Last Minute Market tenutosi a Bologna il 22 maggio 2015
Running head QUALITY FOODS RESTAURANT 1QUALITY FOODS RESTAURAN.docxjeanettehully
Running head: QUALITY FOODS RESTAURANT 1
QUALITY FOODS RESTAURANT 15
Quality Foods Restaurant Business Plan
Cintia Rocha Pereira
Southern States University
Dear Dr. Taylor
Quality Foods Restaurant Business Plan
Products Description
The Quality Foods Restaurant shall be opened in San Diego in partnership with a gym. The restaurant shall serve a variety of foods and protein shakes that are low in cholesterol and sugar as its primary target is to provide healthy yet delicious meals to the residents of San Diego. The starting up of the restaurant is informed by the consistent increase in the obesity cases in the city, an aspect that is attributed to the types of food that the people eat mainly in the restaurants (Steele et al., 2016). Research shows that eating healthy foods and low in calories makes a person happy. The study also indicates that 75% of Americans prefer to eat healthy foods. All the foods shall be low in calories with the aim maintaining the health of consumers (Bridges, 2019). In addition to providing a serene environment for the customers, the restaurant shall also be focused on ensuring that all the people eat the foods that help their bodies to keep fit. The foods in the restaurant shall also be of high quality and delicious. To enhance the experience of the customers and also to improve the competitive advantage of the business, a nutritionist shall be employed by the management to provide the necessary information to the customers on the healthy foods they should eat to overcome lifestyle diseases that are mainly brought about by consumption of junk foods .
At Quality Foods Restaurant, customer's experience shall be the first priority as it is a factor that shall consistently lead to an increase in the loyalty of the clients and an increase in the market base mainly due to referrals. Every activity by the workers in all departments shall be aimed towards ensuring there is the best experience on the customer (Bridges, 2019). Quality foods shall, therefore, be cooked with the application of innovative skills that are essential towards maintaining the taste of the food. Most people have a negative notion that most of the foods that are described to be healthy by nutritionists are never delicious. The production of delicious foods in the restaurant shall also aim towards adjusting the mindset of the people. The healthy foods that are mainly low in cholesterol are important towards protecting the consumers from disastrous lifestyle diseases and conditions that are associated with consistently eating foods that are high in carbohydrates. The nutritionists shall also undertake the responsibility of providing a well-outlined program to the customers on the best diet they should undertake when they need to reduce weight. To compete with other Restaurants in the location, a marketing strategy applied shall be based on positioning of the foods and services as the best in the industry.
a) Mission
The mission of the ...
OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
Soupman, Inc.
Business Plan
Marketing Plan
Team 2: Brandi Seich, Mark Seich, Jonathan Downes, Jessica Gonzalez, Yiren Jiang, Jiachen Li
2-27-2017
Market Analysis Summary
Soupman, Inc. focuses on reaching three primary segments under the name “Original Soupman”:
1.1. The Convenience, Quality Shopper. Someone interested in purchasing a consistently tasteful quality, fresh product for themselves and/or their family, which can be prepared with ease and convenience.
1.2. The Business Folk. Local business workers within the tri-state area of NY, NJ and CT in search of a local dining experience for lunch or a quick dinner.
1.3. The Educational Consumer. Buyers within the educational market of high schools and colleges looking to provide vegetarian, quality products to students and faculty.
Market Segmentation
Soupman, Inc. under the name Original Soupman will continue to focus on three key market segments: convenience, quality shoppers; business folk; and educational consumers. There are multiple delivery systems to service these three markets including: grocery locations, food services – brick-and-mortar and mobile; and educational.
The convenience, quality shopper would be those individuals shopping at a grocery or soon to come convenience store location looking for a quality, convenient product they feel confident in for their own consumption or their families. Their needs are met through the Original Soupman soups which are available in 17 ounce Tetra Pak cartons delivered through the grocery segment in 6,500 grocery stores. The soups have prime positioning beside market leaders such as Campbell’s and Progresso. Some of the prestigious retailers within the grocery segment include Kroger, Costco, Safeway, Albertson’s, Publix, Wegman’s, HEB, Shoprite, Acme, Shaw’s and Winn Dixie among other regional chains as well.
The business folk are those within the NY, NJ, and CT area who are looking for a quick, convenient, but consistently tasteful dining experience for lunch, dinner or anything in between. In addition to soups, sandwiches and salads are also available. These consumers are served in one of our eight franchised and licensed brick-and-mortar locations. They can also be served by our mobile location, which provides a daily calendar for consumer convenience. This mobile market is served through using heat ‘n service pouches to ensure consistent flavoring no matter the location of choice.
The educational consumer is served in a number of schools and colleges in the NY area. This segment is serviced through the use of bulk flash-frozen soups and other products (e.g., Mexicali Beans, Stewed Pinto Beans and Curried Chick Peas with Tomatillos).
Soupman has identified substantial distribution opportunities in national restaurant chains, college campuses, stadiums as well as other food service venues. Early testing has begun within a national restaurant chain and has been quite successful.
Significant opportunities reside within the grocery se.
This proposal aims to analyze current business problem in Eatsa and suggests marketing plan to achieve bigger market share and sustainable customer source.
Lunchboxx is a food delivery brand that was created by Jessica along with 3 other group members for her Brand Management course. The design as well as portions of the content have been created by Jessica.
(Surname) 1
Surname 3
Name:
Tutor:
Course:
Date:
The social aspects of fast food restaurant
General purpose: To enlighten
Specific purpose: To enlighten the audience the effects of foods from fast food
restaurants
Central idea: fast food restaurants have influenced the people eating habits
and they have been influenced into eating the fast foods including
the schools leading to obesity and other diseases.
I. Introduction
1. Attention material
a) The fast food restaurants are depicted as fast and quick services that are very convenient for many people. They prefer them because of their fast service and spacious enough (Michael 81).
b) The fast food restaurants create impressive foods that attract many people. However, they are careless to environment and society because they litter and dominate people into having the junky foods (Davies, Terry and David Konisky 49).
2. Orienting material
a) The fast food restaurants ought to provide healthy foods (Jonathan 91)
Body
II. Social aspect on fast food restaurants
a) Fast food restaurants use some tricks such as having pictures on the walls, the aroma from inside, giving good offers, have fast services and offer in large food portions. This attracts more customers into having the non-nutritional foods they offer (Jonathan 85).
b) Characteristics of fast food restaurants such as the fast service, varied prices, proximity, conviviality and liberty depict the quality of the restaurants.
c) The environment enhances the sharing of foods between men and women and their eating habits (Christine 54).
III. Impacts of fast food restaurants
a) From the people poor eating habits they are likely to be vulnerable to contracting of diseases such as obesity, diabetes and heart related diseases (Kurhi 51)
b) The fast food restaurants are also a nuisance to environment through littering and deforestation that results from the papers they get from paper industries (Jonathan 11).
c) Effects of fast foods to society especially to the workers their pays are too less to obtain some necessities in life such as furthering education, cannot afford insurance and life covers and few developments (Christine 79).
IV. Importance of fast food restaurants
a) The fast food restaurants offer a variety of benefits to the society as they are a source of employment and it is not a necessity to have higher education. They are clean, spacious and do not smoke to the customers giving them easier time (Kurhi 64).
b) Fast food restaurants help in reducing time that people spend in the kitchen. It thus helps in saving time for doing other things (Christine 22).
c) Fast food diets help in improving the nutrition value of citizens by offering a wide range of diets. People have a chance to choose on the food they want to eat (Libricz 132).
V. Conclusion
a) Summary
1. The fast food restaurants offer fast and quick services that are very convenient for many people. This ma ...
Running head: BUSINESS DECISION 1
BUSINESS DECISION 2
Business Decision; Buy or Build
Student’s Name
Affiliation
Craft a brief strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.
After years of eating at B-CHAMPS fast foods, an outlet in central Boston, subconscious knowledge and interest in the restaurant business has been acquired by the Mr./MRs XXX(insert student’s Name)XX. Since the late 90’s, concerns over obesity ensured public protests against poor eating habits (Schlosser, 2012). Such protest directly attacked the fast food industry and its supply chains. This was intensified by educational curriculums that broke down the effect of excess fats and unnecessary calories contained in most fast food industry products. Furthermore, a general concern for a healthy workforce also introduced an era where employers started investing in health programs for their employees (Schlosser, 2012). These included physical exercise programs, free healthcare consultation on dieting and other well being plans. Therefore, fast food joints were forced to provide healthy food options for the enlightened consumers or close business. Additionally, a healthy foods competition arose that promised consumers salads, plain fruits, vegetables and juices among other products rarely served at fast food joints. The situation was worse in Boston based on its thriving sports tourism industry (Sgan, 2009). Regular local, national and international events raised the healthy eating awareness of the residents thus ensuring declining sales in the fast food industry. Only large fast-food chains managed to cushion the original impacts. Small chains such as B-CHAMPS were hit hard by the change in consumer preference that is destined to be permanent.
The majority of fast food customers are children and young adults. Based on the minimum visits of the aged clients and adults, the projected consumer base is under-exploited. The purchasing power is majorly possessed by the adults and aged consumers. In order to attract more children and young adults, the healthy foods option is mandatory. The adults/ aged consumers will increase their visits in terms of volumes and frequency. This guarantees additional children and young adults company. Providing the healthy food option takes care of adults/ aged consumers impatience based on the lengthy food preparation in the mainstream restaurants and hotels.
The Umbrella Health Fast Center relies on engaging as many suppliers of vegetable and fruits to service the healthy foods counter. The customers will determine their preferred needs through questionnaires and feedback applications on the internet or mobile phones. Healthy f ...
How do commercial cafeterias balance healthy and indulgent food options for p...sirrijadhav
Title: Striking the Perfect Balance: Healthy and Indulgent Options in Commercial Cafeterias
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Running head: ADVERTISING CONTENT 1
Advertising Content
Isela Resendis
AET/552
July 20, 2015
Dr. Dennis Morrow
2. ADVERTISING CONTENT 2
Advertising Content
For years, we been watching advertisements about Subway, which product is a submarine
sandwich style. Subway is one of the largest American fast food restaurants that mainly
promotes an optimistic idea about healthy eating habits, offering their audience fresh sandwiches
and salads. This fast food chain restaurant is operated and owned by Doctor’s Associates, Inc.
(DAI). Subway is the second globally largest restaurant and single-brand restaurant chain in
comparison with other American marketing fast food brands (Lukovitz, 2014).
Their marketing promotional techniques, consist of targeting American customers of all
ages. Subway restaurants want to inform their customers that they have better choices when it
comes to starting fresh adopting healthy eating habits. These kind of advertising techniques
reach adults, adolescents and kids upon purchasing healthy subs. This fast food restaurant in
contrast with other competitors offers kids meals with few calories and more fruits and veggies
options. Moreover, their advertising creates a protocol that promises that eating well ensures
being physically fit.
Subway's primary message is to allow opportunities to their consumers to customize their
choice of a meal with a variety of fresh veggies, fresh bread, and other nutritious ingredients with
low fat and low salt. The objective is to encourage customers that Subway restaurants are the
best choice when refers to indulge their lives enjoying fresh and simple food items. Subways
want to create an idea of eating healthy can become a simple choice, especially for those who are
on a diet plan. Besides, eating healthy and fresh, Subway offers meals at a lower cost making
their purchase more satisfactory.
Subway success elements are basically upon promoting some foot-longs sandwiches with
a $5 value menu for a limited time only. Due to such initial promotion the response from
3. ADVERTISING CONTENT 3
customers was a total success for the company. This foot-long promotion on TV caused such
demands that the company decided to made it permanently for some foot long sandwiches.
It is a fact that their advertising content style amplifies an effective encouragement campaign
message. Their advertisements highlight the wide variety of healthy and fresh vegetables that
consumers are allowed to choose and put in their sandwiches. Moreover, their rotating
advertisements are always utilizing promotional techniques like improvising various types of
meats, vegetables, different fresh homemade bread and many more.
Conclusion
It is pretty obvious that Subway gives their customers the opportunity to decide and add
as many items depending on their objective calorie intake. There is no doubt that this
organization motivates consumers to eat smart picking right meal choices and take off some
extra calories. Moreover, their sandwich combinations with all the mixed flavors are unique; this
is what makes Subway to get distinguish from other competitors advertisements. Subway
restaurants definitely acquiring some accreditation in advertising content.
