Subway promotes healthy eating habits through its advertising content. It encourages customers to customize sandwiches with a variety of fresh and nutritious ingredients. Subway aims to show customers that eating healthy can be a simple choice, especially for those on a diet. A key success was a $5 footlong promotion that increased demand so much that it was made permanent for some sandwiches. Subway distinguishes itself from competitors by highlighting the many healthy vegetable options available and using different meats, breads, and flavors in its rotating advertisements.

1. Running head: ADVERTISING CONTENT 1
Advertising Content
Isela Resendis
AET/552
July 20, 2015
Dr. Dennis Morrow

2. ADVERTISING CONTENT 2
Advertising Content
For years, we been watching advertisements about Subway, which product is a submarine
sandwich style. Subway is one of the largest American fast food restaurants that mainly
promotes an optimistic idea about healthy eating habits, offering their audience fresh sandwiches
and salads. This fast food chain restaurant is operated and owned by Doctor’s Associates, Inc.
(DAI). Subway is the second globally largest restaurant and single-brand restaurant chain in
comparison with other American marketing fast food brands (Lukovitz, 2014).
Their marketing promotional techniques, consist of targeting American customers of all
ages. Subway restaurants want to inform their customers that they have better choices when it
comes to starting fresh adopting healthy eating habits. These kind of advertising techniques
reach adults, adolescents and kids upon purchasing healthy subs. This fast food restaurant in
contrast with other competitors offers kids meals with few calories and more fruits and veggies
options. Moreover, their advertising creates a protocol that promises that eating well ensures
being physically fit.
Subway's primary message is to allow opportunities to their consumers to customize their
choice of a meal with a variety of fresh veggies, fresh bread, and other nutritious ingredients with
low fat and low salt. The objective is to encourage customers that Subway restaurants are the
best choice when refers to indulge their lives enjoying fresh and simple food items. Subways
want to create an idea of eating healthy can become a simple choice, especially for those who are
on a diet plan. Besides, eating healthy and fresh, Subway offers meals at a lower cost making
their purchase more satisfactory.
Subway success elements are basically upon promoting some foot-longs sandwiches with
a $5 value menu for a limited time only. Due to such initial promotion the response from

3. ADVERTISING CONTENT 3
customers was a total success for the company. This foot-long promotion on TV caused such
demands that the company decided to made it permanently for some foot long sandwiches.
It is a fact that their advertising content style amplifies an effective encouragement campaign
message. Their advertisements highlight the wide variety of healthy and fresh vegetables that
consumers are allowed to choose and put in their sandwiches. Moreover, their rotating
advertisements are always utilizing promotional techniques like improvising various types of
meats, vegetables, different fresh homemade bread and many more.
Conclusion
It is pretty obvious that Subway gives their customers the opportunity to decide and add
as many items depending on their objective calorie intake. There is no doubt that this
organization motivates consumers to eat smart picking right meal choices and take off some
extra calories. Moreover, their sandwich combinations with all the mixed flavors are unique; this
is what makes Subway to get distinguish from other competitors advertisements. Subway
restaurants definitely acquiring some accreditation in advertising content.

4. ADVERTISING CONTENT 4

5. ADVERTISING CONTENT 5
References
Lukovitz, K. (2014, August 4). MarketingDaily. Retrieved from
http://www.meidapost.com/...subway-campaign-spotlights-veggies.html
SUBWAY APP. (2015, March). SUBWAY. Retrieved from http://www.subway.com