The document discusses new features in Google AdWords Editor version 11.0, including a new interface that allows opening multiple account windows to view and edit accounts side by side, improved navigation using a list view instead of tabs, advanced search options to filter and build complex searches, making bulk changes by selecting multiple items across accounts, and downloading entire MCC accounts.

1. New Features In Google AdWords Editor

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Agenda
Purpose
Features
Google AdWords Editor 11.0
Summary

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Purpose
• A look into the new features of Google AdWords Editor
Google comes up with yet another update to its AdWords Editor which
gives it a great look and feel
• Why those improvements were made
An attempt to remove certain limitations
• Benefits using the new features
It further helps improve an advertiser’s working speed and eases the
complexity to use the tool itself
• Future Scope
The load time still needs to be looked upon and its compatibility with
various operating systems

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The Old

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The New

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Features
1. New AdWords Editor Interface
2. Open Multiple Account Windows to View and Edit Side by
Side
3. Improved AdWords Editor Navigation (From Tabs to List
View)
4. Advanced Search Options for Filtering & Complex Searches
5. Make Bulk Changes & Select Multiple Items among Accounts
6. Download an Entire MCC Account

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Google AdWords Editor 11.0
• New AdWords Editor Interface
– Toolbar to add an account, download recent changes,
check or post changes or view account statistics
– Tree View to choose account, campaign or ad group
– Type List View in place of Tab View
– Data View for contents of the account
– Edit Panel helps make edits to the row selected in Data
View

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Google AdWords Editor 11.0
• Open Multiple Account Windows
– View and edit multiple accounts
– Drag and drop or copy/paste from one account window into
another including MCC accounts
– Open multiple windows to view different parts of the same
account at the same time

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Google AdWords Editor 11.0
• Improved AdWords Editor Navigation
– List view to ease navigation that works better

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Google AdWords Editor 11.0
• Advanced Search Options
– Apply multiple search criteria
– Save searches
– Find, edit or remove
– Build complex searches by using the Search Builder
– Drop down option within the search menu icon to view and apply
filters on the basis of various pre-defined search criteria

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Google AdWords Editor 11.0

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Google AdWords Editor 11.0
• Make Bulk Changes & Select Multiple Items among Accounts
– Use multi-select
– Copy and paste items into multiple campaigns and ad groups
• Download an Entire MCC Account
– Download and manage entire MCC accounts
– Download several accounts simultaneously

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Summary
• It is really simplified
• It eliminates exhaustive tasks being previously
observed
• Its new look gives a lively feel