Advocacy communications in the post-humanitarian, digital age 2015
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What is the wider context for advocacy communications in the digital age? How should campaigners use digital media? What are the ethics as well as effectiveness of new forms of communication?
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Advocacy communications in the post-humanitarian, digital age 2015
- 1. Changing advocacy communications Prof Charlie Beckett Madrid, May 2015
- 4. Virtuous cycle of advocacy communications Authenticity Appeal Trust/Engage ment Agency Change
- 5. #EdStone: when good people get it wrong
- 8. Who are the digital citizens?
- 9. The fab Four 1. Act as if media is environmental 2. Use networks to broaden and deepen relationships 3. Adopt an ethical approach to communications 4. It’s time for strategy not tactics
- 11. Kony2012
- 12. What was wrong about #StopKony? • Policy • Politically • Ideologically • Logistically • Sustainability
- 14. From clicktavism to change
- 15. From clictavism to change
- 16. Change knowledge change the world
- 17. Data + social = engagement
- 18. Marketing morals
- 19. Who is the real radical?
- 20. Strategic priorities • Invest in communications & analytics as well as design • Identify, segment, specify – listen and learn • Align your organisation and your message before making the call to action
- 21. Transparency is the currency for the ethical online economy
Editor's Notes
- Or is it this nine year old? Martha Payne’s school dinner blog Never Seconds was banned by Argyle and Bute council – within a few hours they had to change their minds and allow her to continue after a storm of protest on twitter. The ending was even more happy because Martha used all the attention online to raise £100,000 for a charity that provides school dinners for poor children around the world. The answer to the question is all of them – but particularly the nine year old girl. They are all examples of new actors in the media environment – forget the BBC, CNN, Times etc – these are the change-makers – not the most important sources of information, not the most influential – but these are the new kids – literally – on the block – and because you don’t know what they are going to do next they are dangerous – no-one predicted them but here they are. All of them are acting in an ethical way. And the girl is the most dangerous because she has the least predictable motive of all. All of them are powerful because of new media trends that are reshaping our world – the world you do business in.