Advertising techniques copywriting
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This document discusses various advertising techniques used to promote products: 1) Using claims that a product is ahead of its time or makes users early adopters. 2) Touting innovative product features not found elsewhere to position it as avante garde. 3) Citing objective statistics and facts to demonstrate a product's superiority. 4) Employing "weasel words" that suggest positive meanings without guarantees to promote products. 5) Asserting discoveries that make a product exceptionally effective. 6) Linking purchases to expressions of love for one's country to encourage patriotic buying.
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3) Using vague language to suggest benefits without making guarantees.
4) Implying products contain special ingredients that make them exceptionally effective.
It provides examples of each technique applied in advertising campaigns.
Advertising techniques
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Advertising techniques
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Advertising techniques
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1) Using celebrities or models to imply the product will make one beautiful or popular.
2) Appealing to a sense of independence or uniqueness to seem exciting.
3) Citing scientific claims or statistics to convince viewers the product works effectively.
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Advertising techniques copywriting
- 1. Aldi Martua Ari Eka N Dessy Wulandari Fani Personita Rizki Fazriansyah
- 2. The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.
- 4. This ad use Avante Garde techniques because this mobile phone has advanced features that are not owned by another phone. The features is air gesture, using smart pen, capture video, and also have a large screen.
- 5. Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
- 7. This ad prove that this ad show the fact from this blender (product) this period who has tested and show directly to the public that no engineering at all in this ad.
- 8. “Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
- 10. This video used weasel words techniques because this product suggest the consumers to buy these products in order to up to date
- 11. The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.
- 13. This ad show this product by explaining this chocolate (product) very soft when eaten and melted in the mouth and makes the product superior to it’s other product
- 14. The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.
- 16. DAMN! I Love Indonesia was founded on 28th of October, 2008. Daniel Mananta is the mastermind behind the brand. He creates the brand to show his appreciation towards his homeland, Indonesia. This advertising used patriotism techniques. Because the product made in Indonesia, and with purchasing this product you can show the patriotism like they’re slogan “Patriotism Never Looked This Good”.