1. The document provides tasks and grading criteria for a digital video production assignment to create a 30-60 second looping advert for a fizzy drink company. 2. It outlines requirements such as conducting research, creating storyboards and scripts, addressing legal and ethical considerations, and producing a specification and budget. 3. Completing all tasks will provide evidence towards meeting the grading criteria for devising a digital video sequence and understanding requirements of a specific media production.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 62: Digital Video Production for Interactive Media
Unit 1: Pre-production Techniques
Start date
Deadline
Assessor name
Assignment title Fizzy Drink Inc (Devise a digital sequence)
The purpose of this assignment is to:
Devise a digital video sequence for use in an interactive media product.
Scenario
Client Brief
You have been asked to devise a digital video sequence for an interactive media product (an advertisement).
The client will be Fizzy‐Drink Inc who wants you to individually design and create the resources for a looping
advert between 30 to 60 seconds long (maximum) suitable for insertion into a website that will promote the
product and explain the advantages and reasons for buying it.
You are required to create the final advert from your raw video footage then convert it into a suitable video
format for viewing on the web. The unit concludes with an evaluation about your product in terms of the
original brief, fitness for purpose, the target audience and the technical qualities used.
*Evidence will be required throughout in the form of EITHER a blog (blogger) or a digital diary throughout the
whole unit.
Tasks Grading Criteria Mapping
Task 1 UNIT 1 P1, M1, D1(Partial)
You need to state the type of production that you are making for Fizzy Drink Inc so they can
ensure it appears on the right platform. For example internet. You also need to take into
consideration where the funding will primarily be coming from eg the company (Fizzy Drink
Inc) sales of the product, other advertising on you tube. Depending on your chosen subject
you may wish to write about a specialist contributor for your advert eg a camera operator,
sound, editor and what they would specifically contribute to the production.
*Evidence for the above information needs to be word processed and embedded into your
U62/U1 blog
OR
*Printed off as evidence
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2. Task 2 UNIT 62 P2/M2/D2
Client Meeting – using the assignment scenario and attending a client meeting you need to
identify the clients’ requirements. You could produce a report or a set of minutes to cover
this range. For example a client brief or market research.
*Evidence for the above information needs to be word processed and embedded into your
U62/U1 blog
OR
*Printed off as evidence
Task 3a UNIT 62 P2/M2/D2
UNIT 1 P1/M1/D1
When this information has been included you need to research in teams (or individually)
your advert. Look at the internet, television, etc for inspiration and possible ideas. Paying
particular attention to some of the following areas. Look at competitors, products,
ingredients, labelling and costs etc. This research should be presented to your client for
feedback. You must also include your brainstorms and some of the following sketches,
storyboards and a technical script.
*Evidence for the above will be word processed and all planning documentation scanned
and embedded into your U62/U1 blog.
OR
* Printed off as evidence
Task 3b UNIT 62 P2/M2/D2
UNIT 1 P2/M2/D2
You need to plan and design the can label, identifying a “secret” ingredient and design a UNIT 1 P3/M3/D3
suitable logo.
*Evidence for the above will be word processed and all planning documentation scanned
and embedded into your U62/U1 blog.
OR
* Printed off as evidence
Task 4a UNIT 1 P1/M1/D1
Your client needs to make sure that when you are producing this advert for them you are
adhering to the guidelines set out for any practical media production. Your production team
needs to be aware of some of these legal issues and the processes involved regarding
clearances, legal, insurance etc. Including some of the following (clearances, legal, insurance,
ASA, BBFC, trade unions and trade associations.)
*Evidence for the above will be word processed as a report OR a presentation and
embedded into your U62/U1 blog.
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3. OR
* Printed off as evidence
Task 4b UNIT 62 P2/M2/D2
The client is unsure of the legal and ethical considerations which may have an effect on the
finished advertisement. You should put together a report or presentation highlighting a
broad range of the following issues. Legal and ethical considerations. Legal eg copyright,
ethical eg decency and representation eg race and sexuality.
*Evidence for the above will be word processed as a report OR a presentation and
embedded into your U62/U1 blog.
OR
* Printed off as evidence
Task 5 UNIT 1 P1/M1/D1
Produce a report & a budget that outlines the requirements for a specific media production
with supporting research & staff and equipment costs:
 What job roles will need staffing (director, camera person, sound recording, etc)?
 Equipment needed and daily costs (researched with links and equipment hire
company quotes)
Produce a budget expenditure spread sheet in Excel that outlines a budget of £4000 and
what this will be spent on.
*Your budget and any company quotes & links must be evidenced on your U62/U1 blog
OR
*Printed off as evidence
Task 6 UNIT 62 P2, M2, D2
UNIT 1 P1, M1, D1
UNIT 1 P2, M2, D2
Produce a formal specification for your intended video identifying your Client’s needs and UNIT 1 P3, M3, D3
how you will address these needs covering a broad range of the following.
Video sequence specification: client needs; audience; script; storyboards; technical
considerations, e.g. platform, file format, file size, compression, streaming method,
media player
*Evidence for the above information needs to be word processed and embedded into your
U62/U1 blog
OR
*Printed off as evidence
3

4. Sources of information
Personal Notebook and Digital Blog, Access to the Internet, Computer with access to Network or Personal
Printer, Scanner and Scanner Software and Digital Camera
BTEC Level 3 Creative Media Production – Student Book
VLE, Internet, Tutor
Grading Criteria
This unit is internally assessed
Unit 62 – Digital Video Production for Interactive Media (Completing all of strand 2)
P2 generate outline ideas for M2 generate detailed ideas D2 generate thoroughly
a digital video sequence for a digital video thought through ideas for a
working within appropriate sequence showing some digital video sequence
conventions and with some imagination and with only showing creativity and flair
assistance occasional assistance and working independently
to professional expectations
Unit 1 (Contributing to strand 1, 2 and 3)
P1: outline requirements M1: explain in some detail D1: comprehensively explain
and sources of requirements and competently present and present to a quality that
for a specific media requirements and sources of reflects near‐professional
production requirements for a specific standards fully detailed
media production requirements and sources of
requirements for a specific
media production
P2: generate outline M2: generate competent, D2: generate thorough
preproduction carefully presented and and comprehensively
documentation detailed pre‐production detailed pre‐production
for a specific media documentation for a specific documentation for a specific
production with some media production with only media production, working
assistance occasional assistance independently to
professional expectations
P3: apply pre‐production M3: apply pre‐production D3: apply pre‐production
planning to a specific media planning to a specific media planning to a specific media
production working with production competently production to a quality that
some assistance. with only occasional reflects near‐professional
assistance. standards, working
independently to
professional expectations.
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5. 2 Be able to devise a digital video sequence for an interactive media product
Stimulus: eg client brief, own brief, from market research
Ideas: brainstorming; pre‐visualisation (sketches, storyboard, script)
Legal and ethical considerations: legal, eg copyright, libel; ethical, eg confidentiality, decency;
representation, eg race, gender, religion, sexuality
Video sequence specification: client needs; audience; script; storyboard; technical considerations, eg
platform, file format, file size, compression, streaming method, media player
Understand requirements for a specific media production
Type of production: eg film, television, video, radio, audio, interactive media, web, computer game, print,
photo‐imaging
Finance: sources of finance; requirements, eg equipment, transport, talent, crew, materials, facility hire,
clearances
Time: eg deadlines, availability of equipment, availability of personnel, timescales for clearances
Personnel: size of team; roles; skills and experience; resourcing; availability; costs; team or crew CVs
Facilities: eg production equipment, post‐production equipment, facility houses, outsourcing; availability;
costs
Materials: type, eg original materials, archive and library materials, photo‐library materials, sound library
materials, internet, assets, audio, script, animatics, graphics, interviews, costumes, properties, recorded
music; sources; costs; clearances
Contributors: type, eg specialists, experts, talent, public; contributor biographies
Locations: identification; recces; limitations and risks, eg distance, access, cost, weather
Codes of practice and regulation: clearances, eg Mechanical Copyright Protection Society‐Performing
Rights Society Alliance (MCPS‐PRS), model releases, location permissions; legal, eg copyright, health and
safety; insurance, eg public liability, completion insurance; regulatory bodies, eg Ofcom, Press Complaints
Commission (PCC), Advertising Standards Authority (ASA), Pan European Game Information (PEGI),
Entertainment Software Rating Board (ESRB), British Board of Film Classification (BBFC); trade unions, eg
Producers’ Alliance for Cinema and Television (PACT), National Union of Journalists (NUJ), Broadcasting
Entertainment, Cinematograph and Theatre Union (BECTU); trade associations, eg The Independent
Games Developers’ Association (TIGA), Entertainment and Leisure Software Publishers’ Association
(ELSPA), British Interactive Media Association (BIMA)
2 Be able to prepare pre‐production documentation for a specific media production
Procedure: identify finance available; identify personnel needed; identify personnel available; identify
resources needed; identify resources available; prepare budget; contract personnel; book resources;
prepare schedules; identify health and safety implications; identify legal implications; identify risks to project
Documentation: production documentation, eg scripts, storyboards, mood boards, thumbnails, properties,
contact lists, location recces; production schedules; budget; clearances; plans, eg location plans, studio
plans; health and safety assessments; risk assessments; contingency plans
3 Be able to apply pre‐production planning for a specific media production
Elements of production: logistics; finance; creative processes
Project management: personnel management; resource management; time management; monitoring
progress; risk management; crisis management; maintaining documentation
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