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This video analyzes a Nike commercial for their Mercurial Vapor soccer shoe. The commercial portrays players like Christiano Ronaldo wearing the shoe and performing incredible feats on the field that make it seem like the shoe gives superhuman abilities. However, the document argues that no shoe could actually allow a player to single-handedly cross the entire opposing team. It aims to convince viewers that by buying these shoes, they could become as skilled as top players. The document takes a more analytical look and questions how much a player's abilities truly depend on their shoes.
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- 3. To sell the new Mercurial Vapor shoe. To convince the audience that their favorite player is wearing this shoes. To convey the viewer that the only difference between them and Ronaldo is the shoe.
- 4. This video basically portrays how a pair of NIKE shoes the Mercurial Vapor. The main point of the video is to convince the viewer that if you buy their new shoe that is advertised by famous football player Christiano Ronaldo. Not only will this shoe make you a faster and more powerful player, it will also cause hurricanes, give you the ability to cross the entire field of players, and just make the grass below your feet disintegrate. This commercial went as far as to implement that you will need a swat team to stop you once you put on those shoes.
- 5. Lets take a look at the video from a more analytical point. First off, no matter how good you are including Ronaldo himself, it is most unlikely that a player can cross over the entire team by himself. This commercial uses Ronaldo who is arguably the best player in the world, making the viewers believe that his great football skill somewhat depends on this shoe and that if you buy it you might be one step closer to becoming as good as Ronaldo. NIKE Mercurial Vapor has released at least 9 different shoes
- 6. Increased price on shoe revenue went up NIKE’s total revenue has increased dramatically in millions of dollars since 2006 This chart only shows until 2010 today NIKE is surely making a lot more profit.