advertising, pr and direct mktg
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This document discusses different integrated marketing communication (IMC) functions including advertising, public relations, and direct marketing. It provides definitions and examples of each function. For advertising, it describes types of advertising like print, electronic, outdoor and discusses pros and cons. For public relations, it lists different types of PR and discusses pros and cons. For direct marketing, it defines direct marketing, lists its basic components, types of direct response marketing and discusses pros and cons.
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#Assemble #Integrity #Transformation #Initiative
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- You don't need a large team to start a content marketing program
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
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Visit:- https://www.1solutions.biz/link-building-packages/
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advertising, pr and direct mktg
- 1. IMC Functions: Advert, PR, DM Hasan MEHDI Class 7: 12 Jul ‘13 | ULAB
- 2. IMC functions IMC Advertising Electronic Print Public Relations Direct Marketing Traditional Digital Personal sales Sales Promo Support Media Outdoor Events Sponsorships Cust SVC Others IMC, Its roles & Golden triangle IMC process, Segmentation, Consumer Behavior, IMC Planning & Budgeting IMC monitoring & evaluation Media costing
- 3. IMC functions IMC Advertising Electronic Print Public Relations Direct Marketing Traditional Digital Personal sales Sales Promo Support Media Outdoor Events Sponsorships Cust SVC Others IMC, Its roles & Golden triangle IMC process, Segmentation, Consumer Behavior, IMC Planning & Budgeting IMC monitoring & evaluation Media costing
- 4. Advertising defined Characteristics… Impersonal no person specific, towards a group One-way usually directed towards TG Planned careful pre-planning based Sponsored spender/brand identifies itself Paid comes with a cost to the sponsor Influence attitude/behavior motivates TG towards an action
- 5. Class-work: Explain the definition of advertising
- 7. Pros and Cons: Advertising Strengths Limitations Awareness generation Creative expressions Information Brand positioning Cost effectiveness Control IMC related Self-selection Stake-holder comm. Waste One-way comm. Low credibility Clutter
- 8. Class work: Explain these 2 ads (Pros/Cons)
- 9. IMC functions IMC Advertising Electronic Print Public Relations Direct Marketing Traditional Digital Personal sales Sales Promo Support Media Outdoor Events Sponsorships Cust SVC Others IMC, Its roles & Golden triangle IMC process, Segmentation, Consumer Behavior, IMC Planning & Budgeting IMC monitoring & evaluation Media costing
- 10. Types of PR PR Corp relations Issues mgt Community relations Govt relations Industry relations Crisis mgt Mktg PR Media relations Employee relations Investor relations
- 11. M-PR explained News releases Photo captions/clips Sequential episodes Editorials
- 12. Pros and Cons: PR Strengths Limitations Brand awareness Acceptance + Credibility Cost effectiveness Clutter breaking Reaching the hard to reach Additional: Word of mouth Social marketing Lack of control Not easily measurable Limited occurances
- 13. IMC functions IMC Advertising Electronic Print Public Relations Direct Marketing Traditional Digital Personal sales Sales Promo Support Media Outdoor Events Sponsorships Cust SVC Others IMC, Its roles & Golden triangle IMC process, Segmentation, Consumer Behavior, IMC Planning & Budgeting IMC monitoring & evaluation Media costing
- 14. Direct Marketing (DM) explained Closed group Interactive Database driven Uses broad range of media Generates behavioral response
- 15. 4 basic components of direct marketing Offer Batabase Response fulfillment
- 16. Types of direct response DM Tele- marketing Call center Direct mail Catalog Infomercials Emerging* Emails Mobile mktg SNS – Social network services Digital media
- 17. Pros and Cons: Direct Marketing Strengths Limitations Current customer based (mainly) Tightly targeted Flexible Immediate response getting Accountable (Manager) Reduced media waste High cost per contact Clutter Not experiential Demo on Demand
- 18. Thank you!