Presentation given as part of a panel on "Innovative Applications of AI & Data Science" on Tuesday, May 28, 2019, as part of the ITU AI for Good Global Summit. See https://ingmarweber.de/publications/ for additional details about the work.

1. Advertising Data for Good
Ingmar Weber
@ingmarweber
May 28, 2019

2. https://business.facebook.com/adsmanager/creation/

3. Use Case 1: Mapping Poverty
Predictedwealthindex(FB2019)
Ground truth wealth index (DHS 2017)
R^2 = .63
Features: FB penetration, devices used (iOS), connection type (4G), …

4. Use Case 2: Digital Gender Gaps
https://www.digitalgendergaps.org/
ITU 2018 dataFB-based May 2019 predictions

5. Use Case 3: Venezuelan Exodus
Trends across time
Trends across space
Socio-economic insights

6. Advertising Audience Estimates
+ Facebook, LinkedIn, Twitter, Snapchat, Google, ...
+ Real-time estimates
+ Uses anonymous and aggregate data
+ Gender, age, location, country of origin, ….
- Black box on how attributes are inferred
- Needs modeling for bias correction
- Usage patterns change over time
- No historic data available
- Risk of misuse

7. iweber@hbku.edu.qa
https://sites.google.com/view/poverty-mapping-initiative
Poverty mapping initiative kick-off meeting
Thursday, May 30, 9am-noon, Room #16