Slides used at #BigData4Migration workshop. https://ec.europa.eu/jrc/en/event/workshop/big-data-and-alternative-data-sources-migration-case-studies-policy-support
See https://ingmarweber.de/publications/ for some related publications.
Monitoring migration using social media data an introductionIngmar Weber
Webinar hosted by Georgetown Global Human Development Program. Recording of the session is available at https://georgetown.zoom.us/rec/play/vMElIrir-mg3HYWWtwSDVP4rW461Jqis2iAZ8qUEyErnBiQGNFqlb7tEM-ofDv5GgHLYljjfYoBR0852?continueMode=true&_x_zm_rtaid=8UtYz48MSICS36P_gsSTDg.1588250263912.a1e6098b19d99104d94a3a1063c22f70&_x_zm_rhtaid=503
Original eventbrite at https://www.eventbrite.com/e/monitoring-migration-using-social-media-data-an-introduction-tickets-102687830064
Not-so-obvious Online Data Sources for Demographic ResearchIngmar Weber
Slides from ICWSM'17 workshop on Social Media for Demographic Research (https://sites.google.com/site/smdrworkshop/program). Data sets include Facebook's ad audience estimates, Google Correlate, online genealogy and much more. Contact Ingmar directly to learn more.
Digital Trace Data for Demographic ResearchIngmar Weber
Lecture given as part of the BIGSSS 2019 summer school on migration (https://bigsss-css.jacobs-university.de/migration2019/migration/). See https://ingmarweber.de/publications/ for related publications. Mostly joint work with Emilio Zagheni.
For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?
Slides for presentation given at Immigration, Refugees and Citizenship Canada (IRCC) in Ottawa as part of the "Research Matters" series on Sep 25. Joint work with Emilio Zagheni, Kiran Garimella, Joao Palotti and others. See https://ingmarweber.de/publications/ for publications and citation information. The trip to Ottawa is supported in part by ACM's Distinguished Speakers Program (https://speakers.acm.org/speakers/weber_7123).
Monitoring migration using social media data an introductionIngmar Weber
Webinar hosted by Georgetown Global Human Development Program. Recording of the session is available at https://georgetown.zoom.us/rec/play/vMElIrir-mg3HYWWtwSDVP4rW461Jqis2iAZ8qUEyErnBiQGNFqlb7tEM-ofDv5GgHLYljjfYoBR0852?continueMode=true&_x_zm_rtaid=8UtYz48MSICS36P_gsSTDg.1588250263912.a1e6098b19d99104d94a3a1063c22f70&_x_zm_rhtaid=503
Original eventbrite at https://www.eventbrite.com/e/monitoring-migration-using-social-media-data-an-introduction-tickets-102687830064
Not-so-obvious Online Data Sources for Demographic ResearchIngmar Weber
Slides from ICWSM'17 workshop on Social Media for Demographic Research (https://sites.google.com/site/smdrworkshop/program). Data sets include Facebook's ad audience estimates, Google Correlate, online genealogy and much more. Contact Ingmar directly to learn more.
Digital Trace Data for Demographic ResearchIngmar Weber
Lecture given as part of the BIGSSS 2019 summer school on migration (https://bigsss-css.jacobs-university.de/migration2019/migration/). See https://ingmarweber.de/publications/ for related publications. Mostly joint work with Emilio Zagheni.
For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?
Slides for presentation given at Immigration, Refugees and Citizenship Canada (IRCC) in Ottawa as part of the "Research Matters" series on Sep 25. Joint work with Emilio Zagheni, Kiran Garimella, Joao Palotti and others. See https://ingmarweber.de/publications/ for publications and citation information. The trip to Ottawa is supported in part by ACM's Distinguished Speakers Program (https://speakers.acm.org/speakers/weber_7123).
Our Report explores the impact of culture on the Millennial consumption of media, technology, and entertainment - how Social media heavily influences entertainment consumption, how new technology & wearables are making inroads. etc.
The Hispanic Millennial Project Wave 5: Media, Entertainment & Technology - A...ThinkNow
Our detailed report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
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# How social media heavily influences entertainment consumption
# How new technology & wearables are making inroads
# What is the key to pay TV services
Correlated Impulses: Using Facebook Interests to Improve Predictions of Crime...Ingmar Weber
Presentation at the Annual Meeting of the Population Association of America (PAA 2019) in the Session Using Social Media in Population Research (http://paa2019.populationassociation.org/sessions/128). See https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0211350 for the full paper.
Why marketing to Hispanics with Social Media works: Social Media Spanish pres...Nativa
Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.
Social media analysis for better policy makingIngmar Weber
Slides for my presentation during the "Social Media and the Law" Symposium on Wednesday, October 18 (http://www.hbku.edu.qa/en/academic-events/colloquium-social-media-and-law). See https://ingmarweber.de/publications/ for a full list of my publications in computational social science.
An AHAA Cultural Orientation-Generational Study
Sponsored by AARP and data partners Scarborough & GfK MRI
Discover NEW Hispanic opportunities by exploring specific category and cultural benefits among Hispanic Millennials, Gen X and Boomers
As the lines between the ‘Mainstream’ and the Hispanic market continue to blur, it is more important than ever for marketers to not only understand what makes Hispanics different / similar to non-Hispanics, but to examine the cultural differences between Hispanics, as well.
With underwriting from AARP, AHAA: The Voice of Hispanic Marketing recently commissioned the first study to examine the buying habits and Cultural Orientation of Hispanics and non-Hispanics across three generational groups—Millennials (18-29), Generation X (30-44), and Boomers (45-65).
The results were surprising on many levels, validating that the once popular ‘one size fits all’ Hispanic marketing approach will need to change to fully address the diversity of the Hispanic consumer, moving forward.
What You'll Learn:
• Identify the “best” Hispanic customer for key product categories
• Understand the cultural orientation differences across three Hispanic generational segments
• Increase marketing effectiveness by understanding the cultural diversity within U.S. Hispanics
Moderator: Gaby Alcantara-Diaz – AHAA Education Committee Chair, President, G ADMarketing Communications, Inc.
Panelists:
*Carlos Santiago – AHAA Research Committee Chair, President & Chief Strategist, Santiago Solutions Group
*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
*Scott Willoth –SVP Methods & Analytics, Scarborough Research
Session sponsor: AARP. Study underwriter: AARP. Research Partner: Scarborough.
Estimating migrant stocks and flows using social media dataJisu Kim
BD4M Webinar Series: Harnessing Data Innovation for Migration Policy-"Estimating migrant stocks and flows using social media data" -by Jisu Kim (Scuola Normale Superiore), Emilio Zagheni (Max Planck Institute for Demographic Research), and Ingmar Weber (Qatar Computing Research Institute).
https://gmdac.iom.int/event/inaugural-bd4m-webinar-series-estimating-migrant-stocks-and-flows-using-social-media-data
Digital Gender Gaps Seen Through Social MediaIngmar Weber
Keynote given on September 25 at the 5th Annual International Conference on Data Science and Business Analytics (ICDSBA2021, http://www.icdsbaconference.com/2021/menu/keynotes). Based on joint work with Ridhi Kashyap (University of Oxford), Masoomali Fatehkia (Qatar Computing Research Institute), and others. Includes preliminary observations from changes in Afghanistan since the Taliban take-over. Details about published work at https://ingmarweber.de/publications/.
Effective marketing of employment information to immigrants requires knowing where immigrants look for such information. This presentation offers some insight into such resources and the factors that influence immigrants’ search habits.
We have concluded that more research in this area needs to be undertaken in order to improve how employment opportunities are marketed to skilled immigrants.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Different Hashtags, Different Opinions - Twitter Polarization in EgyptIngmar Weber
Slides for a flash talk given on July 12 at the online workshop on "Modeling and Measuring Social Cohesion using Methods of Computational Social Science" organized by the Bremen International Graduate School of Social Sciences (BIGSSS). Joint work with Kiran Garimella, Alaa Bateyneh, and others. Details at https://ingmarweber.de/publications/.
Data on Polarization, Peace, and PropagandaIngmar Weber
Slide deck used during a presentation at STI Forum side event on "Innovating for Peace", hosted by the UN missions of Turkey and Qatar, as well as UN DPPA. More about the STI Forum at https://www.un.org/ecosoc/en/events/2021/multi-stakeholder-forum-science-technology-and-innovation-sustainable-development-goals. The presentation features work by QCRI scientists, including Muhammad Imran and Preslav Nakov, and many others. See the last slide for references.
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*Dr. Jake Beniflah – Study Academic Counsel, Exec Dir, Center for Multicultural Science
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Using internet advertising data for studying international migration
1. Using Internet Advertising Data for
Studying International Migration
Ingmar Weber
iweber@hbku.edu.qa
November 30, 2017
European Commission – Joint Research Centre, Ispra
3. Audience Estimate = Digital User Census
• Facebook, Twitter and LinkedIn all provide “how
many users match criteria X” data
• Typically used for ad campaign planning
• FB supports ad campaign targeting for
– Age and gender (self-reported)
– Home country (inferred from “home city”)
– Education level (inferred from “education history”)
– Interests (inferred from “Likes”)
– Mostly US: income, ethnic affinity, political leaning
8. Bias Reduction via Model-Fitting
Mean out-of-sample absolute percentage error 37%,
down from 56% without origin-age bias correction
Adj. R^2 = .70
Does not use GDP, language, internet penetration, …
z = age-gender group
i = country of birth
j = US state of residence
9. MEASURING ASSIMILATION OF INTERESTS IN
SYRIAN REFUGEES IN GERMANY
Antoine Dubois, Kiran Garimella, Ingmar Weber, Emilio Zagheni
Ongoing work
10. Do Refugees Share German Interests?
What interests to consider? Everybody likes “Music” and “Technology”.
How to interpret the score? High/low compared to European migrants?
Germans in DEU
FB Interests:
Football (90%)
Max Planck (70%)
Sauerkraut (40%)
…
Arabs in MENA
FB Interests:
Quran (80%)
Ibn Al-Haytham (60%)
Falafel (60%)
…
Arabs in DEU
FB Interests:
?
11. Pros and Cons of FB Ad Audience Data
+ International reach (~214M of ~244M expats)
+ Supports disaggregation (age, gender, …)
+ Very timely data (~ weekly updates)
+ Supports measuring “soft” attributes
- Selection bias (can be corrected, if understood)
- Built on black box (but possible to validate)
- Relies on FB’s existence (but idea more general)
- Fake accounts (unclear if this affects models)
12. Related Ongoing Projects
Studying European Migrants to the UK
Francesco Rampazzo, Jakub Bijak, Agnese Vitali, Ingmar Weber, Emilio
Zagheni
Using FB Advertising Data to Track the Global Digital
Gender Gap
Masoomali Fatehkia, Ridhi Kashyap, Ingmar Weber
Male Fertility: What Can FB Advertising Data Tell Us?
Francesco Rampazzo, Francesco Billari, Maria Rita Testa, Ingmar
Weber, Emilio Zagheni
Gender Skill Gaps on LinkedIn Across the UK
Karri Harranko, Kiran Garimella, Ingmar Weber, Emilio Zagheni
13. Key Collaborator
Emilio Zagheni
Associate Prof. at Univ. of Washington
Collaborating since 2011
9 joint peer-reviewed publications so far
Always happy to explore collaborations!