Advertising involves the non-personal presentation of goods and ideas to persuade people to buy certain products. CIMB Bank plans to promote their new debit card core brand with subway through various advertising techniques, including web banner ads, TV ads, newspaper ads, and mobile ads. Web banner ads are horizontal strips seen at the top of websites that are linked to related pages, while TV and newspaper ads aim to reach families and mobile ads target teenagers and college students for subway discounts using the new debit card.

1. Advertising
Advertising is a form of mass communication that is paid for and involve the non-
personal presentation of goods/ideas. Advertising persuades people to buy a certain product. It
can bring good to the attention of consumers. Normally, advertiser will use a variety of
advertising technique and strategies to get consumer to buy their products.
There have some form of advertising which will done by CIMB Bank to promote our new
product which is core brand with subway and come out a new debit card such as web banner
advertising, express in TV and newspaper and mobile advertising.
Web banner advertising is a type of banner advertising is used on the web. It is the
horizontal advertisement strips that are seen at the top of almost every web page. Web banner
are usually linked to web pages that are related to the content on the existing website.
According to the research which done by Nielsen company, six out of ten of young adult
(20years old -24 years old) are internet users. This is a sight that internet is a potential market
and this is a good place for company to advertising their product.
In others way, CIMB bank also will advertising by using TV and newspaper. Most of the
family in Malaysia will buy a copy of newspaper every day. So that, consumer able knows about
our new debit card.
Furthermore, CIMB also will advertise this new debit card in mobile advertising.
Nowadays, most of the people use mobile phone as a communication tool. By this way, CIMB
can use mobile advertising to attract teenager and colleague to have this debit card which can
get discount at subway.