The document discusses price estimation for advertising a bike brand. It provides details on potential locations, communication channels, and costs for various advertising mediums in India including print, radio, television, banners, digital banners, and a brand ambassador. The total estimated cost for a marketing campaign utilizing all these channels is 500 million rupees. Reference links on advertising rates in India are also included.

1. Presentation on Price Estimation
of BIKE
Prepared by:
Kul Prasad P1125
Anup Sukumaran
P1152
Chetansinh Vala
P1157

2. Location
 Urban Area
(Show Rooms)
 Highways
(Service Station)

3. Communication
 Travelling Series
 Travelling Sites
 Travelling Channels
 Travelling Magazine

4. Travelling Series
 The Real India Travel Show
 Travelling Diva:Ritu in London

5. Travelling Sites
 www.cleartrip.com  www.eindiatravel.com
 www.yatra.in  www.indiatourism.com
 www.travelchacha.com  www.india-travel.com
 www.incredibleindia.org  www.travelguru.com
 www.holidaymakers.in  www.travelmasti.com
 www.makemytrip.com

6. Travelling Channels
 National Geographic Adventure
 Discovery
 TravelXP

7. Magazines & Newspaper
 Travel+Leisure
 Islands
 Business Standard
 TOI

8.  Allay Valley Publications
 Jaipur [India]
Publication via allay valley imprint is a perfect choice
for the authors looking for a complete, high
quality, personal publishing program that leverages
the expertise of publishing professionals. From
manuscript evaluation, to replying to authors about
chances of publishing; we have the shortest
turnaround time among most book publishing
companies. And, yes, we ensure each deal is
absolutely transparent and crystal-clear. Allay valley
intends to publish across every segment including
health & fitness, cookery, religion &
philosophy, sports, biography, leisure, business, politi

9.  Endure Publishing Services
 Chennai [India]
Our company 'ENDURE PUBLISHING
SERVICES' is into publication business. We are
market leaders in term of publication of books
and other e-publishing services. We are based in
India with main office located in Chennai. Our
impressive list of clients includes A fortune 500
companies. We are laser focused on Quality and
time

10.  Unisun Publications, Div of Unisun
Technologies
 Bangalore [India]
A publisher of original English work for adults and
children. Based in Bangalore India. Looking for
co-operation in publishing, distribution, rights for
India and also selling their books overseas. Runs
creative writing competitions with Reliance
Timeout

11.  SBS Publishers & Distributors Pvt. Ltd.
 New Delhi [INDIA]
We are Publishers & Distributors of Reference &
Academic books in the field of Social Science &
Humanities and Science & Technology. We are
Indian Publishers with International Quality.

12.  E Book Solutions
 New Delhi [India]
Publishers of E-books and Digital Content for
Universities and Institutions.
We offer lifetime discounts to publishers and
authors who use our services for 5 or more
books. Please contact us to discuss these rates.

13.  Au Courant publishers Pvt Ltd
 New Delhi [India]
Doc n Doc is the first ever Doctor's information
and lifestyle magazine. The magazine provides a
wealth of intelligent and up-to-date information
spanning the entire gamut of medical &
healthcare sector: Diagnosis, medicine, science,
technology, live case studies, equipment and New
Products update. It has a dedicated section on
lifestyle too. Doc n Doc provides you one stop
source of medical & healthcare sector information
and equips you with the latest info in the sector.

14.  Naturism
 Kolkata [India]
Book on Photography, Nature, Wildlife etc
 Traveltechie.com
 Mumbai [India]
Online Publisher of Travel & Hospitality News

15.  Bibliofili Publishers
 Kolkata [India]
Bibliofili is a leading self publishing and print on
demand company with an expert team of book
publishing professionals, who helps authors all
over the world to achieve their dream of
professional publication. We provide a broad
array of self publishing and marketing services
with an aim to help talented and independent
writers to become a published author, with the
support of a professional book publishing
infrastructure.

16.  Ragi Publication and enterprises
 bina [india]
Publishing and distributing all type of books in
Hindi and english & general government supplies

17. Tag Line
“When Boundaries never Matter”

18. Brand Ambassador
 Dwayne Johnson(The Rock) WWE Superstar

19. cost
 Print media
 Radio media
 Television
 Banners
 Digital banner
 Brand ambassador costing

20. Print media
 times of india
6600/-(base),5100/-(multiple) charges per square
cm.
10 sq cm,advertisemnet daily for 1 months.
Total cost:-4510000.
Size will be 14*22.
For premium charges apply.
6750+5500=12250/- for one months
Total cost :-6675000.
Grand total =11185000

21.  Hindustan times
this include advertising in top 5 cities in India.
6800/-total advertising cost in those cost as per sq cm
10/-
Per sq cm.
The size of newspaper will be 14*22.
Total cost for 30 day advertising =20944000

22. Radio advertising
 Big fm
For 10 seconds advertisement they charge 8000/-
30 days 10 times a days this will be announced in
total 10 stations, we will have 15second
advertisement.
Total cost=24000000

23.  Radio mirchi
Minimum jingle length
 The minimum jingle duration will be considered as
10 sec.
 Over 10 seconds, jingle length would be counted
in multiples of 5 seconds. E.g. 23 second jingle
would be billed as 25 second
 Ahmadabad charges are 5000/- per 10 seconds
15 second advertisement will cost in 20 station
across India for 30 days 10 times a day.
Total cost =45000000

24. Television
 charges vary according to the trp of the show
during hike they are approx 10 lakhs for 10 sec
tvc to 3.5 lakhs for 10 seconds advertising.
 We had planned to do advertising during Ipl-T20
or world cup .
Total costing=300000000
this include 20 days advertising 15 times during
whole matches

25. Banner’s
 a 20x10 feet hoarding at SG highway that earns
Rs70,000-80,000 per month for a private agency
is sold at Rs101 per day (Rs3,000 per month) by
the AMC.
 As such 10 banner or hoarding will be placed.
 At cost of total=80,000*10=800,0000*5 cities
across Gujarat
Total grand cost=40000000

26. Digital banner
 AHMEDABAD: Corporate who want their
billboards dotting the city's skyline, will now have
to dig deeper into their pockets. Putting up a
hoarding at Nehru Bridge will now cost the moon!
Well, actually around Rs 2 lakh per months.
As such 10 digital banner will be there approx 5
cities in Gujarat.
Total costing=10000000

27. Brand Ambassador
 We will conduct show cum campaign with our
brand ambassador.
 Total of costing=45488710

28. Total cost
 Print media= 11185000+ 20944000=32129000
 Radio media=24000000+ 45000000=69000000
 Television=300000000
 Banners=40000000
 Digital banner=10000000
 Brand ambassador costing=45488710
 Total cost=500000000

29. Reference
 http://www.publishersglobal.com/directory/india/su
bject/travel-publishers/
 http://adrates.timesofindia.com/reachdisplayfinan
cial.html
 http://articles.timesofindia.indiatimes.com/2008-
08-18/ahmedabad/27934239_1_amc-limits-
senior-amc-official-hoarding
 http://trak.in/tags/business/2007/10/12/indian-tv-
advertisement-rates-increase/