Gautam Kumar Bhanja has over 3 decades of experience in human resources, customer relations, sales, business development, and team management in the insurance industry. He is currently the Manager of Enterprise Data Management at Life Insurance Corporation of India. He has held various leadership roles including Branch Manager and Senior Branch Manager. Gautam is results-driven with strong communication and relationship building skills.
Karina Finke is a graphic designer who is talented, creative, unique, diligent, sociable, organized and punctual. She has experience designing magazine spreads, movie posters, photographic studies, event fliers, social media marketing, web pages and slides. Karina can be contacted at kf191214@gmail.com to work together on graphic design projects.
Radixin, a cytoskeletal protein containing a FERM domain, binds to the cytoplasmic tail of integrin β2 but not αM. This binding of radixin's N-terminal ERM associated domain (N-ERMAD) to the integrin enhances the adhesive activity of integrin αMβ2. Thus, radixin represents a novel talin-independent pathway for integrin activation in addition to the traditional pathway involving talin binding to integrins via its FERM domain.
This document outlines the process for several design projects completed in a design course, including a magazine cover, brochure, and website mockup. For each project, the student first brainstormed design ideas and researched content. They then created layouts in programs like InDesign, Photoshop, and Illustrator before getting feedback and making revisions. The student demonstrated learning key design skills like image editing, layout, and using programs to create visual identities and digital/print materials.
Use an LMS to improve your website. Learn about the features to look for in a learning management system. These are slides from WordCamp Rochester 2016
1) The study examined how the HIV-1 Tat protein interacts with lipid rafts (LRs) in podocytes isolated from children with HIV-associated nephropathy (HIVAN) and regulates fibroblast growth factor-2 (FGF-2) signaling.
2) It found that Tat preferentially localizes to LRs in podocytes from HIVAN patients. The basic domain of Tat (RKKRRQRRR) was essential for targeting Tat to LRs and enhancing FGF-2 signaling.
3) Mutation of the basic domain (to AKKAAQAAA) prevented Tat from associating with LRs and enhancing FGF-2 signaling. This identifies the key domain of Tat responsible
Karina Finke is a talented, creative, unique, and diligent employee who has experience with a variety of projects including spread design for magazines, posters, movie projects, photographic studies, typography projects, event fliers, social media marketing, web page layouts, and slide design. She would be the best choice for this assistant position.
Gautam Kumar Bhanja has over 3 decades of experience in human resources, customer relations, sales, business development, and team management in the insurance industry. He is currently the Manager of Enterprise Data Management at Life Insurance Corporation of India. He has held various leadership roles including Branch Manager and Senior Branch Manager. Gautam is results-driven with strong communication and relationship building skills.
Karina Finke is a graphic designer who is talented, creative, unique, diligent, sociable, organized and punctual. She has experience designing magazine spreads, movie posters, photographic studies, event fliers, social media marketing, web pages and slides. Karina can be contacted at kf191214@gmail.com to work together on graphic design projects.
Radixin, a cytoskeletal protein containing a FERM domain, binds to the cytoplasmic tail of integrin β2 but not αM. This binding of radixin's N-terminal ERM associated domain (N-ERMAD) to the integrin enhances the adhesive activity of integrin αMβ2. Thus, radixin represents a novel talin-independent pathway for integrin activation in addition to the traditional pathway involving talin binding to integrins via its FERM domain.
This document outlines the process for several design projects completed in a design course, including a magazine cover, brochure, and website mockup. For each project, the student first brainstormed design ideas and researched content. They then created layouts in programs like InDesign, Photoshop, and Illustrator before getting feedback and making revisions. The student demonstrated learning key design skills like image editing, layout, and using programs to create visual identities and digital/print materials.
Use an LMS to improve your website. Learn about the features to look for in a learning management system. These are slides from WordCamp Rochester 2016
1) The study examined how the HIV-1 Tat protein interacts with lipid rafts (LRs) in podocytes isolated from children with HIV-associated nephropathy (HIVAN) and regulates fibroblast growth factor-2 (FGF-2) signaling.
2) It found that Tat preferentially localizes to LRs in podocytes from HIVAN patients. The basic domain of Tat (RKKRRQRRR) was essential for targeting Tat to LRs and enhancing FGF-2 signaling.
3) Mutation of the basic domain (to AKKAAQAAA) prevented Tat from associating with LRs and enhancing FGF-2 signaling. This identifies the key domain of Tat responsible
Karina Finke is a talented, creative, unique, and diligent employee who has experience with a variety of projects including spread design for magazines, posters, movie projects, photographic studies, typography projects, event fliers, social media marketing, web page layouts, and slide design. She would be the best choice for this assistant position.
MobileApptelligence (http://www.mobileapptelligence.com/) team use scrum development model which facilitates Minimal Viable Product (MVP). The knowledge in recent developments and expertise in domains are add-ons to the quality of our products. By using SDKs and iPhone framework of app development, we ensure that we develop all the apps within a minimal time frame.
This document is a resume for Blake Whitaker summarizing his education and work experience. Whitaker graduated from Sam Houston State University in 2014 with a Bachelor's degree in Mass Communications and an emphasis in multiplatform journalism. His experience includes various on-air roles at Sam Houston State University and internships at radio stations. His work experience consists of several food service roles including server, bartender, and floor/kitchen manager at restaurants such as Pappadeaux Seafood Kitchen, Texas Roadhouse, and Red Lobster. Whitaker also lists involvement in student organizations and leadership roles in his fraternity.
“Advertisement in the Economic Community of West African States (ECOWAS)”: Le...Edmund Siah-Armah
Finings of this study revealed that planned or developed advertisements for consumption within the ECOWAS region has to be highly adapted with a minimal degree of standardization. Furthermore, a proposed generally applicable advertisement guideline for the ECOWAS region suggests that advertisers need to define the intended target group in order to define which cultural elements to emphasize and hence determine the extent of adaptation required.
When there are 9 million apps existing in the App store, have you ever thought that building an iOS app isn’t sufficient for staying ahead of the competition? Uncover new business opportunities by leveraging valuable sales data through high-rated iOS apps.Our prolonged experience and expertise in technology have helped us to develop custom iPhone App for our clients. We build value added applications to enhance your product branding.
Market leadership in voice biometrics market marketsand marketsDheerajPawar4
[136 Pages Report] To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
TG Consulting conducted an ethnographic study of karaoke participants to understand needs and opportunities for a new karaoke product created by Sony. They observed groups in various environments without note-taking to avoid influencing behavior, then recorded sessions. Key findings showed issues with current systems and desired features. A survey identified top opportunities as great sound/ease of use, large song selection, compatibility/formats, and functional features. TG Consulting suggests releasing the product, called Karaoke Jam System, as it addresses many needs for a new market in group entertainment.
Consulting Report - Ethnographic Study TechniquesTeri Grossheim
This is my final assignment for my Analytical Tools for Marketers course, which used ethnographic techniques to create new products. I created a new karaoke machine, read the report here.
Unit 7 understanding_the_creative_media_sectornigelcollege
This unit aims to give learners an understanding of the creative media sector, including its industries and ownership structures, legal and regulatory issues, and employment opportunities. Learners will develop knowledge of the diverse media organizations that operate locally, nationally, and globally. They will also gain essential understanding of the various job roles in the sector and how to develop skills for employment through training and experience. The unit enables learners to understand their professional roles and responsibilities within legal and ethical constraints.
South Korea Telemedicine Market Analysis Sample ReportInsights10
This report presents a strategic analysis of the South Korea Telemedicine Market and a forecast for its development in the medium and long term. It provides a broad overview of the market dynamics, trends and insights, growth drivers and restraints, segmentation, competitive landscape, healthcare policies and regulatory framework, reimbursement scenario, challenges and future outlook. To get a detailed report, contact us at - info@insights10.com
REPORT HIGHLIGHTSThe global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016. Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.INTRODUCTIONSensors are an important part of any measurement and automation application. The sensor is responsible for converting physical phenomenon into a quantity measurable by a data-acquisition system. The proliferation of advanced electronic control systems has provided sensor users ongoing advances in sensor accuracy, reliability, response time, robustness, miniaturization, communications capability, and efficiencies. This has fueled research and development in the sensors industry, which in turn creates opportunities for technology advancements that open up new applications for sensors. Application support holds the key to the development of new technologies. What drives the adoption of the core technology in the industrial sector is the availability of a solution that can provide seamless integration into existing automation systems. A need exists for technology and product development to be focused on industrial applications through appropriate additional integration and value-added tests. This must, in turn, be supported by a long-term strategy and road map for the industrial market.STUDY GOAL AND OBJECTIVESThis report studies the role of sensors in various applications, explains the technology and innovation behind sensor development and production, and provides a quantitative and detailed market overview, analyzing major market trends both in terms of region and application sector. In addition, the report examines new developments taking place in the sensors industry with respect to continuous improvements in environmental performance. The report analyzes the market for various sensors as well as for the technologies involved. The market for various emerging technologies in sensors as well as the new products produced using these technologies is also examined.The report also analyzes the various applications of sensors, with a special emphasis on new products in development, and the markets for these products. In addition to new product development, research and development is taking sensor technology to new heights and a closer look into these technologies has been made in this report. This report pinpoints the need for the industry's commitment to continuous improvement in environmental performance and takes a glimpse into a future where the functionality of coatings will be enhanced and transformed from the conventional areas of protection and aesthetics to meet more specific demands.REASONS FOR DOING THE STUDYFor a company to succeed in a competitive market, it must identify product opportunities from the viewpoint of the company's strengths. To this end, it is necessary to understand the size and growth rate of any opportunity and the competitive atmosphere in which the company exists. This report presents the ideal medium to understand the increasing opportunities in the field of sensors, including their applications, and will help a prospective manufacturer, distributor, or user to succeed in this growing industry.INTENDED AUDIENCEThe report will be relevant to the following stakeholders: * Marketing managers identify new market opportunities and develop targeted promotion plans for sensors and allied prod
Global Ultrasonic Sensors Market PPT: Demand, Trends and Business Opportunit...IMARC Group
According to the latest report by IMARC Group, the global ultrasonic sensors market reached a value of US$ 4867.5 Million in 2021.Ultrasonic sensors refer to devices that are generally used for measuring the distance of a targeted receding or approaching object. They are based on the principle of sound reflection and utilize ultrasonic waves that convert the emitted sound into an electrical signal.
The document summarizes the findings of a study on the total economic impact of TANDBERG videoconferencing solutions for a composite organization based on an interview with Exelon Corporation. Key findings include:
1) The ROI for the composite organization was estimated to be 37% with a payback period of 2.22 years based on benefits of reduced travel costs, improved business process efficiency, and improved training effectiveness, partially offset by costs of equipment, support, and maintenance.
2) Exelon saw benefits from tighter collaboration between distributed groups and improved specific processes like M&A through the use of TANDBERG solutions running over its IP network.
3) The composite organization spent
The Pan Arab Research Center is a full-service research agency founded in 1976 with 500 full-time staff across the Arab world. It specializes in consumer and diagnostic research and adheres to professional standards and affiliations. The Center uses methodologies like face-to-face interviews, telephone interviews, online surveys, focus groups, and mystery shopping to conduct quantitative and qualitative research.
Unit 7 understanding_the_creative_media_sectorJo Lowes
This document outlines an Edexcel BTEC Level 3 Nationals unit on understanding the creative media sector. The unit aims to give learners an understanding of the media industries, including their structure, ownership, legal/ethical issues, employment opportunities, and how to apply for jobs. Learners will research different media sectors and develop materials like a career guide CD covering the industry, constraints, regulation, roles, and applying for work. Assessment involves individual and group research and presentation of findings on the media landscape and careers.
Ultimate techie metro
This is a sample layout document; it has a layout and content displaying a proper format that is required to be written before any TV show is hosted on TV.
This document provides a report from IBUS Consulting Group to Beam Labs Inc. with recommendations for an international strategy. The report recommends that Beam Labs enter the European market by pursuing a licensing agreement in Hungary. It analyzes licensing as an entry strategy, evaluates potential licensees, and outlines guidelines for negotiating an agreement and managing the license over time. Key recommendations include pursuing a 3-year exclusive licensing deal in Hungary to allow distribution across Europe, setting royalties at 7% of unit price, and conducting annual audits to ensure quality control.
MobileApptelligence (http://www.mobileapptelligence.com/) team use scrum development model which facilitates Minimal Viable Product (MVP). The knowledge in recent developments and expertise in domains are add-ons to the quality of our products. By using SDKs and iPhone framework of app development, we ensure that we develop all the apps within a minimal time frame.
This document is a resume for Blake Whitaker summarizing his education and work experience. Whitaker graduated from Sam Houston State University in 2014 with a Bachelor's degree in Mass Communications and an emphasis in multiplatform journalism. His experience includes various on-air roles at Sam Houston State University and internships at radio stations. His work experience consists of several food service roles including server, bartender, and floor/kitchen manager at restaurants such as Pappadeaux Seafood Kitchen, Texas Roadhouse, and Red Lobster. Whitaker also lists involvement in student organizations and leadership roles in his fraternity.
“Advertisement in the Economic Community of West African States (ECOWAS)”: Le...Edmund Siah-Armah
Finings of this study revealed that planned or developed advertisements for consumption within the ECOWAS region has to be highly adapted with a minimal degree of standardization. Furthermore, a proposed generally applicable advertisement guideline for the ECOWAS region suggests that advertisers need to define the intended target group in order to define which cultural elements to emphasize and hence determine the extent of adaptation required.
When there are 9 million apps existing in the App store, have you ever thought that building an iOS app isn’t sufficient for staying ahead of the competition? Uncover new business opportunities by leveraging valuable sales data through high-rated iOS apps.Our prolonged experience and expertise in technology have helped us to develop custom iPhone App for our clients. We build value added applications to enhance your product branding.
Market leadership in voice biometrics market marketsand marketsDheerajPawar4
[136 Pages Report] To provide detailed information about the major factors (drivers, opportunities, restraints, and challenges) influencing the growth of the market
TG Consulting conducted an ethnographic study of karaoke participants to understand needs and opportunities for a new karaoke product created by Sony. They observed groups in various environments without note-taking to avoid influencing behavior, then recorded sessions. Key findings showed issues with current systems and desired features. A survey identified top opportunities as great sound/ease of use, large song selection, compatibility/formats, and functional features. TG Consulting suggests releasing the product, called Karaoke Jam System, as it addresses many needs for a new market in group entertainment.
Consulting Report - Ethnographic Study TechniquesTeri Grossheim
This is my final assignment for my Analytical Tools for Marketers course, which used ethnographic techniques to create new products. I created a new karaoke machine, read the report here.
Unit 7 understanding_the_creative_media_sectornigelcollege
This unit aims to give learners an understanding of the creative media sector, including its industries and ownership structures, legal and regulatory issues, and employment opportunities. Learners will develop knowledge of the diverse media organizations that operate locally, nationally, and globally. They will also gain essential understanding of the various job roles in the sector and how to develop skills for employment through training and experience. The unit enables learners to understand their professional roles and responsibilities within legal and ethical constraints.
South Korea Telemedicine Market Analysis Sample ReportInsights10
This report presents a strategic analysis of the South Korea Telemedicine Market and a forecast for its development in the medium and long term. It provides a broad overview of the market dynamics, trends and insights, growth drivers and restraints, segmentation, competitive landscape, healthcare policies and regulatory framework, reimbursement scenario, challenges and future outlook. To get a detailed report, contact us at - info@insights10.com
REPORT HIGHLIGHTSThe global market for sensors was estimated at $56.3 billion in 2010. It is expected to increase to $62.8 billion in 2011 and then to nearly $91.5 billion by 2016, at a compound annual growth rate (CAGR) of 7.8%.The market for biosensors and chemical sensors is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 9.6% during the 5-year period from 2011 to 2016. This sector is expected to be worth $13 billion in 2011 and $21 billion in 2016. Image sensors will experience high growth because of their increased use in smart phones and many other portable devices. The image, flow, and level sensors category is estimated at $18 billion in 2011 and is expected to increase at an 8.5% compound annual growth rate (CAGR) to reach $27 billion in 2016.INTRODUCTIONSensors are an important part of any measurement and automation application. The sensor is responsible for converting physical phenomenon into a quantity measurable by a data-acquisition system. The proliferation of advanced electronic control systems has provided sensor users ongoing advances in sensor accuracy, reliability, response time, robustness, miniaturization, communications capability, and efficiencies. This has fueled research and development in the sensors industry, which in turn creates opportunities for technology advancements that open up new applications for sensors. Application support holds the key to the development of new technologies. What drives the adoption of the core technology in the industrial sector is the availability of a solution that can provide seamless integration into existing automation systems. A need exists for technology and product development to be focused on industrial applications through appropriate additional integration and value-added tests. This must, in turn, be supported by a long-term strategy and road map for the industrial market.STUDY GOAL AND OBJECTIVESThis report studies the role of sensors in various applications, explains the technology and innovation behind sensor development and production, and provides a quantitative and detailed market overview, analyzing major market trends both in terms of region and application sector. In addition, the report examines new developments taking place in the sensors industry with respect to continuous improvements in environmental performance. The report analyzes the market for various sensors as well as for the technologies involved. The market for various emerging technologies in sensors as well as the new products produced using these technologies is also examined.The report also analyzes the various applications of sensors, with a special emphasis on new products in development, and the markets for these products. In addition to new product development, research and development is taking sensor technology to new heights and a closer look into these technologies has been made in this report. This report pinpoints the need for the industry's commitment to continuous improvement in environmental performance and takes a glimpse into a future where the functionality of coatings will be enhanced and transformed from the conventional areas of protection and aesthetics to meet more specific demands.REASONS FOR DOING THE STUDYFor a company to succeed in a competitive market, it must identify product opportunities from the viewpoint of the company's strengths. To this end, it is necessary to understand the size and growth rate of any opportunity and the competitive atmosphere in which the company exists. This report presents the ideal medium to understand the increasing opportunities in the field of sensors, including their applications, and will help a prospective manufacturer, distributor, or user to succeed in this growing industry.INTENDED AUDIENCEThe report will be relevant to the following stakeholders: * Marketing managers identify new market opportunities and develop targeted promotion plans for sensors and allied prod
Global Ultrasonic Sensors Market PPT: Demand, Trends and Business Opportunit...IMARC Group
According to the latest report by IMARC Group, the global ultrasonic sensors market reached a value of US$ 4867.5 Million in 2021.Ultrasonic sensors refer to devices that are generally used for measuring the distance of a targeted receding or approaching object. They are based on the principle of sound reflection and utilize ultrasonic waves that convert the emitted sound into an electrical signal.
The document summarizes the findings of a study on the total economic impact of TANDBERG videoconferencing solutions for a composite organization based on an interview with Exelon Corporation. Key findings include:
1) The ROI for the composite organization was estimated to be 37% with a payback period of 2.22 years based on benefits of reduced travel costs, improved business process efficiency, and improved training effectiveness, partially offset by costs of equipment, support, and maintenance.
2) Exelon saw benefits from tighter collaboration between distributed groups and improved specific processes like M&A through the use of TANDBERG solutions running over its IP network.
3) The composite organization spent
The Pan Arab Research Center is a full-service research agency founded in 1976 with 500 full-time staff across the Arab world. It specializes in consumer and diagnostic research and adheres to professional standards and affiliations. The Center uses methodologies like face-to-face interviews, telephone interviews, online surveys, focus groups, and mystery shopping to conduct quantitative and qualitative research.
Unit 7 understanding_the_creative_media_sectorJo Lowes
This document outlines an Edexcel BTEC Level 3 Nationals unit on understanding the creative media sector. The unit aims to give learners an understanding of the media industries, including their structure, ownership, legal/ethical issues, employment opportunities, and how to apply for jobs. Learners will research different media sectors and develop materials like a career guide CD covering the industry, constraints, regulation, roles, and applying for work. Assessment involves individual and group research and presentation of findings on the media landscape and careers.
Ultimate techie metro
This is a sample layout document; it has a layout and content displaying a proper format that is required to be written before any TV show is hosted on TV.
This document provides a report from IBUS Consulting Group to Beam Labs Inc. with recommendations for an international strategy. The report recommends that Beam Labs enter the European market by pursuing a licensing agreement in Hungary. It analyzes licensing as an entry strategy, evaluates potential licensees, and outlines guidelines for negotiating an agreement and managing the license over time. Key recommendations include pursuing a 3-year exclusive licensing deal in Hungary to allow distribution across Europe, setting royalties at 7% of unit price, and conducting annual audits to ensure quality control.
A STUDY ON CONSUMER SATISFACTION AND PREFERENCE OF COLOR TV BRANDS IN CHENNAI...Michelle Shaw
This document summarizes a study on consumer preferences for color TV brands in Chennai, India. The study aims to understand consumer purchase behaviors and reduce the gap between technology and customer needs. A literature review found that the TV industry has changed dramatically with increased competition. The study uses surveys to examine how demographics, perceptions of branded products, and other factors influence brand preferences. The objectives are to evaluate these influences and examine customer preferences for TV brands in Chennai.
The document provides an overview of the consumer durables industry in India. It discusses key segments like consumer electronics and appliances. It mentions major players like Samsung, LG, Sony and provides historical context on the growth of the industry in India. Statistics on market size, growth trends and product categories like TVs, refrigerators and ACs are presented. The document also discusses factors driving demand in India like rising incomes, financing availability and urbanization.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Advertisement in the Economic Community of West African States (ECOWAS): Learning from the Telecomunications Industry
1. Performed By;
Siah-Armah Edmund
Supervised By;
Professor Mag. Dr. Alexander Schwarz-Musch
Dr. in Eithne Knappitsch
1
Master Thesis Defense
“ADVERTISEMENT IN THE ECONOMIC COMMUNITY
OF WEST AFRICAN STATES (ECOWAS)”
LEARNING FROM THE TELECOMUNICATIONS INDUSTRY
2. 2
CHAPTER 1:
INTRODUCTION
•BACKGROUND
•PROBLEM DEFINITION AND PURPOSE OF RESEARCH
•RESEARCH QUESTION AND SUB QUESTIONS
•STRUCTURE OF THE RESEARCH
CHAPTER 2:
THEORETICAL PART
•THE ECOWAS REGION
•THEORY OF ADVERTISEMENT
•THEORY OF STANDARDIZATION AND ADAPTATION
•THEORY OF CULTURE
CHAPTER 3:
EMPIRICAL PART
•TELECOMMUNICATIONS IN THE SUB RERION
•METHODOLOGY
•RESULTS OF RESEARCH
•DISCUSSION OF RESULTS
CHAPTER 4:
GUIDELINE PROPOSAL
•Advertisement Planning Roadmap
CHAPTER 5:
CONCLUSION AND
OUTLOOK
•SUMMARY
•LIMITATIONS
•IMPLICATIONS FOR FUTURE RESEARCH
Agenda
4. 4
CHAPTER 1:
INTRODUCTION
BACKGROUND
PROBLEM
DEFINITION AND
PURPOSE OF
RESEARCH
RESEARCH
QUESTION AND
SUB QUESTIONS
STRUCTURE OF
THE RESEARCH
333 Million + Inhabitants
Different Colonizers
4 International Languages
National borders are not
representative of national
cultures
Over 7.50 million
Intra-regional Migration
1000 + Native Languages
Mixture of Languages
and Culture
Imported Culture
15 Countries
Local Culture
5. 5
CHAPTER 1:
INTRODUCTION
BACKGROUND
PROBLEM
DEFINITION AND
PURPOSE OF
RESEARCH
RESEARCH
QUESTION AND
SUB QUESTIONS
STRUCTURE OF
THE RESEARCH
Identify required ad components
Identify communication process
Propose a generalized advertisement
guideline for making ads
Purpose of Research
6. 6
CHAPTER 1:
INTRODUCTION
BACKGROUND
PROBLEM
DEFINITION AND
PURPOSE OF
RESEARCH
RESEARCH
QUESTION AND
SUB QUESTIONS
STRUCTURE OF
THE RESEARCH
“TO WHICH EXTENT CAN ADVERTISEMENTS BE
ADAPTED IN THE ECOWAS REGION?”
How diverse is the ECOWAS region in terms of culture?
Which factors affect adaptation and standardization of ads?
What elements of an ad should be adapted or standardized?
8. 8
CHAPTER 2:
THEORETICAL
PART
THE ECOWAS
REGION
THEORY OF
ADVERTISEMENT
THEORY OF
STANDARDIZATION
AND ADAPTATION
THEORY OF
CULTURE
• Visible/Invisible
• Verbal/Non Verbal
• Low/High Context
Culture
• Socio-Culture
• Socio-Economy
Adaptation &
Standization • Ad Appeals
• Ad Channels
Ad. Content
Culture Communication Advertisement
9. 9
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Local Foreign
Benin 5 54 2 3
Burkina Faso 3 38 0 3
Cape Verde 2 93 1 1
Cote d'Ivoire 6 70 1 5
Gambia 4 84 2 2
Ghana 6 78 1 5
Guinea 4 45 1 3
Guinea Bissau 3 54 1 2
Liberia 6 42 1 5
Mali 3 63 1 2
Niger 4 25 1 3
Nigeria 5 58 2 3
Senegal 3 74 0 3
Sierra Leone 5 46 1 4
Togo 2 39 1 1
OWNERSHIP
COUNTRY
NUMBER OF
MOBILE
OPERATORS
Mobile
Penetration
%
National Communications Authority or Autorite De Regulation Des Telecommunications’ of the respective member states
Overview of the Telecommunications Industry in ECOWAS
10. 10
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Inductive content analysis (qualitative and quantitative)
Linguistic analysis (Narratology)
Semiotic analysis were applied
Linguistic Inquiry and Word Count (LIWC) software
The services of two human coders were also solicited as the
human contribution to content analysis necessary.
To examine critically the logic, composition and protocols of the
sampled ads.
Krippendorff, 2004, p. xvii; Neuendorf, 2002, p. 40.
Structure
12. 12
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Preparation Phase
Research topic
Objectives
Scope
Choice of approach (Inductive)
Sampling
Drawing up of coding guideline
13. 13
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Organizing Phase
The samples were then broken down into coding units
Categorization according to coding rule
Reporting Phase
results were presented
Results were discussed, mapped, conceptualized and
compared with literature
14. Analysis to dissociate events of a narrative (story and
disclosure)
Code samples
Examine samples
14
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Linguistic Analysis (Narratology) / Cognitive Narratology
Semiotics / Science of Significance
15. 15
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Sampling Procedure
Industry
Countries (Ghana
& Nigeria)
Television ads
(<2yrs on
national TV; one
local & one
foreign)
Substantial
Market Share
within the
ECOWAS
MTN
&
GLO
16. 16
Coding Units and Guidelines
MAIN
CATEGORIES
GENERIC
CATEGORY
SUB-CATEGORY MAIN CATEGORIES GENERIC CATEGORY SUB-CATEGORY
COMPANY
This sub-categoty shows which companies and wheter or not it is a focus on in the ad (foreign or
international) and the extent to which the company is potrayed in the TV spot (low, medium or high).
PRODUCT / SERVICE
Whether or not and which product or service offering is highlighted in the TV spot is stated. The
parameters of the extent of its emphasis is also illustrated.
CAST This describes who the cental actor(s) in the TV spot are. Their social influence is also illustrated.
AGE /GENDER OF MAIN
CHARACTER (S)
The ages and gender (marked as 'M' nd 'F' for male and female respectively) of the central images
mentioned as casts are listed respectively.
SETTING (ACTIVITY / PLACE)
In this sub-category, the settings and happenings for in the fore and background of the TV spot are
described. The profoundness of culture specificalities are noted.
NATIONAL SYMPBOLS / COLORS
National symbols or colors visible in the TV sopt is recorded. The frequency of their appearance is
also defined in the parameters.
LANGUAGE(S)
Languages spoken in the TV spot are docummented in this sub-category. The regularity of their use is
also described.
ACTIONS
This refers to all actions, gestures and and signs characteristic of visible culture. Frequency is also
measured.
SCREEN CAPTION / SLOGAN Outstanding sreen captions and slogans that are seen are captured in this sub-category.
HIGHEST COUNT WORDS
The two most recurring words in the origional version of the ad, with the exception of common words
are counted with 'LIWC' software.
NOTABLE PHRASES All other outstanding and significat combination of words are documented.
HIGHLIGHTED / STRESSED
WORDS
Uncommon words that are repeated freguently or accented in the voice over parts of the ad.
MUSIC
Reference is made to significant and unisolated vocal and or instrumental sounds heard in the span
of the TV spot
VOICES
In this sub-category, reference is made to human voices heard during the ad and whether they are live
or mimicked. The parameters define the the number of voices heard and whether or not they have
international associations.
SPOKEN SLOGANS
Outstanding sreen captions and slogans than the official company slogan that are spoken or heard
are captured in this sub-category.
OTHERS Other isolated and non human or non intrumental sounds are recorded.
TARGET AUDIENCE
This sub-category defines who views the TV spot, whom it was originally intended for and their
possible level of associaton.
APPEALS Rational, emotional and moral appeals identified are stated.
LENGTH
The legnth of the TV spot is recorded. It is measured in comparison to the worldwide advertising
industry rule of thumb in the parameters.
NUMBER OF SCENES The number of scense that characterize the TV sopt is counted.
CENTRAL IMAGE
Highlighted elements of the TV spot
are described and the extent of their
usage, emphasis or frequency is
potrayed in its parameters.
OTHER ELEMENTS
OFTHE TV SPOT
Other uncategorizable
coding units are classified
in this section.
CODING RULE
The viewers or consumers of the TV
spot are classified. The benefits
derived from the ad are also noted
and measured in the parameters.
This generic category illustrates
other relevant general features of the
TV spot and its compexity compared
to industry standards in the
parameters.
VIEWERS
FEATURES
CATEGORIES
VIDEO ELEMENTS OF
TV SPOT
Visual elements of the ad
contents are identified,
categorized, analyzed and
documented.
CULTURAL ELEMENTS
Both visible and invisible cultural
elements are identified and
recorded.
Notable and reccuring words or
combination of words are
documented and measured in the
parameters.
AUDIO ELEMENTS OF
TV SPOT
SOUNDS
Audible elements of the TV
spot are identified and
analyzed in this category.
Isolated and unisolated sounds
clearly audible from the TV spot are
defined measured and recorded.
TEXT / DRAWN
ELEMENTS OFTV
SPOT
Written and drawn
elements such as texts,
logos and drawings are
analyzed.
KEYWORDS / PHRASES
17. 17
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Reliability and Validity
Reliability test
Two coders from Ghana and Nigeria were trained
4 coder checks were performed (once before, once after and
twice during the coding process)
Sampled ads were acquired from national TV stations on a CD-
ROM
Validity test
Was valid if at least two out of the three coders (author
inclusive) agreed on a coding variable
Was invalid if vice versa
Sampled ads were run through the LIWC analysis tool twice with
a 5 month interval
18. 18
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Adapted Standardized
COMPANY
PRODUCT /
SERVICE
CAST
AGE / GENDER
OF MAIN
CHARACTER (S)
SETTING
(ACTIVITY /
PLACE)
NATIONAL
SYMPBOLS /
COLORS
LANGUAGE(S)
ACTIONS
SLOGAN /
CATION
HIGHEST
COUNT WORDS
NOTABLE
PHRASES
HIGHLIGHTED /
STRESSED
WORDS
MUSIC
VOICES
SPOKEN
SLOGANS
OTHERS
TARGET
AUDIENCE
APPEALS
LENGTH
NUMBER OF
SCENES
MTN
CENTRALIMAGECULTURALELEMENTS
TEXT/DRAWN
ELEMENTSOFTV
KEYWORDS/
PHRASES
AUDIOELEMENTSOFTVSPOT
SOUNDS
OTHERELEMENTS
FEATURES
TECHN
ICAL
PARAMETERS
VIDEOELEMENTSOFTVSPOT
19. 19
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Adapted Standardized
COMPANY
PRODUCT /
SERVICE
CAST
AGE / GENDER
OF MAIN
CHARACTER (S)
SETTING
(ACTIVITY /
PLACE)
NATIONAL
SYMPBOLS /
COLORS
LANGUAGE(S)
ACTIONS
SLOGAN /
CAPTION
HIGHEST COUNT
WORDS
NOTABLE
PHRASES
HIGHLIGHTED /
STRESSED
WORDS
MUSIC
VOICES
SPOKEN
SLOGANS
OTHERS
TARGET
AUDIENCE
APPEALS
LENGTH
NUMBER OF
SCENES
TEXT/DRAWN
ELEMENTSOFTV
SPOT
KEYWORDS/
PHRASES
AUDIOELEMENTSOFTV
SPOT
SOUNDS
OTHERELEMENTS
FEATURE
S
TECHNIC
AL
PARAMETERS
VIDEOELEMENTSOFTVSPOT
CENTRALIMAGECULTURALELEMENTS
GLO
20. 20
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
TRANSLATED TRANSCRIPT OF MTN GHANA AD
LIWC Dimension
Your
Data
Personal
Texts
Formal
Texts
Self-references (I,
me, my)
2.08 11.4 4.2
Social words 12.5 9.5 8
Positive emotions 5.21 2.7 2.6
Negative emotions 0 2.6 1.6
Overall cognitive
words
5.21 7.8 5.4
Articles (a, an, the) 2.08 5 7.2
Big words (> 6
letters)
15.62 13.1 19.6
Word Count 96
TRANSLATED TRANSCRIPT OF MTN NIGERIA AD
LIWC Dimension
Your
Data
Personal
Texts
Formal
Texts
Self-references (I,
me, my)
4.35 11.4 4.2
Social words 6.52 9.5 8
Positive emotions 0 2.7 2.6
Negative
emotions
0 2.6 1.6
Overall cognitive
words
1.09 7.8 5.4
Articles (a, an,
the)
5.43 5 7.2
Big words (> 6
letters)
14.13 13.1 19.6
Word Count 92
TRANSLATED TRANSCRIPT OF GLO GHANA AD
LIWC Dimension
Your
Data
Personal
Texts
Formal
Texts
Self-references (I,
me, my)
18.32 11.4 4.2
Social words 29.77 9.5 8
Positive emotions 11.45 2.7 2.6
Negative emotions 0 2.6 1.6
Overall cognitive
words
0.76 7.8 5.4
Articles (a, an, the) 0.76 5 7.2
Big words (> 6
letters)
24.43 13.1 19.6
Word Count 131
TRANSLATED TRANSCRIPT OF GLO NIGERIA AD
LIWC Dimension
Your
Data
Personal
Texts
Formal
Texts
Self-references
(I, me, my)
4.55 11.4 4.2
Social words 14.39 9.5 8
Positive
emotions
1.52 2.7 2.6
Negative
emotions
0 2.6 1.6
Overall cognitive
words
3.79 7.8 5.4
Articles (a, an,
the)
6.06 5 7.2
Big words (> 6
letters)
11.36 13.1 19.6
Word Count 132
LIWC Analysis
21. 21
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Mirrored Relationships (Basic Needs-Culture-Ad Appeals)
Source: adapted from: cf. Maslow, 1943, pp. 370-396; Hofstede, G. & Hofstede et al., 2010, pp. 6-7; cf. Wells et al., 1992, p249.
22. 22
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Power distance Index (PDI)
Individualism versus Collectivism (IDV)
Masculinity versus Femininity (MAS)
Uncertainty avoidance index (UAI)
Pragmatic versus Normative (PRA)
Indulgence versus Restraint (IND)
Confirmed by the
theories of culture
23. 23
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
How diverse is the ECOWAS region in terms of
culture?
1000+ Native Languages
200+ Ethnic Groups
15 Countries
300 Million+ Inhabitants
CULTURALLY EXTREMELY DIVERSE
Different Inherited Cultures
Various Learned Cultures
24. 24
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
Which factors affect adaptation and standardization
of ads?
Culture
i. Cultural dimensions
ii. Visible and invisible aspects
iii. Verbal and non-verbal aspect
iv. High and low context
25. 25
CHAPTER 3:
EMPIRICAL PART
TELECOMMUNICATIONS
IN THE SUB RERION
METHODOLOGY
RESULTS OF RESEARCH
DISCUSSION OF RESULTS
MAIN CATEGORY VIDEO ELEMENTS OF TV SPOT
TEXT / DRAWN
ELEMENTS OF TV
SPOT
AUDIO ELEMENTS OF TV
SPOT
OTHER ELEMENTS
GENERIC CATEGORY CENTRAL IMAGE CULTURAL ELEMENTS
KEYWORDS /
PHRASES
SOUNDS FEATURES
TECHNICA
L
SUB-CATEGORY
COMPANY
PRODUCT/
SERVICE
CAST
AGE/GENDEROF
MAINCHARACTER
(S)
SETTING(ACTIVITY
/PLACE)
NATIONAL
SYMPBOLS/
COLORS
LANGUAGE(S)
ACTIONS
SLOGAN/
CAPTION
HIGHESTCOUNT
WORDS
NOTABLEPHRASES
HIGHLIGHTED/
STRESSEDWORDS
MUSIC
VOICES
SPOKENSLOGANS
OTHERS
TARGETAUDIENCE
APPEALS
LENGTH
NUMBEROF
SCENES
MTN & GLO
PARAMETER
S
Adapted
Standardize
d
xx xx x xx x x x x x x xx x
PARAMETER
S DEDUCED
Adapted 0 0 0 0 0 0 0
Standardize
d
x x 0 x 0 0 0 0 0 x 0
SUMMED
PARAMETER
S
Adapted 2 2 1 2 0 1
Standardize
d
2 1 0 0 1 0
SUB-CATEGORY BALANCED ADAPTED ADAPTED ADAPTED
STANDADIZ
ED
ADAPTED
GENERIC CATEGORY ADAPTED ADAPTED ADAPTED BALANCED
MAIN CATEGORY ADAPTED ADAPTED ADAPTED BALANCED
What elements of an ad should be adapted or standardized?
26. 26
1. age or target grouping
2. culture considerations
3. advertisement theme and appeal
4. language and linguistic characteristics
CHAPTER 4:
GUIDELINE
PROPOSAL
Components
Guideline
27. Standardization
Adaptation
INVISIBLE
Self-Actualization
Self-Esteem
Love and belonging
Safety needs
Physiological needs
65+ years
55 – 64
years
8 – 14
years
15– 24
years
CULTURE
65+y
rs.
0
yrs.
AgeRangeOfCelebritiesUsedIn
Ads
AGE / TARGET
43
LANGUAGE
25– 54
years
AD THEME AND APPEAL
Most Popular /
Government
Sponsored
Vernacular
Vernacular,
English
English,
Vernacular,
Pidgin
English
English, Pidgin
RationalEmotional
VISIBLE
15
30
45
65
STORYTELLING / MUSIC
Moral
-
History and Politics;
Socio-Culture;
Socio-Economy
Averaged LIWC Results of all MTN and GLO Ads
LIWC Dimension Your Data
Personal
Texts
Formal
Texts
Self-references (I, me,
my)
7.325 11.4 4.2
Social words 15.795 9.5 8
Positive emotions 4.545 2.7 2.6
Negative emotions 0 2.6 1.6
Overall cognitive words 2.7125 7.8 5.4
Articles (a, an, the) 3.5825 5 7.2
Big words (> 6 letters) 16.385 13.1 19.6
Word Count 112.75
Proposed Guideline
Averaged LIWC Results of all MTN and GLO Ads
LIWC Dimension Your Data Personal Texts Formal Texts
Self-references (I, me, my) 7.325 11.4 4.2
Social words 15.795 9.5 8
Positive emotions 4.545 2.7 2.6
Negative emotions 0 2.6 1.6
Overall cognitive words 2.7125 7.8 5.4
Articles (a, an, the) 3.5825 5 7.2
Big words (> 6 letters) 16.385 13.1 19.6
Word Count 112.75
27
28. 28
CHAPTER 5:
CONCLUSION
AND OUTLOOK
SUMMARY
LIMITATIONS
IMPLICATIONS FOR
FUTURE RESEARCH
Know the internal and external characteristics of the
firm
Striking the right balance between adaptation and
standardization
The balance is dependent on the target/age group
Advertisements should generally be highly adapted
29. 29
CHAPTER 5:
CONCLUSION
AND OUTLOOK
SUMMARY
LIMITATIONS
IMPLICATIONS FOR
FUTURE RESEARCH
Only one industry and two member states were
analyzed
The research was limited to ‘promotion’ of the
marketing mix in the entire marketing process
schematic
Just TV ads were analyzed
Content analysis is open to the interpretation of the
researcher
An online (trial) version of the LIWC software was
used (technical complexities could not be analyzed)
30. 30
CHAPTER 5:
CONCLUSION
AND OUTLOOK
SUMMARY
LIMITATIONS
IMPLICATIONS FOR
FUTURE RESEARCH
More samples spread across different industries
and member states
Broadcast, print and interactive ads should be
analyzed
A full version of the LIWC software or any other
similar should be purchased and used.
31. 31
Master Thesis Defense
T h e E n d
For details and references, refer to the corresponding chapters of the thesis.