The document outlines the structure and functions of an advertising department, including key roles such as vice president, media planning manager, and creative director. It highlights notable advertising agencies and their major clients, presenting examples of successful advertising campaigns and awards received at the Cannes Lions festival. Additionally, it touches on the controversial effects of advertising, particularly on children, including potential negative impacts such as increased violence and eating disorders.

1. Unit 3
Advertisement Department

3. Advertising Department
Vice President
CEO
Account Client
Manager
Creative Director
Media Director
1. Media Planning Mgr
2. Print
3. Out Door
4. Buying Media
Support
Services
Administrative
Manager
1. HR
2. Finance

4. Advertising Department
Creative Director
Copy Writing Traffic Manager
Ad Production
1. Artist
(Graphics, Animation ,Voice)
2. TV, Radio, Press

5. Functions of Advertising Department

6. Famous Agencies
1. Ogivy & Mather : Asian Paints, Cadbury, Fevicol, Close-up, Hutch, Perfettivan Melle(
Alpenliebe, Big Babool, Center Fresh, Cahtar Patar, Happy Dent white, Marbel, Mentos)
Parle,Krack jack,Titan,Taj
2. McCann Erickson: Coca Cola , Bacardi, Exxon Mobil, General Mills,General Motors, Glaxo
Smithkline, HP,J&J,Loreal
3. Leo Burnett: Mc D, Samsung, Hallmark, Fiat, Kellogs
4. J Walter Thompson: HSBC, UCB, Ford, Unilever, Shell, Nestle, NIKE, Microsoft, Nokia
5. R K Swamy/BBDO: Henkel, Dr.Reddy, Dena Bank, Piagio, Orient, Mercedis Benz, Pirl, Sony,
RBI,Wipro, Godrej, DOTS, Birla SUN, Raymonds, LIC, Howkins
6. Saatchi & Saatchi: Mahindra

7. Indian Advertising Agency

8. Other Advertising Agency

9. Major Clients
•JWT: Nike , Kellogs’s (Special K),Slice
(Swayambar)
•Leo Burnet:Amazon (Aur Dikhao),
Mazza (Har Mausam aam) Complan
(Akhir khata kya hai?) Mc D
•Ogilvy: Vodafone, J&J, Voltas

10. Major Clients
• RK Swami BBDO: Air India, Mercedes Benz,
Hawkins,GSK
• L&K Saatchi& Saatchi: OLX(Bech de),Skoda, Idea,P&G
• Mc Cann Erickson: VIP, IPL(Aircel), Nestle, Reckitt
Benckiser

11. Major Clients
• DDB Mudra: LIC( Zindgai k saath bhi zindagi k baad
bhi)Orbit, Paan Bahaar, Rasna(I love you rasna)Only
Vimal
• Lowe Lintas: TATA TEA( Khilao nhi Pilao), Flipkart,
Havells

12. Major Clients
•FCB Ulka: Sunfeast, Oreo, Pepsodent, KFC
•Rediffusion Y&R: AMWAY, Videocon, ITC
classmate( B’coz you are one of a kind)

13. Face ICON Prasoon Joshi
• Chlormint - Dobara Mat Poochna
Coca Cola - Thanda Matlab Coca Cola
Yaaran Da Tashan
Thande Ka Tadka
Piyo Sar Utha Ke
Boond Boond Khushi Khushi
• Happydent - Ismile please
Parachute - Gorgeous Hamesha
Radio Mirchi - Mirchi Sunne Wale Always
Khush
• NDTV India (Sach dikhate hain hum),
• Saffola (Abhi to main jawan hoon) LG,
Marico

14. Face ICON Piyush Pandey
• Cadbury Dairy Milk Ad
Campaigns: 'Kuch khaas
hai'
• ZooZoo
• Asian Paints ad campaigns:
‘Har ghar kuch kehta hai’
• He has written the Indian
patriotic song Mile Sur
Mera Tumhara for
the National Literacy
Mission of India in 1988.

15. Sunday 21 to Saturday 27 June 2015

16. PRIX GOLD SILVER BRONZE

17. Cannes Lion Award CATEGORIES

18. Cannes Lion Award
Nike: Make Every Yard Count
TV & Cinema
Nike, Inc.,
J. Walter Thompson
Bangalore
Category: FILM
Award :
BRONZE

19. Cannes Lion Award
The Akanksha Foundation: "Message Barter" Online Advert by
Ogilvy & Mather Mumbai
Category:Cyber
Award : BRONZE

20. Cannes Lion Award
Duracell: Remote-control
Print ads
Procter & Gamble Co.,
Duracell, Grey Mumbai
India
Category: Press
Award : Gold

21. Cannes Lion Award
Google: GOOGLE 'REUNION'
Case study
Google Inc.,
Google, Ogilvy & Mather Mumbai
India
Category: Cyber
Award : Bronze

22. Cannes Lion Award
Unilever: THE KAN KHAJURA
STATION Case study
Unilever,
Unilever, Lowe Lintas
Mumbai
Category: Mobile
Award : GOLD

23. Cannes Lion Award
Bennett & Coleman: Pimp
Print ads
Bennett, Coleman & Co. Ltd.,
Bennett & Coleman, Taproot Mumbai
India
Category: Press
Award : Bronze

24. Cannes Lion Award
Category: Press
Award : SILVER
DHL : DHL Hands
Grey world wide India,
Mumbai

25. Cannes Lion Award
McCann’s French horn ad
for Dabur ‘s GASTRINA
Essel Group's Dish TV (Puddle
and Basement creative).
Category: Press
Award : SILVER

26. Cannes Lion Award : New Entry
GLASS LION
Ariel: Share The Load
Case study
Procter & Gamble Co.,
Ariel, BBDO Mumbai
India

27. Cannes Lion Award : New Entry GLASS LION
Whisper: Touch The Pickle
Online, Case study
Procter & Gamble Co.,
Whisper, BBDO Mumbai
India
Category: GRASS LION
& Media
Award: PRIX BRONZE

28. Media Jargons

29. Controversial effects of advertising

30. Impact of Advertisements on children
increased violence, and eating
disorders in children, as well as family
stress and negative values