Advertisement Department Organization Structure, Communication Response Pyramid, Function of Advertisement Department, Famous Ad agency, Indian Ad Agency, International Ad Agency, Icon of Ad Industry. Awards of Ad agency, Major Clients of Ad agency.
The document discusses promotion and communication strategies for rural marketing. It outlines three objectives of promotion: to communicate information, persuade consumers, and stimulate demand. It then describes the communication process model and the steps involved in designing promotion mixes, including determining objectives, creating appeals, and selecting media channels. The document analyzes various conventional, non-conventional, and personalized media options for rural promotions, noting their reach and examples. It concludes that both push and pull strategies are important for rural marketing communications.
This document provides an overview of Promodome, an advertising agency established in 2004. It discusses Promodome's core services, key people, clients, offices, and recent work. Some highlights include:
- Promodome has grown to over 75 crores in annual turnover with divisions in advertising, events, film production, and wedding management.
- Sandiip Kapur is the President and has expanded the group into new business areas and a portfolio of top clients.
- The agency provides full 360 degree communication services including advertising, media, digital, events, and more.
- Key clients include Maruti Suzuki, ONGC, NBCC, Westinghouse, Intel, and government organizations.
The document provides details on the top 10 advertising agencies in India, including their core business and services, key people, number of employees, major operations and locations, major clients, and major awards. The agencies listed are Ogilvy & Mather, GWT Hindustan Thompson Associates, Lowe Lintas, McCann-Erickson India, Mudra Communications, Leo Burnett, Crayons Advertising, Trikaya Grey Advertising, FCB-Ulka Advertising, and RK Swamy BBDO Advertising.
Promodome is an advertising agency established in 2000 in India with a core group of talent in planning, servicing, creative and media. The agency offers 360-degree communication services including advertising, media planning, event management, and more. Key clients include Bata, Westinghouse, Maruti Suzuki, Micromax, Intel, and government organizations. The founder established Promodome with Rs. 5000 capital and has grown it to over Rs. 100 crore in turnover with a combined media spending of Rs. 200 crores plus through Promodome and their other agency Square Vision.
The document summarizes the history and activities of the Cristal Festival, an annual advertising festival held in Crans-Montana, Switzerland since 2009. It began in 2001 with the creation of advertising festivals in France and the Middle East. Over the years it has expanded to include competitions in China, digital innovations, and brand entertainment. The 2012 festival will focus on digital innovations and brand content and entertainment. It brings together over 1000 delegates from 30 countries each year to network, learn, and be inspired through workshops, seminars and screenings of the best advertising creations.
The document lists the names and countries of 34 jurors who will serve on the semi-final round jury for the 2014 International Digital Emmy Awards. It includes their names, countries, and organizations. The jurors come from 20 different countries and work in digital media companies, television networks, production studios, and other related industries around the world.
The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward with various media formats. It profiles the top advertising agencies in India, such as Ogilvy & Mather, JWT, and McCann Erickson, and their major clients. Challenges facing the industry include rising costs, audience fragmentation, and increased competition. Recent trends include the growth of digital advertising and globalization.
The document discusses promotion and communication strategies for rural marketing. It outlines three objectives of promotion: to communicate information, persuade consumers, and stimulate demand. It then describes the communication process model and the steps involved in designing promotion mixes, including determining objectives, creating appeals, and selecting media channels. The document analyzes various conventional, non-conventional, and personalized media options for rural promotions, noting their reach and examples. It concludes that both push and pull strategies are important for rural marketing communications.
This document provides an overview of Promodome, an advertising agency established in 2004. It discusses Promodome's core services, key people, clients, offices, and recent work. Some highlights include:
- Promodome has grown to over 75 crores in annual turnover with divisions in advertising, events, film production, and wedding management.
- Sandiip Kapur is the President and has expanded the group into new business areas and a portfolio of top clients.
- The agency provides full 360 degree communication services including advertising, media, digital, events, and more.
- Key clients include Maruti Suzuki, ONGC, NBCC, Westinghouse, Intel, and government organizations.
The document provides details on the top 10 advertising agencies in India, including their core business and services, key people, number of employees, major operations and locations, major clients, and major awards. The agencies listed are Ogilvy & Mather, GWT Hindustan Thompson Associates, Lowe Lintas, McCann-Erickson India, Mudra Communications, Leo Burnett, Crayons Advertising, Trikaya Grey Advertising, FCB-Ulka Advertising, and RK Swamy BBDO Advertising.
Promodome is an advertising agency established in 2000 in India with a core group of talent in planning, servicing, creative and media. The agency offers 360-degree communication services including advertising, media planning, event management, and more. Key clients include Bata, Westinghouse, Maruti Suzuki, Micromax, Intel, and government organizations. The founder established Promodome with Rs. 5000 capital and has grown it to over Rs. 100 crore in turnover with a combined media spending of Rs. 200 crores plus through Promodome and their other agency Square Vision.
The document summarizes the history and activities of the Cristal Festival, an annual advertising festival held in Crans-Montana, Switzerland since 2009. It began in 2001 with the creation of advertising festivals in France and the Middle East. Over the years it has expanded to include competitions in China, digital innovations, and brand entertainment. The 2012 festival will focus on digital innovations and brand content and entertainment. It brings together over 1000 delegates from 30 countries each year to network, learn, and be inspired through workshops, seminars and screenings of the best advertising creations.
The document lists the names and countries of 34 jurors who will serve on the semi-final round jury for the 2014 International Digital Emmy Awards. It includes their names, countries, and organizations. The jurors come from 20 different countries and work in digital media companies, television networks, production studios, and other related industries around the world.
The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward with various media formats. It profiles the top advertising agencies in India, such as Ogilvy & Mather, JWT, and McCann Erickson, and their major clients. Challenges facing the industry include rising costs, audience fragmentation, and increased competition. Recent trends include the growth of digital advertising and globalization.
The document discusses the integrated marketing campaign for the 2006 Indian film Rang De Basanti. It began with a mission to launch the film successfully and recover costs through partnerships. The campaign targeted urban youth, using 360 degree integrated media like branded merchandise, mobile games, and campus events. Over 40% of the budget was spent on promotion, including partnerships that funded much of the Rs. 10 crore campaign. The marketing paid off, with box office revenues of Rs. 30 crores in the first 13 weeks.
Advertising is a form of communication used to promote products, services, or ideas. It typically attempts to persuade potential customers through the use of slogans, images, and other methods. The document discusses the definitions, history, types, and key players in the advertising industry. It outlines the advertising planning framework which includes objective setting, budget decisions, message creation, media planning, and evaluation. The types of advertising discussed include television, print, online, mobile, and covert advertising which embeds brands in entertainment.
The document summarizes the 2008 Catalyst Awards ceremony. It begins with an introduction by the COO of Jumpstart Automotive Media. It then provides details on the current economic downturn, including falling home values, rising foreclosures, stock market declines, and falling consumer confidence and car sales. The document notes that Ford and GM have lost billions and cut advertising budgets. It then outlines strategies for effective marketing in this difficult economy, such as targeting the right audiences online. The rest of the document announces and credits the winners of various awards for best local ad, best site redesign, best interactive video campaign, best rich media campaign, and most innovative digital campaign.
The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward as various media emerged. It profiles some of the largest advertising agencies in India such as JWT, Ogilvy & Mather, Mudra Communication, FCB Ulka, and others. It also outlines 10 major challenges faced by the industry and latest trends, including the impact of digital media and globalization.
Presentazione del Cristal Festival, l\'evento che riunisce i professionisti della pubblicità e dei media che si svolge tra le alpi svizzere di Crans Montana!
Pushkar Patange is an art director with 9 years of experience working in advertising agencies in India and Dubai. He has won several international awards for his work, including an One Show Print Merit and Outdoor Crystal for Road Safety from MENA Crystal Awards. He is currently working as a senior art director at BBDO Dubai, having previously worked at agencies including Leo Burnett, Saatchi & Saatchi, and Grey Worldwide. He provides his resume, portfolio, and references.
Giants in the world of Advertising - Domestic & Internationaljhipru
The world of Advertising is filled with big players trying to overpower each other by mergers & acquisition.
This presentation is a sneak peek into the world of Advertising intended to familiarize, outsiders to this creative land.
The document provides an agenda for the #iMediaSummit on TV, video, and social media. It includes:
- Welcome and introductions from summit hosts
- List of advisory board members from companies like ABC, YouTube, and GE
- Information about wifi access at the summit
- Details on sessions about video content marketing best practices, measuring online marketing effectiveness, and storytelling/engagement
- Presentation topics like bridging TV, video and social, and the future of the consumer experience on social media
- A case study on how GE and Fullscreen partnered on online video
- An opening keynote on developing a strong content strategy
Political campaigns and advertising campaigns both aim to promote their candidate or product, but they differ in important ways. A political campaign promotes a candidate to gain votes or support for election day, while an advertising campaign promotes a company's product year-round to boost sales. Political campaigns use slogans, posters, social media, and TV ads much like advertising, but must also do door-to-door canvassing and public rallies. Budgets for political campaigns can be much larger around election time. While both use visuals and language, political campaigns emphasize bold texts and the candidate's photo more than exaggerated creative ads.
This document summarizes the experience and qualifications of a senior graphic designer. Over 25 years of experience includes art directing and designing for major companies in various industries including healthcare, retail, advertising and more. Core competencies include strategic thinking, creative solutions, team leadership and client management. Education includes a Bachelor's degree in Applied Design and Visual Communication from the University of Minnesota with an emphasis in advertising.
- Advertising is a form of mass communication and powerful marketing tool that is multidimensional and part of the economic system.
- Advertising in India was pioneered in 1905 in Mumbai and has evolved from a small business to a full-fledged industry handling both national and international projects.
- The Indian advertising industry has grown significantly from 2007 to 2012, with television, print, and digital advertising seeing the largest increases in spending. Major advertising agencies in India include Ogilvy, J Walter Thompson, Mudra Communications, and Grey Worldwide.
Rural communication strategies differ from urban strategies due to lower literacy rates, unreliable electricity, and fewer advertising opportunities. In rural areas, brands use folk performances, wall paintings, local language radio, and audio-visual vans to reach audiences. For example, Lifebuoy soap educated rural Indians about germs through demonstrations and community events, increasing awareness of germs and their link to disease. Urban strategies include web, SMS, and event marketing, as well as guerrilla tactics like bus and vehicle branding. McDonald's increased footfalls and sales by 30-48% through ads positioning it as affordable for families and a place to feel special.
Asiatic MCL is the oldest advertising agency in Bangladesh, established in 1966. It has pioneered many firsts in the advertising industry and continues to innovate through dedicated business units. It is now part of Asiatic 3Sixty, the largest advertising group in Bangladesh, comprising 16 companies across various communications disciplines. Asiatic MCL is powered by its global partnerships with JWT and WPP and provides fully integrated solutions to a wide client base through its expertise in various areas including strategic planning, creative, media, production, digital and more. It has led many award-winning campaigns and continues to be the most awarded agency group in Bangladesh.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
Cannes Lions — How to Win a Lion & Young LionsOrkhan Kerimov
Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,
The document provides an agenda for the 2010 Social Media World Forum conference taking place on March 15-16 in London. The first day will focus on examining the current state of social media, building brands using social media, and niche networks, games and applications. Speakers will discuss topics such as the developing social media market, Facebook's platform and future, and monetizing social games. The agenda outlines sessions and panel discussions on these topics each day.
The document discusses changes in advertising and creativity at the 2008 Cannes Lions International Festival of Creativity. There was increased confusion and fusion of genres as more cutting-edge work challenged traditional classifications. Emerging trends included a recognition of Asia, design awards, branded experiences fusing form and function, displays of consumer culture, battles between craft and science, appeals of unadulterated creativity, emerging digital screens, branded fiction, and integrated work beyond traditional silos. However, traditional media-centric categories remained, and truly integrated and digital work was still emerging.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
This document provides an overview of different types of intellectual property including patents, trademarks, copyright, trade secrets, and geographical indications. It discusses the definition, terms of protection, and examples of patents (utility, plant, design), trademarks, copyright, and trade secrets. It also outlines the process for obtaining a patent in India and summarizes some key intellectual property court cases involving issues like trademark infringement, copyright ownership, and passing off.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
The document discusses the integrated marketing campaign for the 2006 Indian film Rang De Basanti. It began with a mission to launch the film successfully and recover costs through partnerships. The campaign targeted urban youth, using 360 degree integrated media like branded merchandise, mobile games, and campus events. Over 40% of the budget was spent on promotion, including partnerships that funded much of the Rs. 10 crore campaign. The marketing paid off, with box office revenues of Rs. 30 crores in the first 13 weeks.
Advertising is a form of communication used to promote products, services, or ideas. It typically attempts to persuade potential customers through the use of slogans, images, and other methods. The document discusses the definitions, history, types, and key players in the advertising industry. It outlines the advertising planning framework which includes objective setting, budget decisions, message creation, media planning, and evaluation. The types of advertising discussed include television, print, online, mobile, and covert advertising which embeds brands in entertainment.
The document summarizes the 2008 Catalyst Awards ceremony. It begins with an introduction by the COO of Jumpstart Automotive Media. It then provides details on the current economic downturn, including falling home values, rising foreclosures, stock market declines, and falling consumer confidence and car sales. The document notes that Ford and GM have lost billions and cut advertising budgets. It then outlines strategies for effective marketing in this difficult economy, such as targeting the right audiences online. The rest of the document announces and credits the winners of various awards for best local ad, best site redesign, best interactive video campaign, best rich media campaign, and most innovative digital campaign.
The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward as various media emerged. It profiles some of the largest advertising agencies in India such as JWT, Ogilvy & Mather, Mudra Communication, FCB Ulka, and others. It also outlines 10 major challenges faced by the industry and latest trends, including the impact of digital media and globalization.
Presentazione del Cristal Festival, l\'evento che riunisce i professionisti della pubblicità e dei media che si svolge tra le alpi svizzere di Crans Montana!
Pushkar Patange is an art director with 9 years of experience working in advertising agencies in India and Dubai. He has won several international awards for his work, including an One Show Print Merit and Outdoor Crystal for Road Safety from MENA Crystal Awards. He is currently working as a senior art director at BBDO Dubai, having previously worked at agencies including Leo Burnett, Saatchi & Saatchi, and Grey Worldwide. He provides his resume, portfolio, and references.
Giants in the world of Advertising - Domestic & Internationaljhipru
The world of Advertising is filled with big players trying to overpower each other by mergers & acquisition.
This presentation is a sneak peek into the world of Advertising intended to familiarize, outsiders to this creative land.
The document provides an agenda for the #iMediaSummit on TV, video, and social media. It includes:
- Welcome and introductions from summit hosts
- List of advisory board members from companies like ABC, YouTube, and GE
- Information about wifi access at the summit
- Details on sessions about video content marketing best practices, measuring online marketing effectiveness, and storytelling/engagement
- Presentation topics like bridging TV, video and social, and the future of the consumer experience on social media
- A case study on how GE and Fullscreen partnered on online video
- An opening keynote on developing a strong content strategy
Political campaigns and advertising campaigns both aim to promote their candidate or product, but they differ in important ways. A political campaign promotes a candidate to gain votes or support for election day, while an advertising campaign promotes a company's product year-round to boost sales. Political campaigns use slogans, posters, social media, and TV ads much like advertising, but must also do door-to-door canvassing and public rallies. Budgets for political campaigns can be much larger around election time. While both use visuals and language, political campaigns emphasize bold texts and the candidate's photo more than exaggerated creative ads.
This document summarizes the experience and qualifications of a senior graphic designer. Over 25 years of experience includes art directing and designing for major companies in various industries including healthcare, retail, advertising and more. Core competencies include strategic thinking, creative solutions, team leadership and client management. Education includes a Bachelor's degree in Applied Design and Visual Communication from the University of Minnesota with an emphasis in advertising.
- Advertising is a form of mass communication and powerful marketing tool that is multidimensional and part of the economic system.
- Advertising in India was pioneered in 1905 in Mumbai and has evolved from a small business to a full-fledged industry handling both national and international projects.
- The Indian advertising industry has grown significantly from 2007 to 2012, with television, print, and digital advertising seeing the largest increases in spending. Major advertising agencies in India include Ogilvy, J Walter Thompson, Mudra Communications, and Grey Worldwide.
Rural communication strategies differ from urban strategies due to lower literacy rates, unreliable electricity, and fewer advertising opportunities. In rural areas, brands use folk performances, wall paintings, local language radio, and audio-visual vans to reach audiences. For example, Lifebuoy soap educated rural Indians about germs through demonstrations and community events, increasing awareness of germs and their link to disease. Urban strategies include web, SMS, and event marketing, as well as guerrilla tactics like bus and vehicle branding. McDonald's increased footfalls and sales by 30-48% through ads positioning it as affordable for families and a place to feel special.
Asiatic MCL is the oldest advertising agency in Bangladesh, established in 1966. It has pioneered many firsts in the advertising industry and continues to innovate through dedicated business units. It is now part of Asiatic 3Sixty, the largest advertising group in Bangladesh, comprising 16 companies across various communications disciplines. Asiatic MCL is powered by its global partnerships with JWT and WPP and provides fully integrated solutions to a wide client base through its expertise in various areas including strategic planning, creative, media, production, digital and more. It has led many award-winning campaigns and continues to be the most awarded agency group in Bangladesh.
Katharine Panessidi as Content Summit Host gives a few opening remarks.
Read more at http://www.imediaconnection.com/summits/coverage/36036.asp#fe0bAbLIXuzLwkUy.99
Cannes Lions — How to Win a Lion & Young LionsOrkhan Kerimov
Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,
The document provides an agenda for the 2010 Social Media World Forum conference taking place on March 15-16 in London. The first day will focus on examining the current state of social media, building brands using social media, and niche networks, games and applications. Speakers will discuss topics such as the developing social media market, Facebook's platform and future, and monetizing social games. The agenda outlines sessions and panel discussions on these topics each day.
The document discusses changes in advertising and creativity at the 2008 Cannes Lions International Festival of Creativity. There was increased confusion and fusion of genres as more cutting-edge work challenged traditional classifications. Emerging trends included a recognition of Asia, design awards, branded experiences fusing form and function, displays of consumer culture, battles between craft and science, appeals of unadulterated creativity, emerging digital screens, branded fiction, and integrated work beyond traditional silos. However, traditional media-centric categories remained, and truly integrated and digital work was still emerging.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
This document provides an overview of different types of intellectual property including patents, trademarks, copyright, trade secrets, and geographical indications. It discusses the definition, terms of protection, and examples of patents (utility, plant, design), trademarks, copyright, and trade secrets. It also outlines the process for obtaining a patent in India and summarizes some key intellectual property court cases involving issues like trademark infringement, copyright ownership, and passing off.
Promotion-Meaning and Significance and types, Advertising, personal selling, Public Relations & sales promotion, Factors affecting promotion mix decisions. Channels of Distribution –Definition and importance, Factors affecting channels, Types of marketing channels Factors affecting choice of distribution channel, Wholesaling and retailing; Types of Retailers
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Definition, Nature, Scope & Goals of marketing, Difference between marketing and selling. Marketing process; Approaches to Marketing Functions and Significance of marketing Need- Want- Demand, Marketing Plan Meaning and features of marketing environment Steps in environmental scanning Components of marketing environment.
Introduction to Law, History Of Law, Legal Environment Of Business, Nature Of Law, Meaning And Definition Of Business laws,
Source Of Business Law, Scope Of Business Law
Commercial Laws, Labour laws, Corporate Laws, Taxation Laws, Financial Laws
Audit of Limited Companies and Audit Report
Company Auditors — appointment, qualification, powers, duties and liabilities, professional ethics of an auditor; Audit of limited companies - Banking companies, Insurance companies; Audit of co-operative societies, audit of educational institutions, Recent amendments on the appointment of auditors. Audit Report - Types of audit report, form, and contents of audit report, the distinction between report and certificate, essentials of a good report
Verification and Valuation of Assets and Liabilities Meaning and objectives of verification and valuation, the position of an auditor as regards the valuation of assets, verification and valuation of different items - Assets - land & building, plant & machinery, goodwill, investments, stock in trade; Liabilities - bills payable, sundry creditors, contingent liabilities
Consumer Protection Act &Competition Act 2002: Background, definitions-consumer,consumer dispute,complaint,deficiency,service,consumer protection council,consumer redressal agencies,district forum,state commission and national commission;
Competition Act: Meaning and scope,salient features, terms, competition commission of India,offences and penalties under the act.
The Information Technology Act 2000, Digital Signature, Digital Signature Certificate, Electronic Record and Governance, Certifying Authorities, Cybercrime and Penalties under IT Act 2000.Nature Scope, Right To Information- procedure for getting information, The State Information Commission, Global Data Privacy Rights.
Vouching:Meaning, Definition, Importance
Routine Checking And Vouching,
Voucher And Types Of Voucher
Vouching of receipts-cash sales,
Receipt from debtors,
Proceeds From The Sale Of Investments,
Vouching Of Payments,
Cash Purchase,
Payment To Creditors,
Deferred Revenue Expenditure.
This document summarizes several recent intellectual property cases from Indian courts. It discusses cases related to patent infringement, trademark infringement, copyright infringement, and passing off. In one case, the court issued an injunction in favor of Pidilite Industries in a trademark infringement case regarding the mark "KWIKHEAL". In another case regarding a film script, the court held that under the Copyright Act, an author retains special rights to claim authorship of their work even after assignment.
Meaning and definition of intellectual property.
Types of intellectual property,
Patent act of 1970 and amendments (as per WTO agreement)
Background, Object, Definition
Inventions, patentee, true and first inventor,
Procedure for grant of process and product patents,
Right to patentee, infringement, remedies
Indian Sale Of Goods Act, 1930: Definition of Contract, Essentials of contract of Sale, Condition & Warranties, Right & Duties of a Buyer, Rights of Unpaid Seller
Contract Laws: Indian Contract Act 1872: Definition of contract, essentials of a valid contract, classification of contracts, remedies of beach of contract
Internal Control Unit 2 Part 3 with regards to Purchase.pptxDr. Nidhi Raj Gupta
Internal Control, Internal check with regards to Purchase, tender, Purchase department, Department Heads, Assessment or requirements, Inquiry, Placing orders, receipt of goods, Recording and making payments, internal check with regards to sales.
The document discusses internal controls for wages payment and cash transactions. It outlines procedures to prevent fraud related to wages such as including dummy workers or manipulating time records. It recommends maintaining records of employee time, piecework, and overtime. For cash, it recommends separating duties for receipts, payments, and reconciliations. Key controls include issuing pre-numbered receipts, depositing cash daily, restricting access to cash and records, and requiring dual authorization of payments.
The document discusses internal controls, which refer to the principles, procedures, and practices that companies use to ensure oversight of risks and rectify issues. It provides examples of common internal controls like separating duties, using passwords, and reviewing reports. The objectives of internal controls include preventing errors, fraud, and misappropriation. There are three main types of internal controls: preventive controls aim to reduce the chance of issues beforehand, detective controls help detect errors or irregularities, and corrective controls take measures to address discrepancies found.
Auditing,Introduction
Meaning, Definition and Objectives,
Differences between Accountancy and Auditing,
Types of Audit,
Advantages of auditing,
Preparation before commencement of new audit,
Audit note book, Audit working paper, Audit program,
Nature and significance of COST, TAX and Management Audit
Recent trends in auditing include using artificial intelligence to help auditors analyze large amounts of data more efficiently, performing risk-based analysis to focus on higher-risk areas, and conducting new types of audits such as environmental, social, safety, system, and cyber security audits to ensure compliance with an increasing number of regulations and standards in various domains. Cloud-based data analysis and tools help enable real-time auditing of events and data from different locations.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
3. Advertising Department
Vice President
CEO
Account Client
Manager
Creative Director
Media Director
1. Media Planning Mgr
2. Print
3. Out Door
4. Buying Media
Support
Services
Administrative
Manager
1. HR
2. Finance
9. Major Clients
•JWT: Nike , Kellogs’s (Special K),Slice
(Swayambar)
•Leo Burnet:Amazon (Aur Dikhao),
Mazza (Har Mausam aam) Complan
(Akhir khata kya hai?) Mc D
•Ogilvy: Vodafone, J&J, Voltas
10. Major Clients
• RK Swami BBDO: Air India, Mercedes Benz,
Hawkins,GSK
• L&K Saatchi& Saatchi: OLX(Bech de),Skoda, Idea,P&G
• Mc Cann Erickson: VIP, IPL(Aircel), Nestle, Reckitt
Benckiser
11. Major Clients
• DDB Mudra: LIC( Zindgai k saath bhi zindagi k baad
bhi)Orbit, Paan Bahaar, Rasna(I love you rasna)Only
Vimal
• Lowe Lintas: TATA TEA( Khilao nhi Pilao), Flipkart,
Havells
12. Major Clients
•FCB Ulka: Sunfeast, Oreo, Pepsodent, KFC
•Rediffusion Y&R: AMWAY, Videocon, ITC
classmate( B’coz you are one of a kind)
13. Face ICON Prasoon Joshi
• Chlormint - Dobara Mat Poochna
Coca Cola - Thanda Matlab Coca Cola
Yaaran Da Tashan
Thande Ka Tadka
Piyo Sar Utha Ke
Boond Boond Khushi Khushi
• Happydent - Ismile please
Parachute - Gorgeous Hamesha
Radio Mirchi - Mirchi Sunne Wale Always
Khush
• NDTV India (Sach dikhate hain hum),
• Saffola (Abhi to main jawan hoon) LG,
Marico
14. Face ICON Piyush Pandey
• Cadbury Dairy Milk Ad
Campaigns: 'Kuch khaas
hai'
• ZooZoo
• Asian Paints ad campaigns:
‘Har ghar kuch kehta hai’
• He has written the Indian
patriotic song Mile Sur
Mera Tumhara for
the National Literacy
Mission of India in 1988.
25. Cannes Lion Award
McCann’s French horn ad
for Dabur ‘s GASTRINA
Essel Group's Dish TV (Puddle
and Basement creative).
Category: Press
Award : SILVER
26. Cannes Lion Award : New Entry
GLASS LION
Ariel: Share The Load
Case study
Procter & Gamble Co.,
Ariel, BBDO Mumbai
India
27. Cannes Lion Award : New Entry GLASS LION
Whisper: Touch The Pickle
Online, Case study
Procter & Gamble Co.,
Whisper, BBDO Mumbai
India
Category: GRASS LION
& Media
Award: PRIX BRONZE
30. Impact of Advertisements on children
increased violence, and eating
disorders in children, as well as family
stress and negative values
Editor's Notes
Ab Ke Saawan for Shubha Mudgal (1999)
Dooba Dooba Rehta Hoon for Silk Route
https://www.facebook.com/CorcoiseFilms
Cannes Lions is the world's biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it’s the home of the great ideas changing the ways brands interact with their customers. Our Awards champion the best work from the past year and the Festival’s inspirational learning programme points the way forward.
SPECIAL AWARDSCREATIVE MARKETER OF THE YEAR
The Creative Marketer of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.
Presented to Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, McDonald’s
Reach: Number of persons exposed to a message at least once.
Frequency: Number of times an individual is exposed to a message.
Flighting: Process of advertising with or without repeating in a given period.
Bursting: It is a technique of heavy advertisement at once.
Media Plan: To select the proper demographics for an advertising campaign through proper media selection.
Clutter: Single ad surrounded by various ads.
Pulsing: Heavy Ads followed by limited then heavy again
GRP:R*F
OTS: Opportunity to See
ATL
TTL
BLT