Advertisement Analysis Assignment
Paper #3
We have looked at a number of examples of advertisements and how they use various techniques to influence and persuade viewers. Now it is time to analyze and evaluate a specific advertisement and argue its effectiveness or ineffectiveness.
Creating Your Argument
You will need to pick an advertisement from a magazine and analyze the image and message it provides. When picking an ad, be sure that there is enough depth to it that you can write about it at length; some ads are too basic to work with. Choose wisely.
Many ads try to convince viewers that they will be unhappy or will not be enjoying life to its fullest potential without a given product/service. Other ads try to sell a “lifestyle” or “identity” with their product. Logically evaluate the effectiveness of your ad by breaking down the visual rhetoric (the direct or indirect message of the image). Your analysis may include, but is not limited to, an examination of logos, ethos, and pathos, the use of color, the location of items in the frame, characters/models, texts/fonts, audience, tone, and logical fallacies present in the advertisement. Incorporate quotes or paraphrases from two of the articles from the unit (Cross, Kilbourne, and Lutz).
Your argument does not need to be entirely one-sided; you may argue that the ad is mostly effective (or ineffective) but does contain some flaws (or valuable elements). You are writing this paper for a general, academic audience. This means you are writing specifically and formally. Your paper should present a sophisticated and thought-provoking analysis in four to six pages. Revise, read aloud, and make your writing “tighter.”
What I’m Grading On
· Your ability to construct a strong and organized introduction. This will include a well-developed and argumentative thesis statement.
· Your ability to establish clear claims that provide argumentative focus to your essay.
· Your ability to incorporate strong evidence to support your claims.
· Your ability to properly quote or paraphrase from two of the articles using correct in-text citations.
· Your ability to logically analyze evidence and deconstruct material for greater meaning.
· Your ability to use formal academic language.
· Your ability to meet the assignment. Talk to me if you are struggling with understanding the requirements.
· Your ability to demonstrate basic proof-reading.
Paper Requirements
· Your argument must be at least four full pages (15 point penalty for each page short).
· First draft is due 10/25 at the beginning of class. Bring two copies to class. Submit draft to Dropbox under Ad Analysis Rough Draft
· Final draft is due 11/03. Submit to Dropbox under Ad Analysis Final Draft.
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Weasel Words: The Art of Saying Nothing at All
WILLIAM LUTZ
William Lutz was born in 1940 in Racine, Wisconsin. A professor of
English at Rutgers University at Camden, Lutz holds a Ph.D. in Victo-
rian literature, linguistics and rhet.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal. The diversity of opinions today, which are often controversial, has increased the need for public speaking.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal. The diversity of opinions today, which are often controversial, has increased the need for public speaking.
Argument Reflection Paper
Essay On Graphic Design
Argument On Poverty
Rhetoric and Argument Essays
Examples Of Discursive Essay
Argument Essay On Equality
Culture of Critique Essay
Nutrition Argument Essay
Commercial Analysis AssignmentOverview 98.1 of American hous.docxpickersgillkayne
Commercial Analysis Assignment
Overview:
98.1% of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?
We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that we have it all wrong; maybe the television show is an interruption to the commercial? This occurs because the main way for a television station to make money is to sell commercial time.
This is why analyzing television commercials is so important. Below are some concepts to consider that will help you to understand the messages in television commercials better. We are exposed to these commercial every day, but we rarely realize their true impact on us. They can influence us to buy products and services that we do not need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn't necessarily agree with.
TV Commercial You Are to Analyze:
“Apple,
‘Share Your Gifts’
Commercial
–
Writing Assignment Commercial”
Length:
In standard written English, write at least a three (3) page essay using MLA conventions for formatting, that is,
Times New Roman font, size 12 type, double spacing, a header, and a heading
,
Your essay should be an analytical essay that explains the overall message and/or effectiveness of a visual piece. You must provide an explicit thesis –located in your introduction- that will provide a focus for your paper.
Method to Submit: Turnitin
Since commercials are more complex than many other types of media, there are more things to consider:
What is the product or service being sold?
Can you easily figure out what the product is?
What is the general mood or feeling of the commercial?
Since we know the product or service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light?
How does the soundtrack play a role in your interpretation of the commercial?
What is the voice trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?
For this assignment, you will explore the various tactics used to make a TV commercial effective,
Visual Communication
but to do this, you must understand how the various elements function to influence a targeted
audience; your analysis must move beyond the obvious, which is to sell their products.
1
How do the characters affect your interpretation of the commercial?
Would your interpretation change if the characters were of a different race or gender? What if the characters dressed differently or spoke differently? How would that change your attitude of the charac.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
Your NamePractical ConnectionYour NameNOTE To insert a .docxnettletondevon
Your Name
Practical Connection
Your Name
NOTE: To insert a different Cover Page select the Insert tab from the Ribbon, then the cover page you want. Insert Your Name. Enter Your Industry and Phase below. You can use this template if you wish. Please erase this note before you submit.
Table of Contents
Phase 1: Educational and Employment History 2
Educational History and Goals (Include Certifications) 2
Employment History and Goals (Do NOT mention the name of the company you are writing about). 2
Phase 2: Telecommunications and Network Security Protocols implemented by your company (Fully describe 3 of the following components. Do NOT mention your company’s name, only the Industry) 2
Hosts and Nodes 2
IPv4 versus IPv6 2
Firewall 2
Virtual Private Network (VPN) 3
Proxy Servers 3
Network Address Translation (NAT) 3
Routers, Switches, and Bridges 3
The Domain Name System (DNS) 3
Intrusion Detection Systems and Intrusion Prevention Systems (IDS/IPS) 3
Network Access Control 3
Phase 3: As a Security Consultant and based on what you have learned in this course, how would you improve your company’s Telecommunications and Network Security Protocols? 3
Improvement 1 3
Improvement 2 3
Improvement 3 3
Bibliography 4
NOTE: To include a Word generated TOC select the References tab from the Ribbon, then Table of Contents. Select the format you wish. Remember, to use the built-in TOC you must use the MS Word “Styles” format from the Ribbon, specifically “Heading 1” for each phase heading, “Heading 2” for the phase sub-headings and “Normal” for the body.
Remember to update the TOC after adding any data to the body of the paper. To update the TOC simply click anywhere in the TOC, select Update Table, then select Update entire table and OK.
Please erase this note before you submit.Phase 1: Educational and Employment HistoryEducational History and Goals (Include Certifications)
Type Your Data Here.
NOTE: For each Phase you must have at least 2 references. Please use the References feature of Microsoft Word to manage your references.
To add a reference to the database do the following:
Select References from the Ribbon
Select Style, then APA
Select Insert Citation
Select Add New Source
Select Type of Source
Fill in the required information, select OK
To insert a reference from the database do the following:
Place the cursor just before the period at the end of the sentence. Then select Insert Citation and select the correct reference from the list (Sewart, 2014).
Please erase this note before you submit.Employment History and Goals (Do NOT mention the name of the company you are writing about).
Type Your Data Here. Type Your Data Here. Type Your Data Here. Type Your Data Here. Type Your Data Here.Phase 2: Telecommunications and Network Security Protocols implemented by your company (Fully describe 3 of the following components. Do NOT mention your company’s name, only the Industry)Hosts and Nodes
Type Your Data Here. Type Your Data Here. Type Your Da.
Your namePresenter’s name(s) DateTITILE Motivatio.docxnettletondevon
Your name:
Presenter’s name(s):
Date:
TITILE:
Motivation(s)/Statement of problem(s):
Objective(s):
Approach(s):
a. Materials:
b. Methods:
Findings:
Conclusions
LETTERS
nature materials | VOL 3 | APRIL 2004 | www.nature.com/naturematerials 249
T issue engineering aims to replace, repair or regeneratetissue/organ function, by delivering signalling molecules andcells on a three-dimensional (3D) biomaterials scaffold that
supports cell infiltration and tissue organization1,2. To control cell
behaviour and ultimately induce structural and functional tissue
formation on surfaces, planar substrates have been patterned with
adhesion signals that mimic the spatial cues to guide cell attachment
and function3–5. The objective of this study is to create biochemical
channels in 3D hydrogel matrices for guided axonal growth. An agarose
hydrogel modified with a cysteine compound containing a sulphydryl
protecting group provides a photolabile substrate that can be
patterned with biochemical cues. In this transparent hydrogel we
immobilized the adhesive fibronectin peptide fragment, glycine–
arginine–glycine–aspartic acid–serine (GRGDS),in selected volumes of
the matrix using a focused laser.We verified in vitro the guidance effects
of GRGDS oligopeptide-modified channels on the 3D cell migration
and neurite outgrowth. This method for immobilizing biomolecules in
3D matrices can generally be applied to any optically clear hydrogel,
offering a solution to construct scaffolds with programmed spatial
features for tissue engineering applications.
Hydrogels have been widely studied as tissue scaffolds because they
are biocompatible and non-adhesive to cells, allowing cell adhesion
to be programmed in6–8. Current microfabrication methods for
3D hydrogel matrices with controlled intrinsic structure mainly
include photolithographic patterning9–11, microfluidic patterning12,
electrochemical deposition13 and 3D printing14. Notably, although these
layering techniques can conveniently shape the hydrogel on X–Y planes,
they have limited control over both the coherence of the layers along the
z direction and the local chemistry. Combining photolabile hydrogel
matrices with focused light provides the possibility of eliminating the
layering process and directly modifying the local physical or chemical
properties in 3D. This results in a promising (and perhaps facile) way to
fabricate novel tissue constructs15,16, as is described herein to control cell
behaviour by controlling the local chemical properties of gels.
Reconstituting adhesive biomolecules into biomaterials is of great
importance to understanding cell–substrate interactions that can be
translated to tissue-regeneration designs. Using 2D lithographic
techniques, adhesive biomolecules can be localized in arbitrary shapes
and sizes17,18. For example, patterning narrow strips of the extracellular
matrix (ECM) adhesion protein, laminin, on non-cell-adhesive 2D
substrates elicited.
Your nameProfessor NameCourseDatePaper Outline.docxnettletondevon
Your name
Professor Name
Course
Date
Paper Outline
Thesis: Thesis statement here
I. Rough draft of introduction to essay/paper
II. First Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
III. Second Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
IV. Third Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
(If there are more points, add them as items V, VI, etc. appropriately)
1
V. Rough draft of conclusion of essay/paper
A. Summary of discussion
B. Final observations
Works Cited
Livingston, James C. Anatomy of the Sacred: An Introduction to Religion. 6th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
Rodrigues, Hillary, and John S. Harding. Introduction to the Study of Religion. Routledge, 2009.
.
Your name _________________________________ Date of submission _.docxnettletondevon
Your name: _________________________________ Date of submission: ______________________
ENG201 Milestone 4: #MyWordsChangeLives Project Outline
#MyWordsChangeLives Project Outline
#wordschangelives
Instructions: Save this document on your own computer. Type into each box and expand it as needed for the length of your response. Answer thoroughly!
PART 1: PERSONAL REFLECTION
TOPIC: What is one problem, issue, or need in the world, or in your own community, that you care a lot about?
PERSONAL CONNECTION: Why is this particular issue important to you? Is there something in your life experience or academic studies that relates?
ROOT CAUSE HYPOTHESIS: What do you think are some of the root causes of this issue? Explain.
AUDIENCE HYPOTHESIS: Based on the causes you have identified, who would be a good audience for you to try to make a change on this issue? Why?
RESEARCH QUESTIONS: The next step is research, What are 3 questions related to your issue that you want to answer during your research? Think of information that might help you better understand the issue in order to address or solve it.
PART 2: RESEARCH SUMMARY
SOURCE #1: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
SOURCE #2: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
SOURCE #3: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
PART 3: PROJECT PLANNING OUTLINE
CREATE YOUR OWN TEXT-BASED CAMPAIGN!
Start outlining the components of your final project here.
You will explain each choice in greater detail and polished prose for your final project.
Headline: What is the “headline” of your campaign? What phrase or hashtag will you use? Why those words?
Message: What is the subtext of the campaign? In other words, what messages are you communicating by the headline?
Audience: With whom is your campaign de.
Your NameECD 310 Exceptional Learning and InclusionInstruct.docxnettletondevon
Your Name
ECD 310: Exceptional Learning and Inclusion
Instructor
Date
Inclusive and Differentiated Learning and Assessments
Hint 1: This template is intended to guide you; however, you’re encouraged to add or delete from this format as long as your final product aligns with the assignment requirements found under Week 3>Assignment.
Hint 2: Delete these highlighted “hints” before final submission.
Hint 3: Delete the prompt text included on each slide and replace it with your own content.
Only use this template if you are enrolled in the Bachelor of Arts in Early Childhood Education
Introduction
On this slide, provide a brief introduction to the topic of standardized assessment.
Hint: For help creating and editing slides in PowerPoint, see this guide on Creating PowerPoint Presentations.
Including All Students
On this slide, describe how you will ensure that all students are included in assessments and how you will make decisions about how children participate in assessments.
Accessibility for All
Summarize how you will make sure that the assessments are designed for accessibility by all.
Ensuring Fairness and Validity
Explain how you will make sure the assessment results are fair and valid.
Reporting the Results
Describe the importance of reporting the results of the assessment for all students.
Evaluating the Process
Examine how you will continually evaluate the assessment process to improve it and ensure student success.
Hint: Use scholarly sources in your presentation to support your ideas. Remember to include in-text citations.
Rationale
Explain your rationale, based on the age of children you plan to work with, the reasons why you would use standardized assessments.
Some reasons might be programmatic planning, differentiating instruction, identifying individual needs, and ensuring alignment with standards.
Hint: Make sure to support your reasoning with at least one scholarly source.
Collaboration
Discuss how, as an early childhood educator, you will collaborate with your colleagues to differentiate the assessment tools you will use to support the children you work with.
Conclusion
Include a brief conclusion to bring closure to your presentation.
.
Your Name University of the Cumberlands ISOL634-25 P.docxnettletondevon
Your Name
University of the Cumberlands
ISOL634-25 Physical Security
Week 17 Discussion Board
Professor Richards
Date
What is defensible space?
According to Fennelly (2013), defensible space is a surrogate term for the range of
mechanisms real and symbolic barriers, strongly defined areas of influence, improved
opportunities for surveillance that combine to bring an environment under the control of its
residents. To provide maximum security and control over an area, it should first be divided into
smaller, clearly defined areas or zones, which describe the defensible space (Wayland, 2015).
What is Crime Prevention through Environmental Design?
Crime Prevention through Environmental Design (CPTED) is a multidisciplinary
approach to the reduction of crime and the associated enhancement of the perception of personal
safety by inhabitants of an environment (Tipton & Nozaki, 2007). White (2014) stated that
CPTED is a concept in the security industry, basically meaning that you may be able to reduce
criminal acts from occurring with the proper design and planning of an environment. In theory,
Commented [MR1]: (Ensure you indent)
Commented [MR2]: (This is how you cite in the body of
your sentence)
Commented [MR3]:
Commented [MR4]: (This is how you cite at the end of
your sentences.
Commented [MR5]: Please use sub-headers for each
question you are answering
Commented [MR6]: Last names and year only
Commented [MR7]: Please cite
Commented [MR8]: You need to have in-text citation to
support your work. Without in-text citation your work is not
credible
you can make changes to the physical environment that allow for better physical and operational
controls of the property; as a result, it can further your crime prevention strategies.
References
Fennelly, L. J. (2013). Effective physical security (Fourth edition. ed.). Amsterdam: Butterworth-
Heinemannis an imprint of Elsevier.
Tipton, H. F., & Nozaki, M. K. (2007). Information security management handbook (6th ed.).
Boca Raton: Auerbach Publications.
Wayland, B. A. (2015). Emergency preparedness for business professionals : How to mitigate
and respond to attacks against your organization (1st edition. ed.). Wlatham, MA:
Elsevier.
White, J. M. (2014). Security risk assessment : Managing physical and operational security.
Amsterdam ; Boston: Butterworth-Heinemann is an imprint of Elsevier.
Commented [MR9]: You must have in-text citations along
with a reference list and they must correspond with each
other
Commented [MR10]: Last names with abbreviated first
name and year
Your Name
University of the Cumberlands
ISOL634-25 Physical Security
Week 17 Discussion Board
Professor Richards
Date
What is defensible space?
According to Fennelly (2013), defensible space is a surrogate term for the range of
mechanisms real and symbolic barriers, strongly defined areas of influence, improved
opportu.
Your Name Professor Name Subject Name 06 Apr.docxnettletondevon
Your Name:
Professor Name:
Subject Name:
06 April 2019
Active exhibition
For most people, a hospital is a place that we don't want to go, but we may have to go if
we get ill. Pain and death brought by diseases terrify us, which make us avoid thinking
of a hospital, not to mention visiting a hospital if not necessary. As for me, a hospital is a
special place. My father is a doctor who helps thousands of patients get well. I spent my
childhood watching him cure patients and bring happiness back to their life. A hospital
represents hope and wellness to patients and their loved ones, and we cannot simply
correlate it with the negative image brought by diseases, form an idea for illness and
even hospital fear. I want to propose a series of exhibitions to awaken people's outdated
and even prejudiced views, just like “A Hacker Manifesto” taught us. We need to bring
this spirit to break the perception in the traditional sense. This exhibition, I hope to let
patients or visitors think more deeply about what disease or disability has brought us.
Inspired by ‘A Hacker Manifesto’, I want to subvert mundane ideas and provide a
completely new experience to hospital visitors through this exhibition. Many relate their
past bad experiences and sad stories with hospitals. Thus, they hold a negative and
prejudice attitude toward the hospital and refuse to change. In this exhibition, I will
present the ‘hope’ and ‘wellness’ side of the hospital. Instead of breaking us down, a
hospital is protecting us from losing health or even life. Also, I want to exhibit the
optimism and fortitude the patients have when they fight against diseases. The shining
qualities they maintain to win the battle of life are so inspiring. We can understand the
meaning of life better from the hospital exhibition.
To organize an impressive exhibition, I choose a comprehensive hospital with a large
amount of patients. In this way, more people will be attracted to the exhibition in the
hospital than in smaller hospitals. They can enjoy the exhibition works when they wait in
line. There are many kinds of patients in general hospitals. I hope to bring some new
concept or idea to the patient.
After comparing several local hospitals in San Francisco, I decided to choose the
hospital in Kaiser Permanente. Kaiser's hospitals are widely distributed, and almost all
of California's medical systems are involved. Exhibitions can have more widely flowed,
and the community around Kaiser is rich. There are companies as well as residential
areas and even schools. The success of the exhibition can benefit the surrounding
communities more broadly.
Kaiser Permanente Campus in San Francisco
For a specific location, I chose the Kaiser Permanente San Francisco Medical Center
and Medical Offices (2425 Geary Blvd, San Francisco, CA 94115). In the lobby of the
entrance, you can see a very wide area, on the righ.
Your muscular system examassignment is to describe location (su.docxnettletondevon
Your muscular system exam/assignment
is to describe location (superior & inferior attachments, action and innervations of the following muscles: please make sure to describe that mentioned above on each muscles.
Deltoid
Triceps brachii
Biceps brachii
Coracobrachialis
Brachialis
Brachioradialis
Sternocleidomastoid
Trapezius
Latissimus Dorsi
Supraspinatus
Infraspinatus
Subscapularis
Sartorius
Iliotibial tract/band
Tensor Fascia Lata
Describe glenohumeral joint (anatomy, ligaments, and movements at this articulation).
.
Your midterm will be a virtual, individual assignment. You can choos.docxnettletondevon
Your midterm will be a virtual, individual assignment. You can choose one of the following to complete:
-Website (sites.google.com or wordpress.com)
-Blog (blogger.com or tumblr)
-Vlog
You have to find a way to tie in
ALL
of the following topics in your multimedia midterm project:
-Cellular Reproduction
-Meiosis
-DNA structure/Function
-Bacteria and Archaea
-Protists
You'll either have to explain your information at an elementary, lay (someone not familiar with science), or the scientific level.
Your midterm project will be due on February 26, 2020 at 11:59 pm.
In your project you aren’t giving definitions, you’re explaining in a unique way how all the topics tie in together. If you choose elementary you need to be creative and engaging as they have a short attention span and have little to no knowledge of science. For the lay audience you’ll need to relate it to the real world or real world events. Think of this audience as explaining these subjects to your mother or grandmother. For the scientific audience, you must use scientific language and present your information in a matter of fact way. This requires an innovative mindset.
.
Your local art museum has asked you to design a gallery dedicated to.docxnettletondevon
Your local art museum has asked you to design a gallery dedicated to works of art from one of the following movements:
Modernism
You may use Word or PowerPoint to design your gallery.
You will design your gallery as if you were guiding a visitor to each work of art.
In your gallery, include the following:
A brief introduction to your gallery, which includes a description of the movement and the time period to which your gallery is dedicated.
Six images of works of art that incorporate the characteristics significant to movement and time period. Along with each image of a work of art, include the citation for the work of art. A summary of how the media (materials), methods, and subject are significant to that time period and region, using appropriate art terminology.
A summary of how iconographic, historical, political, philosophical, religious, and social factors of the movement are reflected in the work of art.
Make use of at least three scholarly sources
Cite your sources
.
Your letter should include Introduction – Include your name, i.docxnettletondevon
Your letter should include:
Introduction – Include your name, if you are a full-time or part-time student, your program name and your semester of study.
Body of letter – Why do you think you qualify for an award? Include your volunteer work within the community.
Conclusion – Show your appreciation for being considered and include how receiving an award will assist with your education.
.
Your legal analysis should be approximately 500 wordsDetermine.docxnettletondevon
Your legal analysis should be approximately 500 words
Determine whether Mr. Johnson discriminated against Ms. Djarra based on religion.
Discuss whether Mr. Johnson offered reasonable accommodations to Ms. Djarra.
Identify the amount and type of damages to be awarded, if any.
The Religious Discrimination – Reasonable Accommodations analysis
Tip for what I need for the analysis section: An analysis section draws meaning from the events that occurred. Go in depth about the implications of their viewpoints or actions.
.
Your Last Name 1Your Name Teacher Name English cl.docxnettletondevon
Your Last Name 1
Your Name
Teacher Name
English class number
Due Date
Title
Start typing here. Delete the notes below after you read through them.
Indent each paragraph and use double spacing and the following formatting:
1 inch margins
Times New Roman
12 point font type
DO NOT use any of the following:
NO border,
NO word art,
NO drawings,
NO ALL CAPS,
NO exclamation points!,
Your Last Name 2
NO underlining,
NO bold,
NO italics (except for references to literature)
NO different font types, sizes or colors.
.
Your job is to delegate job tasks to each healthcare practitioner (U.docxnettletondevon
Your job is to delegate job tasks to each healthcare practitioner (Use the Staffing Table).
Instructions:
Fill in the
Staffing Table
or describe what tasks each person will perform during the day shift.
Use a Staffing Model (primary, team, or modular nursing) to help make your decision.
Your paper should be:
Typed according to APA style for margins, formatting and spacing standards
Typed into a Microsoft Word document or complete the Staffing Table, save the file, and then upload the file
.
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Commercial Analysis AssignmentOverview 98.1 of American hous.docxpickersgillkayne
Commercial Analysis Assignment
Overview:
98.1% of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?
We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that we have it all wrong; maybe the television show is an interruption to the commercial? This occurs because the main way for a television station to make money is to sell commercial time.
This is why analyzing television commercials is so important. Below are some concepts to consider that will help you to understand the messages in television commercials better. We are exposed to these commercial every day, but we rarely realize their true impact on us. They can influence us to buy products and services that we do not need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn't necessarily agree with.
TV Commercial You Are to Analyze:
“Apple,
‘Share Your Gifts’
Commercial
–
Writing Assignment Commercial”
Length:
In standard written English, write at least a three (3) page essay using MLA conventions for formatting, that is,
Times New Roman font, size 12 type, double spacing, a header, and a heading
,
Your essay should be an analytical essay that explains the overall message and/or effectiveness of a visual piece. You must provide an explicit thesis –located in your introduction- that will provide a focus for your paper.
Method to Submit: Turnitin
Since commercials are more complex than many other types of media, there are more things to consider:
What is the product or service being sold?
Can you easily figure out what the product is?
What is the general mood or feeling of the commercial?
Since we know the product or service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light?
How does the soundtrack play a role in your interpretation of the commercial?
What is the voice trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?
For this assignment, you will explore the various tactics used to make a TV commercial effective,
Visual Communication
but to do this, you must understand how the various elements function to influence a targeted
audience; your analysis must move beyond the obvious, which is to sell their products.
1
How do the characters affect your interpretation of the commercial?
Would your interpretation change if the characters were of a different race or gender? What if the characters dressed differently or spoke differently? How would that change your attitude of the charac.
Persuasion is a powerful force in daily life and has a major influence on society as a whole .
Politics, legal decisions, mass media, news and advertising are all influenced by the power of persuasion, and influence us in turn.
Hence need for its understanding
Similar to Advertisement Analysis AssignmentPaper #3We have looked at a.docx (8)
Your NamePractical ConnectionYour NameNOTE To insert a .docxnettletondevon
Your Name
Practical Connection
Your Name
NOTE: To insert a different Cover Page select the Insert tab from the Ribbon, then the cover page you want. Insert Your Name. Enter Your Industry and Phase below. You can use this template if you wish. Please erase this note before you submit.
Table of Contents
Phase 1: Educational and Employment History 2
Educational History and Goals (Include Certifications) 2
Employment History and Goals (Do NOT mention the name of the company you are writing about). 2
Phase 2: Telecommunications and Network Security Protocols implemented by your company (Fully describe 3 of the following components. Do NOT mention your company’s name, only the Industry) 2
Hosts and Nodes 2
IPv4 versus IPv6 2
Firewall 2
Virtual Private Network (VPN) 3
Proxy Servers 3
Network Address Translation (NAT) 3
Routers, Switches, and Bridges 3
The Domain Name System (DNS) 3
Intrusion Detection Systems and Intrusion Prevention Systems (IDS/IPS) 3
Network Access Control 3
Phase 3: As a Security Consultant and based on what you have learned in this course, how would you improve your company’s Telecommunications and Network Security Protocols? 3
Improvement 1 3
Improvement 2 3
Improvement 3 3
Bibliography 4
NOTE: To include a Word generated TOC select the References tab from the Ribbon, then Table of Contents. Select the format you wish. Remember, to use the built-in TOC you must use the MS Word “Styles” format from the Ribbon, specifically “Heading 1” for each phase heading, “Heading 2” for the phase sub-headings and “Normal” for the body.
Remember to update the TOC after adding any data to the body of the paper. To update the TOC simply click anywhere in the TOC, select Update Table, then select Update entire table and OK.
Please erase this note before you submit.Phase 1: Educational and Employment HistoryEducational History and Goals (Include Certifications)
Type Your Data Here.
NOTE: For each Phase you must have at least 2 references. Please use the References feature of Microsoft Word to manage your references.
To add a reference to the database do the following:
Select References from the Ribbon
Select Style, then APA
Select Insert Citation
Select Add New Source
Select Type of Source
Fill in the required information, select OK
To insert a reference from the database do the following:
Place the cursor just before the period at the end of the sentence. Then select Insert Citation and select the correct reference from the list (Sewart, 2014).
Please erase this note before you submit.Employment History and Goals (Do NOT mention the name of the company you are writing about).
Type Your Data Here. Type Your Data Here. Type Your Data Here. Type Your Data Here. Type Your Data Here.Phase 2: Telecommunications and Network Security Protocols implemented by your company (Fully describe 3 of the following components. Do NOT mention your company’s name, only the Industry)Hosts and Nodes
Type Your Data Here. Type Your Data Here. Type Your Da.
Your namePresenter’s name(s) DateTITILE Motivatio.docxnettletondevon
Your name:
Presenter’s name(s):
Date:
TITILE:
Motivation(s)/Statement of problem(s):
Objective(s):
Approach(s):
a. Materials:
b. Methods:
Findings:
Conclusions
LETTERS
nature materials | VOL 3 | APRIL 2004 | www.nature.com/naturematerials 249
T issue engineering aims to replace, repair or regeneratetissue/organ function, by delivering signalling molecules andcells on a three-dimensional (3D) biomaterials scaffold that
supports cell infiltration and tissue organization1,2. To control cell
behaviour and ultimately induce structural and functional tissue
formation on surfaces, planar substrates have been patterned with
adhesion signals that mimic the spatial cues to guide cell attachment
and function3–5. The objective of this study is to create biochemical
channels in 3D hydrogel matrices for guided axonal growth. An agarose
hydrogel modified with a cysteine compound containing a sulphydryl
protecting group provides a photolabile substrate that can be
patterned with biochemical cues. In this transparent hydrogel we
immobilized the adhesive fibronectin peptide fragment, glycine–
arginine–glycine–aspartic acid–serine (GRGDS),in selected volumes of
the matrix using a focused laser.We verified in vitro the guidance effects
of GRGDS oligopeptide-modified channels on the 3D cell migration
and neurite outgrowth. This method for immobilizing biomolecules in
3D matrices can generally be applied to any optically clear hydrogel,
offering a solution to construct scaffolds with programmed spatial
features for tissue engineering applications.
Hydrogels have been widely studied as tissue scaffolds because they
are biocompatible and non-adhesive to cells, allowing cell adhesion
to be programmed in6–8. Current microfabrication methods for
3D hydrogel matrices with controlled intrinsic structure mainly
include photolithographic patterning9–11, microfluidic patterning12,
electrochemical deposition13 and 3D printing14. Notably, although these
layering techniques can conveniently shape the hydrogel on X–Y planes,
they have limited control over both the coherence of the layers along the
z direction and the local chemistry. Combining photolabile hydrogel
matrices with focused light provides the possibility of eliminating the
layering process and directly modifying the local physical or chemical
properties in 3D. This results in a promising (and perhaps facile) way to
fabricate novel tissue constructs15,16, as is described herein to control cell
behaviour by controlling the local chemical properties of gels.
Reconstituting adhesive biomolecules into biomaterials is of great
importance to understanding cell–substrate interactions that can be
translated to tissue-regeneration designs. Using 2D lithographic
techniques, adhesive biomolecules can be localized in arbitrary shapes
and sizes17,18. For example, patterning narrow strips of the extracellular
matrix (ECM) adhesion protein, laminin, on non-cell-adhesive 2D
substrates elicited.
Your nameProfessor NameCourseDatePaper Outline.docxnettletondevon
Your name
Professor Name
Course
Date
Paper Outline
Thesis: Thesis statement here
I. Rough draft of introduction to essay/paper
II. First Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
III. Second Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
IV. Third Major Point
A. Secondary point
B. Secondary point
C. Transition sentence into next paragraph
(If there are more points, add them as items V, VI, etc. appropriately)
1
V. Rough draft of conclusion of essay/paper
A. Summary of discussion
B. Final observations
Works Cited
Livingston, James C. Anatomy of the Sacred: An Introduction to Religion. 6th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2009.
Rodrigues, Hillary, and John S. Harding. Introduction to the Study of Religion. Routledge, 2009.
.
Your name _________________________________ Date of submission _.docxnettletondevon
Your name: _________________________________ Date of submission: ______________________
ENG201 Milestone 4: #MyWordsChangeLives Project Outline
#MyWordsChangeLives Project Outline
#wordschangelives
Instructions: Save this document on your own computer. Type into each box and expand it as needed for the length of your response. Answer thoroughly!
PART 1: PERSONAL REFLECTION
TOPIC: What is one problem, issue, or need in the world, or in your own community, that you care a lot about?
PERSONAL CONNECTION: Why is this particular issue important to you? Is there something in your life experience or academic studies that relates?
ROOT CAUSE HYPOTHESIS: What do you think are some of the root causes of this issue? Explain.
AUDIENCE HYPOTHESIS: Based on the causes you have identified, who would be a good audience for you to try to make a change on this issue? Why?
RESEARCH QUESTIONS: The next step is research, What are 3 questions related to your issue that you want to answer during your research? Think of information that might help you better understand the issue in order to address or solve it.
PART 2: RESEARCH SUMMARY
SOURCE #1: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
SOURCE #2: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
SOURCE #3: Include APA-formatted citation here, including link if applicable:
How can you tell that this is a reliable source?
In this column, make a list of the most important facts or statistics you learned from this source:
In this column, explain in your own words why the facts you included to the left are important:
What was the most important thing you learned from this source? Why?
PART 3: PROJECT PLANNING OUTLINE
CREATE YOUR OWN TEXT-BASED CAMPAIGN!
Start outlining the components of your final project here.
You will explain each choice in greater detail and polished prose for your final project.
Headline: What is the “headline” of your campaign? What phrase or hashtag will you use? Why those words?
Message: What is the subtext of the campaign? In other words, what messages are you communicating by the headline?
Audience: With whom is your campaign de.
Your NameECD 310 Exceptional Learning and InclusionInstruct.docxnettletondevon
Your Name
ECD 310: Exceptional Learning and Inclusion
Instructor
Date
Inclusive and Differentiated Learning and Assessments
Hint 1: This template is intended to guide you; however, you’re encouraged to add or delete from this format as long as your final product aligns with the assignment requirements found under Week 3>Assignment.
Hint 2: Delete these highlighted “hints” before final submission.
Hint 3: Delete the prompt text included on each slide and replace it with your own content.
Only use this template if you are enrolled in the Bachelor of Arts in Early Childhood Education
Introduction
On this slide, provide a brief introduction to the topic of standardized assessment.
Hint: For help creating and editing slides in PowerPoint, see this guide on Creating PowerPoint Presentations.
Including All Students
On this slide, describe how you will ensure that all students are included in assessments and how you will make decisions about how children participate in assessments.
Accessibility for All
Summarize how you will make sure that the assessments are designed for accessibility by all.
Ensuring Fairness and Validity
Explain how you will make sure the assessment results are fair and valid.
Reporting the Results
Describe the importance of reporting the results of the assessment for all students.
Evaluating the Process
Examine how you will continually evaluate the assessment process to improve it and ensure student success.
Hint: Use scholarly sources in your presentation to support your ideas. Remember to include in-text citations.
Rationale
Explain your rationale, based on the age of children you plan to work with, the reasons why you would use standardized assessments.
Some reasons might be programmatic planning, differentiating instruction, identifying individual needs, and ensuring alignment with standards.
Hint: Make sure to support your reasoning with at least one scholarly source.
Collaboration
Discuss how, as an early childhood educator, you will collaborate with your colleagues to differentiate the assessment tools you will use to support the children you work with.
Conclusion
Include a brief conclusion to bring closure to your presentation.
.
Your Name University of the Cumberlands ISOL634-25 P.docxnettletondevon
Your Name
University of the Cumberlands
ISOL634-25 Physical Security
Week 17 Discussion Board
Professor Richards
Date
What is defensible space?
According to Fennelly (2013), defensible space is a surrogate term for the range of
mechanisms real and symbolic barriers, strongly defined areas of influence, improved
opportunities for surveillance that combine to bring an environment under the control of its
residents. To provide maximum security and control over an area, it should first be divided into
smaller, clearly defined areas or zones, which describe the defensible space (Wayland, 2015).
What is Crime Prevention through Environmental Design?
Crime Prevention through Environmental Design (CPTED) is a multidisciplinary
approach to the reduction of crime and the associated enhancement of the perception of personal
safety by inhabitants of an environment (Tipton & Nozaki, 2007). White (2014) stated that
CPTED is a concept in the security industry, basically meaning that you may be able to reduce
criminal acts from occurring with the proper design and planning of an environment. In theory,
Commented [MR1]: (Ensure you indent)
Commented [MR2]: (This is how you cite in the body of
your sentence)
Commented [MR3]:
Commented [MR4]: (This is how you cite at the end of
your sentences.
Commented [MR5]: Please use sub-headers for each
question you are answering
Commented [MR6]: Last names and year only
Commented [MR7]: Please cite
Commented [MR8]: You need to have in-text citation to
support your work. Without in-text citation your work is not
credible
you can make changes to the physical environment that allow for better physical and operational
controls of the property; as a result, it can further your crime prevention strategies.
References
Fennelly, L. J. (2013). Effective physical security (Fourth edition. ed.). Amsterdam: Butterworth-
Heinemannis an imprint of Elsevier.
Tipton, H. F., & Nozaki, M. K. (2007). Information security management handbook (6th ed.).
Boca Raton: Auerbach Publications.
Wayland, B. A. (2015). Emergency preparedness for business professionals : How to mitigate
and respond to attacks against your organization (1st edition. ed.). Wlatham, MA:
Elsevier.
White, J. M. (2014). Security risk assessment : Managing physical and operational security.
Amsterdam ; Boston: Butterworth-Heinemann is an imprint of Elsevier.
Commented [MR9]: You must have in-text citations along
with a reference list and they must correspond with each
other
Commented [MR10]: Last names with abbreviated first
name and year
Your Name
University of the Cumberlands
ISOL634-25 Physical Security
Week 17 Discussion Board
Professor Richards
Date
What is defensible space?
According to Fennelly (2013), defensible space is a surrogate term for the range of
mechanisms real and symbolic barriers, strongly defined areas of influence, improved
opportu.
Your Name Professor Name Subject Name 06 Apr.docxnettletondevon
Your Name:
Professor Name:
Subject Name:
06 April 2019
Active exhibition
For most people, a hospital is a place that we don't want to go, but we may have to go if
we get ill. Pain and death brought by diseases terrify us, which make us avoid thinking
of a hospital, not to mention visiting a hospital if not necessary. As for me, a hospital is a
special place. My father is a doctor who helps thousands of patients get well. I spent my
childhood watching him cure patients and bring happiness back to their life. A hospital
represents hope and wellness to patients and their loved ones, and we cannot simply
correlate it with the negative image brought by diseases, form an idea for illness and
even hospital fear. I want to propose a series of exhibitions to awaken people's outdated
and even prejudiced views, just like “A Hacker Manifesto” taught us. We need to bring
this spirit to break the perception in the traditional sense. This exhibition, I hope to let
patients or visitors think more deeply about what disease or disability has brought us.
Inspired by ‘A Hacker Manifesto’, I want to subvert mundane ideas and provide a
completely new experience to hospital visitors through this exhibition. Many relate their
past bad experiences and sad stories with hospitals. Thus, they hold a negative and
prejudice attitude toward the hospital and refuse to change. In this exhibition, I will
present the ‘hope’ and ‘wellness’ side of the hospital. Instead of breaking us down, a
hospital is protecting us from losing health or even life. Also, I want to exhibit the
optimism and fortitude the patients have when they fight against diseases. The shining
qualities they maintain to win the battle of life are so inspiring. We can understand the
meaning of life better from the hospital exhibition.
To organize an impressive exhibition, I choose a comprehensive hospital with a large
amount of patients. In this way, more people will be attracted to the exhibition in the
hospital than in smaller hospitals. They can enjoy the exhibition works when they wait in
line. There are many kinds of patients in general hospitals. I hope to bring some new
concept or idea to the patient.
After comparing several local hospitals in San Francisco, I decided to choose the
hospital in Kaiser Permanente. Kaiser's hospitals are widely distributed, and almost all
of California's medical systems are involved. Exhibitions can have more widely flowed,
and the community around Kaiser is rich. There are companies as well as residential
areas and even schools. The success of the exhibition can benefit the surrounding
communities more broadly.
Kaiser Permanente Campus in San Francisco
For a specific location, I chose the Kaiser Permanente San Francisco Medical Center
and Medical Offices (2425 Geary Blvd, San Francisco, CA 94115). In the lobby of the
entrance, you can see a very wide area, on the righ.
Your muscular system examassignment is to describe location (su.docxnettletondevon
Your muscular system exam/assignment
is to describe location (superior & inferior attachments, action and innervations of the following muscles: please make sure to describe that mentioned above on each muscles.
Deltoid
Triceps brachii
Biceps brachii
Coracobrachialis
Brachialis
Brachioradialis
Sternocleidomastoid
Trapezius
Latissimus Dorsi
Supraspinatus
Infraspinatus
Subscapularis
Sartorius
Iliotibial tract/band
Tensor Fascia Lata
Describe glenohumeral joint (anatomy, ligaments, and movements at this articulation).
.
Your midterm will be a virtual, individual assignment. You can choos.docxnettletondevon
Your midterm will be a virtual, individual assignment. You can choose one of the following to complete:
-Website (sites.google.com or wordpress.com)
-Blog (blogger.com or tumblr)
-Vlog
You have to find a way to tie in
ALL
of the following topics in your multimedia midterm project:
-Cellular Reproduction
-Meiosis
-DNA structure/Function
-Bacteria and Archaea
-Protists
You'll either have to explain your information at an elementary, lay (someone not familiar with science), or the scientific level.
Your midterm project will be due on February 26, 2020 at 11:59 pm.
In your project you aren’t giving definitions, you’re explaining in a unique way how all the topics tie in together. If you choose elementary you need to be creative and engaging as they have a short attention span and have little to no knowledge of science. For the lay audience you’ll need to relate it to the real world or real world events. Think of this audience as explaining these subjects to your mother or grandmother. For the scientific audience, you must use scientific language and present your information in a matter of fact way. This requires an innovative mindset.
.
Your local art museum has asked you to design a gallery dedicated to.docxnettletondevon
Your local art museum has asked you to design a gallery dedicated to works of art from one of the following movements:
Modernism
You may use Word or PowerPoint to design your gallery.
You will design your gallery as if you were guiding a visitor to each work of art.
In your gallery, include the following:
A brief introduction to your gallery, which includes a description of the movement and the time period to which your gallery is dedicated.
Six images of works of art that incorporate the characteristics significant to movement and time period. Along with each image of a work of art, include the citation for the work of art. A summary of how the media (materials), methods, and subject are significant to that time period and region, using appropriate art terminology.
A summary of how iconographic, historical, political, philosophical, religious, and social factors of the movement are reflected in the work of art.
Make use of at least three scholarly sources
Cite your sources
.
Your letter should include Introduction – Include your name, i.docxnettletondevon
Your letter should include:
Introduction – Include your name, if you are a full-time or part-time student, your program name and your semester of study.
Body of letter – Why do you think you qualify for an award? Include your volunteer work within the community.
Conclusion – Show your appreciation for being considered and include how receiving an award will assist with your education.
.
Your legal analysis should be approximately 500 wordsDetermine.docxnettletondevon
Your legal analysis should be approximately 500 words
Determine whether Mr. Johnson discriminated against Ms. Djarra based on religion.
Discuss whether Mr. Johnson offered reasonable accommodations to Ms. Djarra.
Identify the amount and type of damages to be awarded, if any.
The Religious Discrimination – Reasonable Accommodations analysis
Tip for what I need for the analysis section: An analysis section draws meaning from the events that occurred. Go in depth about the implications of their viewpoints or actions.
.
Your Last Name 1Your Name Teacher Name English cl.docxnettletondevon
Your Last Name 1
Your Name
Teacher Name
English class number
Due Date
Title
Start typing here. Delete the notes below after you read through them.
Indent each paragraph and use double spacing and the following formatting:
1 inch margins
Times New Roman
12 point font type
DO NOT use any of the following:
NO border,
NO word art,
NO drawings,
NO ALL CAPS,
NO exclamation points!,
Your Last Name 2
NO underlining,
NO bold,
NO italics (except for references to literature)
NO different font types, sizes or colors.
.
Your job is to delegate job tasks to each healthcare practitioner (U.docxnettletondevon
Your job is to delegate job tasks to each healthcare practitioner (Use the Staffing Table).
Instructions:
Fill in the
Staffing Table
or describe what tasks each person will perform during the day shift.
Use a Staffing Model (primary, team, or modular nursing) to help make your decision.
Your paper should be:
Typed according to APA style for margins, formatting and spacing standards
Typed into a Microsoft Word document or complete the Staffing Table, save the file, and then upload the file
.
Your job is to look at the routing tables and DRAW (on a piece of pa.docxnettletondevon
Your job is to look at the routing tables and DRAW (on a piece of paper) the topology based on the information in the routing tables. All of the LANS have the first address (.1). Your deliverable is to draw the topology, with the router names, with the interface names and addresses based on the information given. Please take a picture of your drawing and attach it to the dropbox.
I already did this assignment. i am attaching my work also, i am so confused about these ports. i am attaching, my professors note as well. PLEASE READ IT CAREFULLY. and fix it
you did not list the serial ports correctly. The serial ports are what connect the routers together. 2 connecting serial ports will have addresses on the SAME network. The serial port does not stick out of the router like the LANs, the serial ports connect the routers to each other.
.
Your job is to design a user interface that displays the lotto.docxnettletondevon
Your job is to design a user interface that displays the lotto balls that are drawn when drawing up to balls from 5 total of 30 balls.
Use 5 image elements to display the ball images from this zipfile:
lottoballs.zip
(I WILL ATTACH THE FILE)
Use a button to perform the drawing.
Use a Lotto class object in the script lotto-class.js to simulate drawing the balls.
Use a CSS file to set the fonts, colors, and sizes of the elements on your page.
Include a link back to your index page. ** ONLY SHOW FIVE BALLS IN HTML
The Lotto class object draws the balls with replacement and sorts them in numeric order before outputting them.
Allow the user to choose how many balls from which to draw and how many balls to draw. This provides a variety of Lotto games to play.
.
Your Introduction of the StudyYour Purpose of the stud.docxnettletondevon
Your
Introduction
of the Study
Your
Purpose
of the study
Your
Methodology
Add your ethical considerations for the survey to your Methodology
Add your measurement strategy to your Methodology
Include a copy of the questionnaire or survey in the Methodology
Provide your
Data Analysis
with survey results
Data results should be provided in graphic form, making them user-friendly information
Provide your
Conclusion
regarding the study. Be sure to tell how well you answered your research question, the status of your hypothesis (true/false), and the value of your survey results for your topic moving forward
USE the attached paper to complete final.
.
Your instructor will assign peer reviewers. You will review a fell.docxnettletondevon
Your instructor will assign peer reviewers. You will review a fellow student's Week 1 materials and provide substantive and constructive feedback to them on the direction for their final paper (250 word minimum). Is something useful missing from the outline? Do you know additional sources (or places to find good sources) the person might want to include? Do you understand clearly his or her topic and thesis?
Fellow Student week I material:
Title of Paper: Long Term Effects of Child Abuse and Neglect.
Introduction:
The voice that is hardly heard. Child abuse and neglect have become predators within human history. As time has passed the outstanding cases that have come about over the many years have raised many eyebrows and society has become appreciative to the revilement of these evil acts within all communities. Child abuse and neglect can take place in a home as well as outside a home places many couldn’t even imagine such as within our school system as well as playgrounds. Even though many times these evil acts take place within a home it can be done by family, friends and acquaintances of the child. Child abuse and neglect can be performed in various ways such as neglect, physical abuse, sexual abuse, psychological abuse and emotional abuse.
Direct Statement and Research Question:
The voice that is hardly heard. Can child abuse and child neglect affect an individual?
Proposal:
The paper that I am presenting to you today will explore the aspects of child abuse, child neglect, effects of the abuse, signs of abuse, signs of neglect, symptoms, risk factors, treatment and prevention. Individuals have their own presumptions of their definition of child abuse as well as child neglect. Some of those presumptions that I have heard were the failure to provide enough love to a child, the failure to provide enough necessities to a child. Child neglect and abuse goes deeper than this the emotional neglect, physical neglect and medical neglect. Where a child sustained physical injuries due to the act of hitting, shaking, burning and kicking describes physical abuse. Sexual activity that the child cannot consent of or comprehend refers to sexual abuse. These acts involve anal and genital intercourse, oral contact, and fondling. Emotional as well as psychological abuse involves those words of putting children down, vulgar language, screaming and yelling can all involve emotional as well as psychological abuse towards a child.
Methodology and Data:
I plan on delivering my methodology through statistics such as research journals and individuals in society that also work with children who have been abused as well as neglected such as interviewing social workers, teachers, health professionals and individuals within society. Understanding that many abused children do not come forward because of that fear that has been placed in them. The fear of becoming the blame, the fear of being rejected or refused, the fear of the blame and the fear of being ashamed so.
Your initial reading is a close examination of the work youve c.docxnettletondevon
Your initial reading is a close examination of the work you've chosen before you read about it. In order to describe what you see, you might consider:
What do you notice first? Why? What do the colors convey? How? How is the space occupied? Is there a foreground and a background (2D) or is the piece sculptural (3D) with mass and volume? Is there an implied shape, such as a triangle, square, or circle, that brings balance to the composition? Are there diagonal lines that make it dynamic?
Next, read the materials provided about the work of art. You are welcome to do additional research on the internet as long as you use reputable websites, such as those from museums and art publications. Go back to your piece and take an even closer look. Think about what you've read and what you see. How does its meaning deepen from additional information the work of art?
Then, consider how the formal elements play into the artist's intention or audience's interpretation of the work. Making connections and observations about form and content are the key to writing a strong analysis. Remember to cite as appropriate.
Include several of areas from the first and second points to bring you to the third point.
1. Initial Reading (what do you see and understand when you first look at the work?)
Medium (materials)
Formal Elements
Subject
2. Contextual Research
Content
History
Emphasis
Effect
Symbolism
Relevance
Political Parallels
Social Implications
Audience?
Influences?
Captions/Title/Text
Ethical/Logical/Emotional Appeal?
3. Meaning
Bring it together. What does the work of art mean? Develop a persuasive, cohesive analysis that includes what you see through form and context.
.
Your initial posting must be no less than 200 words each and is due .docxnettletondevon
Your initial posting must be no less than 200 words each and is due
no later than Wednesday 11:59 PM EST/EDT.
The day you post this will count as one of your required four unique postings.
Identify the standard that courts use to qualify someone as an expert witness. Then discuss the standards used to allow that individual's testimony in court. Here, you will want to refer to the Federal Rules of Evidence as well as the Daubert Standard and several other important landmark cases. Include in your response the Saint Leo core value of integrity.
Saint Leo Core Value of Integrity:
The commitment of Saint Leo University to excellence demands that its members live its mission and deliver on its promise. The faculty, staff, and students pledge to be honest, just, and consistent in word and deed.
.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Sectors of the Indian Economy - Class 10 Study Notes pdf
Advertisement Analysis AssignmentPaper #3We have looked at a.docx
1. Advertisement Analysis Assignment
Paper #3
We have looked at a number of examples of advertisements and
how they use various techniques to influence and persuade
viewers. Now it is time to analyze and evaluate a specific
advertisement and argue its effectiveness or ineffectiveness.
Creating Your Argument
You will need to pick an advertisement from a magazine and
analyze the image and message it provides. When picking an ad,
be sure that there is enough depth to it that you can write about
it at length; some ads are too basic to work with. Choose
wisely.
Many ads try to convince viewers that they will be unhappy or
will not be enjoying life to its fullest potential without a given
product/service. Other ads try to sell a “lifestyle” or “identity”
with their product. Logically evaluate the effectiveness of your
ad by breaking down the visual rhetoric (the direct or indirect
message of the image). Your analysis may include, but is not
limited to, an examination of logos, ethos, and pathos, the use
of color, the location of items in the frame, characters/models,
texts/fonts, audience, tone, and logical fallacies present in the
advertisement. Incorporate quotes or paraphrases from two of
the articles from the unit (Cross, Kilbourne, and Lutz).
Your argument does not need to be entirely one-sided; you may
argue that the ad is mostly effective (or ineffective) but does
contain some flaws (or valuable elements). You are writing this
paper for a general, academic audience. This means you are
writing specifically and formally. Your paper should present a
sophisticated and thought-provoking analysis in four to six
pages. Revise, read aloud, and make your writing “tighter.”
2. What I’m Grading On
· Your ability to construct a strong and organized introduction.
This will include a well-developed and argumentative thesis
statement.
· Your ability to establish clear claims that provide
argumentative focus to your essay.
· Your ability to incorporate strong evidence to support your
claims.
· Your ability to properly quote or paraphrase from two of the
articles using correct in-text citations.
· Your ability to logically analyze evidence and deconstruct
material for greater meaning.
· Your ability to use formal academic language.
· Your ability to meet the assignment. Talk to me if you are
struggling with understanding the requirements.
· Your ability to demonstrate basic proof-reading.
Paper Requirements
· Your argument must be at least four full pages (15 point
penalty for each page short).
· First draft is due 10/25 at the beginning of class. Bring two
copies to class. Submit draft to Dropbox under Ad Analysis
Rough Draft
· Final draft is due 11/03. Submit to Dropbox under Ad
Analysis Final Draft.
~""
,.It
442
Weasel Words: The Art of Saying Nothing at All
3. WILLIAM LUTZ
William Lutz was born in 1940 in Racine, Wisconsin. A
professor of
English at Rutgers University at Camden, Lutz holds a Ph.D. in
Victo-
rian literature, linguistics and rhetoric, and a law degree from
the Rut-
gers School of Law. Lutz is the author or coauthor of numerous
books
having to do with language, including Webster)s New World
Thesaurus
(1985) and The Cambridge Thesaurus of American English
(1994). Con-
sidered an expert on language, Lutz has worked with many
corporations
and government agencies to promote clear, "plain" English. A
member
of the Pennsylvania bar, he was awarded the Pennsylvania Bar
Associa-
tion Clarity Award for the Promotion of Plain English in Legal
Writing
in 2001.
Lutz is best known for his series of books on "doublespeak":
Dou-
blespeak: From Revenue Enhancement to Terminal Living
(1989), The
New Doublespeak: Why No One Knows What Anyone)s Saying
Anymore
(1996), and Doublespeak Defined: Cut Through the Bull * * * *
and Get to
the Point (1999). Lutz edited the Quarterly Review of
Doublespeak from
1980 to 1994.
4. The term doublespeak comes from the Newspeak vocabulary of
George Orwell's novel Nineteen Eighty-Four. It refers to speech
or writ-
ing that presents two or more contradictory ideas in such. a way
that an
unsuspecting audience is not consciously aware of the
contradiction and
is likely to be deceived. As chair of the National Council of
Teachers of
English's Committee on Public Doublespeak, Lutz has been a
watchdog
of public officials and business leaders who use language to
"mislead,
distort, deceive, inflate, circumvent, and obfuscate." Each year
the com-
mittee presents the Orwell Awards, recognizing the most
outrageous uses
of public doublespeak in government and business.
In the following excerpt from his book Doublespeak) Lutz
reveals
some of the ways that advertisers use language to imply great
things about
products and services without promising anything at all. With
consid-
erable skill, advertisers can produce ads that make us believe a
certain
product is better than it is without actually lying about it. Lutz's
word-
by-word analysis of advertising claims reveals how misleading-
and ridic-
ulous-these slogans and claims can be.
WRITING TO DISCOVER: Imagine what it would be like if you
were sud-
denly transported to a world in which there were no
5. advertisements and no
one trying to sell you a product. Write about how you would
decide what to
buy. How would you learn about new products? Would you
prefer to live in
such a world? Why or why not?
WEASEL WORDS
One problem advertisers have when they try to convince you
that the
product they are pushing is really different from other, similar
products is
that their claims are subject to some laws. Not a lot of laws, but
there are
some designed to prevent fraudulent or untruthful claims in
advertising.
Even during the happy years of nonregulation under President
Ronald
Reagan, the FTC did crack down on the more blatant abuses in
advertis-
ing claims. Generally speaking, advertisers have to be careful in
what they "
say in their ads, in the claims they make for the products they
advertise. t~~I, .
Parity clai?:s are safe because th~y are ~egal and supported by
a number of ~9rJ1kJ
court declSlons. But beyond p~nty claIms there are weasel
words. .
Advertisers use weasel words to a ear to be makin a claim for a
product w en m fact they are making no claim at all. Weasel
words get
their name from the way weasels eat the eggs they find in the
nests of other
animals. A weasel will make a small hole in the egg, suck out
6. the insides,
then place the egg back in the nest. Only when the egg is
examined closely
is it found to be hollow. That's the way it is with weasel words
in advertis-
ing: Examine weasel words closely and you'll find that they're
as hollow as
any egg sucked by a weasel. Weasel words appear to say one
thing when in
fact they say the opposite, or nothing at all. .~ ,.
"Help"-The Number One WeaselWord / {l,:ue
The biggest weasel word used in advertising doublespeak is
"help."
Now "help" only means to aid or assist, nothing more. It does
not mean to
conquer, stop, eliminate, end, solve, heal, cure, or anything
else. But once
the ad says "help," it can say just about anything after that
because "help"
qualifies everything coming after it. The trick is that the claim
that comes
after the weasel word is usually so strong and so dramatic that
you forget
the word "help" and concentrate only on the dramatic claim.
You read
into the ad a message that the ad does not contain. M.ore
importantly, the
ad~ is not respoosible for the claim that YOll read into the ad,
even
though the advertiser wrote the ad so you would read that claim
into it.
~ you see an ad for a cold medicine that promises that it
"helps relieve cold symptoms fast," don't rush out to buy it. Ask
7. yourself
what this claim is really saying. Remember, "help" means only
that the
medicine will aid or assist. What will it aid or assist in doing?
Why, "relieve"
your cold "symptoms." "Relieve" only means to ease, alleviate,
or miti ate,
not to stop, end, or cure~ does the claim say ow much relieving
this
m"edicine will do. Nowhere does this ad claim it will cure
anything. In fact,
the ad doesn't even claim it will do anything at all. The ad only
claims that
it will aid in relieving (not curing) your cold symptoms, which
are probably"
a runny nose, watery eyes, and a headache. In other words, this
medicine
probably contains a standard decongestant and some aspirin. By
the way,
what does "fast" mean? Ten minutes, one hour, one day? What
is fast to
one person can be very slow to another. Fast is another weasel
word.
Ad claims using "help" are among the most popular ads. One
says, 5
"Helps keep you yoUng looking," but then a lot of things will
help keep you
young looking, including exercise, rest, good nutrition, and a
facelift. More
importantly, this ad doesn't Saythe product will keep you young,
only "young
looking." Someone may look young to one person and old to
8. another.
A toothpaste ad says, "Helps prevent cavities," but it doesn't say
it will
actually prevent cavities. Brushing your teeth regularly,
avoiding sugars in
food, and flossing daily will also help prevent cavities. A liquid
cleaner ad
says, "Helps keep your home germ free," but it doesn't say it
actually kills
germs, nor does it even specifYwhich germs it might kill.
"Help" is such a usefulweasel word that it is often combined
with other
action-verb weasel words such as "fight" and "control."
Consider the claim,
"Helps control dandruff symptoms with regular use." What does
it really say?
It will assistin controlling (not eliminating, stopping, ending, or
curing) the
symptoms of dandruff, not tlle cause of dandruff nor the
dandruff itself What
are the symptoms of dandruff? The ad deliberately leavesthat
undefined, but
assume that the symptoms referred to in the ad are the flaking
and itching
commonly associatedwith dandruff. But just shampooing with
any shampoo
will temporarily eliminate these symptoms, so this shampoo
isn't any differ-
ent from any other. Finally, in order to benefit from this
product, you must
use it regularly. What is "regular use" -daily, weeldy,hourly?
Using another
shampoo "J;egularly"will have the same effect. Nowhere does
this advertis-
9. ing claim say..this particular shampoo stops, eliminates, or
cures dandruff. In
fact, this clairnsays nothing at all, thanl,:sto all the weasel
words.
Look at ads in magazines and newspapers, listen to ads on radio
and
television, and you'll find the word "help" in ads for all kinds
ofprodllctS.
How often do you read or hear such phrases as "helps stop ... ,"
"helps
overcome ... ," "helps eliminate ... ," "helps you feel ... ," or
"helps you
look ... "? If you start looking for this weasel word in
advertising, you'll be
amazed at hb~ often it occurs. Analyze the claims in the ads
using "help,"
and you will discover that these ads are really saying nothing.
There are plenty of other weasel words used in advertising. In
fact,
there are so many that to list them all would fill the rest of this
boole. But,
in order to ideritifYthe doublespeak ot advertising and
understand the real
meaning of an ad, YOll have to be aware of the most popular
weasel words
in advertising today.
Virtually Spotless--
One of the most powerful weasel words is "virtually," a word so
10
innocent tllat most people don't pay any attention to it when it
is used
in an advertising claim. But watch out. "Virtually" is used in
10. advertising
claims that appear to make specific, definite promises when
there is no
promise. After all, what does "virtually" mean? It means "in
essence or
effect, although not in fact." Look at that definition again.
"Virtually"
means not in fact. It does not mean "almost" or "just about the
same as,"
or anything else. And before you dismiss all this concern over
such a small
word, remember that small words can have big consequences.
In 1971 a federal court rendered its decision on a case brought
by a
woman who became pregnant while taking birth control pills.
She sued the
manufacturer, Eli Lilly and Company, for breach of warranty.
The woman
lost her case. Basing its ruling on a statement in the pamphlet
accompanying
the pills, which stated that, "When taken as directed, the tablets
offer virtu-
ally 100 percent protection," the court ruled that there was no
warranty,
expressed or implied, that the pills were absolutely effective. In
its ruling,
the court pointed out that, according to Webster)s Third New
International
Dictionary) "virtually" means "almost entirely" and clearly does
not mean
"absolute" (Whittington v. Eli Lilly and Company, 333 F. Supp.
98). In
other words, the Eli Lilly company was really saying that its
birth control
11. pill, even when taken as directed, did not in fact provide 100
percent protec-
tion against pregnancy. But Eli Lilly didn't want to put it that
way because
then many women might not have bought Lilly's birth control
pills.
The next time you see the ad that says that this dishwasher
detergent
"leaves dishes virtually spotless," just remember how
advertisers twist the
meaning of the weasel word "virtually." You can have lots of
spots on your
dishes after using this detergent and the ad claim will still be
true, because
what this claim really means is that this detergent does not in
fact leave your
dishes spotless. Whenever you see"or hear an ad claim that uses
the word
"virtually," just translate that claim into its real meaning. So the
television
set that is "virtually trouble free" becomes the television set
that is not in fact
trouble free, the "virtually foolproof operation" of any
appliance becomes
an operation that is in fact not foolproof, and the product that
"virtually
never needs service" becomes the product that is not in fact
service free.
New and Improved
If "new" is the most frequently used word on a product package,
"in:l?ro~d" is the second most frequent. In fact, the two words
are almost
always used together. It seems just about everything sold these
12. days is
"new and improved." The next time you're in the supermarket,
try count-
ing the number of times you see these words on products. But
you'd bet-
ter do it while you're walldng down just one aisle, otherwise
you'll need a
calculator to keep track of your counting.
Just what do these words mean? The use of the word "new" is
restricted
by regulations, so an advertiser can't just use the word on a
product or
in an ad without meeting certain requirements. For example, a
product
is considered new for about six months during a national
advertising
campaign. If the product is being advertised only in a limited
test market
area, the word can be used longer, and in some instances has
been used
for as long as two years.
What makes a product "new"? Some products have been around
for a 15
long time, yet every once in a while you discover that they are
being adver-
tised as "new." Well, an advertiser can call a product new if
there has been
"a material functional change" in the product. What is "a
material func-
tional change," you ask? Good question. In fact it's such a good
question
13. it's being asked all the time. It's up to the manufacturer to prove
that the
product has undergone such a change. And if the manufacturer
isn't chal-
lenged on the claim, then there's no one to stop it. Moreover,
the change
does not have to be an improvement in the product. One
manufacturer
added an artificial lemon scent to a cleaning product and called
it "new and
improved," even though the product did not clean any better
than without
the lemon scent. The manufacturer defended the use of the word
"new"
on the grounds that the artificial scent changed the chemical
formula of the
product and therefore constituted "a material functional
change."
Which brings up the word "improved." When used in
advertising,
"improved" does not mean "made better." It only means
"changed" or
~'different from before." So, if the detergent maker puts a
plastic pour
spout on the box of detergent, the product has been "improved,"
and away
we go with a whole new advertising campaign. Or, if the cereal
maker adds
more fruit or a different kind of fruit to the cereal, there's an
improved
product. Now you know why manufacturers are constantly
making little
changes in their products. Whole new advertising campaigns,
designed to
convince you that the product has been changed for the better,
14. are based
on small changes in superficial aspects of a product. The next
time you see
an ad for an "improved" product, ask yourself what was wrong
with the
old one. Ask yourself just how "improved" the product is.
Finally, you
might check to see whether the "improved" version costs more
than the
unimproved one. After all, someone has to pay for the millions
of dollars
spent advertising the improved product.
Of course, advertisers really like to run ads that claim a product
is
"new and improved." While what constitutes a "new" product
may be
subject to some regulation, "improved" is a subjective
judgment. A manu-
facturer changes the shape of its stick deodorant, but the shape
doesn't
improve the function of the deodorant. That is, changing the
shape doesn't
affect the deodorizing ability of the deodorant, so the
manufacturer calls it
"improved." Another manufacturer adds ammonia to its liquid
cleaner and
calls it "new and improved." Since adding ammonia does affect
the clean-
ing ability of the product, there has been a "material fimctional
change"
in the product, and the manufacturer can now call its cleaner
"new," and
"improved" as well. Now the weasel words "new and improved"
are
plastered all over the package and are the basis for a
15. multimillion-dollar
ad campaign. But after six months the word "new" will have to
go, until
someone can dream up another change in the product. Perhaps it
will be
adding color to the liquid, or changing the shape of the package,
or maybe
adding a new dripless pour spout, or perhaps a _' The
"improvements"
are endless, and so are the new advertising claims and
campaigns.
"New" is just too useful and powerful a word in advertising for
adver-
tisers to pass it up easily.So they use weasel words that say
"new" without
really saying it. One of their favorites is "introducing," as in,
"Introducing
improved Tide," or "Introducing the stain remover." The first is
simply
saying, here's our improved soap; the second, here's our new
advertis-
ing campaign for our detergent. Another favorite is "now," as
in, "Now
there's Sinex," which simply means that Sinex is available.
Then there are
I. phrases like "Today's Chevrolet," "Presenting Dristan," and
"A fresh way
I to start the day." The list is really endless because advertisers
are always
finding new ways to say "new" without really saying it. If there
is a second
edition of [my] book, I'll just call it the "new and improved"
16. edition.
Wouldn't you really rather have a "new and improved" edition
of [my]
book rather than a "second" edition?
Acts Fast
"Acts" and "works" are two popular weasel words in advertising
because they bring action to the product and to the advertising
claim.
I When you see the ad for the cough syrup that "Acts on the
cough control
center," ask yourself what this cough syrup is claiming to do.
Well, it's just
claiming to "act," to do something, to perform an action. What
is it that
the cough syrup does? The ad doesn't say. It only claims to
perform an
action or do something on your "cough control center." By the
way, what
and where is your "cough control center"? I don't remember
learning
about that part of the body in human biology class.
Ads that use such phrases as "acts fast," "acts against," "acts to
pre- 20
vent," and the like are saying essentially nothing, because "act"
is a word
empty of any specific meaning. The ads are always careful not
to specify
exactly what "act" the product performs. Just because a brand of
aspirin
claims to "act fast" for headache relief doesn't mean this aspirin
is any
better than any other aspirin. What is the "act" that this aspirin
17. performs?
You're never told. Maybe it just dissolves quickly. Since aspirin
is a parity
product, all aspirin is the same and therefore functions the
same.
Works Like Anything Else
If you don't find the word "acts" in an ad, you will probably
find the
weasel word "works." In fact, the two words are almost
interchangeable in
advertising. Watch out for ads that say a product "works
against," "works
like," "works for," or "works longer." As with "acts," "works" is
the same
meaningless verb used to make you think that this product
really does
something, and maybe even something special or unique. But
"works,"
like "acts," is basically a word empty of any specific meaning.
Like Magic
Whenever advertisers want you to stop thinking about the
product
and to start thinking about something bigger, better, or more
attractive
than the product, they use that very popular weasel word "like."
The word
"like" is the advertiser's equivalent of a magician's use of
misdirection.
"Like" gets you to ignore the product and concentrate on the
claim the
18. advertiser is making about it. "For skin like peaches and cream"
claims the
ad for a skin cream. What is this ad really claiming~It doesn't
say this cream
will give you peaches-and-cream skin. There is no verb in this
claim, so it
doesn't even mention using the product. How is skin ever like
"peaches
and cream"~ Remember, ads must be read literally and exactly,
according to
the dictionary definition of words. (Remember "virtually" in the
Eli Lilly
case.) The ad is making absolutely no promise or claim
whatsoever for this
skin cream. If you think this cream will give you soft, smooth,
youthful-
looking skin, you are the one who has read that meaning into
the ad.
The wine that claims"It's like taking a trip to France" wants you
to think
about a romantic evening in Paris as you walk along the
boulevard after a
wonderful meal in an intimate little bistro. Of course, you don't
really believe
that awine can take you to France, but the goal of the ad is to
get you to think
pleasant, romantic thoughts about France and not about how the
wine tastes
or how expensive it may be. That little word "like" has taken
you away from
crushed grapes into a world of your own imaginative making.
Who knows,
maybe the next time you buy wine, you'll think those pleasant
thoughts when
you see this brand of wine, and you'll buy it. Or, maybe you
19. weren't even
thinking about buying wine at all, but now you just might pick
up a bottle the
next time you're shopping. Ah, the power of "like" in
advertising.
How about the most famous "like" claim of all, "Winston tastes
good
like a cigarette should"~ Ignoring the grammatical error here,
you might want
to know what this claim is saying.Whether a cigarette tastes
good or bad is a
subjective judgment because what tastes good to one person
may well taste
horrible to another. Not everyone likesfried snails,even if they
are calledescar-
got. (De gustibus non est disputandum, which was probably the
Roman rule
for advertising as well as for defending the games in the
Colosseum.) There
are many people who sayallcigarettes taste terrible, other people
who sayonly
some cigarettes taste all right, and stillothers who sayall
cigarettes taste good.
Who's right? Everyone, because taste is a matter of personal
judgment.
Moreover, note the use of the conditional, "should." The
complete 25
claim is, "Winston tastes good like a cigarette should taste." But
should
cigarettes taste good? Again, this is a matter of personal
judgment and prob-
ably depends most on one's experiences with smoking. So, the
Winston
ad is simply saying that Winston cigarettes are just like any
20. other cigarette:
Some people like them and some people don't. On that statement
R. J.
Reynolds conducted a very successful multimillion-dollar
advertising cam-
paign that helped keep Winston the number-two-selling
cigarette in the
United States, close behind number one, Marlboro.
CAN IT BE UP TO THE CLAIM?
Analyzing ads for.doublespeak requires that you pay attention
to every
word in the ad and determine what each word really means.
Advertisers
try to wrap their claims in language that sounds concrete,
specific, and
objective, when in fact the language of advertising is anything
but. Your
job is to read carefully and listen critically sOthat when the
announcer says
that "Crest can be of significant value ... " you know
immediately that this
claim says absolutely nothing. Where is the doublespeak in this
ad~ Start
with the second word.
Once again, you have to look at what words really mean, not
what you
thinlc they mean or what the advertiser wants you to think they
mean. The
ad for Crest only says that using Crest "can be" of "significant
value." What
really throws you off in this ad is the brilliant use of
"significant." It draws
your attention to the word "value" and malcesyou forget that
21. tl1e ad only
claimsthat Crest "can be." The ad doesn't saythat Crest is of
value, only that
it is "able" or "possible" to be of value, because that's all tlnt
"can" means.
It's so easy to miss the importance of those little words, "can
be."
Almost as easy as missing the importance of the words "up to"
in an ad.
These words are very popular in sale ads. You know, the ones
tlnt say,
"Up to 50% Off!" Now, what does that claim mean~ Not much,
because
the store or manufacturer has to reduce the price of only a few
items by
50 percent. Everything else can be reduced a lot less, or not
even reduced.
Moreover, don't you want to know 50 .Recent off of what? Is it
50 percent
off the "manufacturer's suggested list price," which is the
highest possible
price? Was the price artificially inflated and then reduced? In
other ads, "up
to" expresses an ideal situation. The medicine that works "up to
ten times
faster," the battery that lasts "up to twice as long," and ilie soap
that gets
you "up to twice as clean" all are based on ideal situations for
using those
products, situations in which you can be sure you will never
find yourself.
UNFINISHED woRi:>s
Unfinished words are akind of "up to" claimin advertising. The
22. claimthat
a battery lasts "up to twice as long" usually doesn't finish
tl1ecomparison-
twice as long as what? A birthday candle? A tank of gas? A
cheap battery
made in a country not noted for its technological achievements?
The impli-
cation is that the battery lasts twice as long as batteries made by
other battery
makers, or twice as long as earlier model batteries made by the
advertiser,
but the ad doesn't really make tl1ese claims. You read
tI1eseclaims into the
ad, aided by the visual images the advertiser so carefully
provides.
Unfinished words depend on you to finish them, to provide the
words 30
the advertisers so thoughtfully left out of the ad. Pall Mall
cigarettes were
, once advertised as "A longer finer and milder smoke." The
question is, lon-
ger, finer, and milder than what? The aspirin that claimsit
contains "Twice as
much of the pain reliever doctors recommend most" doesn't tell
you what
pain reliever it contains twice as much of. (By the way, it's
aspirin. That's
right; it just contains twice the amount of aspirin. And how
much is twice
the amount? Twice of what amount?) Panadol boasts that
"nobody reduces
23. fever faster," but, since Panadol is a parity product, this claim
simply means
that Panadol isn't any better than any other product in its parity
class.
"You can be sure if it's Westinghouse," you're told, but just
exactly what
it is you can be sure of is never mentioned. "Magnavox gives
you more"
doesn't tell you what you get more of. More value? More
television? More
than they gave you before? It sounds nice, but it means nothing,
until you
fill in the claim with your own words, the words the advertiser
didn't use.
Since each of us fills in the claim differently, thead and the
product can
become all things to all people, and not promise a single thing.
Unfinished words abound in advertising because they appear to
promise
so much. More importantly, they can be joined with powerful
visual images
on television to appear to be making significant promises about
a product's
effectiveness without really making any promises. In a
television ad, the aspi-
rin product that claims fast relief can show a person witl1 a
headache taking
the product and then, in what appears to be a matter of minutes,
claiming
complete relief. This visual image is far more powerful than any
claim made
in unfinished words. Indeed, the visual image completes the
unfinished
words for you, filling in with pictures what the words leave out.
And you
24. thought that ads didn't affect you. What brand of aspirin do you
use?
Some years ago, Ford's advertisements proclaimed "Ford LTD-
700 percent quieter." Now, what do you think Ford was
claiming witl1 these
unfinished words? What was the Ford LTD quieter than? A
Cadillac? A Mer-
cedes Benz? A BMW? Well, when the FTC asked Ford to
substantiate this
unfinished claim, Ford replied that it meant that the inside of
the LTD was
700 percent quieter than the outside. How did you finish those
unfinished
words when you first read them? Did you even come close to
Ford's meaning?
COMBINING WEASEL WORDS
A lot of ads don't fall neatly into one category or another
because they
use a variety of different devices and words. Different weasel
words are often
combined to make an ad claim. The claim, "Coffee-Mate gives
coffee more
body, more flavor," uses unfinished words ("more" than what?)
and also
uses words that have no specific meaning ("body" and "flavor").
Along with
"taste" (remember the Winston ad and its claim to taste good),
"body" and
"flavor" mean nothing because their meaning is entirely
subjective. To you,
"body" in coffee might mean thick, black, almost bitter coffee,
while I might
talce it to mean a light brown, delicate coffee. Now, if you think
25. you under-
stood that last sentence, read it again, because it said nothing of
objective
value; it was filled with weasel words of no specific meaning:
"thick," "black,"
"bitter," "light brown," and "delicate." Each of those words has
no specific, ~
objective meaning, because each of us can interpret them
differently. ~
Trfthis slogan: "Looks, smells, tastes like ground-roast coffee."
SO,--
are you now going to buy Taster's Choice instant coffee because
of this
ad? "Looks," "smells," and "tastes" are all words with no
specific meaning
and depend on your interpretation of them for any meaning.
Then there's
that great weasel word "like," which simply suggests a
comparison but
does not make the actual connection between the product and
the quality.
Besides, do you know what "ground-roast" coffee is? I don't,
but it sure
sounds good. So, out of seven words in this ad, four are definite
weasel
words, two are quite meaningless, and only one has clear
meaning.
Remember the Anacin ad - "Twice as much of the pain reliever
doc- 35
tors recommend most"? There's a whole lot of weaseling going
on in this
ad. First, what's the pain reliever they're talking about in this
ad? Aspirin,
26. of course. In fact, any time you see or hear an ad using those
words "pain
reliever," you can automatically substitute the word "aspirin"
for them.
(Makers of acetaminophen and ibuprofen pain relievers are
careful in their
advertising to identifY their products as nonaspirin products.)
So, now we
know that Anacin has aspirin in it. Moreover, we know that
Anacin has twice
as much aspirin in it, but we don't know twice as much as what.
Does it have
twice as much aspirin as an ordinary aspirin tablet? If so, what
is a ordinary
aspirin tablet, and how much aspirin does it contain? Twice as
much as Exce-
drin or Bufferin? Twice as much as a chocolate chip cookie?
Remember those
unfinished words and how they lead you on without saying
anything. If). ,
Finally, what ~e doc1;Q!"swho are doing all that recommend-
<::<::~
ing~o are they? How many of them are there? What kind of
doctors are
they? What are their qualifications? Who asked them about
recommending
pain relievers? What other pain relievers did they recommend?
And there
are a whole lot more questions about this "poll" of doctors to
which I'd
like to know the answers, but you get the point. Sometimes,
when I call
my doctor, she tells me to take two aspirin and call her office in
the morn-
ing. Is that where Anacin got this ad?
27. THINKING CRITICALLY ABOUT THE READING Da
NorMSwme.
--------------------- Ths-~C'
1. What are weasel words? How, according to Lutz, did they get
their name? .
2. Lutz is careful to illustrate each of the various kinds of
weasel words with
examples of actual usage. (Glossary: Examples) What do these
examples add
to his essay?Which ones do you find most effective? Explain.
3. According to Lutz, why is help the biggest weasel word used
by advertisers
(3-8)? In what ways does it help them present their products
without having
to make promises about actual performance?
4. Why is virtually a particularly effective weasel word (l 0-
12)? Why can adver-
tisers get away with using words that literally mean the opposite
of what they
want to convey?
28. Advertising is an essential way of creating awareness of a new
product in the market and
making people want to purchase it and use it in the process.
Apple releases flagships adverts
for the iPhone 7 come September. The adverts are supposed to
showcase the new features
that Apple has added to its new product which is supposed to be
an upgrade from previous
iPhones 6. IPhone 7, however, shares various similarities with
its predecessor although it
brings about a new trend to the market with consumers who
want to stay updated and in
touch with current trends will opt for over the iPhone 6. The
paper is meant to showcase the
innovative features which are on iPhone 7 and not in iPhone 6
and how Apple developed
marketing as a critical way of product differentiation in the
process.
The iPhone 7 was a model around iPhone 6, and they
share a lot of similarities. The
physical model of iPhone 7 heavily borrows from iPhone 6
designs which make it hard to
differentiate the two(Larsen, 2016). The similarities do not end
29. there as the visual, and the
battery life of both phones are identical, the iPhone 7, however,
has different camera
specifications which make it different to anything else in the
market as it has 12 megapixels
which enable it to take 4k videos.
The iPhones 7 and iPhone 7 and seven plus run on the
same operating systems which
means that users of either iPhone 6 will benefit from a systems
upgrade simultaneously. This
makes it easy for people to transition from one phone to the
next. The best part of iPhone 7 is
that user of iPhone 6 will not need to have a hardware upgrade
if they want to enjoy the same
setting of iPhone 7 for a cheaper cost. This enables the
consumer to spend less and spread the
popularity of iPhone 7. (Larsen, 2016)
The iPhone 7 is however bound to disappoint users who
expected a major shift from
the iPhone 6 as was the previous trend with iPhones launches.
The similarities that they bear
with phone 6 will make people who have previously used
30. iPhone 6 be put off and they might
opt for buying the new iPhone 7, users who are using previous
models such as iPhone 4 and
5 will be the main beneficial of the new iPhone as it is a
complete upgrade from the older
models of the iPhone series. The elimination of the audio jack is
also a major turn off of
potential consumers who will want to listen to music while
charging their devices. The
charging port is playing the part of charging and also as an
audio jack. The iPhone 7is meant
for people who want to stay I touch with the current trends in
the technology market.
Apple is a big player when it comes to the handset
industry, and it is often leading the
trends with innovative products and also advertising models.
The company has an intrinsic
marketing strategy that is supposed to ensure that the product is
promoted to all markets
using the essential practices of life that are synonymous with
most cultures in the world. It
ensures that there is no exclusivity and that every culture feels
involved in the process. The
31. advertisements are meant to make sure that the viewer
concentrates on the logo and the brand
rather than on the product. Apple ads show that the company is
always coming up with
innovative products which are an upgrade on existing products.
It emphasizes the effect that
it is going to have on the user and what it can help the user to
achieve in the process.
Apple has reinforced that its brands are the best in the
market over the years ad this
series as the best marketing and advertising strategy by letting
its previous success to
campaign for the new product. The company showcases the
upgrades that it has made on the
iPhone 7 and also incorporates some of the advertisement that it
was using to campaign for
its smart watch late last year. Using silhouettes and various
components of everyday
activities showing the wild and the opera while at the same time
it shows that the phone can
be used for exercise as it is recording someone in a boxing ring
shows that it can be utilized
in any aspect of life (Larsen, 2016). The advert also showcases
iPhone 7 or a silhouette of the
32. phone being able to operate in the rain showing that it is water
resistant and it will not be
affected by rain while used. It represents what other smartphone
makers have failed to
showcase to the world. Rather than trying to prove that it is
already trendy and it is the best
thing to being associated with, it is showing the viewer that it
can be used in various
situations and no matter the situation it is not going to
disappoint or let the user down.
(Larsen, 2016)
Relevance becomes an important thing when shooting an
advert as it influences the
culture that it’s being targeted. Apple chooses not to sue color
or any particular race to
campaign too but rather to use a silhouette which makes it
impossible to say what the only
one person in the advert is formed which race. The advert is
made of animals, plants, weather
features, blossoming plants, and a forest. It starts with the name
iPhone 7 which ensures that
the viewer is aware of what the advert is all about and it takes
the 30 seconds which ends
33. with its logo. The advert is not just an advertisement of iPhone
7 but of other products which
are associated with Apple.
Apple also relied on its integrated market to retain
customers and also attract more
consumers boosting its product sales. Apple consistent online
presence has helped the
company establish a trendy and classy brand which is associated
with valuable and
impeccable products which make it the more attractive to
clients. The adverts can be so
illustrative as it is possible to precisely determine that they are
focused on the upgrade on the
camera setting to 12 megapixels and also its capability to take
4k videos even in low
lightings. The use of dark places and yet gets a clear image of
what is going on and also
video clips is highlighted on its YouTube advertisement clips.
The second advert shows an individual on a bicycle and
the use of the iPhone to
illuminate the path ahead of him without giving a second
thought to the rain. The advert
34. showcases that the iPhone 7 can be utilized effectively as a
flashlight and it is not affected by
the weather even though it is raining(Larsen, 2016). The adverts
appeal to the logic of people
in using the resources that they have with them to ensure that
they gave an easier time. It is
also an appeal to be a source of light at night as one can see the
path that they are following
and avoid hitting people or trenches.
Through its adverts, Apple has been able to attract various
clients to its consumers
and serve their needs. Through its innovative products and
marketing strategies, it has been
able to remain relevant and keep the users hooked on its
products. Marketing’s its brands
rather than just the product has helped it to create a market for
other products in the process
which has increased its sales in the process.
References
Difference (2016). IPhone 7 vs iPhone 6S: Should you
upgrade?Trusted Reviews. Retrieved 25 October 2016, from
http://www.trustedreviews.com/opinions/iphone-7-vs-iphone-6s-
what-s-the-difference
Larsen, L. (2016). 5 Reasons Why You Shouldn’t Upgrade to
the iPhone 7. pastemagazine.com. Retrieved 25 October 2016,