The document discusses various techniques used in media, advertising, and propaganda to influence consumers. It defines key concepts like bias, different types of news media and their potential biases, and the purpose of advertising. It also analyzes different types of claims used in advertising, including vague claims, incomplete comparisons, implying obvious qualities, and using endorsements, statistics or rhetorical questions to promote a product. The overall goal is to raise awareness of persuasive techniques used to shape views and sell products.

1. Understanding the media, advertising, and propaganda The purpose of classroom study of these topics is to raise the level of awareness about the persuasive techniques used by these forms to influence your life.