The advert features a gorilla sitting at a drum set taking deep breaths as Phil Collins' "In the Air Tonight" plays in the background. When the drum solo begins, the gorilla starts playing along with the song. At the end, the Cadbury logo covers the screen. The target audience is young adults and adolescents. The message is to portray Cadbury as creative and rebellious, like the aggressive gorilla drumming to the rock song.

1. Name:Daniel. G
BTEC Creative Media Production
Advert Analysis
Name of Product: Cadbury’s
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
In the advert there is a gorilla sitting on a drum set taking in deep breaths. When the music
continuous to play and eventually gets to the drum solo when this happens the gorilla
starts to play the drum set in tune with the song.
Phil Collins : In the air tonight
At the end of the advert the of the product comes up and covers the whole screen
The audience for this product would be for young adults and adolescents
The message from the product would be to show that the product is creative and as
aggressive as a gorilla and the rock song in the background suggests that the product is
‘rebellious’.