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Adventus 1
- 1. ADVENTUS INC. Growth Roadmap
- 2. CURRENT STRATEGIC POSITIONING Focus: Operate today to accomplish long-term goals High proposition across several markets Consumer oriented manufacturing and development process Penetration and understanding through Yamaha’s global expertise
- 3. PORTER’S ANALYSIS As asole entity, market entry will be challenging Customer acceptance has been attained No need for supplier dependence Technology over price idea must be communicated Cash flows must be strong for international growth
- 4. A STRATEGY FORTOMORROW Market penetration criteria Use experience from Yamaha International through internet and stores
- 5. OBSTACLES TO GROWTH Highdegree of consumer education Lack of useful marketing efforts Minimal upgrade potential Pricing gap Little knowledge or equity build up for Adventus’ brand
- 6. GLOBAL DISTRIBUTION Quality notquantity Institutions over consumers Spanish language R&D Small-scale rollout
- 7. RECOMMENDATION Develop content Spanish version Focuson institutional buyers AOL model (free trial for consumers) Distributed through schools Sent to teachers New instruments
- 8. ‘CONTENT IS KING’ Investin growing library of songs Include videos Partner with well-known musicians
- 9. MARGINS Premier Basic Bundle Music Cable ET Coach Keyboard Price CAD $139.42 $77.42 $278.92 $38.67 $38.67 $209.17 Cost $10.56 $5.92 $105.04 $7.30 $3.53 $87.75 Margin 92.43% 92.35% 62.34% 81.12% 90.87% 58.05%
- 10. IMPLEMENTATION Low cost toproduce discs Targeted recipients High margins allow for low uptake rates
- 11. IMPLEMENTATION CONT. Produce 5000trial units @ approx. $5/unit 10 hour usage limit Minimal investment in market research and shipping Necessary to see 5% success rate to produce a profit
- 12.