The document provides a strategic plan and recommendations for Adventus Inc. to achieve growth. It analyzes the company's current position and obstacles to growth such as lack of marketing and brand awareness. To overcome these challenges, the recommendations include developing educational content in Spanish and English, focusing on institutional buyers initially, and partnering with musicians to build a library of songs and videos. The plan models distribution after AOL's free trial approach to introduce the product to consumers while targeting schools and teachers. This strategy aims to increase market penetration internationally through online and retail stores using Yamaha's global expertise.