4. Top Presentations Require a Different Way of Thinking Create a visual aid - not a complete document Draw a “story board” before creating slides Think of a slide as a 3D object Minimize text - maximize graphics
13. Example 2: Revised Slide Illustrates Relationships Market Condition Impact on Sun Care Needs Vitamins or Health Enhancing Features Health Consciousness Widespread High SPF, Daily Protection Skin Cancer Awareness Growing Male Consumers Under-served Fragrance-free, Oil-free, Non-cosmetic On-the-go Lifestyle Increasing Portable Convenient Packaging
15. Different Graphs Work for Different Kinds of Data Wholesale Price Per Pound Wholesale Price Per Pound $2.82 $2.51 Margin Advertising Other Costs 14% 18% 18% 27% 15% 11% Price Cut 11% Price Cut 50% Ad Cut 50% Ad Cut Before After Computer Marketing Research
16.
17. Stacked Bar Charts Show A lot of Data in a Simple Format Trade Promo Units in millions COGS Consumer Promo Advertising & Admin Pro Forma Revenue & Expenses $4.9M Revenue ($9.2M Loss) $12.8M Revenue ($.6M Loss) $17.7M Revenue $3.5M Profit