The document summarizes information about competitors for an advanced manufacturing and technology trade show, including IMTS, PMTS, FABTECH, and MM Live USA. It then outlines a proposed marketing strategy and implementation plan for the Advanced Manufacturing & Technology Show (AMTS) to increase exhibitors and profits. This includes defining target markets, developing marketing goals and objectives, recommending promotional items, and proposing future marketing research through surveys and ongoing competitor analysis.

1. TheAdvanced Manufacturing & Technology Show ExhibitorsNicole BaederKrista LamersBrady McDonoughPatrick MorrisonKelsey Whittaker

2. I. Demographics of the SampleII. Competitor AnalysisBrady McDonough

3. Demographics

4. CompetitorsIMTS (International Manufacturing Technology Show):Focuses on aerospace, automotive, machine shop, medical and the power generation industryLocation and time: every other year in Chicago, Illinois1,100 exhibitors and 82,000 attendeesOver 15,000 new machine tools

5. CompetitorsPMTS (Precision Machining Technology Show):Located in Columbus, OhioEvery other year1,125 exhibitors and 2,725 attendees

6. CompetitorsFABTECH:North America’s Largest metal forming, fabricating, welding, and finishing eventEvery November in Atlanta, Georgia1,000 exhibitors and 22,000 attendees

7. CompetitorsMM Live USA (Micro Manufacturing Live USA):Displays tools and services revolving around the manufacturing, production and application of micro materialsLocation: Cincinnati, Ohio

8. External EnvironmentNew technologiesLocalizationOne Voice

9. Ohio EnvironmentRated #6 out of all the states for a top business climateGDP: $466 Billion, which is ranked 7th in the nation

10. Dayton EnvironmentRoughly 59,000 manufacturing employees in DaytonCentrally located to 60% of manufacturing capacity

11. III. SWOT AnalysisIV. Mission StatementV. Vision StatementVI. Proposed Logo & SloganKrista Lamers

13. Primary elements of a mission statement1. Who are we?2. Who are our customers and what do they value?3. What does our organization stand for?4. What makes our organization unique?5. What impressions does this organization want key publics (i.e., customers, business and society), employees, citizens, regulatory agencies) to have of us?

14. Proposed mission statement: The mission of the Advanced Manufacturing and Technology Show is to satisfy the wants and needs, and to increase the quantity and quality of exhibitors in Dayton, through differentiated and unique product offerings that will no doubt stimulate more quality commerce for participating businesses.

15. Proposed Vision Statement: The AMTS aspires to become the tri-state area’s number one advanced manufacturing and technology show, with a great facility, great show, and many interested attendees, in order to build strong, lasting relationships with customers and to attract additional visitors to the Dayton area.

16. LogoCurrent Logo:Proposed Logo:

17. SloganCurrent Slogan:The Future of Manufacturing takes shape here.Proposed Slogan:Manufacturing Connections for the Future.

18. VII. Marketing Strategy PlanKelsey Whittaker

19. Strategic Opportunity Matrix

20. Target Markets Target Market 1: High Tech Machinery Mike Target Market 2: Manufacturing Equipment and Supply Sam

21. Target Market 1: High Tech Machinery MikeThis target's primary benefits sought: New Technology Potential Sales Leads Generate Sales Learn about new manufacturing software Network Location

22. Target Market 1: High Tech Machinery MikeDemographics:Age: Typical age range: 35-64Sex: Primarily MalesCompany size: Primarily 1-100 employeesCompany Income: Typical income range $1,000,000 to $24,999,999Industry: Manufacturing and Engineering

23. Target Market 1: High Tech Machinery MikeGeographics:Counties: Montgomery and HamiltonCounty Size: 250,001 to 1,000,000 residentsCity Size: MSA: Metropolitan Statistical Area 50,000 in city or urbanized area, and a total metropolitan area of at least 100,000Location: Southwest OhioOrientation: Local Community; Southwest Ohio

24. Target Market 2: Manufacturing Equipment and Supply SamThis target's primary benefits sought:New SalesSales LeadsNetwork Maintain relationships

25. Target Market 2: Manufacturing Equipment and Supply SamDemographics: Age: 28 – 65Sex: Primarily MalesCompany size: 2 – 100 employeesCompany Revenue: Typical revenue range $1,000,000 - $24,999,999Industry: Manufacturing and Engineering

26. Target Market 2: Manufacturing Equipment and Supply SamGeographics:Counties: Montgomery and HamiltonCounty Size: 250,001 to 1,000,000 residents City Size:MSA: Metropolitan Statistical Area 50,000 in city or urbanized area, and a total metropolitan area of at least 100,000 Location: Southwest Ohio Orientation: Local Community; Southwest Ohio

27. Chart 5: Reason for Exhibiting

28. Product Positioning MapManufacturing and Technology Trade ShowsAdvanced Manufacturing and Technology Show

29. VIII. Marketing Goals & ObjectivesNicole Baeder

30. Overall GoalAMTS has the current goal of reaching 150 exhibitors and making $75,000 in profit.

31. Marketing Goal 1: Increase the number of exhibitors. Objective 1.1: Raise awareness for the AMTS through a more developed marketing strategy. Specific and measurable outcome: Increase the number of exhibitors by 20%. Time frame: 2 years Responsible unit/person: Marketing CoordinatorObjective 1.2: Generate higher profits Specific and measurable outcome: Generate profits of $75,000 Time frame: 1 year Responsible unit/person: Kim Aiple

32. Marketing Goal 2: Increase the quality of exhibitorsObjective 2.1: Collaborate with former employees from shows in the Midwest area. Specific and measurable outcome: The AMTS will have a much larger network by hiring key employees from shows that no longer exist. Time frame: 1 year Responsible unit/person: Kim Aiple Objective 2.2: Get Jane Gosiger to exhibit at the AMTS Specific and measurable outcome:Gosiger will be one more exhibitor at the show and speculatively will bring more excitement and money to the show.Time frame: 2 year Responsible unit/person: Kim Aiple

33. Chart 9: Overall Satisfaction

34. Chart 8: Effectiveness of Email Notifications

35. Chart 12: Length of DTMA Membership

36. Chart 10: Satisfaction with Location of Show

37. Chart 11: Rating of Prices Charged for Booth

38. Suggested Promotional Items

39. USB Flashdrive

40. Magnets

41. Calendar

42. Travel Coffee Mug

43. Pen

44. New Brochure

45. IX. Marketing ImplementationX. Recommendations for Future Marketing ResearchPatrick Morrison

46. Marketing Strategy and Implementation

47. Marketing ImplementationWill involve a rejuvenation of the AMTS marketing efforts rather than a restructuringTwo new positionsMarketing CoordinatorMarketing Intern

48. Marketing InternRequirements:UD Marketing StudentHas taken MKT 450Recommendation from Professor

51. RecommendationsPrimary Research Recommendations:Hand out questionnaires to exhibitors at the end of the showMarketing class at UD can analyze the resultsSecondary Research RecommendationsContinue to perform SWOT analysis to evaluate changes in the industry and economy