LinkedIn is a very powerful tool for the professional networking. We are all selling our personal brand by our LinkedIn profiles. There are several tips to maximize your branding under the new LinkedIn design, especially on the top page that your visitor will see and feel who you are. This is to give an overview of top page optimization: photo, headline, current company, 2-line summary, and picking the relevant background. Any feedback or comments are more than welcome.

1. 1Satoru Araki @2017 LinkedIn TipsSatoru Araki @2017 LinkedIn Tips
LinkedIn Tips
Advanced Tips and Techniques for Maximizing LinkedIn
Satoru Araki

2. 2Satoru Araki @2017 LinkedIn Tips
LinkedIn Top Page – at a glance
1. Professional Photo
Name / Certification
2. Headline
4. 2-line Key Summary
5. Relevant Background
3. Current Company
Option: Use as a Sales Pitch
Matthew Chan – Imaginary People

3. 3Satoru Araki @2017 LinkedIn Tips
More views with
a profile photo
than without
14x
1. Add a Professional Photo
Ref: photofeeler.com
Web poll for your photo
Check your photo
by online site
- Sales, HR: Warmness
- Technology: Competency
- Management: Influential

4. 4Satoru Araki @2017 LinkedIn Tips
Finance Exec ►Strategic Partner & CPA, Drive Financial Health &
Growth thru Reporting, Alignment, & Proactive Analysis
Customer Success | Support, Training Manager | Energetic, Voice of
the Customer Advocate Internal & External Teams
Passionate Agile Team Builder * Cross-func team management
* C-level communication * Futurist
Yield Improvement | Failure Analysis | Engineering Data Analytics
Solutions | Quality Control & Assurance
Reinforce your Brand by Showing your Personality
as well as Target Titles
Real Examples from LinkedIn
2. Write an Attention-Grabbing Headline

5. 5Satoru Araki @2017 LinkedIn TipsSatoru Araki
3. Current Company – 2 options
• Put as “Free Agent”, “Self-employed”, “Consultant”, or
“Experience Unlimited” as a current company
• Put your [ sales pitch ] as a current company
Recruiters can see immediately you are available
More appealing to the Recruiters

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4. Top 2-Line Summary
Modify your summary to have your key
accomplishments, sales pitch in the first 2-lines
• Measurable
• Memorable
• Specific
People see 2 lines only
unless click “See more”.

7. 7Satoru Araki @2017 LinkedIn Tips
Top 2-Line Summary Examples
A well rounded software engineering leader with 9+ years of experience in
software development, project scoping, planning and execution with excellent
communication skills and a passion for technology. Good experience…
- New semiconductor test technology introduction.- Probe Process management
and optimization.- PCBs: Working with multi-layer, RF and wireless
applications. Utilizing different materials including Aluminum Metal Co…
Over five years of well Firmware / Embedded experience, focused on embedded
products. I’m a hands-on, energetic, highly motivated professional and very
adaptable when it comes to working environment in every aspect (knowledg …
I love new technology, especially RF. Responsibilities include: Facilitating the
creation of project schedules. Identify and coordinate internal and external
resources to execute the plan. Integrate various engineering, marke …
Optimize your high-level sales pitch to fit in the top 2-lines
Real Examples from LinkedIn

8. 8Satoru Araki @2017 LinkedIn Tips
5. Relevant Background
Pick up “Relevant Background” picture to speak up your target titles,
identity, belief, preference
Energy - Green
Location
Art - Cool
Tech / People
Real Examples from LinkedIn
Identity
Marketing??

9. 9Satoru Araki @2017 LinkedIn Tips
• Writing Articles and Publishing to:
Ø Your own profile
Ø Your group – may get more feedback
• SlideShare
Ø Post your subject matter presentations
• Pushing “Like” the other’s posts and news
Ø What you like tells who you are
Ø Be consistent to deliver your brand
Enhance your Personal Branding by …
Article Publishing
SlideShare

10. 10Satoru Araki @2017 LinkedIn TipsSatoru Araki
Takeaways & Call to Action
• LinkedIn is the foremost social media tool used by
recruiters and hiring managers today
• Learn to manage privacy & settings
• Optimize your profile
• Professional photo, Killer headline, 2-line summary, etc.
• Leverage the search function for optimal results
• Practice using Advanced and Boolean searches
• Utilize “People Search” more
• Use LinkedIn to look for job postings and new
connections at target companies, as well as build and
manage your professional network

11. 11Satoru Araki @2017 LinkedIn TipsSatoru Araki
References
• LinkedIn.com search by Google Advance Search
https://www.youtube.com/watch?v=uk7OJDY-eZ0&feature=youtu.be
• Using Boolean search in LinkedIn
https://www.linkedin.com/help/linkedin/answer/75814
• Search the New LinkedIn Search Interface (Properly) Using Field
Commands
https://www.socialtalent.co/blog/how-search-new-linkedin-2017
• Career Experts Make Over These Mediocre LinkedIn Profiles
https://www.fastcompany.com/3069256/career-experts-makeover-
these-mediocre-linkedin-profiles