LinkedIn Strategic Guidelines

Strategic Guidelines
brought to you by
Bruce A. Bennett
Career Coach Corner
March 21, 2022

2
Introduction & Outline for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
Outline
Why LinkedIn?
General tips
Enhancing your profile
Strategic Guidelines
Searching & Settings
Mobile App

3
Goals for session
Learn why to create and post content
Understand how to use the hashtag # symbol
Recognize how to use the at @ symbol
Identify opportunities to market yourself
Discover the LinkedIn mobile app benefits

4
LinkedIn - What is it & Why use it?
Over 780 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Networking Site
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities
Networking!

6
LinkedIn Profile - Add Profile Sections

7

8

9
Important Messaging Setting!!!

10
Editing Your LinkedIn Profile URL

11
Delete
computer
generated
digits &
Save

12
Use on
resume,
cover letter,
business
card, job
applications,
email
signature

13
Editing Your Profile
Providing a custom banner enhances a profile
Use relevant image for your profession or brand
1600 x 400 pixels is suggested banner size

14
Editing Your Profile
Use Google images to search for relevant image

15
Editing Your Profile Contact Info
Check your contacts for email & phone

16

17
Your contact info should include email & phone

18
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.

19
LinkedIn Strategic Guidelines
1. All Star profile
2. Headline that is descriptive and accurate, not title
3. About section with call to action
4. Utilize Skills section and other keywords
5. Create relevant job search agents
6. Create a post, share image, write article, etc.
7. Use # and @ for better visibility on LinkedIn & social media
8. Recommendations
9. Name pronunciation - Mobile app
10. Cover story - Mobile app

20
Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Strategic Guideline - All Star Profile

21
Strategic Guideline - Headline
Headline can have 220 characters

22
A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ Company
C. Internet Marketing Expert | Looking For New Business
Partnerships That Need Help With Marketing... Lets Connect!
LinkedIn Headline Alternative - UVP

23
The About section can have 2500 characters
Start with email address on the very first line
First paragraph should be about your skills, job titles, work
experience and passion
Second paragraph should relate how you added value for a previous
employer(s) - tell a STAR story
Final paragraph should tell how you can solve a company’s problems
or issues
Close with a call to action: “let’s connect…contact me if…call me if”
Strategic Guideline - About Summary

24
Strategic - Skills
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
47 more

25
Strategic - Skills
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

27
Strategic - Skills & Endorsements
Type a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

28

29
Endorse connections to receive endorsements

30
Click on the symbol and drag the
skill to the new position.

31
Strategic Guideline - LinkedIn Skills
Take Skill Quiz is a feature that is getting traction

32
Take Skill Quiz
offers several
categories to
test your
knowledge.

33
Once you pass
the quiz, a
badge is
featured next
to the skill.

34
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

35
Strategic Guideline - Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section

36
Strategic Guideline - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

37
Interview Prep provides sample Q & A with video & tips

38
Categories button offers additional questions

39
Play video to understand framework & read tips

40
LinkedIn allows for verbal and/or written practice

41
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search

42
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

43
All job filters allow for expanded searching by
Date posted, Experience level, Company and….

44
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

45
Strategic Guideline - Your Activity
Review activity &
interest about
your profile
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard

46
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard

47
Activity posting
can be articles,
recognition, etc.
Try to include an
article hyperlink,
image or video
Click on See all
activity to view
additional
content

48

49

50
Information about the individuals viewing your posts

51
Creating a post is an easy process
Start on the home page and click on Start a Post

52
Click on the Anyone drop down menu to select who receives the post

53
You can send to Anyone, Tweet, connections only, or a LinkedIn Group

54
You can select a
LinkedIn Group
to post your
message

55
Type message and add
# or @ to target
recipients

56
Add hashtags to
increase target
recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
Content is complete and
ready to Post

57
Post is successful
confirmation, click
view to see it

58
Strategic Guideline - Hashtag - #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed

59
Strategic Guideline - @
The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can A Company Use # and @??

60
Strategic Guideline - Hashtags
Enter in a topic to find variations of the theme

61
Strategic Guideline – Hashtags
LinkedIn indicates how many followers a topic has

62
Strategic Guideline - At @
When typing a name,
click on the person in
the dropdown list

63
LinkedIn completes
the name for you &
hyperlinks it
Complete typing your
comments and click
the Post button

64
Individual receives notice that you tagged them
People that follow the individual will see it in their feed

65
The company
receives notice
that you tagged
them in a post

66
Three levels of connections
Your LinkedIn Network – 1, 2 or 3?

67
LinkedIn suggests hashtags, Groups, Events to follow
Strategic Guideline - Build Network

68
LinkedIn suggests alumni, similar roles, local area,
industries, Group members as connections

69
Click on blue Connect button

70
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

71
Make it personal and engaging
There is a limit of 300 characters

72
3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

73
Strategic Guideline - Recommendation
Recommendations
add an important
element to your
profile

74
Strategic Guideline - Follow Company
Keep current with your Interests & target companies
LinkedIn enables you to easily view news & jobs

75
LinkedIn company page features many details

76

77
Like, Comment or Share to engage with a company

78
Who Viewed You
Review from the home or profile page
Last five people are viewable with a free account

79
Who Viewed You
Review from the home
or profile page
Last five people are
viewable with a free
account
Private mode settings
are not viewable
even with a premium
account

80
LinkedIn Searching
Find people,
companies,
jobs, groups
using search
Use LinkedIn’s
array of
search filters
to fine tune
results

81
LinkedIn Searching
All filters
allow for
searching
by
Connections
of, Location,
Companies,
Industries,
Schools,
and…

85
LinkedIn Settings
There are three
profile viewing
options

86
LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
#Networking

87
LinkedIn Mobile App
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

88
Strategic Guideline - Name Pronunciation
LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

89
Strategic Guideline – Cover Story
Name Pronunciation
displays a speaker next to
name.
LinkedIn mobile allows you
to add a 30 second video to
your profile. Click on +
symbol to explore options.
Erica Reckamp Cover Story
The video will be on mobile
& desktop versions.

90
LinkedIn Mobile Adding a Connection
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

91
LinkedIn Mobile Network Page
Manage network connections
from this page.
Accept invitations or select
person to invite & write personal
note to connect.
Limited to 300 spaces.

92
LinkedIn Mobile App Posting
LinkedIn has made it
easy to post options are
numerous using the app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be displayed.

93
LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2

94
LinkedIn Mobile Messaging
You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.

95
LinkedIn Mobile App Notifications
This page replicates the desktop
version. It will display recent
activity about your network.

96
LinkedIn Mobile App
The Jobs button
displays most of the
features available on
the desktop version.
Click on See more to
display the app
features.

97
McHenry County Workforce Network
April Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com

98
Success Stories
Lana H. – IT Support
Improved her profile after workshops & 1on1 critique to obtain new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rafael R. – Accounting
Improved his resume & profile after workshops and got hired
I want to add your name to the list!

99
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Monday April 6, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday April 11, 2022 from 10:00am to 12:00pm
Network to Success Job Club
Job Search for Over 50
Wednesday April 13, 2022 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Wednesday April 18, 2022 from 10:00am to 12:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn Strategic Guidelines

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