The document discusses highlights from the Marketing Innovation Summit for B2B on LinkedIn. It recognizes the earliest adopter, most connected, most endorsed, and most popular attendees. It also discusses LinkedIn's largest ad spender and strategies for establishing LinkedIn as a tier 1 customer through best practices, measurable impact, and strategic partnerships. Additionally, it covers topics around the buyer's journey, using LinkedIn for individual versus company goals, account segmentation, multichannel marketing campaigns, and visions for the future of marketing like event-based account management and automated presentations.
This document lists 25 innovations from Clipit, including tools for publishing and sharing content, analytics, advertising value, paid vs owned vs earned media, link analysis, branding, mail analysis, graphs, media reporting, a new website, support, pricing packages, content marketing, influencer marketing, and a business insights dashboard. It also mentions future plans like Flipboard, working with media agencies, predictive modeling, and an online training course.
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...Janessa Lantz
The document discusses how consolidating data from multiple sources into a data warehouse gives marketers x-ray vision into marketing performance. It provides examples of questions that can be answered like whether paid advertising is worth it or if traffic and conversions are being driven. The document recommends using a data warehouse solution to join data from 3+ sources in order to analyze marketing funnel metrics from ad exposure and clicks to sign-ups and sales. This consolidation of data frees up time for marketers to gain deeper insights.
Are you looking for PPC or Google Ad wards Packages? Here Create Tech Information System provides complete packages or information about web Design or more for more get in touch with us.
The document discusses how to integrate products into performance marketing. It suggests understanding the "magic moment" when customers experience value from the product. Examples of different companies are provided. The key is to create friction only after value has been provided to the customer. Technology and techniques like the "one question" approach should be leveraged to help customers have their magic moment with the product as early as possible.
The document discusses how competitive intelligence (CI) can help with content marketing by identifying new content ideas, content gaps, effective content types and frequencies, and keywords driving traffic for competitors. It provides recommendations on how to get started with CI for content marketing, including conducting a competitor content audit, setting up a competitor dashboard, performing a keyword audit, and developing an action plan to test new content based on findings. The purpose of CI for content is not to copy but to generate better ideas and content.
The document discusses highlights from the Marketing Innovation Summit for B2B on LinkedIn. It recognizes the earliest adopter, most connected, most endorsed, and most popular attendees. It also discusses LinkedIn's largest ad spender and strategies for establishing LinkedIn as a tier 1 customer through best practices, measurable impact, and strategic partnerships. Additionally, it covers topics around the buyer's journey, using LinkedIn for individual versus company goals, account segmentation, multichannel marketing campaigns, and visions for the future of marketing like event-based account management and automated presentations.
This document lists 25 innovations from Clipit, including tools for publishing and sharing content, analytics, advertising value, paid vs owned vs earned media, link analysis, branding, mail analysis, graphs, media reporting, a new website, support, pricing packages, content marketing, influencer marketing, and a business insights dashboard. It also mentions future plans like Flipboard, working with media agencies, predictive modeling, and an online training course.
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Perfor...Janessa Lantz
The document discusses how consolidating data from multiple sources into a data warehouse gives marketers x-ray vision into marketing performance. It provides examples of questions that can be answered like whether paid advertising is worth it or if traffic and conversions are being driven. The document recommends using a data warehouse solution to join data from 3+ sources in order to analyze marketing funnel metrics from ad exposure and clicks to sign-ups and sales. This consolidation of data frees up time for marketers to gain deeper insights.
Are you looking for PPC or Google Ad wards Packages? Here Create Tech Information System provides complete packages or information about web Design or more for more get in touch with us.
The document discusses how to integrate products into performance marketing. It suggests understanding the "magic moment" when customers experience value from the product. Examples of different companies are provided. The key is to create friction only after value has been provided to the customer. Technology and techniques like the "one question" approach should be leveraged to help customers have their magic moment with the product as early as possible.
The document discusses how competitive intelligence (CI) can help with content marketing by identifying new content ideas, content gaps, effective content types and frequencies, and keywords driving traffic for competitors. It provides recommendations on how to get started with CI for content marketing, including conducting a competitor content audit, setting up a competitor dashboard, performing a keyword audit, and developing an action plan to test new content based on findings. The purpose of CI for content is not to copy but to generate better ideas and content.
Colin Eagan Content Marketing Conference 2017Colin Eagan
Colin Eagan discusses personalization and targeting of web content. He explains that experience management systems allow targeting content on a website based on user segments and behaviors. Some key points include defining audience segments using data, creating rules and campaigns to determine what content each segment sees, and modeling content with tags so the system knows what to display to different users. Testing and analytics are also important to measure how well personalization is working.
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
How to Unify Sales and Marketing as Revenue RockstarsDemandbase
https://www.demandbase.com/webinar/topo-virtual-summit-ondemand/
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
Communicate more effectively with both formal working groups and informal cross-team banter.
Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
Employer Branding in the Era of Talent IntelligenceRebecca Feldman
The era of talent intelligence is here - it's using data and insights to make people your competitive advantage. Letting data guide you to the right audience, and even the right messaging, can enable you to win the best talent.
This presentation, originally developed for a customer workshop, shows you how to use an insights-driven approach to employer branding. You will learn how data can help answer key questions, pinpoint your target audience, measure your culture, and more.
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Level Up: Making Social Media Marketing Work for Big Businessa|muse digital
This document discusses social media marketing strategies for big businesses. It outlines the key pillars of Level Up agency as creative strategy, technology, and connected experiences. It then discusses using paid social advertising to complement organic community growth. Examples of paid social platforms like Facebook, Twitter, LinkedIn and YouTube ads are provided. Case studies show increases in engagements, traffic and followers from integrated social media campaigns. The document stresses measuring social media ROI using a variety of qualitative and quantitative metrics.
How to create a massive linked in referral network with the most influential ...IAMCP MENTORING
This document outlines a LinkedIn lead generation strategy presented by Steen Helmer. The strategy involves a 6 step process to build a massive LinkedIn referral network and attract hundreds of influential referral sources within months. The steps include optimizing your profile, engaging contacts, joining groups, finding and sharing content. Implementing the daily routine can generate over 1,300 qualified leads in a year with minimal daily effort. The presentation also provides scripts, tips on measuring activities, and determining an expected ROI.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
This document provides an insider's guide from LinkedIn on how they use LinkedIn for effective marketing campaigns. It discusses how LinkedIn uses a mix of organic and paid content strategies to achieve their objectives of brand awareness, thought leadership, and lead generation. The guide shares best practices for content, targeting, campaign management, and paid advertising tools like Sponsored Content, Sponsored InMail, and Display Ads. It aims to give marketers tactical insights from LinkedIn's own experience on how to execute effective campaigns on LinkedIn.
Master Social PPC in 2015! 10 Tips To Set Yourself Up For SuccessHanapin Marketing
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans.
In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy.
You’ll get expert-level PPC tips like:
*Managing the ever-changing image sizes and policies across social networks
*Utilizing Video Ads in Facebook
*How to prepare for social as a whole in 2015
[Future of ABM Webinar Series] Mission 5: Using Intent and Fit for Full-Funne...Engagio
Need to create predictable and repeatable growth? A data-driven approach can help! Join Everstring, RollWorks, and Engagio in this presentation to understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.
You'll discover how to:
— Operationalize ABM with intent and fit data
— Run ABM campaigns targeted at buyers throughout the customer lifecycle
— Target and prioritize the accounts that matter
Check out our webinar series space flight program! This webinar is Mission 5 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
Strategizing in an increasingly complex digital marketing worldThorsten Sachtje
This document summarizes Thorsten Sachtje's presentation on strategizing in an increasingly complex digital marketing world. Some key points:
- Marketing is facing accelerating creative destruction and disruption from digital technologies, requiring dual transformation of both daily and future business.
- Consumer expectations have been set by technology-powered brands like Amazon, Netflix and Airbnb that offer frictionless, personalized experiences. All brands must meet these new standards.
- Amazon's strategy is to become "Earth's biggest store" through continuous improvements using digital tools, data and AI to better understand and serve customers.
- Effective marketing in today's digital world is not just about "digital marketing" but using the right insights from data
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
This document outlines 5 critical trends CMOs should know about: 1) Measurement is becoming more sophisticated, 2) Account based marketing enables precision targeting, 3) Influencer marketing extends reach, 4) Native advertising drives engagement, and 5) Video is the new content king. For each trend, it provides what CMOs can do and how LinkedIn can help. It concludes by highlighting top CMOs on LinkedIn that can serve as inspiration.
NISA Conference 2015: Winning the Battle for Qualified CandidatesNhat Pham
Nhat Pham explains how to use Social Media and Digital Marketing to win the battle for Qualified Candidates at the 2015 National Independant Staffing Association.
Colin Eagan Content Marketing Conference 2017Colin Eagan
Colin Eagan discusses personalization and targeting of web content. He explains that experience management systems allow targeting content on a website based on user segments and behaviors. Some key points include defining audience segments using data, creating rules and campaigns to determine what content each segment sees, and modeling content with tags so the system knows what to display to different users. Testing and analytics are also important to measure how well personalization is working.
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Marketing Analytics is critical to all marketing activities:
--- Challenge: Difficult to setup and measure
--- Solution: Measure what matters
--- Implementation: Tie marketing analytics back to your business goals
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
Webinar - Marketing Metrics Madness in an Account Based WorldEngagio
Featuring speakers from Engagio and Brightfunnel, learn best practices for reporting and attribution on your Account Based Marketing and Sales programs.
How to Unify Sales and Marketing as Revenue RockstarsDemandbase
https://www.demandbase.com/webinar/topo-virtual-summit-ondemand/
Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline.
During this session, attendees will get actionable insights on how to:
Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
Communicate more effectively with both formal working groups and informal cross-team banter.
Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
Employer Branding in the Era of Talent IntelligenceRebecca Feldman
The era of talent intelligence is here - it's using data and insights to make people your competitive advantage. Letting data guide you to the right audience, and even the right messaging, can enable you to win the best talent.
This presentation, originally developed for a customer workshop, shows you how to use an insights-driven approach to employer branding. You will learn how data can help answer key questions, pinpoint your target audience, measure your culture, and more.
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Level Up: Making Social Media Marketing Work for Big Businessa|muse digital
This document discusses social media marketing strategies for big businesses. It outlines the key pillars of Level Up agency as creative strategy, technology, and connected experiences. It then discusses using paid social advertising to complement organic community growth. Examples of paid social platforms like Facebook, Twitter, LinkedIn and YouTube ads are provided. Case studies show increases in engagements, traffic and followers from integrated social media campaigns. The document stresses measuring social media ROI using a variety of qualitative and quantitative metrics.
How to create a massive linked in referral network with the most influential ...IAMCP MENTORING
This document outlines a LinkedIn lead generation strategy presented by Steen Helmer. The strategy involves a 6 step process to build a massive LinkedIn referral network and attract hundreds of influential referral sources within months. The steps include optimizing your profile, engaging contacts, joining groups, finding and sharing content. Implementing the daily routine can generate over 1,300 qualified leads in a year with minimal daily effort. The presentation also provides scripts, tips on measuring activities, and determining an expected ROI.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
This document provides an insider's guide from LinkedIn on how they use LinkedIn for effective marketing campaigns. It discusses how LinkedIn uses a mix of organic and paid content strategies to achieve their objectives of brand awareness, thought leadership, and lead generation. The guide shares best practices for content, targeting, campaign management, and paid advertising tools like Sponsored Content, Sponsored InMail, and Display Ads. It aims to give marketers tactical insights from LinkedIn's own experience on how to execute effective campaigns on LinkedIn.
Master Social PPC in 2015! 10 Tips To Set Yourself Up For SuccessHanapin Marketing
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans.
In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy.
You’ll get expert-level PPC tips like:
*Managing the ever-changing image sizes and policies across social networks
*Utilizing Video Ads in Facebook
*How to prepare for social as a whole in 2015
[Future of ABM Webinar Series] Mission 5: Using Intent and Fit for Full-Funne...Engagio
Need to create predictable and repeatable growth? A data-driven approach can help! Join Everstring, RollWorks, and Engagio in this presentation to understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.
You'll discover how to:
— Operationalize ABM with intent and fit data
— Run ABM campaigns targeted at buyers throughout the customer lifecycle
— Target and prioritize the accounts that matter
Check out our webinar series space flight program! This webinar is Mission 5 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Cha...G3 Communications
View this #sps17 Webcast on-demand here: http://dg-r.co/2xOyTwO
This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement. With more precise targeting, the session will provide prescriptive examples of how B2B marketers can keep up with their B2C peers by putting actionable intelligence into play across multiple channels, including:
• Increasing telemarketing conversions;
• Improving email click-through rates;
• Reducing digital ad acquisition costs: and
• Lifting direct mail response rates.
Attendees will also find examples of how access to accurate account and contact data are helping organizations identify their best audiences and then deploy campaigns across channels that match buyer preferences.
Strategizing in an increasingly complex digital marketing worldThorsten Sachtje
This document summarizes Thorsten Sachtje's presentation on strategizing in an increasingly complex digital marketing world. Some key points:
- Marketing is facing accelerating creative destruction and disruption from digital technologies, requiring dual transformation of both daily and future business.
- Consumer expectations have been set by technology-powered brands like Amazon, Netflix and Airbnb that offer frictionless, personalized experiences. All brands must meet these new standards.
- Amazon's strategy is to become "Earth's biggest store" through continuous improvements using digital tools, data and AI to better understand and serve customers.
- Effective marketing in today's digital world is not just about "digital marketing" but using the right insights from data
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
This document outlines 5 critical trends CMOs should know about: 1) Measurement is becoming more sophisticated, 2) Account based marketing enables precision targeting, 3) Influencer marketing extends reach, 4) Native advertising drives engagement, and 5) Video is the new content king. For each trend, it provides what CMOs can do and how LinkedIn can help. It concludes by highlighting top CMOs on LinkedIn that can serve as inspiration.
Similar to Advanced LinkedIn: From Play to Pay (20)
NISA Conference 2015: Winning the Battle for Qualified CandidatesNhat Pham
Nhat Pham explains how to use Social Media and Digital Marketing to win the battle for Qualified Candidates at the 2015 National Independant Staffing Association.
Henrico Citizen Business Branding Summit Nhat Pham
On 11.12.14, Nhat Pham presented a dynamic presentation to entrepreneurs for small & medium size business. Nhat discussed the difference between branding & marketing, social media and his 5M's to marketing success online or offline.
Hardywood craft brewery video roi case study 1Nhat Pham
Hardywood Brewery was unhappy with homemade videos that lacked polish and hired a professional videographer, but the resulting videos were too staged. They sought a more down-to-earth approach to document the launch of their SB604 lager presented by the Virginia governor. SUCCESSWERKS created a fast-paced, edgy video using different camera angles and modern techniques to tell the SB604 story and showcase Hardywood's character, which received a positive response on social media.
Tots on the-go social media roi case studyNhat Pham
Tots on-the-go, a baby equipment rental service started by a solo entrepreneur, wanted to promote their website and increase sales with a limited budget. They created a strategy using a personal blog, Twitter, Facebook and YouTube channel to provide stroller tips and reviews to connect with mothers, influencers and bloggers. This drove traffic to their online properties and led to thousands of YouTube followers, higher website traffic and views, a 3% jump in Twitter sales in one month, and new relationships with influencers and bloggers in the mom community.
Puritan dry cleaners social media roi case studyNhat Pham
Puritan Cleaners was looking for a way to connect with current and new customers. They launched a campaign called "Free Pants Wednesday" which allowed customers to get one pair of pants cleaned for free each Wednesday. This campaign was promoted on Facebook, Twitter, YouTube and other local sites. The campaign was successful in gaining over 1,000 likes and thousands of impressions on social media. It also resulted in a 27.6% increase in revenues over a 4 week period, capturing 611 new email addresses and cleaning 3,370 articles of clothing total. The Operations Director of Puritan Cleaners praised SUCCESSWERKS for helping them establish an effective social media strategy.
Mekong social media roi craft beer and restaurant case studyNhat Pham
A Vietnamese restaurant called Mekong wanted to increase craft beer sales and brand recognition. They developed a personal brand for the owner and "Chief Beer Officer" through social media channels like Facebook and YouTube. This included a YouTube channel reviewing beers weekly and personal accounts reflecting the owner's personality. The strategy resulted in over 11,000 Facebook likes, national recognition as the best beer bar in America, growing their tap selection from bottles to 44 taps, and large engagement and followers on social media, helping increase beer sales and traffic for the restaurant.
Social media for national association for state workforce agencies Nhat Pham
This document outlines an agenda for a workshop on social media strategies for state workforce agencies. The agenda includes an introduction, presentations on best practices and case studies, and discussions of engagement strategies, managing social media, and next steps. Sample slides cover topics like missions, messages, markets, methods, metrics, and best practices for social media use. Case studies focus on the US Air Force's social media use and a company called Career Prospectors.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
26. #CTLi17 26
C Level SUCCESS™
Connect with customers, clients, colleagues
Link to them on all sites
Use Multiple modalities
Give them a reason to connect
Cultivate Common Cause
Find your why
It doesn't’t have to be warm & fuzzy | Story Telling
Connect to them on emotional level
Create a Community
• Like-minded people
• Get engagement
• You have a “Tribe”