Präsentation zu Christian und Markus Vollmerts Vortrag bei growthCGN am 05.07.2017 in Köln. Grundlagen der Webanalyse mit Google Analytics und weiteren Google Produkten wie dem Tag Manager und Data Studio.
Machine Learning in PPC: How to get started today | Chris Gutknecht | Friends...norisk
This talk shows first steps to use machine learning services for your own PPC data. It will cover the use pretrained ML APIs, Auto-ML and BigQuery ML for PPC automation challenges. The talk was presented at the Friends of Search conference 2019 in Amsterdam by Chris Gutknecht.
Making Adwords Scripts SCALE - The norisk approachnorisk
Adwords Scripts implementations often come with the challenge of not being able to easily manage larger accounts and workloads. This presentation by Christopher Gutknecht and Alexander Gross of norisk shows different tactics to help Adwords Scripts scale and leverage its full potential, while bypassing most known restrictions. Read more about AdWords Scripts in norisk's blog:
https://www.noriskshop.de/blog/category/adwords-scripts/
Präsentation zu Christian und Markus Vollmerts Vortrag bei growthCGN am 05.07.2017 in Köln. Grundlagen der Webanalyse mit Google Analytics und weiteren Google Produkten wie dem Tag Manager und Data Studio.
Machine Learning in PPC: How to get started today | Chris Gutknecht | Friends...norisk
This talk shows first steps to use machine learning services for your own PPC data. It will cover the use pretrained ML APIs, Auto-ML and BigQuery ML for PPC automation challenges. The talk was presented at the Friends of Search conference 2019 in Amsterdam by Chris Gutknecht.
Making Adwords Scripts SCALE - The norisk approachnorisk
Adwords Scripts implementations often come with the challenge of not being able to easily manage larger accounts and workloads. This presentation by Christopher Gutknecht and Alexander Gross of norisk shows different tactics to help Adwords Scripts scale and leverage its full potential, while bypassing most known restrictions. Read more about AdWords Scripts in norisk's blog:
https://www.noriskshop.de/blog/category/adwords-scripts/
Péhápkaři v Pecce: Jak jsme neposlali pull request do PHP – Milan Pála – 17. ...PeckaDesign.cz
Zjistili jsme, že nám v PHP chybí určitá funkcionalita, která by tam podle nás být měla. Připravili jsme PR, odeslali a až potom se podívali, proč ho vlastně před námi neposlal někdo jiný. :) Podělím se s vámi alespoň o zkušenosti s úpravami v PHP.
Are you struggling to implement Bing Universal Event Tracking (UET)? You're not alone. UET is not intuitive, so I'm breaking down insights on how to implement UET across your website so you'll be ready for the retirement of the existing campaign analytics and ready for the launch of Bing Remarketing.
Martha van Berkel — Schema Markup for eCommerceSemrush
These slides were presented at the SEMrush webinar "Structured Data for eCommerce". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-ecommerce/
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Step Into The Future: Automate Your PPC With AdWords Scripts - Given by Marcela De Vivo, @gryffincom - Gryffin, CEO. #SMX #24B
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Slides from my talk at the SuperWeek analytics conference. The focus was on organization transformation necessary to improve data quality, especially when using a tag management solution like Google Tag Manager.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
SEO Ranking Part 9 https://seohongkong.website
These are the Critical Success SEO Ranking Factors for Search Engine Optimization SEO.
Implement the information contained on the infograph.
SEO Hong Kong Search Optimization Services and Responsive Web Design.
#SEORanking #SEOHongKong #SEO #SearchEngineOptimization #WebDesign #WebsiteDesign #Digital Marketing #WebsiteBuilder
Website Ranking On Page SEO Part 9 Search Engine Optimization Experts SEO Hong Kong Digital Marketing #SEOHongKong #SEO Google Website Ranking strategies https://seohongkong.website
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
Key things to consider when running an international SEO campaign, taking a look at common issues & counting the cost of technical and content errors when operating in multiple markets.
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
My presentation from the Superweek 2019 conference.
In the presentation, I discuss how critical healthy communication structures are in any project. I talk about customization and how customization can be used to overcome problems that emerge from broken communication structures AND how customization can be used to actually fix relationships and break down silos in any company.
From our experience of working with large marketing agencies, we know that Agencies and In-house digital marketing operations in are inefficient, with as much as ~Ͽ5%-Ѐ5% tasks that "Non Value Adding"/ wasteful or has scope of automation/standardization
Given the current economic climate and increasing pressure on price and margins. Agencies are facing multiple challenging market shifts that are impeding growth and margin expansion
There's no better time to get leaner by automating and standardizing your operations.
SuiteWorld16: Mega Volume - How TubeMogul Leverages NetSuiteNicolas Brousse
TubeMogul handles over one trillion ad auctions per month. This session will showcase the successful integration that helped TubeMogul improve its order, fulfillment, and payment workflow of every one of those auctions. You'll be given the complete breakdown on the end-to-end workflow, as well as the technical and organizational implementation challenges overcome in handling this tremendous volume.
Péhápkaři v Pecce: Jak jsme neposlali pull request do PHP – Milan Pála – 17. ...PeckaDesign.cz
Zjistili jsme, že nám v PHP chybí určitá funkcionalita, která by tam podle nás být měla. Připravili jsme PR, odeslali a až potom se podívali, proč ho vlastně před námi neposlal někdo jiný. :) Podělím se s vámi alespoň o zkušenosti s úpravami v PHP.
Are you struggling to implement Bing Universal Event Tracking (UET)? You're not alone. UET is not intuitive, so I'm breaking down insights on how to implement UET across your website so you'll be ready for the retirement of the existing campaign analytics and ready for the launch of Bing Remarketing.
Martha van Berkel — Schema Markup for eCommerceSemrush
These slides were presented at the SEMrush webinar "Structured Data for eCommerce". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-for-ecommerce/
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Step Into The Future: Automate Your PPC With AdWords Scripts - Given by Marcela De Vivo, @gryffincom - Gryffin, CEO. #SMX #24B
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Slides from my talk at the SuperWeek analytics conference. The focus was on organization transformation necessary to improve data quality, especially when using a tag management solution like Google Tag Manager.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
SEO Ranking Part 9 https://seohongkong.website
These are the Critical Success SEO Ranking Factors for Search Engine Optimization SEO.
Implement the information contained on the infograph.
SEO Hong Kong Search Optimization Services and Responsive Web Design.
#SEORanking #SEOHongKong #SEO #SearchEngineOptimization #WebDesign #WebsiteDesign #Digital Marketing #WebsiteBuilder
Website Ranking On Page SEO Part 9 Search Engine Optimization Experts SEO Hong Kong Digital Marketing #SEOHongKong #SEO Google Website Ranking strategies https://seohongkong.website
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Brighton SEO International Search - Four Pillars of SuccessWill Cecil
Key things to consider when running an international SEO campaign, taking a look at common issues & counting the cost of technical and content errors when operating in multiple markets.
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
My presentation from the Superweek 2019 conference.
In the presentation, I discuss how critical healthy communication structures are in any project. I talk about customization and how customization can be used to overcome problems that emerge from broken communication structures AND how customization can be used to actually fix relationships and break down silos in any company.
From our experience of working with large marketing agencies, we know that Agencies and In-house digital marketing operations in are inefficient, with as much as ~Ͽ5%-Ѐ5% tasks that "Non Value Adding"/ wasteful or has scope of automation/standardization
Given the current economic climate and increasing pressure on price and margins. Agencies are facing multiple challenging market shifts that are impeding growth and margin expansion
There's no better time to get leaner by automating and standardizing your operations.
SuiteWorld16: Mega Volume - How TubeMogul Leverages NetSuiteNicolas Brousse
TubeMogul handles over one trillion ad auctions per month. This session will showcase the successful integration that helped TubeMogul improve its order, fulfillment, and payment workflow of every one of those auctions. You'll be given the complete breakdown on the end-to-end workflow, as well as the technical and organizational implementation challenges overcome in handling this tremendous volume.
Reduce Time to Value: Focus First on Configuration Management DebtChris Sterling
The value of software is only potential value until it is in users’ hands. There can be many roadblocks to software getting into those hands. These roadblocks tend to revolve around elaborate deployment pipelines stemming from Configuration Management Debt:
* Over-burdened release engineering and operations teams
* High coupling with centrally managed architecture element/component
* Source control practices that impact delivery velocity
* Too many variations/versions of the software supported in production
* Poor integration processes across architecture components and scaled team delivery
* Too many hand-offs between teams in order to release software to users
* Code changes feel too risky and takes too long to validate before releasing into production
* Poor documentation practices
In organizations that have effective configuration management practices it is common to see deployment pipelines that have a smaller number of hand-offs between teams, architectures that tend to be more malleable, and efficient validation processes. By focusing on reducing Configuration Management Debt it is simpler to identify aspects of the integration and release management process that need to be tackled in order to get working software in the hands of users sooner while reducing the bottlenecks in the organizational processes and practices.
In this session we will discuss specific approaches and examples on how reducing Configuration Management Debt leads to reducing other forms of software debt including:
* Smaller number of hand-offs: Platform Experience Debt
* Malleable architectures: Design Debt
* Efficient validation processes: Quality Debt
* More testable software: Technical Debt
РАМЕЛЛА БАСЕНКО «ROI of automation or how to sell your automation ideas to cu...QADay
Online Quality Assurance Day 2020 #2
РАМЕЛЛА БАСЕНКО
«ROI of automation or how to sell your automation ideas to customers»
telegram: wwww.t.me/goqameetup
fb: www.fb.com/goqaevent
fb: www.fb.com/qaday.org
Сайт: www.qaday.org
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
WebPros at CloudFest 2022 - Walk the New Revenue Avenues of Server ManagementJan Löffler
We're long past the nuts and bolts, metal or cloud, CPU-and-HDD features we've been boasting since the 90s. Today's developers are after 100% uptime, ready-to-code out of the box environments, automated, self-managing features. How do we step beyond these though, to tackle their needs even before they get a chance to speak it up? Here's our scoop on why Sitejet, cPanel SEO and 360 Monitoring might be a game changer for you!
WebPros at CloudFest 2022 - Walk the New Revenue Avenues of Server ManagementPlesk
We're long past the nuts and bolts, metal or cloud, CPU-and-HDD features we've been boasting since the 90s. Today's developers are after 100% uptime, ready-to-code out of the box environments, automated, self-managing features. How do we step beyond these though, to tackle their needs even before they get a chance to speak it up? Here's our scoop on why Sitejet, cPanel SEO, and 360 Monitoring might be a game changer for you!
Bug fixing is the most outdated area of web application development. End users of web applications face bugs that are extremely hard for developers to investigate. Kuoll-script confidentially records all information developers need for bug fixing. Having the Kuoll-record a developer can fix the bug without even reproducing it. It made possible with Kuoll-record containing the code of the web page, all dynamic changes of that code, user actions, network requests, and (!) cause-effect relations of all of the above.
Developers spend their time inefficiently, customers are not happy and the company is losing money. Stop it! Install Kuoll now and make bug fixing of end user bugs as easy as in developer's own web browser. http://www.kuoll.com/
How to Start Using Scripts [+Prebuilt Templates Included]Hanapin Marketing
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
Many organizations that embark on a journey to the cloud view their effort as an opportunity to transform their outdated operations and development practices. DevOps, Agile software development, and Design Thinking are the popular methodologies used today to successfully speed the delivery of new products and features and create a more customer-centric mindset. In this session, we break down the essential components of each method and provide tips on how to navigate common challenges when adopting these methods during a cloud migration.
The journey to the cloud is an opportunity to transform outdated operations and development practices. DevOps, Agile software development, and Design Thinking are some of the popular methodologies used today to successfully speed delivery of Approved products and features and create a more customer-centric mindset. In this session, we break down the essential components of these methods and share tips on navigating common challenges when adopting these methods during a cloud migration.
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
This webinar was held live on March 4th, 2021. Watch the on demand recording here: https://curiositysoftware.ie/resources/democratisation-testing-webinar/
Learn how Infuse, Kumoco and Curiosity enabled rigorous in-sprint test automation at a large telecommunications company. BAs, Testers and Developers at the telco now collaborate to build visual flows of the system logic in-sprint. The easy-to-maintain diagrams generate complete SIT and E2E tests for the latest business processes, rigorously testing before every rapid release.
To overcome siloes and overly-manual processes, Infuse, Kumoco and Curiosity built a “telecommunications-company-in-a-box”, a digital twin of the system under test. Artifacts created by BA’s were imported to build complete business flows, providing a single source of truth for the systems in scope. The flows were then used to generate rigorous tests in seconds, and were further used by developers and testers to build CI/CD assets. This generated a complete set of artifacts across the SDLC, while allowing every stakeholder to use their favourite tools.
Join Infuse, Kumoco and Curiosity live to see this cutting-edge approach to in-sprint design, development and testing in action. You will discover how:
1. Slow and siloed system design and test creation were replaced by test generation for useMango, with matching test cases generated in Jira.
2. Risk-based test generation identified exactly what to test in short sprints, overcoming the challenge of having more in a system than you could ever test in-sprint.
3. The rigorous automation is now maintained in-sprint, updating tests across tools as the business customize processes in BPMN-style diagrams.
4. The business know that their changes will be validated rigorously before each release, optimizing test generation for time and risk and defining reliably when testing is ‘done’.
This webinar was held live on March 4th, 2021. Watch the on demand recording here: https://curiositysoftware.ie/resources/democratisation-testing-webinar/
SEO pro eshopy a jejich majitele/správce - Eshopvíkend 2015 :-)Jakub Kašparů
Tématem prezentace je popsat nejčastější chyby, které stále vidím na eshopech z pohledu SEO. Nabídnout řešení. Ukázat, jaké jsou možnosti z pohledu analýzy konkurence a odkazových příležitostí pro majitele eshopů.
Rozdíl mezi webovou analytikou a počítadlem návštěvnostiJakub Kašparů
Materiály ke školení a článku na téma "Rozdíl mezi webovou analytikou a počítadlem návštěvnosti". Více v článku http://lynt.cz/blog/nastaveni-universal-analytics-a-jeho-dalsi-moznosti
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5. 5
Sklik scripts on Google Apps Script platform
Javascript library in Google Apps
Script enviroment
We solved slow data processing
Developer and server are
not required
6. 6
Sklik scripts on Google Apps Script platform
• Google Disk
• Google Spreadsheets
• Google Analytics etc.
Google Apps Script makes it easier
to communicate with tools like:
Non-programmers are able to do small
changes
12. 12
How did we deal with this problem in the past?
Make report of all active ads
Remove UTM parameters
Remove duplicate URL addresses
Insert URLs to Xenu or Screaming Frog
If 404 appeared, you have to find where address is used
Work for 10 - 15 minutes per account
13. 13
How does our script work?
It goes through all Sklik acounts
It removes UTM parameters
and duplicate URLs
It tries page response
If 404 occurs, script sends you an email
Works daily not monthly
15. 15
How much do we save?
PPC
Scripts
Time saving 15 minutes
per Sklik account per month.
For us about 7 hours per month,
we solve just problems that occure.
Download script here: ppc-scripts.eu/1
17. 17
What script does
It automatically monitors newly
added ads in ad group.
It automatically evaluates
test relevancy
When the test is finished,
script lets you know
21. 21
Sklik script for account perfomance
Skript ke stažení zde:
Script tracks your key perfomance metrics split by days, weeks,
months, campaings and ad groups
In addition script calculates your profit for each view
Script lets you know every time your credit is low
Great report for clients, you don’t need to prepare it manually and it is
always updated
Sends you an email in case your account had been
in red the previous day
27. 27
Saved time
PPC
Scripts
Download script here: ppc-scripts.eu/4
You save 30 - 60 minutes per
Sklik account
Saved time thanks to previously
excluded negative search terms
in report
29. 29
What script does
It monitors changes in XML feed
Script lets you know whenever there has
been any product change via email
Script works with Zbozi, Heureka and
Merchant center feed
• Newly added products
• Removed products
30. 30
Script benefits
You do not have to rely on information
from client’s employees
You can check it just few times per months and create
new campaigns based on newly added products
If you have the right feed, you can track numbers of
product per landing page or average price in category
31. 31
Where to get
PPC
Scripts
You can download it and use it TODAY
ppc-scripts.eu/5
You get easy report of product
changes
It is Adwords script