Advance Facebook Techniques presents Facebook as a database, a deep source of insights, knowledge about your demographics and how to effectively use Facebook Ad Campaigns
Facebook can be used as a powerful database for businesses to understand customer behaviors and target advertising. Businesses can create Facebook applications to gather user data with permissions and target ads based on user interests, behaviors, and connections visible on their profiles. Facebook also has advertising options outside of Facebook through tools like the Like button that allow businesses to promote content and actions back to users' profiles to bring in traffic, leads, and engagement at low costs.
Perché alcuni megabrand hanno fallito con il facebook commerce e hanno deciso di chiudere i loro fanStores? Quali sono i vantaggi di vendere su Facebook e quali sono stati gli errori commessi? Come sviluppare allora una value proposition per il Facebook Commerce? Di questo e altro abbiamo parlato oggi al Workshop su Facebook Commerce, organizzato da DML a Milano.
A semester long analysis of the digital strategy of the Boston Red Sox. A complete look into social media, inbound marketing, target personas and more.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
Users enjoy sharing photos on Facebook, hosting 140 billion photos with 70 billion added yearly. Facebook allows users to interact with friends worldwide by sharing updates and media in innovative ways. However, Facebook has compromised usability for security, and some features like Poke lack purpose. The timeline aims to highlight user activities and expression through a magazine-like format with a cover photo.
Taking interactivity on social media to the next level, brands are moving beyond simply creating pages and posting random content. Strategic engagement is key, and innovative concepts like contests that exploit user comments, likes and shares can drive virality. However, pure contests may not be "social" enough. Facebook is making platform changes focused on images and offers to impact revenue. Moving forward, differentiation and integrating social campaigns with mainline advertising using innovative interactivity will be important for engagement. Concepts around gaming, virtual stores and more could provide such interactivity. Additional factors like video strategy, image strategy, sentiment analysis and online reputation management will also be instrumental.
Analyzing the User Experience of Vertical Social Networks: NuzzelTapglue
This is the second part of our series "Analyzing the User Experience of Vertical Social Networks" where we take a deeper look into successful social networks and how they leverage social features.
This document provides step-by-step instructions for syncing your Facebook friends with your database using a Yahoo email account. It details how to export your Facebook friends list to Yahoo contacts, then export that list from Yahoo as a CSV file that can be imported into contact management systems like the 21online Contact Manager or email programs.
Facebook can be used as a powerful database for businesses to understand customer behaviors and target advertising. Businesses can create Facebook applications to gather user data with permissions and target ads based on user interests, behaviors, and connections visible on their profiles. Facebook also has advertising options outside of Facebook through tools like the Like button that allow businesses to promote content and actions back to users' profiles to bring in traffic, leads, and engagement at low costs.
Perché alcuni megabrand hanno fallito con il facebook commerce e hanno deciso di chiudere i loro fanStores? Quali sono i vantaggi di vendere su Facebook e quali sono stati gli errori commessi? Come sviluppare allora una value proposition per il Facebook Commerce? Di questo e altro abbiamo parlato oggi al Workshop su Facebook Commerce, organizzato da DML a Milano.
A semester long analysis of the digital strategy of the Boston Red Sox. A complete look into social media, inbound marketing, target personas and more.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
Users enjoy sharing photos on Facebook, hosting 140 billion photos with 70 billion added yearly. Facebook allows users to interact with friends worldwide by sharing updates and media in innovative ways. However, Facebook has compromised usability for security, and some features like Poke lack purpose. The timeline aims to highlight user activities and expression through a magazine-like format with a cover photo.
Taking interactivity on social media to the next level, brands are moving beyond simply creating pages and posting random content. Strategic engagement is key, and innovative concepts like contests that exploit user comments, likes and shares can drive virality. However, pure contests may not be "social" enough. Facebook is making platform changes focused on images and offers to impact revenue. Moving forward, differentiation and integrating social campaigns with mainline advertising using innovative interactivity will be important for engagement. Concepts around gaming, virtual stores and more could provide such interactivity. Additional factors like video strategy, image strategy, sentiment analysis and online reputation management will also be instrumental.
Analyzing the User Experience of Vertical Social Networks: NuzzelTapglue
This is the second part of our series "Analyzing the User Experience of Vertical Social Networks" where we take a deeper look into successful social networks and how they leverage social features.
This document provides step-by-step instructions for syncing your Facebook friends with your database using a Yahoo email account. It details how to export your Facebook friends list to Yahoo contacts, then export that list from Yahoo as a CSV file that can be imported into contact management systems like the 21online Contact Manager or email programs.
Instagram is a free iPhone app launched in 2010 that allows users to take photos, add filters and frames, and share the modified photos on social media like Facebook and Twitter. The app is popular among 15-40 year old urban dwellers interested in art, fashion, and photography as it allows quick and easy photo sharing. Brands and celebrities use Instagram to promote products and gain exposure by posting photos to engage followers. Metrics like likes and hashtag usage help measure a photo's popularity and brand awareness. Channing Tatum actively promoted his movie 21 Jump Street using Instagram by posting rehearsal photos that received thousands of likes and hosting online contests.
MemSQL is an in-memory relational database that provides horizontal scaling and distributed processing. It uses a shared-nothing architecture with independent database instances ("memsqld") that can process queries in parallel. MemSQL stores data either in memory or SSDs for fast performance of up to millions of queries per second. It also provides features for high availability, transactions, logging, and analytics on large datasets.
Facebook App Dev 201 App Launch DistribDave McClure
The document summarizes a workshop on launching and distributing applications on Facebook. It provides an overview of RockYou, a leader in social media widgets, and discusses topics like creating an app, publishing it, tracking usage, debugging, scaling infrastructure, and promoting apps through ad networks. Examples are given of successful music video apps launched on RockYou that saw growth of over 100x.
The document discusses using social media for real estate prospecting. It recommends creating profiles on various social media sites like LinkedIn, Facebook, Twitter, and others. It provides tips for customizing profiles, engaging with connections, and managing content and comments. The goal is to build networks and share content to attract potential clients through free online tools.
Tech Talk: RocksDB Slides by Dhruba Borthakur & Haobo Xu of FacebookThe Hive
This presentation describes the reasons why Facebook decided to build yet another key-value store, the vision and architecture of RocksDB and how it differs from other open source key-value stores. Dhruba describes some of the salient features in RocksDB that are needed for supporting embedded-storage deployments. He explains typical workloads that could be the primary use-cases for RocksDB. He also lays out the roadmap to make RocksDB the key-value store of choice for highly-multi-core processors and RAM-speed storage devices.
Introduction to Firebase [Google I/O Extended Bangkok 2016]Sittiphol Phanvilai
This document provides an overview of developing a mobile application with Firebase. It discusses that developing a mobile app requires functionality like authentication, databases, storage, analytics etc. It then summarizes the key services Firebase provides for mobile development including authentication, realtime database, storage, hosting, cloud messaging, remote config, testing services, crash reporting, dynamic links, invites, monetization services and analytics. The document demonstrates how to integrate and use these Firebase services in a mobile app with code snippets. It positions Firebase as providing an easy way to add functionality to an app without needing to hire backend engineers.
Big Data Real Time Analytics - A Facebook Case StudyNati Shalom
Building Your Own Facebook Real Time Analytics System with Cassandra and GigaSpaces.
Facebook's real time analytics system is a good reference for those looking to build their real time analytics system for big data.
The first part covers the lessons from Facebook's experience and the reason they chose HBase over Cassandra.
In the second part of the session, we learn how we can build our own Real Time Analytics system, achieve better performance, gain real business insights, and business analytics on our big data, and make the deployment and scaling significantly simpler using the new version of Cassandra and GigaSpaces Cloudify.
Hadoop World 2011: Building Realtime Big Data Services at Facebook with Hadoo...Cloudera, Inc.
Facebook has one of the largest Apache Hadoop data warehouses in the world, primarily queried through Apache Hive for offline data processing and analytics. However, the need for realtime analytics and end-user access has led to the development of several new systems built using Apache HBase. This talk will cover specific use cases and the work done at Facebook around building large scale, low latency and high throughput realtime services with Hadoop and HBase. This includes several significant contributions to existing projects as well as the release of new open source projects.
10 free digital marketing tool every small business owner must useAarav Infotech
This document lists and describes 10 free digital marketing tools that are useful for small businesses. It includes tools for SEO like Open Site Explorer and Screaming Frog for analyzing backlinks and crawling websites. Other tools mentioned are for social media like Facebook Audience Insights, keyword research like Keyword.io, and content creation assistance like Portent's Title Generator. Contact information is also provided for Aarav Infotech, the organization providing recommendations on the tools.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
Social Marketing Intelligence® gives you access to users "likes", "interests" and demographic data contained within Facebook. It scans thousands of users' profiles and your competitors' pages to identify new audiences.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Social media trends in 2014 focused on niche social networks gaining popularity as alternatives to mainstream sites like Facebook and Twitter. Trends also pointed to the rise of all-in-one networks that combine multiple functions and more secure networks protecting privacy. New technologies like social TV and the connection of music and social media were emerging trends to watch in 2014.
With this in mind, your brand will not simply need to
be on networks thanks to a Facebook fanpage by instance, you will also need to use social plugins on your website.
A real synergy will result from this complementarity between the brand website and the social networks.
Instagram is a free iPhone app launched in 2010 that allows users to take photos, add filters and frames, and share the modified photos on social media like Facebook and Twitter. The app is popular among 15-40 year old urban dwellers interested in art, fashion, and photography as it allows quick and easy photo sharing. Brands and celebrities use Instagram to promote products and gain exposure by posting photos to engage followers. Metrics like likes and hashtag usage help measure a photo's popularity and brand awareness. Channing Tatum actively promoted his movie 21 Jump Street using Instagram by posting rehearsal photos that received thousands of likes and hosting online contests.
MemSQL is an in-memory relational database that provides horizontal scaling and distributed processing. It uses a shared-nothing architecture with independent database instances ("memsqld") that can process queries in parallel. MemSQL stores data either in memory or SSDs for fast performance of up to millions of queries per second. It also provides features for high availability, transactions, logging, and analytics on large datasets.
Facebook App Dev 201 App Launch DistribDave McClure
The document summarizes a workshop on launching and distributing applications on Facebook. It provides an overview of RockYou, a leader in social media widgets, and discusses topics like creating an app, publishing it, tracking usage, debugging, scaling infrastructure, and promoting apps through ad networks. Examples are given of successful music video apps launched on RockYou that saw growth of over 100x.
The document discusses using social media for real estate prospecting. It recommends creating profiles on various social media sites like LinkedIn, Facebook, Twitter, and others. It provides tips for customizing profiles, engaging with connections, and managing content and comments. The goal is to build networks and share content to attract potential clients through free online tools.
Tech Talk: RocksDB Slides by Dhruba Borthakur & Haobo Xu of FacebookThe Hive
This presentation describes the reasons why Facebook decided to build yet another key-value store, the vision and architecture of RocksDB and how it differs from other open source key-value stores. Dhruba describes some of the salient features in RocksDB that are needed for supporting embedded-storage deployments. He explains typical workloads that could be the primary use-cases for RocksDB. He also lays out the roadmap to make RocksDB the key-value store of choice for highly-multi-core processors and RAM-speed storage devices.
Introduction to Firebase [Google I/O Extended Bangkok 2016]Sittiphol Phanvilai
This document provides an overview of developing a mobile application with Firebase. It discusses that developing a mobile app requires functionality like authentication, databases, storage, analytics etc. It then summarizes the key services Firebase provides for mobile development including authentication, realtime database, storage, hosting, cloud messaging, remote config, testing services, crash reporting, dynamic links, invites, monetization services and analytics. The document demonstrates how to integrate and use these Firebase services in a mobile app with code snippets. It positions Firebase as providing an easy way to add functionality to an app without needing to hire backend engineers.
Big Data Real Time Analytics - A Facebook Case StudyNati Shalom
Building Your Own Facebook Real Time Analytics System with Cassandra and GigaSpaces.
Facebook's real time analytics system is a good reference for those looking to build their real time analytics system for big data.
The first part covers the lessons from Facebook's experience and the reason they chose HBase over Cassandra.
In the second part of the session, we learn how we can build our own Real Time Analytics system, achieve better performance, gain real business insights, and business analytics on our big data, and make the deployment and scaling significantly simpler using the new version of Cassandra and GigaSpaces Cloudify.
Hadoop World 2011: Building Realtime Big Data Services at Facebook with Hadoo...Cloudera, Inc.
Facebook has one of the largest Apache Hadoop data warehouses in the world, primarily queried through Apache Hive for offline data processing and analytics. However, the need for realtime analytics and end-user access has led to the development of several new systems built using Apache HBase. This talk will cover specific use cases and the work done at Facebook around building large scale, low latency and high throughput realtime services with Hadoop and HBase. This includes several significant contributions to existing projects as well as the release of new open source projects.
10 free digital marketing tool every small business owner must useAarav Infotech
This document lists and describes 10 free digital marketing tools that are useful for small businesses. It includes tools for SEO like Open Site Explorer and Screaming Frog for analyzing backlinks and crawling websites. Other tools mentioned are for social media like Facebook Audience Insights, keyword research like Keyword.io, and content creation assistance like Portent's Title Generator. Contact information is also provided for Aarav Infotech, the organization providing recommendations on the tools.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
A closer look at the trends that will shape Digital Marketing in 2017 – and how you can leverage them to outperform your peers. Read more in this blogpost series: https://webrepublic.com/en/blog/2016/11/18/digital-marketing-trends-2017-en/.
The document discusses the growth of digital marketing and social media over time. It notes that while traditional advertising used to require just a few days per year of effort, modern digital marketing requires constant, around-the-clock management. Google AdWords is presented as an effective alternative to traditional advertising methods, allowing granular targeting, testing, and analysis to optimize campaigns. The document also describes an agency that provides digital marketing and software development services to clients.
Social Marketing Intelligence® gives you access to users "likes", "interests" and demographic data contained within Facebook. It scans thousands of users' profiles and your competitors' pages to identify new audiences.
Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Social media trends in 2014 focused on niche social networks gaining popularity as alternatives to mainstream sites like Facebook and Twitter. Trends also pointed to the rise of all-in-one networks that combine multiple functions and more secure networks protecting privacy. New technologies like social TV and the connection of music and social media were emerging trends to watch in 2014.
With this in mind, your brand will not simply need to
be on networks thanks to a Facebook fanpage by instance, you will also need to use social plugins on your website.
A real synergy will result from this complementarity between the brand website and the social networks.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
The document discusses how Skandnet can help companies with their digital advertising efforts on Facebook through creating targeted ads, developing engaging Facebook pages and applications, and optimizing campaigns on an ongoing basis to achieve marketing goals and a positive return on investment.
This document discusses social media and its advantages and disadvantages. It defines social media as online services that focus on building social networks and relationships among users. Some key social media sites are identified as Facebook, YouTube, Twitter, LinkedIn, Google Plus, MySpace and Instagram. The document also outlines some major players in social media like Facebook, LinkedIn and MySpace. It then lists advantages of social media such as fast communication, sharing interests, and facilitating information discovery. Finally, disadvantages like social media being time-consuming and private information becoming public are presented.
Facebook is developing the Open Graph to map user interests and connections between users and content across the web. Through plugins like Like and Activity Feed, any website can integrate with Facebook so that user actions are shared to profiles. This creates a "portable user" where preferences and friends travel with users online. The Open Graph could allow personalized experiences across the web and challenge Google's search dominance by offering personalized results based on social connections. However, some privacy and control concerns exist if users do not want to share data with Facebook or give up control of login processes.
Facebook is developing the Open Graph to map user interests and connections between users and content across the web. Through plugins like Like and Activity Feed, any website can integrate with Facebook so that user actions are shared to profiles. This will allow for personalized recommendations and experiences based on a user's social graph. However, some privacy and control concerns exist as users may not want all activity logged to Facebook, and companies may not want to lose control over their own communities and user data. Competitors like Google and Twitter may also respond to Facebook's move to integrate more deeply with the wider web.
This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com for more information.
Facebook has grown tremendously since its founding, now with over 800 million users uploading photos and videos each month. However, it has faced significant privacy and business model issues. Facebook's initial Beacon program that shared user purchase information without consent caused a backlash. While the site provides valuable user data for advertisers, skepticism remains that Facebook can convert high traffic into sustainable revenue streams given user hostility over privacy and the immersive user experience making ads less effective. Facebook continues working to strengthen its privacy policies and identify business opportunities like e-commerce to profit from its massive user base.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
This document provides information about using Facebook for business purposes. It discusses why companies should use Facebook, details about the Facebook ecosystem including pages, ads, and applications. It also provides tips on how to set up a fan page and get fans, examples of Facebook ad types, and case studies of campaigns run by B!Digital, including for 3Italia mobile and Samsung Galaxy Apollo. The document is meant to educate companies on utilizing Facebook for marketing and customer engagement.
The document discusses how to use Facebook social plugins to maximize visibility and generate traffic. It describes plugins like the Like button, Send button, Comments, and Registration that allow users to engage with content on a brand's website and share it with their friends on Facebook. These plugins create links between content on the website and a user's social graph on Facebook.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
Facebook introduced Open Graph in 2010, which allows websites to integrate with Facebook users' social profiles and connections. This enables personalized recommendations and content based on a user's interests and what their friends engage with. While this provides benefits for marketing and ecommerce, it also represents a risk as Facebook gains more access to personal data and control over consumer preferences. Open Graph uses plugins like "Like" buttons, comments, and activity feeds to socialize the web experience and drive engagement across different websites.
The document provides an introduction and guide to using Facebook Pages for businesses. Some key points:
- Facebook Pages allow businesses to connect with customers and build their consumer base through Facebook's large platform. Pages give opportunities to interact with customers, sell products, and share information.
- To be successful with a Facebook Page, businesses should make their Page personal, update it frequently, harness the power of the News Feed to spread virally, and choose useful applications. They can also promote their Page through Facebook Ads.
- Facebook Pages are visible to all and have no limit on fans, unlike personal profiles. They allow businesses to publicly engage with customers in ways that profiles do not.
The document provides an introduction and guide to using Facebook Pages for businesses. Some key points:
- Facebook Pages allow businesses to connect with customers and build their consumer base through Facebook's large user base.
- Pages give businesses opportunities to share information, run promotions, and interact with customers. Hundreds of thousands of brands and businesses use Pages successfully.
- The guide covers best practices for setting up and managing a Page, including adding fresh content regularly, using applications, and promoting the Page through ads.
This document provides an introduction and overview of Facebook and how businesses can utilize Facebook for marketing purposes. It discusses what Facebook is, important Facebook statistics, the importance of Facebook for businesses, different things businesses can do on Facebook like creating a Facebook page and getting "likes", and how to integrate Facebook into websites and apps using plugins and the Facebook SDK. It also provides tutorials on creating a Facebook app and using various Facebook plugins.
Facebook is a social media platform launched in 2004 to connect people and allow sharing of life events through photos and statuses. It has over 1.5 billion users and generates most of its revenue from advertisements. However, it also faces legal and ethical issues around data privacy and negative effects on users' mental health. Snapchat is a photo messaging app launched in 2011 allowing users to send photos with captions and filters that disappear after being viewed. While popular with younger users, it also faces legal issues around data protection and copyright. WhatsApp is a messaging app acquired by Facebook that allows users to easily message friends but also collects personal user data.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
3. Terminology
Facebook Story
Users create stories, this includes: sharing, likes, comments,
mentions, check-ins, event responses, claiming an offer, giving
negative feedback by using Facebook buttons.
Clicking on a picture and many other actions do not create a story.
Open Graph
The heart of Facebook, the database that stores user activities. It has
many optional connections – such as Facebook Insights API.
Facebook Ads
A wide range of formats and advertising options that can be paid per
impression or per click or even per action.
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5. Facebook as a database
By using Social Media, the user leaves a digital trace – gives data to
the platform
The trace is generated:
By his/her active actions
Simply by using the application (Facebook, Twitter, Youtube…)
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7. Social Networking vs. Social Advertising
By just observing public information of a user profile, we
now:
•
•
•
•
•
•
Where he grew up
What he listens to
What sports (organizations) he likes
Where he works
(and actually many other features)
With him only partially telling it about himself – his social network
did so
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9. Facebook Applications – why?
Why should you use them?
They add functionality to your Facebook Page
• Virtually, any function can be “transmitted” into a Facebook Page
using Facebook application, from “subscribe to a newsletter” to the
Farmville game
• They are simple, effective, not widely used
They gather data
• A Facebook application asks for permission to “touch” stated
amount of data from Facebook about the user that wants to use it
• Is he/she accepts, the app will create a database
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11. Facebook Applications – data?
Facebook apps generate “Excel-like” data – rows and
columns with the minimum of:
•
•
•
•
•
Name + surname (middle name)
Gender
E-mail address
Facebook user ID
Additional data such as the language they use Facebook in, time
they entered…
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14. Facebook Applications
So complimentary/alternative:
• Step 1: permission dialogue, asking for
gender, age, contact, location
• Step 2: shaping the introductory questionnaire (type of
skin, problem, favorite treatments, budget… (with optional
surprising things that make this part already very precise in what we
suggest)
• Step 3: offer of location of the branch/shop according to the location
the application grabs from user’s information
• Step 3: making a reservation in the schedule
• Step 4: Thank you!
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15. Facebook Applications outside Facebook
“Outside Facebook.com” means the technological
solutions that Facebook invented in order to “spread
around the world”
• The most famous example is the Like button on websites and I am
100 % sure you know it
• Recommend and share buttons, “Friend liking us on Facebook”
widget…
• But the most important feature lately:
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20. Facebook Connect
The Login app creates a “bridge” between Facebook and a
website, microsite, mobile application…
• The app receives some data from Facebook and some from the
other service, matching them together
• That means that the user “Kaoklai Kaennorasing” living in
Sukhumvit Soi 11 with the e-mail kaoklai@gmail.com becomes
Facebook user “Kaoklai the Great” with:
• Facebook ID 456893 who likes Metallica, AC/DC, Manchester
United, Aloft Hotel Bangkok
• plays Farmville
• is in relationship with Sunghuyn Cho, Facebook user ID
576822943
• has two dogs
• studied Bangkok University
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21. Facebook Connect
The Login app creates a “bridge” between Facebook and a
website, microsite, mobile application…
• In addition, Kaoklai’s actions on the website, microsite or within the
application can be automatically published on Kaoklai’s Facebook
profile using the Open Graph functions so his friends see what has
been doing on the site (this is set-up and executed by the service
owner and Facebook team). This brings:
• Traffic for free
• Quality leads thanks to the fact that the people brought know
Kaoklai and are interested in his actions and the service
• Resulting as well in Facebook engagement
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24. Facebook Ads
There are 2 main types of Ads:
Ads – voice of business
• Paid messages sent out by the advertiser
• His “voice”
• They can be based on Advertiser’s presence on Facebook (such as
his Facebook Page) or even not, and they can or don’t have to have
any social context – simple small banners are also available
Sponsored Stories - Voice of friends
• Advertiser pay in order to show the interaction in between them and
Facebook Users – people – to more people
• This format will end in April this year
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31. Formats?
Domain ads – sending user to your website, microsite…
(Right Hand Side only)
Allows all the things you do with other online media:
- tracking with a tracking pixel
- using tracking URLs for analytical tools such as Google
Analytics…
- Retargeting
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33. Formats?
Page post ads – combining Facebook
and your business
The Page posts are no longer “chatting
with fans” – they are understood by
Facebook itself as a commercial
message. You support reach of the
message:
- Among you existing fans
- Their peers
- Outside your fanbase
- “Dark posts” are posts that are visible
only to those “hit” by advertising, not
to “standard” fans – this allows you to
create tens or even hundreds of
segmented messages target at very
precisely selected audiences
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34. Formats?
Sponsored stories – Facebook human
interaction turned into advertising
Facebook allows you to tell your fan’s
friend that:
- He likes you
- He comments on your activity
- He plays your game
- Listens to music on your platform
(web, application, mobile app)
- …
- Combined with Open Graph, that he
created his own football squad in your
game, created her favorite outfit on
your fashion site, uploaded a picture
in a photo-contest
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35. Formats?
Special formats – create your own
Groupon without sharing the price!
- Facebook offer allows the user to claim
his/her discount/special deal: offline and
online
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36. Audiences – who can I target?
1. People selected based on very detailed behavioral information
Facebook know about them:
• Their “affinity” to segments such as industries, hobbies, education,
holiday destinations and activity, careers, celebrities
• Content they like and consume (read, listen to, watch, play…)
• Their actions and activity – events they go, posts they make,
pictures they upload…
2. Your own audience!
• Do you have an e-mail or phone number database? Segment users
in it according to their behavior, upload this selection to Facebook
and target these people with Facebook Advertising.
3. Audience similar to your custom audience
• You know that women that are 26, love fashion, love cats and have
a degree from Bangkok University are the best customers. You can
try to hit those who fulfill all these criteria with one exception – they
say they love dogs instead of cats.
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