2. Zara’s History
• Amancio Ortega
• Spanish retailer
• Founded 1975
Image source: http://www.elfinanciero.com.mx/files/article_main/uploads/2014/02/06/52f38831da5ea.jpg
Image source: https://i.ytimg.com/vi/meIR8ZP-yQ8/maxresdefault.jpg
3. The Zara Portal
• “Big Idea”
• 3 main components
Image source: http://vslmag.com/wp-content/uploads/2015/08/Zara-TRF-F-W-2015-Campaign-by-Matteo-Montanari-2.jpg
5. Social Media
• Twitter, Facebook, Pinterest, LinkedIn, Instagram
• Everyday customers as models
• Integrate digital campaigns into social media
Image source(s): https://www.instagram.com/p/BSRO5MJgNyL/?taken-by=zara&hl=en
8. Inbound Marketing
• Zara-based
fashion blog
• Blog content
integrated to
website
Image source: https://s-media-cache-ak0.pinimg.com/originals/a5/2c/6d/a52c6de36c0cea3b6b62437991c68445.jpg
Image source: http://www.fashiongonerogue.com/wp-content/uploads/2017/01/Zara-Spring-Summer-2017-Campaign04.jpg
9. Mobile
• Mobile App
• Customized Zara “profiles”
• Exclusive content for subscribers
Image source: http://theimpression.com/wp-content/uploads/zara-trf-fall-2015-ad-campaign-the-impression-01.jpgImage source: http://fabfashionfix.com/wp-content/uploads/2014/02/1402006000_1_1_1_web.jpg