Target could implement a rewards program through partnerships with Foursquare and Twitter. By offering $1 coupons for checking in on Foursquare and gaining over 200 followers daily on Twitter promoting #targetrewards, more customers would engage on social media and the Target website. The Target website would also be redesigned to promote non-perishable delivery and local store products to drive more online and in-store sales. A flash mob at a Target store on the rewards program launch could further excite customers and create buzz about the new shopping experience.

2. Foursquare
I would offer rewards when you check-in to
foursquare. This will increase foursquare usage
and consumers will have the opportunity to gain $1
off coupons when checking in at their local target.

3. Twitter
¡ Gain 200+ followers daily
¡ using #targetrewards hashtag to create volume
on facebook and target website
¡ Respond to 50% of tweets
¡ Giveaways monthly

4. Website
After revamping the social networks I would
redesign the website to show that Target is a one
stop shop by making non perishable items
available for delivery in bulk and creating a banner
that says “produce/meats now available at your
local store”. Our target webpage will still have the
overall basic theme but the traffic that the social
networks will help to drive sales on electronics,
housewares, clothing items, etc.

5. FLASH MOB
On the launch of the target rewards program I
would like to create a Flash mob in the first store to
create more volume and show that there is a cool
shopping experience when shopping at target.
http://www.youtube.com/watch?v=9q7R9qFcrbI

6. THE END