AdSparx's Programmatic Content Licensing or Content-As-A-Service Platform provides a way for Content owners and providers to control distribution license terms, dynamic delivery, view consumption patterns in real-time and influence monetization and Ad sales.

1. Content-As-A-Service Pla2orm
(c) Copyright AdSparx USA Inc
Accelerator
1

2. Current Business Model
Content
Aggregators
Content
Distributors End-Users
OTT
Cable / ISP
Deliver content statically
Fixed License terms
• Content is physically provided to distributor
• Either as Vod files or URL for single Live stream
• Content is re-encoded and distributed by Distributor
• Distributor provides content to all end-users through his distribution channel –
CDN, ISP network, Cable Network, etc
• Depending on content-licensing model, content is licensed for Ad supported,
subscription, pay-per-view, etc

3. Current Business Model “details”
Content “License”
Rights
• Aggregator licenses content to distributor on a fixed model – subscription model,
Ad-supported, PPV, etc.
• No way to change the content licensing model based on feedback or consumption
patterns
End-User Ownership • Resides with content distributor
Content Consumption
Information
• All User and Consumption information with content distributor
• “Sketchy” User and Consumption information made available to Aggregator
periodically
• No on-demand information, no information on geographical, device break-up, etc
Ad Monetization
• Ad monetization rates negotiated by content distributor
• Aggregator has no “say” in the Ad rates or monetization plan
• Impossible for business models where Ad slots monetization is shared between
content aggregator and distributor
Content Security
concerns
• Since content distribution-to-end-users is from content distributors, content
leakage sources are potentially many

4. Current Business Model drawback
• Once licensed, content owner has no control over monetization
• Content Owner has no visibility on content-consumption patterns
• Content owners depends on distributors providing consumption data
• No realistic way to audit content distributor’s data
• Prone to Piracy
• Content is stored on distributor’s infrastructure – No way to identify source of
leaks
Content is the king!no longer

5. • Deliver content as a service, on demand to the distributor
• Allows aggregator to control licensing terms
• Control business model – Ad supported, subscription, pay-per-view, etc
• Access real-time information on content consumption, with all metric parameters
• Analyze data with respect to devices, geography, etc. to determine ideal business
model
• No Security Concerns
• Deliver content-on-the-fly to the distributor’s repo.
• DRM wrap the content, expire the content after its scheduled time
What if..
Content is the king!no longer
Content is delivered as a service and on demand to the distributor on a revenue
maximization license terms

6. How would that work?
Content As-A-Service
• Sign up for the service and Upload content
• Define Publishers and expected Revenue terms
• Deliver URL generated from AdSparx CaaS platform to Publisher
3EASY STEPS

7. What does the distributor need to do
Content As-A-Service
• Use AdSparx CAAS URL for distribution
• Define Origin Point and distribution point for HLS streams
• Use AdSparx CAAS SDK for VAST compliance for Ad Monetization
3EASY STEPS

8. Content-As-A-Service Platform
Content Aggregators
using AdSparx CAAS
Content
Distributors End-Users
OTT
Cable / ISP
Deliver content on-the-
fly with terms
Actual last-mile content
distribution
Deliver controlled manifest based on “terms”

9. CaaS Cloud
Content
Repo
Live TV /
Events
Origin
Server
ISP /
Telco
Cable
Infra
CDN 1
Manifest Services
Manifest Request & Delivery
Content Distribution
End-Users
Archived
Content-As-A-Service Platform
Little more technical details…
• Users request AdSparx CAAS Platform for Manifest
• Based on the distributor who “owns” the user, AdSparx CAAS Platform
• Generates Manifest on-the-fly, based on license & revenue
maximization terms
• Pushes the content on corresponding origin and provides egress URL
for user to request content

10. Content-As-A-Service Platform features

11. features Provision
Content Provision to distributor
• Content is delivered to distributor on-the-fly as per license terms associated
with the content & distributor
Content Packaging
• Content is transcoded, encrypted, DRM wrapped and delivered in HLS, HDS
and DASH on-the-fly
Content Storage
• Content is stored permanently on AdSparx CaaS cloud and only temporarily
on distributor’s storage platform
Content Rights Protection • Enable geo-blocking, prevent unauthorized distribution or copying of content
Monetization
• Dynamic Ad Insertion controlled by Aggregator
• Enable innovative business models – dynamic Ads, Ad slot sharing, paid
content etc
Content & Manifest Distribution
• Manifest is generated and distributed from AdSparx CAAS Cloud to end-
users
• Content is delivered from Distributor’s local infrastructure (Cost of actual
video content distribution is with the distributor)
User Interface
• Comprehensive User Interface to control content licensing terms with
distributors, including end-user revenue model
• Interface for Ad Monetization, including integration with Ad Servers,
Monetization Platforms
Analytics
• AdSparx CaaS platform has all information with respect to end-user
consumption, device, bandwidth, geography etc. This information does not
rely and is independent of the data provided by distributor
• Information is available on-demand with detailed analysis of geography,
devices, bandwidths etc.

12. Advantages of using AdSparx CAAS Platform
• On-boarding new OTT, cable tv and other distributors
• Define new distributor in the interface along with the business model
• Simply provide a URL to distributor to pull content from
• Make Informed Content Monetization decisions
• Comprehensive information on consumption and potential to analyze in real-time and
on-demand the best suited model for the combination of particular content and
particular distributor
• By combining supply of traffic and Ad demand on one platform, calculate the potential
Ad revenue for every content asset and distribution
• Have a Transparent System
• All data is independently available and verifiable and can be cross-checked with each
distributor
• Content Aggregators can now have control over end-user business model and
monetization
• A secure content rights protection distribution system
• Dynamically enable / disable geo-blocking of content
• Suppress content leaks and increase reliability on your systems when signing new
distribution partner

13. Freedom. Flexibility. Independence.
for Content Owners
Content-As-A-Service Platform
Thanks.