Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

•Download as PPTX, PDF•

0 likes•1,418 views

Andy Walker, UK MD for Innometrics, gave this presentation at Mezzo Labs' "GAWA6: The Single Customer View" event in November 2014.

The Single Customer View is Dead
Long Live the Single Customer View

Modern Marketing’s biggest problem

950+

There is another way…

350+ integrations…
Direct Mail
Call Centre
In-Store/EP CRM
Display Advertising
Other databases
Other software
vendors
Email
Social
www
Mobile Apps
Mobile

Recommended

Helios: Cross-Platform Framework

Helios: Cross-Platform Framework

Helios: Cross-Platform Framework

Mobile Application Design and Conversational Desking for Automotive Retail

Mobile Application Design and Conversational Desking for Automotive Retail

Mobile Application Design and Conversational Desking for Automotive Retail

Joomla forms with 123ContactForm

Joomla forms with 123ContactForm

Joomla forms with 123ContactForm

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation has become a leading technology of the industries. The main motive of RPA implementation is to introduce smarter and standardized process across the industries. It helps to increase collaboration and coordination in the organization and enhance customer services. To opt for RPA is beneficial in numerous ways as it never sleeps, makes zero mistakes, reduces cost, and saves time which leads to accuracy and productivity. Visit: https://www.brsoftech.com/robotic-process-automation.html #RoboticProcessAutomationServices #RPAServiceProvidersIndia #RoboticProcessAutomationServicesCompany #RPAserviceproviderinIndia #RoboticProcessAutomation #HireRPADeveloper_Programmer #RPA #rpa

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel is introduced as a new top-level domain (TLD) solely dedicated to publishing contact information for both businesses and individuals. It allows storing, updating, and publishing contact details like phone numbers, emails, and web links directly in the domain name system. This provides a simple way for people and organizations to manage their online presence and ensure they can be easily contacted through various communication channels in a centralized location under their own domain name.

Adrian Kingwell, Mezzo Labs - App Analytics

Adrian Kingwell, Mezzo Labs - App Analytics

Adrian Kingwell, Mezzo Labs - App Analytics

Aliur Rahman, Experian, - Setting up an Optimisation Function

Aliur Rahman, Experian, - Setting up an Optimisation Function

Aliur Rahman, Experian, - Setting up an Optimisation Function

Recommended

Helios: Cross-Platform Framework

Helios: Cross-Platform Framework

Helios: Cross-Platform Framework

Mobile Application Design and Conversational Desking for Automotive Retail

Mobile Application Design and Conversational Desking for Automotive Retail

Mobile Application Design and Conversational Desking for Automotive Retail

Joomla forms with 123ContactForm

Joomla forms with 123ContactForm

Joomla forms with 123ContactForm

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your Company

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation Solutions and best rpa chatbot

Robotic Process Automation has become a leading technology of the industries. The main motive of RPA implementation is to introduce smarter and standardized process across the industries. It helps to increase collaboration and coordination in the organization and enhance customer services. To opt for RPA is beneficial in numerous ways as it never sleeps, makes zero mistakes, reduces cost, and saves time which leads to accuracy and productivity. Visit: https://www.brsoftech.com/robotic-process-automation.html #RoboticProcessAutomationServices #RPAServiceProvidersIndia #RoboticProcessAutomationServicesCompany #RPAserviceproviderinIndia #RoboticProcessAutomation #HireRPADeveloper_Programmer #RPA #rpa

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel Presentation For Register It @OBP Milano 18 novembre2009

.tel is introduced as a new top-level domain (TLD) solely dedicated to publishing contact information for both businesses and individuals. It allows storing, updating, and publishing contact details like phone numbers, emails, and web links directly in the domain name system. This provides a simple way for people and organizations to manage their online presence and ensure they can be easily contacted through various communication channels in a centralized location under their own domain name.

Adrian Kingwell, Mezzo Labs - App Analytics

Adrian Kingwell, Mezzo Labs - App Analytics

Adrian Kingwell, Mezzo Labs - App Analytics

Aliur Rahman, Experian, - Setting up an Optimisation Function

Aliur Rahman, Experian, - Setting up an Optimisation Function

Aliur Rahman, Experian, - Setting up an Optimisation Function

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

This document discusses personalization strategies across the customer journey. It begins by describing how to build a data map of customer attributes from various sources. It then discusses using data to identify significant customer segments and their performance on pages. The document outlines delivering personalized experiences based on known customer data and behaviors. It presents a winning strategy as having discovery, evaluation, analysis, profiling, and testing phases. The overall message is that personalization needs to scale across channels using customer data to optimize experiences.

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

The document discusses personalization and how using customer data can improve marketing outcomes. It defines personalization as using data to deliver a relevant experience across channels. Personalization can increase conversion rates by 10-14% and lift sales by 19%. While many marketers have separate strategies for different channels, an integrated approach is more effective. Personalization becomes a competitive advantage when done right. The document advocates for using first, second, and third party data and focusing on relevance to transform unknown customers into advocates.

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

The document discusses common issues and mistakes seen with Google Analytics implementations and use. It provides examples of scenarios where analytics were not being used properly or data was missing due to technical problems. The key recommendations are to work with analytics experts on implementations, have a data plan for any site changes, test all data, don't delete or duplicate analytics setups, and understand the limitations and error margins of analytics data.

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Russell is the CEO of CUBED, a marketing attribution platform. He has over 15 years of experience in marketing. The document discusses how focusing only on revenue ignores the value of consumers in the middle of the marketing funnel. It shows how attributing sales across multiple marketing channels more accurately reflects their true contributions rather than just assigning value to the last click. Looking at pre-conversion, during visit, and post-conversion engagement with content allows prioritizing categories for expansion based on strategic goals. Understanding a customer's full journey and propensity to convert over visits better predicts future purchasing behavior.

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data - Alan Sanderson

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

More Related Content

Viewers also liked

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

This document discusses personalization strategies across the customer journey. It begins by describing how to build a data map of customer attributes from various sources. It then discusses using data to identify significant customer segments and their performance on pages. The document outlines delivering personalized experiences based on known customer data and behaviors. It presents a winning strategy as having discovery, evaluation, analysis, profiling, and testing phases. The overall message is that personalization needs to scale across channels using customer data to optimize experiences.

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

The document discusses personalization and how using customer data can improve marketing outcomes. It defines personalization as using data to deliver a relevant experience across channels. Personalization can increase conversion rates by 10-14% and lift sales by 19%. While many marketers have separate strategies for different channels, an integrated approach is more effective. Personalization becomes a competitive advantage when done right. The document advocates for using first, second, and third party data and focusing on relevance to transform unknown customers into advocates.

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

The document discusses common issues and mistakes seen with Google Analytics implementations and use. It provides examples of scenarios where analytics were not being used properly or data was missing due to technical problems. The key recommendations are to work with analytics experts on implementations, have a data plan for any site changes, test all data, don't delete or duplicate analytics setups, and understand the limitations and error margins of analytics data.

Viewers also liked (7)

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven Optimisation

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Alex Gallagher, Future Finance - Targeting Audiences Wherever They Are

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

Adrian kingwell, Mezzo Labs - Making Data Personal

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

JP Luchetti, Mubaloo - How data defines mobile strategy

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

Jamie Brighton - Personalization Spectrum

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

Analytics Horror Stories - BrightonSEO 2016

More from Mezzo Labs

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Russell is the CEO of CUBED, a marketing attribution platform. He has over 15 years of experience in marketing. The document discusses how focusing only on revenue ignores the value of consumers in the middle of the marketing funnel. It shows how attributing sales across multiple marketing channels more accurately reflects their true contributions rather than just assigning value to the last click. Looking at pre-conversion, during visit, and post-conversion engagement with content allows prioritizing categories for expansion based on strategic goals. Understanding a customer's full journey and propensity to convert over visits better predicts future purchasing behavior.

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data - Alan Sanderson

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

Measuring off-site traffic - Adrian Kingwell

Measuring off-site traffic - Adrian Kingwell

Measuring off-site traffic - Adrian Kingwell

Data mining and data visualisation - Lance Nelson

Data mining and data visualisation - Lance Nelson

Data mining and data visualisation - Lance Nelson

Analytics. It's not about the numbers - Andrew Scott

Analytics. It's not about the numbers - Andrew Scott

Analytics. It's not about the numbers - Andrew Scott

This document discusses the importance of analytics going beyond just numbers and focusing on collaboration to generate agreed upon insights and actions. It outlines the journey as having four steps: 1) setting objectives and key performance indicators, 2) collaborating across teams to share transparent data and have dialogue, 3) generating insight and identifying actions, and 4) visually presenting data to tell the story and drive results. The key is focusing on generating the right insight that leads to the right actions and ultimately achieving objectives and business results.

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

More from Mezzo Labs (20)

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthy

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution Modelling and Blockchain - Peter Prince

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

Attribution or Misattribution? How to make digital measurement less awful - N...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of Law

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to Armageddon

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Ali White, Calltracks - Tracking online traffic to offline sales

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Lee Suker - What is a DMP

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Increasing Audience Engagement - Chris Moss

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Is personal shopping personal enough yet? - Simon Bloom

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data� - Alan Sanderson

Insurance, Customers and Data - Alan Sanderson

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Richard Ayers - Future of Web Analytics

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Jay Calavas - Build your own marketing cloud

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

Measuring websites - Romain Ammar

Measuring off-site traffic - Adrian Kingwell

Measuring off-site traffic - Adrian Kingwell

Measuring off-site traffic - Adrian Kingwell

Data mining and data visualisation - Lance Nelson

Data mining and data visualisation - Lance Nelson

Data mining and data visualisation - Lance Nelson

Analytics. It's not about the numbers - Andrew Scott

Analytics. It's not about the numbers - Andrew Scott

Analytics. It's not about the numbers - Andrew Scott

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

A flying lesson, or why it's important to connect KPIs to clear objectives - ...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

Analysing Analytics: Exposing the gap in the web analytics labour market - Ad...

Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

1.

2. The Single Customer View is Dead Long Live the Single Customer View

3. Modern Marketing’s biggest problem

4.

6.

7. There is another way…

8. CREATE a Profile ENRICH and Evolve SHARE to any platform

9. 350+ integrations… Direct Mail Call Centre In-Store/EP CRM Display Advertising Other databases Other software vendors Email Social www Mobile Apps Mobile

Editor's Notes

http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/
This is important for ANY industry.