Introduction to the Adobe's Digital Signage Software Solution (AEM Screens) at Samsung Tizen Summit 2022 at Frankfurt, Germany

1. Adobe Digital Signage Solution
AEM Screens Introduction
Hanish Bansal
Engineering Manager, AEM Screens
linkedin.com/in/hanishbansa
l93/
habansal@adobe.com

2. ©2020 Adobe. All Rights Reserved. Adobe
Confidential.
©2020 Adobe. All Rights Reserved. Adobe
Confidential.
Brands need
to tell their story
everywhere.

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Confidential.
Enabling brands to tell a consistent, engaging story
3

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Confidential.
Adobe Experience Manager
Sites
Easily compose and deliver digital
experiences across the web
Assets
Digital asset creation, management
and delivery
Forms
Multi-channel forms, onboarding, and
customer communications
management
Screens
Deliver dynamic interactive
experiences into physical spaces
Adobe
Experience
Manager
Manages and
delivers connected
digital experiences
across all channels

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Confidential.
AEM Screens - Value Propositions
Seamlessly extends
Experience Manager Sites
and Assets to digital signage
use cases
Omnichannel
Microservices provide
resilient, reliable and efficient
content delivery to display
panels
Reliability
Scales quickly to massive
scale digital signage
networks in an ever-
expanding world
Scalability
Connecting online and offline channels for a seamless customer
journey by expanding best in class omnichannel content
management to physical spaces

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Confidential.
DEMO

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Confidential.
Customer Journey: Omnichannel Customer Experience
Existing
customer
explores offers
and info on the
web
Mobile app
notification
walking by
branch
External digital
signage
highlights offers
Product catalog
on internal kiosk
and request info
Associate
approaches with
concierge app
on tablet
Showing relevant
content based on
past connects with
brand
Push notification
based on Places
and profile
Dynamically target
signage offer based
on location
Editable interactive
SPA that checks in
user with unique
QR code
Advisor app
personalized for
client using profile

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Confidential.
EXPERIENCE
INTELLIGENCE
Scale your digital
signage network
automatically and
reliably to any size
AEM Screens - Intelligent and Personalized Digital Signage to power
better in-person experiences
8
OMNICHANNEL
EXPERIENCES
Create and
deliver immersive
and consistent
experiences in-
venue
Deliver AI, data and
trigger-based
personalized
experiences at scale
FASTER TIME
TO VALUE
Developer and
business-user
friendly tools to
realize quick time to
value
CLOUD
AGILITY

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Confidential.
• Re-use content from other channels (webpage,
email, social, single page app, mobile app, IoT
etc.) in digital signage
• Deliver content and experience fragments from
online experiences in-venue
• Save time with automations like video and
image renditions, bulk channel assignments
• Purpose-built digital signage authoring with text
overlay, multi-zone templates, asset and
channel day-part scheduling
• Deliver experiences to consumers even when
device is offline
Omnichannel - Easily provide Immersive, Consistent Experiences In-venue
Ability to create content once and reuse everywhere

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• Empower marketing and store operations
teams to create, edit, and publish content
without IT support
• Kick start your project with production-
ready components that are configurable,
extensible, and backwards compatible
• Powerful language translation workflows
• Rich governance tools, preview, and
permissions
Fast TTV - Deliver New Experiences Quickly
Developer and business-user friendly tools to realize quick time to value

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• Automated product updates
• Agility with faster deployment cycles
(CI/CD) and automated testing
• Automate the creation and assignment of
screens with locations, devices and
content to save time on massive
deployments
• Scale automatically and reliably when
adding devices to your digital signage
network
• Easily manage health of experiences with
in-product guidance, ensuring quality
experiences all the time
Cloud - Lower TCO with Always Available, Scalable Cloud Services
Cloud native solution to enable greater agility and scale

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• Rules-based personalization​
• Smart Image Cropping based on screen
dimensions
• Touch enablement for interactive experiences​
• Data driven Content
• Time zone-based channel activations
• Out-of-the-box Adobe Analytics integration
• A/B testing via Adobe Target
AI - Focus on Customers using Intelligence, Personalization, and
Optimization
Deliver AI, data and trigger-based personalized experiences at scale

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Confidential.
AEM Screens Personas
Cloud
AEM + Screens Addon
Player App
Content Author/Marketer IT/AV Integrator

14. Architecture

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Separation of concerns
Customer
Devices
Player management
Experience assignment
Experience scheduling
Experience authoring
Assets management
Experience caching
Experience playback
Players
Content Playback
Service
s
Provide
r
Displays
Registration
s
Digital Signage
Management Content
Provide
r
Channels Assets
Experience
Fragments
Content Management

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How Customers are driving value from Screens
 A retail company is connecting 2,500 retail locations with
15,000 digital signage panels and interactive screens for
a consistent brand experience.
 Reducing its content creation costs by 35% by reusing
templates, content fragments, and experience
fragments across website, digital properties, and digital
signage.
 Reducing printing costs by 50% when changing or fixing
in-store signage.
 Achieving a faster and near real-time monitored rollout
of signage experiences.
 Creating relevant experiences depending on location,
weather, operating conditions.
 Analyzing customer engagement on interactive screens
to optimize digital experiences
Faster Rollouts Reduced Costs Optimized TCO

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Confidential.
Adobe + Samsung: Bringing customers the best of the
best
Samsung is the global
market leader in smart
digital signage
Adobe is the recognized
leader in omnichannel
content management
The Global Leaders in Content and Display
High quality Innovative
Class-leading

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Confidential.
Best-in-class digital signage solution for the enterprise
With Adobe and Samsung, you can focus on delivering amazing customer experiences and rest assured your
entire project is in good hands
Display hardware Services
Content management
Adobe
 Adobe Experience Manager Screens
is a robust digital signage content
management solution
 Built on a foundation of best-in-class
omnichannel content management
and digital asset management
Samsung Samsung
 Installation & Warranty Services
 NOC (24x7 Display dedicate Help
desk)
 24x7 Support & Proactive
Monitoring
 Consulting
 Project Management
Adobe
 Software implementation services
 Custom development services

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Links & References
• AEM Screens Documentation
• Tizen & AEM Screens
• AEM Screens as a Cloud Service Overview