This document summarizes data from a tracer study that tracked indicators of graduate satisfaction and outcomes from 2013-2015 for a tertiary business school. The data shows satisfaction levels generally declined over time in areas like academic staff, curriculum relevance and quality, and extracurricular activities. Employment rates ranged from 63-73% while average starting pay increased. Breakdowns by academic program found variation, with some programs fairing better than others on indicators. The top employers of graduates are also listed for May 2015 and November 2015.

1. Learning and
Quality
Updates (Tracer
Study)
24 Feb 2016
SBOS

2. TBS Tracer Study Indicators 2013-2015 Overview
TRACER STUDY INDICATORS
May
(2013)
Nov
(2013)
May
(2014)
Nov
(2014)
May
(2015)
Nov
(2015)
Graduate Satisfaction with Academic
Staff 4.40 4.18 4.20 4.35 4.16 4.01
Graduate assessment of Curriculum
Relevance 4.29 4.14 4.09 4.19 4.12 4.04
Graduate Assessment of Curriculum
Comprehensiveness 4.31 3.99 4.05 4.14 4.11 4.00
Graduates Assessment that Curriculum
is Challenging 4.28 4.12 4.21 4.26 4.14 4.02
Graduate Assessment of Quality
Assessment 4.25 4.03 4.11 4.19 4.05 3.85
Participation in extra-curricular
activities 3.63 2.93 3.19 3.21 3.04 3.15
Overall Satisfaction of Graduates with
the IPT 4.31 4.07 4.10 4.25 4.16 4.05
Generic Student Attributes 4.41 4.26 4.28 4.37 4.26 4.13
Employment rate of Graduates 63.79 67.24 73.00 69.00 67.00 63.8%
Average Starting Pay of Graduates 2195.31 2393.18 2266.30 2140.24 2521.74 2399.46

3. TBS Tracer Study Indicators by Programme (Nov 2015)
ASPECTS OF SATISFACTION
TU TBS BAAF BA IBM IB BF FE HRM
No. of Respondents
812
/918
174/
233
44/53 7/11 66/88 10/13 17/25 24/37 6/6
Graduate Satisfaction with Academic
Staff 4.04 4.01 3.95 4.33 4.07 4.36 3.79 3.89 3.97
Graduate assessment of Curriculum
Relevance 4.03 4.04 3.91 4.00 4.12 4.40 3.65 4.21 4.00
Graduate Assessment of Curriculum
Comprehensiveness 3.99 4.00 3.88 4.26 4.00 4.33 3.83 4.03 4.26
Graduates Assessment that
Curriculum is Challenging 4.06 4.02 3.88 4.05 4.12 4.03 3.96 4.03 4.17
Graduate Assessment of Quality
Assessment 3.91 3.85 3.74 4.29 4.03 4.10 3.55 3.50 4.17
Participation in extra-curricular
activities 3.05 3.15 3.06 3.19 3.29 3.56 2.94 2.88 2.94
Employment Rate of Graduates (%) 69.2 63.8 75.0 42.9 66.7 60.0 58.8 41.7 83.3
Average Starting Pay of Graduates 2,326 2399 2250 1917 2308 2688 2583 2750 3100
Overall Satisfaction of Graduates with
the IPT [Q20,21,22,23,24,25,26(b)] 4.00 4.05 3.91 4.23 4.14 4.24 3.87 3.97 4.20
Generic Student Attributes 4.15 4.13 4.01 4.26 4.16 4.46 3.99 4.17 4.28

4. 3.95
4.33
4.07
4.36
3.79
3.89
3.97
3.91
4.23
4.14
4.24
3.87
3.97
4.2
3.5 3.6 3.7 3.8 3.9 4 4.1 4.2 4.3 4.4 4.5
BAAF
BA
IBM
IB
BF
FE
HRM
Graduate Satisfaction with Academic Staff and HEI
Overall Satisfaction of Graduates with the IPT Graduate Satisfaction with Academic Staff
Q20,21,22,23,24,25,26(b) Q23: TEACHING STAFF (LECTURER
/ SUPERVISOR / FACILITATOR)

5. Q20: CURRICULUM (Overall Course Contents)
a. Suitability of the Study Programme
b. Balance between theoretical and practical/application component
c. Industrial attachment programme/practicum (if applicable)
d. Compulsory co-curriculum subjects
e. Compulsory subjects (required by institution/university)
f. Variety of co-curriculum subjects offered
g. Prepare student for work
Q21: EVALUATION SYSTEM
a. Transparent, fair and easily understood
b. Marking schemes for assignments/test/practical etc.
c. Marking schemes for examinations
Q22: CAREER GUIDANCE
a. Information on job and career opportunities
b. Assistance on interviewing skills
c. Assistance on job applications (resume,application letter, etc.)
d. Assistance in obtaining jobs
e. Information on further studies
f. Job opportunity in campus
g. Job recruitment process in campus
Q23: TEACHING STAFF (LECTURER / SUPERVISOR / FACILITATOR)
a. Balance in both practical and theoretical knowledge
b. Interaction with students
c. Innovation/creativity in teaching/supervising
d. Ability to relate teaching and current practices in the industry
e. Ability to expose/update students on current knowledge in the field of study
f. Delivery skills and teaching quality
g. Online interaction
h. Qualifications
k. Quality of academic advising
l. Lecturers are avalaible for consultation outside formal interaction time
m. Academic advisor (helpful, approachable & concern)

6. Q24: FACILITIES
a. Library facilities & services as a whole
i. Comfort and conducive study area
ii. Resources volume (books, manuscripts, etc.)
iii. Operational time
iv. Services provided by staff
v. Online library resources
vi. Online library services (e.g : loan services)
b. Laboratory (computer, science), studio,kitchen,workshop, etc.
c. Lecture hall/tutorial room
d. Sports facilities
e. Cafeteria/canteen
f. Accommodation
g. Transportation
h. Health centre/clinics
i. Parking
j. Campus security
k. Online integrated learning system
l. Campus bookstore
m. Conducive study area
n. ICT services and facilities in campus
Q25: KNOWLEDGE AND SKILLS ACQUIRED
a. General IT Skills
25 a(i)
25 a(ii)
25 a(iii)
e. Interpersonal communication skills
f. Creative and critical thinking skills
g. Problem solving skills
h. Analytical skills
i. Team work/group work
j. Inculcation and practicing of positive values
k. Exposure to general knowledge and current issues
Q26: COUNSELING AND SUPPORT SERVICES
Academic Advice
Personal Advice

7. 3.91
4
4.12
4.4
3.65
4.21
4
3.88
4.26
4
4.33
3.83
4.03
4.26
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
BAAF
BA
IBM
IB
BF
FE
HRM
Curriculum Comprehensiveness and Relevance
Graduate Assessment of Curriculum Comprehensiveness
Graduate assessment of Curriculum Relevance
 AF & BF < 4.
 Balance between theoretical and practical/application component, Compulsory co-curriculum
subjects, Variety of co-curriculum subjects offered, Compulsory subjects (required by
institution/university)

8. 3.88
4.05
4.12
4.03
3.96
4.03
4.17
3.74
4.29
4.03
4.1
3.55
3.5
4.17
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
BAAF
BA
IBM
IB
BF
FE
HRM
Quality Assessment & Challenging Curriculum
Graduate Assessment of Quality Assessment Graduates Assessment that Curriculum is Challenging
Q21: EVALUATION SYSTEM
Transparent, fair and easily understood
Marking schemes for assignments/test/practical etc.
Marking schemes for examinations
Q25f,g,h
f. Creative and critical thinking skills
g. Problem solving skills
h. Analytical skills

9. Employment details (May 2015 vs Nov 2015)
Nov 2015
The Bank of Nova Scotia, Reapfield, Airasia
Berhad,Guardian Singapore, Scope
International,Pricewaterhousecoopers Malaysia,TNTT
Packages Express Sdn Bhd,AIA Shared Service Sdn
Bhd,Samsung Malaysia Electronics, Public Bank, Uem
Sunrise Berhad,Pacific Sea, BPO Pricewaterhouse-
Coopers Services Sdn Bhd,Public Acres, Deloitte
Consulting SEA,Deloitte, Daimler,Worleyparsons
Business Services Sdn Bhd, Public Bank,Crowe
Horwath, Samsung Malaysia Electronics,United
Oversea Bank Malaysia,Malaysia Steel Works (Kl)
Bhd,CIMB Investment Bank,Deloitte & Touche, Hitachi
Data System, Public Bank Berhad, Nestle Malaysia
Berhad, Hong Leong Investment Bank,IBM
Malaysia,Sime Darby Holdings Berhad,OCBC,Taylor's
University,Solaris Corporate Services Sdn Bhd,Citigroup
Transaction Services (M),Public Mutual Berhad,Hewlett
Packard Entreprise,British American Tobacco
Malaysia,Freight Mark,Public Bank Berhad,Medicom
Group,Atech Marketing Enterprise, Bdo Konsultan
Indonesia, OCBC M Berhad, Lafarge Concrete
(Malaysia) Sdn Bhd, Pt Bdo Konsultan Indonesia
*(64% of those employed full-time are employed by
Top Employers)
May 2015
3M, AIA, ALLIANCE BANK, ARMANI MEDIA SDN BHD,
ASIA PACIFIC SUPER YACHTS PVT LTD, CARRY CODE
MALAYSIA, CELCOM AXIATA SDN BHD, CELEBRITY
FITNESS, DELL GLOBAL BUSINESS CENTER, DELOITTE
TOUCHE TOHMATSU TAX SERVICES SDN BHD, DHL
APSSC, EMIRATES, ERNST & YOUNG, FERN VALLEY
DEVELOPMENT, GLADIUS GAMES, GLOBEFIN
MANAGEMENT SERVICES LTD, HONDA MALAYSIA SDN
BHD, HONG LEONG ASSURANCE, HSBC BANK MALAYSIA,
HSBC ELECTRONIC DATA PROCESSING (MALAYSIA) SDN.
BHD, IDP EDUCATION, IOI EDIBLE OILS (IOI GROUP),
JELCO PTE LTD, KPMG, LAZADA, LEO BURNETT, L'OREAL
MALAYSIA, MARCUS EVANS, PICO INTERNATIONAL (M)
SDN BHD, PRUDENTIAL MALAYSIA, PT TRIJAYA PRATAMA
FUTURES, PUBLIC BANK, PUBLIC MUTUAL, RAKUTEN
MALAYSIA, RELIANCE TRAVEL & SHIPPING AGENCIES
SDN BHD, RHB INVESTMENT BANK BERHAD, ROYAL
BANK OF CANADA, ROYAL CARIBBEAN INTERNATIONAL,
SCOPE INTERNATIONAL (M) SDN BHD, SHIFTZ
MANAGEMENT & CONSULTANCY, STANDARD
CHARTERED MALAYSIA BERHAD, STARWOOD HOTELS &
RESORTS (SEA) SDN,BHD, SUMITOMO MITSUI BANKING
CORPORATION, THE NIELSEN COMPANY, TOP GLOVE
SDN BHD, TRADEMARK2U, UOB KAY HIAN, VIVAHOMES
REALTY SDN BHD, ZALORA, PRICEWATERHOUSE
COOPERS (PWC), GIVENCHY MALAYSIA.
*(66.30% of those employed are employed by
Top Employers)