Technology-Attractiveness
Rel. comp. advantage
+
+
0
0
-
-
Röhren
Demag Krauss Maffei
VDO
Rexroth
Eurokom
Arcor
Infostrada
Omnitel
D2
Sachs
Dematic
Activity
Turnover in E (mio)
p.78
% changes to
1998 employees p.80
% changes
to 1998
Profit in E (mio)
p.65 % changes to 1998
rel. Techn.
Advantage
Techn-
Attractiveness % of total business
Telekommunikation 12.865,00 173 28.461 + 93% 1.624,00 65
Mobilfunk (D) 5.111,00 37 7.517 4 1.684,00 30 55
Arcor (D) 1.326,00 41 8.119 25 -318,00 -112 14
Omnitel (I) 2.223,00 62 3.848 - 474,00 113 24
Infostrada (I) 432,00 225 1.538 - -157,00 6 5
Orange (GB) 1.807,00 - 6.144 - -146,00 -
Eurokom 160,00 58 1.344 31 -59,00 -160 2
Engineering 6.724,00
Rexroth 2.584,00 1 21.339 2 145,00 -19 21
Dematic 2.230,00 12 14.747 11 103,00 10 18
Demag Krauss-Maffei 1.910,00 not comparable 10.204
not
comparable 64,00 not comparable 15
Automotive 5.665,00
VDO 3.495,00 -10 23.530 7 11,00 -76 28
Sachs 2.170,00 1 19.977 1 105,00 -29 18
Tubes
Röhrenwerke 2.004,00 -23 12.857 -504,00 -2.200 100

Adl matrix

  • 1.
    Technology-Attractiveness Rel. comp. advantage + + 0 0 - - Röhren DemagKrauss Maffei VDO Rexroth Eurokom Arcor Infostrada Omnitel D2 Sachs Dematic
  • 2.
    Activity Turnover in E(mio) p.78 % changes to 1998 employees p.80 % changes to 1998 Profit in E (mio) p.65 % changes to 1998 rel. Techn. Advantage Techn- Attractiveness % of total business Telekommunikation 12.865,00 173 28.461 + 93% 1.624,00 65 Mobilfunk (D) 5.111,00 37 7.517 4 1.684,00 30 55 Arcor (D) 1.326,00 41 8.119 25 -318,00 -112 14 Omnitel (I) 2.223,00 62 3.848 - 474,00 113 24 Infostrada (I) 432,00 225 1.538 - -157,00 6 5 Orange (GB) 1.807,00 - 6.144 - -146,00 - Eurokom 160,00 58 1.344 31 -59,00 -160 2 Engineering 6.724,00 Rexroth 2.584,00 1 21.339 2 145,00 -19 21 Dematic 2.230,00 12 14.747 11 103,00 10 18 Demag Krauss-Maffei 1.910,00 not comparable 10.204 not comparable 64,00 not comparable 15 Automotive 5.665,00 VDO 3.495,00 -10 23.530 7 11,00 -76 28 Sachs 2.170,00 1 19.977 1 105,00 -29 18 Tubes Röhrenwerke 2.004,00 -23 12.857 -504,00 -2.200 100